Viva Lewes Issue #140 May 2018

marketing tool. One of the things that we love
doing is researching who our customer is and
analysing their behaviours. It’s been fascinating
to see how the customer has evolved as the
company has, and we find now that we’ve got
two very distinct customer segments. That’s
leading to a new business direction for us where
we’re branching out into two separate brands:
AYM and Silhou. AYM is very much trend led,
while Silhou focuses on timeless, classic designs.
They’re quite contrasting in terms of product
offering, but they’re both very high-quality
products, all made in Lewes.
There has been a massive change over the
last few years in the way that online shopping is
happening: the customer wants the items, really,
as soon as possible. We’re now seeing retailers in
London who are able to offer delivery within the
hour – that’s not the norm now, but it will eventually
be. As a small business, we need to explore
creative ways that we can respond to the changes
in the online shopping market’s service offerings.
Our focus will always be on the experience that
we provide for our customer, so we are constantly
looking at ways to improve this even further.
Photos by Lucy Limage (@lucylimage)
86