WBS Magazine - Issue 5
Welcome to the magazine that supports & promotes women in business. This issue is jam-packed with articles and tips from an array of female entrepreneurs on topics that are interesting, fun and will help you grow - whether you are an experienced business owner or just thinking about starting up. WBS is focused on not only just promoting & supporting your business - we want to help you grow your business by empowering you with knowledge. Information is so important, and with this magazine, our podcast, our events and our website, we constantly pushing forwards to give our members the tools to reach the stars. WBS would like to thank all our members for contributing to this magazine. It wouldn't be possible without all of you. A special thank you to our major sponsors Bento Kids & Bookit Bookkeeping, and to every one of you who have supported the Women's Business Society.
Welcome to the magazine that supports & promotes women in business.
This issue is jam-packed with articles and tips from an array of female entrepreneurs on topics that are interesting, fun and will help you grow - whether you are an experienced business owner or just thinking about starting up.
WBS is focused on not only just promoting & supporting your business - we want to help you grow your business by empowering you with knowledge. Information is so important, and with this magazine, our podcast, our events and our website, we constantly pushing forwards to give our members the tools to reach the stars.
WBS would like to thank all our members for contributing to this magazine. It wouldn't be possible without all of you. A special thank you to our major sponsors Bento Kids & Bookit Bookkeeping, and to every one of you who have supported the Women's Business Society.
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How she did it?<br />
The Social Secret is my pride and joy! I had<br />
been working in the training space for a while,<br />
specifically training new business owners on<br />
the skills they needed in order to be<br />
successful. The content provided to me to<br />
train was generic and really not ‘intense’<br />
enough for these business owners. I’d always<br />
be asked so many questions at the end and it<br />
got me thinking - if I developed my own<br />
program that was individualised, specific and<br />
met the needs of each business owner. So…..I<br />
did!<br />
What is your greatest professional<br />
accomplishment to date?<br />
I was at a huge expo earlier this year and had<br />
someone come up to me and say ‘hey, are you<br />
that chick from The Social Secret?’. OMG,<br />
seriously I felt like a superstar. She even<br />
wanted a pic with me (WTH?!) Loved it.<br />
I’ve also recently been asked to speak about<br />
social media at a big National Dance<br />
Competition that will house teachers and<br />
studio owners from across Australia. REALLY<br />
looking forward to that.<br />
W I T H M A R E E S O R T I N O<br />
What does being a business owner mean to<br />
you?<br />
It means flexibility. I know I’m not working<br />
any less (in fact, I’m working more hours<br />
than I ever have) but I get to take my kids<br />
to school every day and pick them up. I get<br />
to take them to after-school activities and<br />
with a home office, I get to work in my PJs<br />
– YAY!! On a serious note, it means that I<br />
get to help business owners succeed on<br />
social media! This is truly my ‘why’. I get<br />
such a kick out of knowing a small business<br />
has been successful on social media as a<br />
direct result of something that I’ve helped<br />
them with. Really gives me a great sense of<br />
satisfaction.<br />
What would you say are the top three skills<br />
needed to be a successful woman in<br />
business?<br />
1. Patience: Running a business is not a<br />
sprint, it’s a marathon. Develop a plan of<br />
attack that’s realistic and doesn’t burn you<br />
out.<br />
2. Motivation: It’s so easy to throw in the<br />
towel if things don’t go your own way or<br />
you experience setbacks. Stay focused and<br />
committed to your end goal and when you<br />
feel down, look at how far you’ve come<br />
rather than how far you have to go.<br />
"Go with your gut! As females,<br />
we’re very intuitive creatures and<br />
if something just doesn’t feel<br />
right, there’s a reason for it".<br />
3. Ability to switch off: This is SO<br />
important and one I’m still working on. I<br />
purposely don’t have my emails on my<br />
phone. If I’m in the office, that’s my work<br />
time. I do, have Facebook however and in<br />
my line of work, that’s probably even<br />
worse. LOL. I think having dedicated ‘work’<br />
time and dedicated ‘nonwork’ time is a skill<br />
that we all need to have!<br />
P A G E 1 7 | W B S O C I E T Y . C O M
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