WBS Magazine - Issue 5
Welcome to the magazine that supports & promotes women in business. This issue is jam-packed with articles and tips from an array of female entrepreneurs on topics that are interesting, fun and will help you grow - whether you are an experienced business owner or just thinking about starting up. WBS is focused on not only just promoting & supporting your business - we want to help you grow your business by empowering you with knowledge. Information is so important, and with this magazine, our podcast, our events and our website, we constantly pushing forwards to give our members the tools to reach the stars. WBS would like to thank all our members for contributing to this magazine. It wouldn't be possible without all of you. A special thank you to our major sponsors Bento Kids & Bookit Bookkeeping, and to every one of you who have supported the Women's Business Society.
Welcome to the magazine that supports & promotes women in business.
This issue is jam-packed with articles and tips from an array of female entrepreneurs on topics that are interesting, fun and will help you grow - whether you are an experienced business owner or just thinking about starting up.
WBS is focused on not only just promoting & supporting your business - we want to help you grow your business by empowering you with knowledge. Information is so important, and with this magazine, our podcast, our events and our website, we constantly pushing forwards to give our members the tools to reach the stars.
WBS would like to thank all our members for contributing to this magazine. It wouldn't be possible without all of you. A special thank you to our major sponsors Bento Kids & Bookit Bookkeeping, and to every one of you who have supported the Women's Business Society.
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E M A I L M A R K E T I N G<br />
TIP #3: EMAIL MARKETING<br />
Email marketing is extremely costeffective.<br />
It is undoubtedly one of the<br />
most powerful marketing tools available<br />
to small businesses. It must be used<br />
correctly and skilfully. It provides<br />
predictable results and costs little or<br />
nothing to use.<br />
One huge benefit of email marketing is<br />
that YOU not only build your network…<br />
YOU own it!<br />
You also should look at having an email sign-up<br />
box on your website or blog. It should be easy<br />
to read and positioned in an uncluttered area of<br />
your site where everyone will see it.<br />
If you are asking people to subscribe to your<br />
newsletter offer them something of value.<br />
It’s really important to let people know you will<br />
never pass on their email details to anyone.<br />
You spend time and money building your<br />
Facebook Page to get your posts shown to<br />
just a tiny fraction of your followers. If you<br />
want all of your fans to see your posts you<br />
need to pay Facebook. Facebook owns<br />
your network! Email marketing puts you in<br />
control and allows you to build an<br />
increasingly valuable asset.<br />
Here are just a few things for you to<br />
consider, before you start using email<br />
marketing.<br />
I suggest that you build your own email<br />
database. You can short cut this process<br />
and purchase from a rather than buy one<br />
from a list broking company. You must<br />
ensure that the SPAM legislation<br />
requirements are all covered by the list<br />
provider.<br />
The first thing to do to start building your<br />
own list is to ask all your existing clients<br />
and contacts if you can have their email<br />
address if you don't already have them.<br />
Ask if you can contact them from time to<br />
time via email with a newsletter or special<br />
offers or announcements. This will get you<br />
started. So long as you ONLY contact<br />
these people with useful information, and<br />
make it easy for them to share your<br />
newsletter, your list will grow… in size<br />
and value.<br />
I recommend you only send one email message<br />
every 14 days or so. You don't want to become<br />
a pest! As a direct result of not bombarding<br />
people with emails, people looked forward to<br />
receiving your messages. Few people will ask to<br />
be removed from your subscriber list.<br />
Finally, try asking your readers to forward your<br />
emails on to their contacts. If the content is<br />
good enough, they will – but never assume<br />
anything, always ask them. Include a message<br />
at the end of every newsletter, which says<br />
something like this:<br />
“If you have had this email forwarded to you by<br />
a friend and you would like to receive a regular<br />
copy, you can subscribe here and get marketing<br />
tips direct to your inbox.” (Then link from that<br />
text, to the newsletter sign up page on your<br />
site.)<br />
Let me know if you need help with any of this!<br />
Happy Marketing!<br />
i f y o u w o u l d l i k e t o l e a r n<br />
m o r e a b o u t m a r k e t i n g y o u r<br />
b u s i n e s s v i s i t<br />
www.tractionfactory.com.au<br />
or you can<br />
email hello@tractionfactory.com.au
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