WBS Magazine - Issue 5
Welcome to the magazine that supports & promotes women in business. This issue is jam-packed with articles and tips from an array of female entrepreneurs on topics that are interesting, fun and will help you grow - whether you are an experienced business owner or just thinking about starting up. WBS is focused on not only just promoting & supporting your business - we want to help you grow your business by empowering you with knowledge. Information is so important, and with this magazine, our podcast, our events and our website, we constantly pushing forwards to give our members the tools to reach the stars. WBS would like to thank all our members for contributing to this magazine. It wouldn't be possible without all of you. A special thank you to our major sponsors Bento Kids & Bookit Bookkeeping, and to every one of you who have supported the Women's Business Society.
Welcome to the magazine that supports & promotes women in business.
This issue is jam-packed with articles and tips from an array of female entrepreneurs on topics that are interesting, fun and will help you grow - whether you are an experienced business owner or just thinking about starting up.
WBS is focused on not only just promoting & supporting your business - we want to help you grow your business by empowering you with knowledge. Information is so important, and with this magazine, our podcast, our events and our website, we constantly pushing forwards to give our members the tools to reach the stars.
WBS would like to thank all our members for contributing to this magazine. It wouldn't be possible without all of you. A special thank you to our major sponsors Bento Kids & Bookit Bookkeeping, and to every one of you who have supported the Women's Business Society.
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Interview<br />
W I T H M A R E E S O R T I N O<br />
What business do you admire<br />
the most and why?<br />
In terms of someone who’s out<br />
there inspiriting and motivating<br />
people in the social media<br />
space, it would have to be<br />
Kerwin Rae’s business. He is<br />
AMAZING. The passion and<br />
dedication he has to see his<br />
clients succeed is so admiring.<br />
I want to be the female Kerwin<br />
Rae.<br />
Have you had to make any<br />
sacrifices whilst running your<br />
business?<br />
Absolutely! The number of hours<br />
I’ve put in to get the business to<br />
where it is hasn’t come without<br />
sacrifice. Endless hours on the<br />
computer.<br />
What are your top 5 goals you<br />
want to achieve for the next 12<br />
months?<br />
1. Have a staff member (or 2)<br />
assisting with the running of<br />
training.<br />
2. Run 3 or 4 group style<br />
workshops with a minimum of<br />
10 people in each session.<br />
3. Be working 4 days a week<br />
4. Set up proper values, mission<br />
and vision for the business.<br />
5. Get my mail database up and<br />
running effectively.<br />
How do you measure your<br />
success in business?<br />
I measure my success through<br />
the success of my clients. Are<br />
they happy? Are they doing well<br />
on social media? Have they<br />
taken on board the things I’ve<br />
told them? If the answer to<br />
these is Yes, then I’m successful<br />
too!<br />
"I measure my success<br />
through the success of<br />
my clients."<br />
What is one thing have you<br />
learned as a small business<br />
owner that has served you well<br />
over the years?<br />
You can’t please everyone! I<br />
had a hairdresser once call me<br />
saying ‘if I do your program, will<br />
I get 2000 likes on my Facebook<br />
Page?’ I was slightly taken<br />
aback by the statement and<br />
honest with her….no, I can’t<br />
guarantee that. I explained I<br />
could show her what she<br />
needed to do to be more<br />
engaging and provide content to<br />
her followers that was specific<br />
to their needs. She did book the<br />
session and indicated she learnt<br />
a lot but again, went on about<br />
increasing her followers to<br />
2000.<br />
I told her, I’d rather have 500<br />
followers that were engaged,<br />
commenting and sharing my<br />
posts than 2000 that weren’t.<br />
I’m not sure if it sunk in but I<br />
have definitely learnt that there<br />
are some people that will be<br />
very difficult to please….which<br />
can be difficult as I take it<br />
personally.<br />
What are your top 5 business<br />
tips?<br />
1. Have a strategy when it comes<br />
to social media – don’t just wing<br />
it!<br />
2. Have a great understanding of<br />
who your ideal customer is and<br />
focus your social content on that<br />
avatar.<br />
3 Ensure the content you publish<br />
is entertaining, inspirational and<br />
educational. If you tick those<br />
boxes you’re doing well.<br />
4. Read your reporting!!!!<br />
Facebook and Instagram have<br />
insights. Use them to help you<br />
know when to post!<br />
5. Schedule your posts! It’s so<br />
useful to sit down once a week,<br />
work out what you’re posting and<br />
schedule it all rather than doing<br />
it on a daily basis.<br />
Why did you become a <strong>WBS</strong><br />
Member?<br />
Why wouldn’t I! I’d heard about<br />
<strong>WBS</strong> from Tina Okey and<br />
thought ‘what’s this group<br />
about’ and went along to a<br />
networking event. I was clearly<br />
thrown into the deep end on<br />
that day when Karen Kennedy<br />
shoved her phone into my hand<br />
and said “you’re the Facebook<br />
expert…go live” (thanks<br />
Karen). I loved the energy, the<br />
warmth and the genuine<br />
connections that these women<br />
had with each other. I joined<br />
the next day!<br />
| C O V E R S T O R Y<br />
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