Creative HEAD Ireland 2018

alfolltd

In print•online•everywhere!

everywhere!

€7.50 MAY/JUNE 2018

natural beauty

NOW SUSTAINABILITY AND PERFORMANCE GO HAND-IN-HAND


W I S E

CHOICES

BEAT

INCONSIDERATE

ONES,

AND

NOWADAYS IT’S

MORE AND MORE COMMON

TO EXAMINE INGREDIENTS AND LABELS.

YOU PREFER ETHICAL, SUSTAINABLE

PRODUCTS, WISE CHOICES WANT BEAT TO INCONSIDERATE PRODUCE LESS

WASTE AND

ONES, CONTRIBUTE

AND NOWADAYS IT’S TO

MORE MORE

AND

CLEVER

MORE COMMON TO EXAMINE INGREDIENTS

USAGE OF RESOURCES.

AND LABELS. YOU PREFER ETHICAL,

SUSTAINABLE PRODUCTS, WANT TO

PRODUCE LESS WASTE AND CONTRIBUTE

THE WORLD TO MORE DEMANDS CLEVER USAGE OF CLEANER, RESOURCES. SAFER

AND MORE THE WORLD NATURAL DEMANDS PRODUCTS CLEANER, SAFER

WITHOUT

COMPROMISING AND MORE NATURAL ON PRODUCTS LUXURY WITHOUT TEXTURES

COMPROMISING ON LUXURY TEXTURES OR

OR EFFECTIVE PERFORMANCE.

EFFECTIVE PERFORMANCE.

SOURCE ESSENTIELLE FROM L’ORÉAL

SOURCE PROFESSIONNEL ESSENTIELLE COMBINES FROM NATURE, L’ORÉAL

SCIENTIFIC EXPERTISE AND PROFESSIONAL

PROFESSIONNEL

PERFORMANCE.

COMBINES NATURE,

SCIENTIFIC EXPERTISE AND PROFESSIONAL

IT’S TIME TO EXPERIENCE A NEW SOURCE

PERFORMANCE. OF PROFESSIONAL BEAUTY.

IT’S TIME TO EXPERIENCE A NEW SOURCE

OF PROFESSIONAL BEAUTY.


DISCOVER

SOURCE

ESSENTIELLE

NATURAL FORMULA.* PROFESSIONAL RESULT

CREATIVE HEAD ADVERTORIAL

#FINDYOURESSENTIAL

*Natural origin between 80 per cent and 99 per cent


*Natural Personal Care: UK Market Analysis and Opportunities. Salon Hair Care: UK Market Analysis and Opportunities, Kline, 2016. **Mintel's Beauty Retailing – UK, 2017 Report

T H E

NATURAL HAIR

MARKET IS

GROWING MORE

THAN

TWICE

AS FAST AS

THE PROFESSIONAL MARKET* – HALF OF

ALL CONSUMERS WHO BOUGHT BEAUTY

PRODUCTS

NATURAL

IN THE PAST 12 MONTHS ACTIVELY

LOOKED FOR PRODUCTS MADE WITH

NATURAL INGREDIENTS.**

CHOICE

TRANSPARENCY IS KEY TO SOURCE

ESSENTIELLE. CAREFULLY CHOSEN

THE NATURAL HAIR MARKET IS GROWING MORE THAN

CALENDULA

TWICE AS FAST

FLOWERS

AS THE PROFESSIONAL

AND

MARKET*

ACACIA

– HALF OF ALL

LEAVES

CONSUMERS WHO BOUGHT BEAUTY PRODUCTS IN THE PAST

ARE SUSPENDED WITHIN EACH SHAMPOO,

12 MONTHS ACTIVELY LOOKED FOR PRODUCTS MADE WITH

CLEARLY SIGNALLING THE RANGE’S NATURAL

NATURAL INGREDIENTS.**

CREDENTIALS.

TRANSPARENCY IS KEY TO SOURCE ESSENTIELLE. CAREFULLY

CHOSEN CALENDULA FLOWERS AND ACACIA LEAVES ARE

SUSPENDED WITHIN EACH SHAMPOO, CLEARLY SIGNALLING THE

FURTHERMORE, RANGE’S TO NATURAL HELP CREDENTIALS. WOMEN CONSUME

RESPONSIBLY, FURTHERMORE, TO THE HELP WOMEN INGREDIENTS CONSUME RESPONSIBLY, LIST

THE INGREDIENTS LIST DESCRIBES NOT JUST THE NATURALLY-

DESCRIBES

DERIVED INGREDIENTS

NOT

IN DETAIL.

JUST

IT ALSO ADDS THE REMAINING

INGREDIENTS THAT ARE NECESSARY TO GUARANTEE THE

DERIVED IN DETAIL. IT ALSO

SENSORIAL QUALITIES AND TO PRESERVE THE FORMULA.

ADDS THE REMAINING INGREDIENTS THAT

ARE NECESSARY TO GUARANTEE THE

SENSORIAL QUALITIES AND TO PRESERVE

THE FORMULA.


SOURCE

ESSENTIELLE

CREATING A NATURAL, PERSONALISED ROUTINE

CREATIVE HEAD ADVERTORIAL

STEP 1: CHOOSE YOUR TAILORED SHAMPOO

NORMAL TO FINE HAIR

DAILY SHAMPOO

SENSITIVE SCALP

DELICATE SHAMPOO

STEP 2: COMPLEMENT WITH YOUR CONDITIONING NEED

COLOURED HAIR

RADIANCE BALM

NORMAL TO FINE HAIR

DAILY DETANGLING CREAM

DRY HAIR

NOURISHING BALM


F R O M

PACKAGING

TO

MERCHANDISING

– EVERYTHING

ABOUT SOURCE ESSENTIELLE HAS

SMART

PACKAGING

BEEN DESIGNED WITH A SUSTAINABLE

APPROACH TO INNOVATION. THE PACKAGING

IS INTENTIONALLY SQUARE SHAPED TO

HOLD A MAXIMUM AMOUNT OF PRODUCT

FROM PACKAGING TO MERCHANDISING –

IN A MINIMUM EVERYTHING AMOUNT ABOUT SOURCE OF ESSENTIELLE PLASTIC. THE

HAS BEEN DESIGNED WITH A SUSTAINABLE

SHAPE APPROACH ALSO TO INNOVATION. MEANS THE THE PACKAGING PRODUCTS

IS

INTENTIONALLY SQUARE SHAPED TO HOLD A

MAXIMUM AMOUNT OF PRODUCT IN A MINIMUM

STACK TOGETHER PERFECTLY, MEANING

AMOUNT OF PLASTIC. THE SHAPE ALSO MEANS

THE PRODUCTS STACK TOGETHER PERFECTLY,

MEANING THEY CAN BE TRANSPORTED IN A

MORE ENVIRONMENTALLY-FRIENDLY WAY AND,

IN SALONS, CAN BE SIMPLY STACKED ON TOP

OF EACH OTHER, ELIMINATING THE NEED FOR

THEY CAN BE TRANSPORTED IN A MORE

ENVIRONMENTALLY-FRIENDLY WAY AND, IN

SALONS, CAN POINT BE OF SIMPLY SALE MATERIAL. STACKED ON TOP

OF EACH OTHER, ELIMINATING THE NEED

FOR POINT OF SALE MATERIAL.


UNIQUE, REFILLABLE

SHAMPOO BAR SERVICE

SOURCE ESSENTIELLE ALLOWS CONSUMERS TO COME AND REFILL

THEIR SHAMPOO BOTTLES DIRECTLY AT THE SALON.* THIS IS A FIRST

FOR L’ORÉAL PROFESSIONNEL UK AND IRELAND AND MARKS AN IMPORTANT

STEP TOWARDS MORE SUSTAINABLE CONSUMPTION IN SALONS

CREATIVE HEAD ADVERTORIAL

LAUNCHES

1ST MAY

*Available at participating L’Oréal Professionnel UK and ROI salons. Purchase a 300ml Shampoo bottle (out of Source Essentielle

Daily Shampoo or Source Essentielle Delicate Shampoo) and when your client brings the empty bottle into the same salon where

purchased, they will receive a refill of the same product purchased. Maximum of 3 refills. Refill must be claimed within 4 months of the

latest date on their bottle. Subject to availability.

TO FIND OUT MORE, CALL 0800 030 4034 (UK), 1800 535616 (IRELAND) OR VISIT LOREALPROFESSIONNEL.CO.UK.

KEEP UP-TO-DATE ON SOCIAL MEDIA @LOREALPRO #LOREALPROUK #LOREALPROIRE #FINDYOURESSENTIAL


COMING

SOON!

A NEW WAY

TO COLOUR

CLIENTS AREN’T JUST LOOKING FOR NATURAL HAIRCARE. THEY WANT A COMPLETE

NATURAL HAIR ROUTINE, AND THAT INCLUDES COLOUR. WHAT IF YOU COULD COLOUR

HAIR WITH A 100 PER CENT HERBAL PRODUCT THAT STILL DELIVERS PROFESSIONAL

RESULTS? L’ORÉAL PROFESSIONNEL IS BRINGING JUST THAT TO THE MARKET WITH ITS

BRAND NEW LAUNCH, BOTANĒA. HERE’S A SNEAK PEEK AT THE TECHNOLOGY BEHIND ITS

FIRST 100 PER CENT HERBAL HAIR COLOUR…


THE NATURAL COLOUR CLIENT

One in fi ve salon clients don’t colour their hair,* and half of consumers are concerned about the impact of chemicals on the

condition of their hair.** So what would make them consider colour? Forty-one per cent say if there was no damage to their hair,

and 47 per cent if it gave a natural colour result.* Botanēa opens up the world of colour to these clients. The herbal powders are

mixed with hot water alone, maintaining respect for the hair fi bre. This luminising colour gives a beautifully natural-looking result,

blending white hair and offering a soft re-growth. Botanēa is the natural choice for your clients with concerns about damage to

their hair, and those who just want to live a more natural lifestyle.

CREATIVE HEAD ADVERTORIAL

100 PER CENT HERBAL INGREDIENTS

Composed of three herbal ingredients, Botanēa uses pure cassia, henna and indigo powders to create beautiful shades

that give a natural colour result with luminous shine. The herbal ingredients are coated in natural coconut oil for consistent,

professional results.

PACKAGING INNOVATION

With Botanēa, L’Oréal Professionnel is introducing a new refi llable system. The herbal powders are stored in jars, made from

50 per cent recycled plastic, and these jars are re-fi lled using recyclable product sachets, made from Forestry Stewardship Council

certifi ed packaging.

JOIN THE NATURAL REVOLUTION

BOTANĒA WILL BE LAUNCHING IN SALONS NATIONWIDE IN JUNE. TO FIND OUT MORE, SPEAK TO YOUR

L’ORÉAL PROFESSIONNEL ACCOUNT MANAGER, CALL 0800 0304034 (UK) OR 1800 535616 (IRELAND), VISIT

LOREALPROFESSIONNEL.CO.UK, OR EDUCATION PLATFORM LOREALACCESS.COM/UK OR LOREALACCESS.COM/IE

@LOREALPRO #LOREALPROUK #LOREALPROIRE

*Kantar World Panel Usage 2014 **Mintel December 2014 Natural and Organic Toiletries UK


CREATIVEHEADMAG.COM

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS

EXCLUSIVE

Clean lines and graphic folds – explore Sharon Blain’s

latest collection, ‘Nouveau: Part II’

Photographer Alex Barron-Hough

shares the five worst mistakes salons

make when shooting their collections!

Most Wanted deadline is this month!

Head online to get some last-minute

tips from the judges

Queens of colour Amy Fish and Harriet

Muldoon of Larry King document their

debut shoot for PAINT…

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


FEED YOUR COLOR


NEW

Satisfy your color obsession and take your creativity even further

with Nutri Color Creme. With a palette as limitless as your imagination,

it delivers the color you want with the care you need.

Now, 4 new cold shades refresh, tone and boost the top-selling colors

and multiply the creative possibilities of the latest fantasy trends.

Anything and everything is possible with

the Nutri Color Creme 3 in 1 cocktail of color, care and shine.

FOR MORE DETAILS CONTACT CUSTOMER SERVICES

UK: 020 7391 7440 · CUSTOMERSERVICEUK@REVLON.COM

IRELAND: 018869300 · CUSTOMERSERVICEIRE@REVLON.COM

REVLONPROFESSIONALUK

REVEALING BEAUTY


INTRODUCING

The Dryer

FROM THE WAHL STYLE COLLECTION

Our perfectly balanced hair dryer is quiet yet powerful with

Quick Dry Air Flow and Whispertek TM silencer.

Three heat settings, two nozzles and the ability to switch on Turbo

Heat to mould the style & Cool Shot to set it.

Exclusive to salons & endorsed by Hooker & Young

Become a stockist at wahlstyling.co.uk


Editor’s letter

46

38

Have a scroll through Instagram and what do you see?

Some yoga here, a green juice there and plenty of mindfulness:

the trend for wellness is everywhere. And if your clients want it,

then it’s your salon’s duty to provide it. Turn to page 34, where we

introduce you to the wellness movement and the salons that are nailing

it, plus all the wholesome products to stock your shelves with. Another

huge trend is the growing interest in colour – from subtle enhancements

to total transformations, make sure that everyone in your chair leaves

as the best version of themselves. To see the looks they’re going to be

requesting, flip to page 38. And surely you’ll want to share your hard

work? That’s where the Most Wanted Awards come in. All the details

are on page 28, so all you need to do is create an entry that celebrates

your achievements, and hopefully join us for the glittering grand

final in September… Fingers crossed!

34

Anna Samson

Editor

anna@alfol.co.uk

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

08

CREATIVE HEAD IRELAND


May/June

WHAT’S INSIDE

In print•online•everywhere!

everywhere!

22

€7.50 MAY/JUNE 2018

MAY/JUNE 2018

CREATIVEHEADMAG.COM

natural beauty

NOW SUSTAINABILITY AND PERFORMANCE GO HAND-IN-HAND

SALON SMART

Don’t worry if you missed hairdressing’s premier

business networking event, see our round-up here

ON THE COVER

Model: Crista Cober for

L’Oréal Professionnel.

Photographer: Liz Collins

42

FASHION

Angelo Seminara harnesses the

power of nature in the Namibian desert

30

L’ORÉAL COLOUR

TROPHY

SEMI-FINAL

All of the action and a

round-up of the fi nalists’ looks

EDITOR

ANNA SAMSON

ART DIRECTOR

NICK JABBAL

DIGITAL DESIGNER

EVA VESTMANN

CHIEF SUB EDITOR

ADAM WOOD

EDITOR IN CHIEF

AMANDA NOTTAGE

ADVERTISING

LAURA TUCKER

CLASSIFIED EXECUTIVE

DAVID HAMMOND

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

SPECIAL PROJECTS MANAGER

JENNY LE

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD Ireland

21 The Timberyard,

Drysdale Street,

London, N1 6ND

+44 20 7324 7540

anna@alfol.co.uk

Creative HEAD Ireland is published

6 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this magazine

may be reproduced without prior

permission of the publisher. All

information correct at time of going

to press. Printing by Buxton Press.

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

10

CREATIVE HEAD IRELAND


PRESTIGIOUS

EDUCATION IN A

WORLD-CLASS

HAIR ACADEMY

At The Dylan Bradshaw Hair

Academy we offer bespoke

training and courses to suit

all levels. Simply put, there is

no better place to learn

the mastery of the

hairdressing trade.

Our apprenticeship courses focus on both

the theoretical and practical aspects

of cutting and colour. And for qualified

hairdressers, either returning to work or

just looking to brush up, we have a range of

advanced courses in styling, colouring and

much more.

For more information visit

www.dylanbradshaw.com

»»

Creative Cutting & Colour

»»

Trainee Finishing School

»»

City & Guilds Diploma in Hairdressing

& Barbering

56 South William Street, Dublin 2, Ireland

+353 1 671 93 53


The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

Greg Clarke, David Campbell, Ciaran Dowd,

Danielle Kennedy and John Keegan

IHF INSPIRES

AT HAIR HUB

EDUCATION AND MOTIVATION were the

driving forces at the 2018 IHF Hair Hub,

which was held in the Academy Plaza Hotel

in Dublin and designed to provide lower-cost

education to salons. Greg Clarke, co-founder

of Collage Hair Group hosted, assisted by Hair

Gallery owner Ian Phelan, as past IHF Star

Team members showed off the latest cut and

colour techniques and industry leaders shared

their insight into preparing for and get the

most from photoshoots on a budget. Leading

barber John Keegan also announced the

launch of the very first IHF Star Team Gents

2018 and explained the Team Ireland 2018

senior and junior team applications process.

The day ended with top colourist Olive Tucker

of House of Colour sharing challenges and

hopes for the future of hairdressing in Ireland.

L’Oréal ID Artists

take on Barcelona

THE L’ORÉAL PROFESSIONNEL ID Artists embarked on a three-day

international education trip, hosted at The L’Oréal Academia in Barcelona.

Sixty seven ID Artists enjoyed a glamorous reception where they were formally

welcomed by UK education director, Darren Oram.

They then enjoyed a presentation by Sueng Ki Baek and Shelley Sumner

from the Rush Artistic Team, with L’Oréal Professionnel Creative Team

members Hannah Robertson and Michael Sampson demonstrating colour

placement techniques. The team then presented a collection that the ID Artists

have subsequently rolled out across the L’Oréal Colour Trophy Regional Semi-

Finals. On the second day of their education meeting, the ID Artists had the

opportunity to get ‘hands-on’, working alongside the Rush team.

ID Artist Mike Szerszen from Zeba Hairdressing, said: “Getting to work

alongside some of the best hairdressers in the industry and training with them is

a dream come true. The ID Artist programme helped me find my hair identity.”

Pureology, the allnatural

hair brand,

has teamed up with

Ovarian Cancer Action,

to fund vital research

into the disease. Every

limited edition Hydrate

set sold will see £1

donated to charity.

RRP €44.50

Meet our May Featured Artist!

WINNER OF THE 2017 Most Wanted Hair Trend award, Sam Burnett is a

man of many talents. Salon owner, award-winner, celebrity stylist (Charli XCX

is a fan) and now Featured Artist for May on Creative HEAD Education, our

online platform that helps you learn. This month, Sam will be sharing insights

from his life as a top stylist at London Fashion Week, the looks he loves and

the kit he can’t live without. We guarantee you’ll be inspired. Head online to

creativeheadmag/education from 1 May and get yourself a piece of Sam!

12

CREATIVE HEAD IRELAND


#CHedit

Celebrating Italian design

Guests from all over the world came together in Italy for the 28th Salon Ambience Awards.

Three hundred guests were welcomed to an ancient winery in the northern city of Reggio

Emilia, home of the interiors brand, for drinks, dinner and awards. The event’s awards were

presented for the highest sales in each region and distributors Capital Hair & Beauty took

home the trophy for the UK and Ireland.

ZEBA CELEBRATES

SILVER ANNIVERSARY

IN DUBLIN STYLE

ZEBA HAIRDRESSING has celebrated 25

years in business with a glittering party at

the Fire Restaurant in Dublin for all 75 of its

staff across the four-strong salon group. Most

recently Zeba opened a styling boutique in

Arnotts department store in Dublin.

“We had a vision and we stayed true to that,

and here we are all these years later,” says

Angie Dromgoole, co-founder of Zeba salon

group. “We are still growing by the day as a

company, and most importantly still loving

what we do.”

Hamish Vans Agnew (left) and Bobby

Briah of Capital Hair & Beauty

BRIGHT IDEA

THE IHF HAS launched the Spark Sessions

initiative to help women in the industry share

their experiences and create a network of

support. “Spark Sessions will reignite the

industry,” explains Danielle Kennedy, IHF

vice-president and co-owner of Lloyds Hair.

“We will illuminate what it means to be a

successful female in the hair industry.” The

first session takes place on 18 June in Galway,

where Danielle will be joined by Sarah Mason

of Sarah Mason Professional, Olive Tucker of

House Of Colour and Denise Walsh of Rustiq.

For tickets, search IHF on eventbrite.com

CLUB

creativeheadmag.com/club

JOIN US! Become a member of the

Creative HEAD Club and get six issues of the

magazine for £10, along with the chance to

win opportunities and exclusive giveaways. Visit

creativeheadmag.com/store for more details

MY months

AHEAD

What May and

June have in

store for…

SINEAD FOX

BRIDGET HAREN

As head of the bridal

team in the salon, my

next few months will be

filled with styling up-dos

for blushing brides and

wedding parties. I have

also recently increased my

hours in the salon to support

the sought-after Ladies Night

Out Group Packages we

have just launched. And I’ll

be doing the Cutting Masters

course with Jack Bayne.

CHELSEA KEARNEY

BLOWN AWAY

We have switched

our colour brand to

milk_shake – we love

how shiny it is and so

we are enjoying playing

with colours that are also

great for the festival season.

We have one of our biannual

photoshoots scheduled and I

recently finished an advanced

make-up course with Tiger

Training Academy in Cork, so

I’m looking forward to utilising

my new skills!

EMMA FINLAY

COUTURE HAIR

I am excited to be

travelling to Valencia

in Spain to represent

Ireland at the ALFAPARF

Milano International

Nexxt Colour GenHairation

Competition 2018. It’s a

dream come true. This is the

first time the winner of the

ALFAPARF Milano Fantastic

Colourist Award will compete

at an international level against

stylists from all over the world.

CREATIVE HEAD IRELAND

13


THE SECRET OF…

ONLINE BOOKING

THE BUSINESS EDIT

COULD SUBSCRIPTION

SERVICES WORK FOR

YOUR SALON?

CHARLOTTE NEWTON, senior

manager of EMEA marketing

for MINDBODY, explains

online booking…

WHY OFFER ONLINE BOOKING?

“Your customer’s experience begins

before they even walk in your door.

The moment someone fi nds your

salon, whether it be on your website

or via mobile app, it’s their fi rst

impression of your business. Off ering

online booking can help enhance

that, making it convenient for people

to browse your off erings and book

an appointment.”

WHAT QUESTIONS SHOULD YOU ASK

WHEN LOOKING FOR A BOOKING SYSTEM?

“How is the software helping you

to attract new clients and retain

existing ones? When a salon uses

MINDBODY, it’s automatically

listed on our consumer-facing

MINDBODY app. This free mobile

app is brilliant for salon owners

and operators because all of your

available appointments are easily

searchable and bookable by existing

or prospective clients. Consumers

can search for services based on

their location and all salons nearby

off ering cut, colour and styling will

be displayed. From there they can

easily click on a business, search

appointments and book and pay.

Users can also save your business

to their favourites, making it easy

for them to book the next time.”

IN ASSOCIATION WITH

For more salon-savvy secrets by MINDBODY,

visit uk.mindbodyonline.com

SOMETIMES SALONS CAN become so

involved in attracting new clients that they

run the risk of neglecting the regulars,

whose frequent spending is the backbone of

a business. To ensure that these customers

stay loyal, some salons have decided to

launch subscriptions for certain services.

Clients simply sign up, pay a monthly fee

and this gives them unlimited access – while

ensuring a monthly minimum spend.

Dylan Bradshaw, winner of Most Wanted

Exceptional Stylist 2016 and 2017, launched

an unlimited blow-dry service in his Dublin

salon this year in response to customer

demand. “Upon speaking to our clients, we

knew this was something they wanted,” he

explains. “We have a substantial number

of regulars who have their hair done two or

three times a week, so this allowed us to give

them flexibility to have their hair blow-dried

each day in a cost-effective way.”

Dylan opted to launch this service during

a quiet period. “We introduced it in January

after the Christmas rush as this period can

be a quiet time and we wanted to increase

footfall,” he says. “We also know clients

want to save money in this period so it was

a win-win.”

And it’s not just blow-drys that salons are

offering as a subscription service. Skyler

London in Wandsworth has just launched

a three-tier colour subscription service,

which allows clients to keep their colour

topped up at the UK’s colour-only salon.

“Our Kaleidoscope Club has three pricing

levels depending on which type of colour

they usually have; Indigo at £85 a month

(€97), Amethyst at £135 a month (€154) and

Byzantium at £300 a month (€342),” owner

Skyler McDonald explains. “Our price list

shows which services are covered by which

kaleidoscope plan. The guest can only

have one service a visit, but they can have

unlimited visits.

“For regular colour guests, this offers a

cost-effective way to have their colour done

as often as they need.”

The response from colour clients has been

strong. “The regular guests who have taken

this up really love it,” she explains. “They

want to keep their hair looking its best at all

times and love that they can just come in

whenever they need it done and not think

about the cost. They have set their budget

and that’s that.”

And Skyler has found that people can be

trusted with their unlimited passes, meaning

it’s been a savvy business move: “People

often ask: ‘don’t people just take advantage

of this?’ But this hasn’t been our experience.

Most people just like to play fair and so

far we haven’t had any issues. Already

this is adding in a notable monthly

income stream.”

However, this approach is not for

every salon. Salon 2 in Sligo doesn’t offer

subscriptions for a number of reasons,

explains salon owner Anthony Kilcoyne.

“In Salon 2 we do not offer these packages

as we find that there are generally so many

terms and conditions applicable that they

are not to the customer’s benefit in the long

run,” he says. “There is upfront payment,

which is a bonus to the business, but it can

be a fad and dwindle away over time.”

Instead, the salon has focused on other

ways to keep clients coming back into the

salon, and building a loyal clientele. “At

Salon 2 we have built up a very regular

blow-dry business with about 300 visits per

month,” says Anthony. “It is still guaranteed

cashflow and thankfully all of these clients

are regular cut and colour clients as well.

“Instead of having certain clients

committed to discounted packages, we

have a continuous loyalty programme that

rewards all of our clients, as well as a VIP

one, too.”

14

CREATIVE HEAD IRELAND


#CHedit

WHY DID YOU WANT TO BE A HAIRDRESSER?

From an early age I kept up-to-date

with trends and always had my hair

on point. At the age of 16 my mother

suggested that I try hairdressing at

Wayne Lloyd Hair for my second

week of work experience while

I was in school. I thought

she had lost her mind and

wondered if she even

knew her son at all –

I was a sports fanatic!

But I fell in love with

it, starting off as a

Saturday boy and

then training as an

apprentice in their

Cork City Salon.

Now I’m a fully

qualified barber.

CIARÁN O’SULLIVAN

AGE: 20. WAYNE LLOYD HAIR

WHAT ARE YOUR CAREER HIGHLIGHTS SO FAR?

I’m lucky enough to have a few! I enjoy doing photoshoots

but I’m also a competition junkie. So far I’ve placed

second in the ALFAPARF Milano gents competition

twice, been a finalist in the Alternative Hair

International Visionary Award and finalised in

the Great British Barber Bash 2017, among others!

But my absolute highlight to date has to be

representing Ireland in the American Crew All-Star

Challenge global competition in Brussels last year.

WHERE DO YOU SEE YOURSELF IN 10 YEARS?

I hope to be a well-established stylist still competing

and have my own salon, too. The salon I would

love to own would be fashion-forward,

offering more than just a look, with

guest DJs to mixologists serving

themed cocktails. I would also

provide a training academy.

WHAT IS YOUR DREAM

HAIRDRESSING GIG?

Definitely London Fashion

Week, I would love to work

there. It’s one of the most

iconic and unique events in

the world – it leads the way.

That is something I strive for in

my own work, always aiming to

be original, unique and trying to

set trends rather than follow them.

LIFE

LESSONS

ALAN BOYCE

TONI&GUY IRELAND

Partnerships are a

minefield. Fair-weather

partners can be the death

of a business, so ensure you

go in with your eyes open

and choose those who have

the same work ethic, vision,

loyalty and passion as you.

Self-doubt is not an

option. Believe in yourself

and the decisions you make.

There is nothing to gain by

dwelling on what you could

have done differently.

Listen to advice but

always make the final

decision yours. Always trust

your gut feeling. That doesn’t

mean dismiss the advice and

opinions of others, but do

not allow yourself to be lured

away from your first instinct.

Never take your eye of the

prize. Have a clear concept of

what you are trying to create

and surround yourself with

people who have the talent,

desire and vision to help you

make that dream a reality.

Knowledge is king. Never

think you know it all – because

you don’t! Do not be afraid of

change and don’t be afraid

to go back to the beginning.

CREATIVE HEAD IRELAND

15


Say ‘see ya’ to yellow

and ‘hiya’ to cooler

blondes with

Goodbye Yellow

from Schwarzkopf

Professional – great

for quick in-salon

toning and the

perfect solution

for at-home blonde

maintenance, too!

RRP €17

+44 800 526741

schwarzkopf-professional.co.uk

Pitched as ‘the mother

of all hair treatments’,

Fab.ME from Design.ME

adds shine, hydrates,

protects against fade,

reduces static and

detangles… all in

one lotion.

SALON PRICE: €11.99

1890 253402

salon-services.com

Spot on for

summer, the

Supreme Blonde

collection from

Affinage’s

Infiniti Toners

includes six

warm and cool

blonde shades

to keep blondes

sparkling.

IN-SALON

SERVICE

087 2547112

gainfort.com

Perfect for your summer shelves is the limited edition ghd

saharan gold, a luxe capsule collection of S/S18 hair tools in

warm golden metallic hues.

RRP FROM €65

+44 845 3301133

ghdhair.com/ie

Looking for a kinder way to colour this summer? Let us

introduce you to Decologic by milk_shake. It’s a complete

range of lightening products that use naturally sourced

ingredients to deliver high-quality results. There’s

a product for every hair colour craving; try the Clay

Balayage Lightener for a beachy look, or get creative with

Light & Colour, which comes in five vibrant shades. And

for refreshing existing colour, offer Tone Roots Lightener,

which is super gentle and contains

organic cranberry extract and silk

proteins. All Decologic products are

wrapped up in smart packaging that’s

environmentally conscious - you can

be safe in the knowledge that you’re

going green at every step of the

colouring process.

IN-SALON SERVICE

+44 1392 365177

milkshakehaircare.co.uk

COLOUR

CLOSE-UP

Highlights,

balayage and

treatments –

the new Epic

Professional

Treatment Brush from

WetBrush allows you to

master these and more.

RRP €8.99

+44 800 098 8040

prowetbrush.com

The ALFAPARF Milano Style

Stories Pre-Styling Blow Dry

Cream, containing protective

moringa oil, makes drying

quicker and fights frizz for a

perfect finish.

RRP €14.25

0845 856490

xpertpro.ie

The root stretch trend

is here to stay, so take a look

at the 11 new colours from

extensions experts Remi

Cachet, available in Mini

Tips, Flat Tips and Wefts in

20-inch size.

IN-SALON SERVICE

+44 1642 867213

remicachet.com

If your clients can’t get to the beach

then bring the sea to them –

Bed Head Beach Me Wave Defining

Gel Mist from TIGI contains

protein-rich seaweed extract to

create definition and stop hair

drying out.

RRP €17.50

+44 844 844 0944

tigi.com/bedhead

Help your clients sleep

easy with the seriously luxe

Overnight Repair Serum

from Balmain Paris Hair

Couture – it works as both

an overnighter and a weekly

intensive treatment for hair in

need of a little silky seduction.

RRP €75

+44 800 7810936

balmainhair.com

16

CREATIVE HEAD IRELAND


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

Did you know that half of all consumers

who bought beauty products in the past

12 months actively looked for products

made with natural ingredients? If you’re

not already catering to this clientele, you

need to right away. Source Essentielle

from L’Oréal Professionnel is a great place

to start. Combining nature, scientific

expertise and professional performance,

new Source Essentielle is your chance to

create a natural, personalised routine for

your clients. The carefully chosen flowers

and leaves are suspended within each

shampoo, highlighting the care range’s

natural credentials and authenticity, and

targets normal to fine hair, coloured hair

and those with a sensitive scalp. Clients

can also refill their shampoo bottles directly

at the salon, helping your clients and your

business become more sustainable.

RRP FROM €18

0800 0304034

lorealprofessionnel.co.uk

IT’S ALL ABOUT... COLOUR

HDResolution delivers high shine,

high definition colour and has just

unveiled nine new shades. Look

out for Redken Recipes for your

salon, using the shades Tortoise

Shell, Roseberry and Chocolate.

IN-SALON SERVICE

+44 845 600 0815

redken.co.uk

The Igora Royal Takeover

continues with its range of

Disheveled Nudes and its

incredible new Pastelfier,

a creative booster to lift

and dilute.

IN-SALON SERVICE

+44 800 526741

schwarzkopf-professional.co.uk

FOR MORE on the latest

colour trends, turn to page 38

CREATIVE HEAD IRELAND

17


BOOST YOUR

BUSINESS WITH

THE HAIRSHOP IN DUNDALK, CO. LOUTH, LAUNCHED SMARTBOND, THE REVOLUTIONARY BONDING AGENT FROM L’ORÉAL

PROFESSIONNEL, IN SEPTEMBER 2016. WHILE IT WAS A CHALLENGE AT FIRST TO EDUCATE STAFF AND CLIENTS ABOUT

THE BENEFITS OF A TRADITIONAL TREATMENT VERSUS SMARTBOND, THEY PUT A STRONG STRUCTURE IN PLACE TO

MAKE SMARTBOND THE NEW NORM. THIS IN TURN HAS HELPED INCREASE SALON PROFIT AND OVERALL RETURN VISITS,

WITH MORE THAN 50 PER CENT OF CLIENTS NOW USING SMARTBOND AS PART OF THEIR REGULAR SERVICE. MANAGER

CATHERINE MCELLIGOTT SHARES HER INSIGHTS AND TOP TIPS ON SELLING SMARTBOND IN SALON…

1 Education is key. We let our staff use Smartbond on each other so they could see and feel the benefi ts of the product for themselves.

2 Trialling the product is incredibly important. If our clients had a Smartbond treatment in-salon, we gave them the at-home conditioner to entice

them to purchase again and receive the full benefi ts of the service.

3 Create team incentives to recommend Smartbond. We ran a challenge that if 10 clients got the treatment with their colour and blow-dry and

mentioned the stylist who recommended the service, that stylist got a backwash-sized shampoo and conditioner to take home!

THE FIX

Check out this summer blonde from

@andrew_mulvenna using Instant Highlights.

Want to recreate this look in salon?

Simply follow the steps below:

STEP 1: Apply 10 meches using Instant

Highlights in the #instalights technique

Step 2: Tone with Chromative 8.34

Step 3: Use Smartbond throughout

Don’t forget to share your

blonde creations using

@lorealpro #lorealproire

#instanthighlights

#smartbond

RETAIL REHAB

Tecni.ART styling range

from L’Oréal Professionnel

is celebrating its 25th

birthday by partnering

with contemporary British

artist Stuart Semple to

create this limited edition

design for its bestselling

products such as Pli.

18

CREATIVE HEAD IRELAND


*Google YouTube top queries July 2017 – Jan 2018. **Terms and conditions apply. For full T&Cs, visit lorealprofessionnel.co.uk/terms

The

Challenge

Win a personal shopping

experience, worth €2,000!**

Find out more at

lorealprofessionnel.co.uk

Be a

COLOUR

ADDICT

ARE YOUR CLIENTS LOOKING

FOR AN INSTANT HIGHLIGHT FIX?

With highlights ranking in the top 10 most-searched

for beauty terms on Google* and the growing interest

in partial techniques, now more than ever, is the time

to offer your clients the highlighting service they are

looking for.

Say hello to Instant Highlights, the new PRO HEAT

lightening system from L’Oréal Professionnel that

lifts up to six levels in just 30 seconds. There are

so many types of client to offer Instant Highlights

to and services to add it on to. From a blow-dry

upgrade to the first time colour client, from the

balayage refresh customer to the precious time

saver, this speedier service will allow you to fit in

at least one extra colour client per day. Mark Byrne

at Zeba salons in Dublin, says: “By upselling this

service we’ve been able to add €60 on to a client’s

total bill… A great business driver!”

INSTANT HIGHLIGHTS

There are so many ways that Instant Highlights can help

boost your business. Not only is it a great opportunity

to recruit those time-poor clients, but also a chance to

give your existing clients a brightening boost with some

#instacontouring face-framing lights. It’s a real gamechanger,

a great service builder and conversation starter!

TRY THIS NOW

1) Create a premium service package with Instant

Highlights and Smartbond. Why not add a toning service?

2) Increase your percentage of colour clients by using

Instant Highlights as an introduction to first time colour

and why not upgrade your regular blow-dry clients to

have a few lighter pieces around the face, too?

3) Promote Instant Highlights on your social media

channels. Search #instanthighlights for inspiration

CREATIVE HEAD ADVERTORIAL

Get further addicted to colour with L’Oréal Professionnel – call 1800 535616 or visit lorealprofessionnel.co.uk

CREATIVE HEAD IRELAND

19


#CHedit

Inside

story

THE FIREPLACE BARBER SHOP DUBLIN

After buying a “fairly shaggy room, dominated by a gigantic fi replace” just

a week after viewing it, Luke Delaney and his business partner Fabian

Posca found themselves tasked with transforming an empty shell into a

stylish barber shop. Their solution was to use the fi replace as inspiration for

their venture. “Fire is relaxing and warm, but at the same time energising

and strong,” explains Luke. The rest of the premises, which has recently

expanded to include a room upstairs, continues with this old-fashioned

charm. “We wanted to create a genuinely Irish experience, combining the

warm cosiness of an Irish pub with the classic barber shop tradition,” says

Luke. “Although blocked off , we always light up the downstairs fi replace –

candles do the job!” explains Luke. “To mirror it upstairs, we decided on a

fl ame sketch, which brings in the invigorating yet soothing aspect of fi re that

is so important to the service we off er.”

HOT BUYS

PRECIOUS METALS

The majestic Treasure mirror from

Salon Ambience is style and substance,

with LED backlighting, footrest and

work shelf with hairdryer holder.

FROM €825 (NORMALLY €1,619)

07554 990965

capitalhairandbeauty.ie

SEE MORE deals from Salon

Ambience with this brochure, free with

your issue of Creative HEAD Ireland!

WALKING ON AIR

Offer a heavenly backwash

experience with the

Maletti Lift Wash, which

includes a ceramic

washbasin and seat

with integrated

air massage.

FROM €3,999 +VAT

(NORMALLY €4,805)

087 254 7112

gainfort.com

20 CREATIVE HEAD IRELAND


STRIVE

TO BE

UNRIVALLED

TAKE YOUR PLACE AMONGST THE CRÈME DE LA CRÈME. BECOME A GREAT LENGTHS

EXTENSIONIST TO UNLOCK LIMITLESS LOOKS AND CREATIVE POSSIBILITIES.

Our extensions are 100% human hair. We have a global reputation for excellence and an inspiring team of expert educators.

Great Lengths is in a class of its own. Don’t you want to be a part of it? Find out how you can become a

Great Lengths certified stylist.

GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST


THINK

SMART

Celebrating its 12th year, Salon Smart was sold out yet again, stuffing the Park

Plaza London Riverbank hotel to the gills with salon owners and staff seeking

inspiration to help them build better-than-ever businesses. The line-up of names

was equally packed, coming with ideas and advice to get everyone motivated.

In partnership with L’Oréal Professionnel, 3•6•5 Education and Paul Mitchell,

the event buzzed for two days with more speakers, panel members,

creative artists and delegates than ever before…

22

CREATIVE HEAD IRELAND


#SalonSmart18

Brooks & Brooks

Neuro Liquid from Paul Mitchell

PAY IT

FORWARD

Sally and Jamie Brooks

Sam with his first salon boss,

Joseph Todisco

Sam McKnight with Catherine Handcock

ON THE FIRST day of Creative HEAD’s business networking

extravaganza, Salon Smart, brains had been fully engaged in

ways to boost salon business, so the time had come to switch on

the creative side! Paul Mitchell got everyone plugged in with

a playful presentation, delivered by James Davies and Luke

Dawson-Browne of the Paul Mitchell Education Team. Models

strutted out with gorgeously glossy styles to showcase the new

Neuro Liquid care and styling range.

After a delectable three-course dinner, it was time for a fun

and frank look back at the epic styling careers of Brooks &

Brooks legends Sally and Jamie Brooks, plus an insight into

what the future holds for both their team and their brand.

The multiple Most Wanted and It List award winners chatted

with Creative HEAD UK editor Amanda Nottage, doling out

advice as they took the audience through their journey from

part of the Trevor Sorbie team to award winners.

And then it was time for the main event – if you ever

wanted a whistle-stop tour of fashion and beauty icons from

the past 40 years, you need only look at Sam McKnight’s CV.

From Diana and Madonna to Gigi and Naomi, this session

star’s long-standing collaboration with Vogue means he has

styled more than 200 of its covers and worked with some of

the biggest names in the world. He spoke to Creative HEAD

publisher Catherine Handcock about his career, before lucky

members of the audience were given the chance to quiz

the current Most Wanted Hair Icon – and get bags of Sam’s

popular product line to boot!

CREATIVE HEAD IRELAND

23


“THE BIGGEST MISTAKE I’VE MADE

IS NOT GETTING RID OF BAD

APPLES – I THOUGHT I COULD

CHANGE THEM. BUT YOU END

UP SPENDING TOO MUCH TIME

ON THEM AND FORGETTING

YOUR LOVELY STAFF”

SALLY MONTAGUE,

SALLY MONTAGUE HAIR GROUP

Sally shared her difficulties in

recruiting apprentices. “Last year

we had no applicants except the

unemployable, so action had to be

taken,” she revealed. She created

the Five-Star Apprenticeship

plan, which took the mystery out

of apprenticeships. The result?

389 applicants, all thirsty

for knowledge.

“INVEST EVERYTHING, BE COMMUNICATIVE AND

REMEMBER IT’S NEVER TOO LATE TO START

SOMETHING NEW”

ANDREW MULVENNA, ANDREW MULVENNA

It’s a big month for Andrew, who’s moving to a bigger

location – a three-storey Victorian bank in Belfast with 50

stations and a barber room. Andrew gave a candid account

of his 30 years in hairdressing, revealing that while his first

salon won awards, it didn’t make profits: “I made some big

changes and lost 90 per cent of my stylists, but the ones

that stayed were focused and had a good attitude.”

CLASS OF

With so much learning, inspiration and fun to be had, Salon Smart was like being

back at the coolest school ever! Look who made it to class…

“I DECIDED TO COMMIT ONE APPOINTMENT

SPACE A WEEK TO MY TEAM, 45 MINUTES

WHERE I LISTENED TO WHAT THEY NEEDED”

CAROLYN SWEENEY, CREATIONS

Creations’ Carolyn Sweeney was in combative

mood, taking on “flatlining” staff who are

failing to bring in real money for her

business and themselves. She turned

to 3•6•5’s Ken West for help, and he

joined her on stage to illustrate how

together they looked to turn those on

the slippery slope back into growers

with the You+ programme. So they

worked on the service delivered,

and yes, while some

stylists were “loved

out” of the

business by

Carolyn, the

ones who stayed

pushed the salon

to another level.

“OUR SALON PUTS THE CHOICE BACK IN THE

CLIENTS’ HANDS – DON’T WANT A BLOW-DRY?

YOU DON’T HAVE TO HAVE ONE”

SKYLER MCDONALD, SKYLER LONDON

Talking about her bold, colour-only

salon, Skyler is a big believer that “if

you want to make something really

different, it will always involve a

risk”. Skyler London was three years

in the making, with its founder

admitting to standing in the

aisles of pharmacies to quiz

women about their colouring

habits to better understand

modern consumers.

The finished salon is

full of unique touches

alongside unlimited

colour subscriptions,

optional blow-drys,

standardised training

and even a slide!

24

CREATIVE HEAD IRELAND


#SalonSmart18

THE FUTURISTS

“PEOPLE CAN COME AND HANG OUT, FEEL AT

HOME. THERE ARE DIFFERENT AREAS WHERE

YOU CAN CAPTURE THESE MOMENTS, SUCH AS

THE SELFIE SEAT. IT’S ORGANIC ADVERTISING”

LARRY KING, LARRY KING

With perhaps the most talked about salon in the beauty

press in the past 12 months, Larry King dropped into

Salon Smart before hot-footing it to Heathrow to fly to yet

another top session job. But the beauty of #LarrysWorld

is that he treats ALL his clients just like any celebrity he’s

called to work with, rushing back to work a full column.

2018

In a segment called ‘Tomorrow’s World’, Simon Tickler,

managing director of Salon Success, shared his predictions

for the future and how salons can adapt to the world

around them (after warning them to ‘be less Geoffrey’,

referencing the giraffe mascot from Toys R Us, who failed

to move with the times). “It’s less about stuff, and more

about experience,” said Simon. “If we are just churning

out haircuts, we are missing opportunities. It’s about the

quality, but it’s also about how you package it.” L’Oréal

Professionnel’s UK general manager, Monica Teodoro,

also spoke about the importance of staying current, with

some stark warnings about businesses failing to harness

social media. In a landscape where more people have

a smartphone than a bank account, you have to ensure

your business is accessible. “If you don’t play in their

playground, you could become invisible,” she said.

“WE HAD TO OFFER SOMETHING CLIENTS

COULDN’T GET ANYWHERE ELSE”

JENNIFER LINTON AND JOANNA MACDONALD,

LINTON & MAC

Scottish stylists Jennifer

Linton and Joanna

MacDonald shared

the story behind

their award-winning

Aberdeen salon.

Opening in 2015,

it quickly became

positioned in the

top five per cent

of the city’s 152

salons. “We

provide hair and

beauty services

all under one roof,”

said Jennifer, “and

now have more

than 6,700 clients.”

GROOM BOOM

THE INTEREST IN the male market and the resurgence

of barbering proved a lively panel topic. Chaired by

Creative HEAD UK editor, Amanda Nottage, the panel

comprised Most Wanted 2017 Male Grooming Specialist

Jonathan Andrew; Matt Robinson from Mister Robinson’s

Barbershop; founder of The Lion’s Barber Collective, Tom

Chapman; and Ruffians’ founder Andrew Cannon. So

how does the current men’s landscape compare to the

pre-boom era? “There’s not much comparison at all,”

Matt admitted. “We’ve left our comfort zone.” Tom

agreed, adding that “barbering is now very exciting

and hairdressers want to train in it.” Jonathan spoke

about building his male clientele in a unisex salon. “It’s

always been my dream to go to Savile Row for a tailored

suit and I adopted this approach to haircuts.” Andrew –

the only member of the panel without a hairdressing or

barbering background – then explained how he created

the Ruffians brand with a lifestyle destination in mind.

“I asked myself: ‘What would my mates want?’” he said.

CREATIVE HEAD IRELAND

25


TIME TO WORKSHOP!

INTEGRATED MARKETING

“THERE’S NO LONGER a single channel of communication – you

have to take a full-circle approach” – this was the opening gambit

from Zoë Vears, the director of publicity at Salon Success. She took

the audience through the five key channels of communication

needed to achieve business success in the modern world. The first

is philanthropy, to connect you to the community; then there’s

education to give stylists confidence and grow their skills. You also

need support materials from your distributor, digital marketing,

and finally public relations – to build your reputation.

THE BUSINESS OF COLOUR

STRAIGHT-TALKING SALON owner Alan Edwards set out the

objective of his workshop session with a typically no-nonsense

approach: “We’re going to stimulate and provoke your thought

processes and approach to the business of colour.” Alan explained

that many salons actually have more skills than they think – they

just weren’t using the language to engage their clients. “We have

been doing freehand painting for years,” he said. “We just weren’t

calling it balayage. It’s massive because there’s the technology to

promote it.” And as for goals? Alan recommends aiming for 70 per

cent of clients having colour done – show them what you can do!

26

CREATIVE HEAD IRELAND


#SalonSmart18

A FEAST

FOR YOUR

BUSINESS

AS MINDS WERE full and fizzing, it was time to refuel those

tummies… while also seeing the latest launches, services and

innovations to fatten up salon profits, too! At Salon Smart’s

Working Lunch, guests enjoyed scrummy bowl food while

surveying a marvellous menu of business-building inspiration!

There was education and coaching from 3•6•5 Education; lots

of technology updates to streamline your salon and give you

the control you need with MindBody, Treatwell and Salon iQ;

and advice on managing client calls thanks to Mutu. After

seeing Neuro Liquid in action the night before, delegates

could find out more from Paul Mitchell. Guests also checked

out brilliant blending with Prostyles extensions, and saw

Tangle Teezer inventor Shaun Pulfrey in full blowstyling

action. For those interested in the world of naturally-derived

products, there were the huge new launches from L’Oréal

Professionnel (Source Essentielle and herbal professional

colour, Botanea) alongside the botanical brilliance of boutique

Italian brand, Oway. Want to revamp your salon’s interior?

Well, hello Maletti, what have you got to show us? And for any

red tape-headaches, the prescription was the NHF. It was a

business-boosting buffet, make no mistake!

CREATIVE HEAD IRELAND

27


Lloyds Hair, Waterford – Supreme Team 2017

LAST CHANCE

TO ENTER!

ARE YOU READY TO TAKE YOUR PLACE ALONGSIDE THE

BEST IN HAIRDRESSING? ENTER CREATIVE HEAD’S

MOST WANTED EXCLUSIVE IRISH AWARDS – BUT DO IT NOW!


EXCEPTIONAL

STYLIST

For a stylist demonstrating

remarkable artistic skill, ability

and commercial awareness

CATEGORY SPONSOR

SUPREME

TEAM

For salon teamwork

at its best

CATEGORY SPONSOR

Dylan Bradshaw, Dublin – Exceptional Stylist 2017

2018

Competition closes 5pm, Monday 14 May 2018

ENTRY FORMS creativeheadmag.com/mostwanted

FOLLOW US @creativeheadmag #MWIT18

TALK TO US +44 (0) 1434 610904 / events@alfol.co.uk


ID Artists and Rush

L’ORÉ A L

COLOUR

TROPHY

COLOUR

MEETS TALENT

IRELAND’S MOST AMBITIOUS colourists gathered at the Royal Dublin Society

in Ballsbridge, Dublin, to fight it out in the L’Oréal Colour Trophy Ireland Semi-

Final. With three categories – the Star Award, L’Oréal Men’s Image and the

prestigious L’Oréal Colour Trophy – there was everything to play for. Salon teams

were asked to combine their creative prowess and come up with colourful looks

that show off their expert technical ability along with their knowledge of current

trends. Hairdressing icons were assembled to make the difficult decision of picking

finalists – Adam Reed of Percy & Reed, Siobhan Jones of Headmasters, Tina Farey

of Rush, Paul Dennison of Ken Picton and Guy Kremer made up the panel of

judges this year. Nervous competitors were treated to a stunning hair show by some

of the L’Oréal Professionnel ID Artists, who worked with Seung Ki Baek and Shelly

Sumner of Rush to mould their visions. And then it was time for the results – turn

the page to see all the finalising looks ahead of the Grand Final, which takes place

at the Clayton Hotel in Dublin on 2 July. The overall champion in each category

will win an incredible package that includes a European trip to shoot their winning

look, a fashion shoot with glossy consumer magazine or digital title and endless PR

opportunities to celebrate their winning year.

30

CREATIVE HEAD IRELAND


The judges

Seung Ki Baek

CREATIVE HEAD IRELAND

31


L’ORÉAL COLOUR TROPHY AWARD

Brown Sugar,

Ranelagh

Preen Hair and

Beauty, Dublin

Brown Sugar,

Blackrock

Marbles Castletroy,

Limerick

Davey Davey,

Dublin

Sugar Culture Institute,

Dublin

The Edge Hair Design,

Cork

Zeba Hairdressing,

South William Street, Dublin

Headcandy,

Waterford

Origin Hair Design,

Cork

Brown Sugar South

William Street, Dublin

Cats Hair Studio,

Limerick

John Coss Creative Hair,

Portaloise

Origin Hair Design,

Cork

Peter Mark Whitewater,

Kildare

Origin Hair Design,

Cork

Style Club North

Earl Street, Dublin

Foxy Hair Studio,

Ennis

Rossanos,

Donegal

Oxygen Hair Design,

Midleton

32

CREATIVE HEAD IRELAND


#LCT17

STAR AWARD

Brown Sugar South

William Street, Dublin

Preen Hair and

Beauty, Dublin

Marbles Castletroy,

Limerick

Zeba Hairdressing,

South William Street, Dublin

The Edge Hair Design,

Cork

MEN’S IMAGE

The Academy Barber,

Kildare

Sugar Cubed,

Dublin

Brown Sugar,

Blackrock

The Academy Belle

Hairdressing, Kildare

Saints Colour Specialists

& Beauty, Wexford

The Academy Barber,

Kildare

The Academy Belle

Hairdressing, Celbridge

Origin Hair Design,

Cork

Retro Barber Shop,

Limerick

The Hairshop,

Dundalk

Hession Hairdressing

Drumcondra, Dublin

Davey Davey,

Dublin

CREATIVE HEAD IRELAND

33


#Wellbeing

Revlon Professional

34

CREATIVE HEAD IRELAND


Clients are craving balance

in a stressed-out, 24/7 world.

Can salons – and its stock and

services – help them achieve a

happier sense of self?

The

ART

of

WELLBEING

HEALTHY LIVING HAS EVOLVED; it’s about discovery,

pleasure and happiness, and it’s all done at a greater level

of sophistication than ever before.

A glance across a bookshop’s new releases, or about 80

per cent of your Instagram feed, will attest that there is an

enormous consumer trend towards wellness and wellbeing,

with increased interest in veganism, mindfulness and

superfoods that can improve mood and health.

Google searches for “wellbeing” over the past 12 months

have increased by more than 20 per cent and, of course, it’s

only natural that all things beauty follow suit. We are seeing

products that have a wellness angle, incorporate superfood

ingredients, may even be vegan, and encourage a more

mindful approach to beauty and life. Visit Cult Beauty, for

example, and you’ll find a dedicated ‘Wellbeing’ category to

peruse, including collagen shots, detox products and aromatic

stress treatments. Now it’s the turn of hair brands to unveil

launches with this specific trend in mind.

It’s a huge retail and service opportunity for salons to

tap into – by talking about wellbeing and mindfulness in

the beauty sphere, you have the opportunity to capture the

attention of clients who are already interested in what they

use on their bodies and how the items they use impact the

planet. By providing a salon that whisks them away from

their daily stresses and gives them time to be mindful and to

recharge their batteries, using products that are responsibly

crafted and packed with ingredients

that are already on their radar,

the experience of visiting you

and buying from you becomes

more meaningful.

L’Oréal Professionnel’s

new Source Essentielle is a

vegan haircare collection,

formulated with naturallyderived

ingredients and with

packaging designed with

a sustainable approach

to innovation. It’s

intentionally square to

hold the maximum

amount of product

in the minimum

amount of recycled

plastic, and means

it stacks better

when transported.

Clients can also

take bottles back

to the salon to be

refilled. Botanēa

will be L’Oréal

Schwarzkopf Professional

CREATIVE HEAD IRELAND 35


#Wellbeing

Professionnel’s first wholly plant-based colour. Made from

three herbal ingredients – henna, cassia and indigo – that

have each been sustainably sourced from India, colourists

using Botanēa will be able to create colour recipes

bespoke to each client. “It’s going to be great for those

clients who are interested in natural alternatives for

colour,” says Kelli Brookes, L’Oréal Professionnel

UK education manager.

One of the original professional hair brands

with an eye on wellbeing and responsible beauty,

Aveda believes rituals are key in helping clients

relax, recharge and enjoy a greater balance.

Visitors to Aveda’s concept salons can lose

themselves in the renewal rituals, which involve

massages, delicate scents, the signature Aveda

tea and of course, the hair of their dreams.

And in a busy world where it can feel like

there’s no ‘off’ switch, Schwarzkopf Professional

is encouraging salons and clients alike to reclaim

some balance with Oil Ultime, a new range that

features 100 per cent natural oils. As well as providing

a much-needed moment of calm when used at home,

Oil Ultime ‘ceremonies’ at the backwash, inspired by

modern aromatherapy, will also give salons the chance to

pamper clients.

Revlon Professional has combined this wellbeing

philosophy with colouring expertise with its Color Sublime

LOCKS

AND LACE

STRANDHILL, CO. SLIGO

When Locks and Lace opened two and a half years ago, owner Emma

Murphy was a new mum. “I was becoming more and more interested in the

chemicals found around the home, and this made me take stock and think

about the ingredients in beauty products,” she says. As a result, Locks and Lace

is a haven of healthy living and sustainability. The renovated cottage provides

a welcoming and calming environment for everyone who arrives. Guests can

warm themselves by the stove before they begin their service, which includes

Davines products, organic teas and coffees, hand massages and treats from

a local baker. “We welcome a lot of people who have had illnesses or are

recovering from cancer,” explains Emma. “We also do a lot of hair analysis,

providing ranges for people suffering from alopecia or psoriasis”. The

ratio is one stylist to one client, so everything remains highly personal,

and there are plenty of natural goodies for visitors to take home,

so they can continue the experience – there’s even a product

refill service so they can keep using their bottles. This is

a salon that takes wellbeing to the next level – it’s

super green but luxurious, too.

DAVEY DAVEY

DUBLIN

Wellness is different for each client, so it’s all about the experience

of the individual at Davey Davey. Lavender-infused eye masks and

herbal teas are on offer, along with ambient music to allow clients to totally

switch off. “They feel completely taken care of, so that they can relinquish

all outside responsibilities – if only for a couple of hours – and have a good

chat to declutter the mind,” explains Donna McConville, manager at Davey

Davey. Treatments focus on long term, true hair health rather than quick fixes.

And it takes a happy team to keep clients happy, so the staff at Davey Davey

are focused on their own wellness too. “We aim to have a flexible approach

within the salon. When possible, we endeavour to accommodate requests for

certain hours if one of our team feels they need to improve their work-life

balance,” says Donna. “Spending time outside of the salon is also of

utmost importance to us, as this is when we get a chance to unwind

and ensure that we maintain strong relationships with each

other. We also strive to provide a creative space, so

that everyone has the chance to be inspired and

realise their potential which underpins

emotional wellness.”

by Revlonissimo launch. Taking their pick from three

different scents, clients are invited to lie back and relax while

their greys are covered. And the sense-stimulating formulas

are super-gentle and ammonia-free.

According to Mintel, consumers are also likely to consider

general, simple ingredient statements as an indicator that

a personal care product is natural. “Brands may want to

consider strengthening the messaging of quality, such as

by calling out unique ingredients, as consumers view

this as one of the top reasons for buying,” says Jana

Vyleta, health and personal care analyst at Mintel.

This can work in the salon, too: talk about the key

unique ingredients – ones they probably recognise

from their food cupboards, too – and the benefits

they offer to hair.

Some brands have pushed this front and

centre, such as Pureology’s Superfood

Treatment Masks, packed with on-trend

ingredients consumers will recognise, such as

goji berry and avocado.

ALFAPARF Milano looked to nutrient-rich

Mediterranean cuisine for product ingredients

in the Precious Nature range – the Hair with Bad

Habits menu includes fig and walnut, both of which

contain strengthening properties. Milk_shake is also

clear about its dedication to using natural produce;

packed with items such as quinoa, yoghurt and raspberries,

it’s like reading a nutritionist’s wishlist.

36

CREATIVE HEAD IRELAND


WELLBEING

WONDERS

Packed with superfood ingredients, aromas to soothe or invigorate, and

delivering a little ‘me time’ at home, these are the retail ranges helping

you and your clients win the balancing act

Feed hair with goodness

with the two Superfood

Treatments from Pureology.

Strength Cure contains

olive oil and goji berry, while

Hydrate is full of avocado

and coconut oil.

RRP €31 EACH

pureology.co.uk

Take clients on an

aromatic journey

with the collection

of Pure-Fume Hair

Mists from Aveda –

the tantalising scents

will transport them

somewhere exotic…

RRP €39

aveda.co.uk

Organic mint and

sage extracts in

the milk_shake

sensorial mint

collection provide an

invigorating infusion

that restores the

natural balance of the

hair and scalp.

RRP €15.79

milkshakehaircare.co.uk

Source Essentielle is the new vegan haircare range from

L’Oréal Professionnel. With two shampoos and three

conditioning products, you can offer solutions for every

hair concern using natural ingredients such as calendula

flowers and acacia leaves.

RRP FROM €18

lorealprofessionnel.co.uk

A lightweight yet luxurious blend of oils that hits

the relaxing aromatherapy mark, Oil Ultime from

Schwarzkopf Professional blends in-salon services

and take-home treats.

RRP FROM €18

schwarzkopf-professional.com

The Hair with Bad

Habits collection, part

of ALFAPARF Milano’s

Precious Nature range,

is infused with fig and

walnut, and combines

luscious textures with

excellent haircare.

RRP from €12.50

xpertpro.ie

Color Sublime by

Revlonissimo makes the

colouring experience into

a deliciously indulgent

ritual, with a choice of three

fragrances – Sunset Mood,

Sweet Gourmet and Zen

Moment. And breathe…

IN-SALON SERVICE

revlonprofessional.com

37


Topshop Unique

Jeremy Scott

JW Anderson

Mark Fast

Emanuel Ungaro

The fecast

S/S18

THE INTERNATIONAL CATWALKS STILL INSPIRE

AND

INFLUENCE THE TONES AND SHADES YOU’LL SEE ACROSS

WARDROBES, MAKE-UP AND HAIR SERVICES, BUT MORE

THAN EVER STREET STYLE AND SOCIAL MEDIA IS MAKING

ITS PRESENCE FELT IN TREND FORECASTING. WITH AN

EYE ON THE SEASON AHEAD, WE ASK THE IN-SALON

EXPERTS ABOUT THE TRENDS YOU NEED TO KNOW

ABOUT TO ENSURE YOUR CLIENTS ARE IN LINE WITH

THE COOLEST NEW SHADES AND SERVICES

Jean-Luc Brouard

David Koma

Jayne Pierson

Julien Macdonald

Tata Naka

Daks

Pam Hogg

Versus

Paul Costelloe

Jayne Pierson

38

CREATIVE HEAD IRELAND


Affinage

L’Oréal Professionnel

medal winners

PRODUCTS (from left) Crazy Color Rose Gold, ALFAPARF Milano Evolution of the Color,

L’Oréal Professionnel Metals by Majirel, Kenra Color Metallic Collection, Affinage Infiniti Metallics

Conor Doyle

ALFAPARF Milano

Joico

Irina Vitjaz

THE TREND

METALLICS

Gold, silver and bronze – the holy

trinity of metallic shades are all

winners this season. “Metallic

hair trends have been weaving

in out of fashion for years,

resurfacing in different hues

and palettes,” says Conor Doyle,

colourist at Peter Mark Dundrum

Town Centre and winner of the

2017 L’Oréal Colour Trophy

Ireland. “For example, after the

long-reigning ‘pastel’ trend

we are seeing glistening steel

blues and deep rose golds.”

And Conor is certain that this

trend translates across all

demographics. “They really can

be incorporated into any style

– think of a sophisticated rose

gold iridescence for a natural

redhead, titanium through grey

or a sharp silver contoured

blonde.” L’Oréal Professionnel’s

Metals by Majirel range and the

new Colour Addict Shimmer

service allow you to do this

seamlessly. And the most

important things when it comes

to metallics? Hair quality! “If hair

is tortured before application, it

can give and uneven result with

less shine,” says Affinage global

ambassador, Tracey Devine-

Smith. “Only use a premium

product: Affinage’s Metallics

range contain argan oil and

shea butter to increase

luminosity and shine,” she

says. John Spanton, creative

colour director at Trevor Sorbie

in the UK, agrees: “To get

the best out of this trend all

depends what the client does at

home. Metallic colours will dull

after just one week without the

right homecare!”

CREATIVE HEAD IRELAND 39


THE TREND

BARELY

THERE

It’s you, only better! This trend is

all about ‘has she or hasn’t she

coloured her hair?’ This can be

harder to achieve than all-over

colour; it might look like the

Nearly hair hasn’t been coloured, but

that is where the skill lies. “More

and more clients are asking for

softer honey blondes, to get that

beachy, Aussie look,” explains

Emma Finlay, stylist at Couture

Hair in Omagh and Fantastic

Hair Colourist winner at the

ALFAPARF Milano Fantastic

Hairdresser Awards 2017.

“The nearly natural trend is

much kinder to the hair as it

requires less maintenance.

To enhance the natural look,

I’d recommend freehand

techniques and finer foils.”

Warren Boodaghians, TIGI global

academy technical director,

sees the trend in make-up for

sheer, nude colours coming

through into hair. “Just as

make-up can enhance the

wearer’s complexion and eye

colouring, sheer hair colouring

techniques can add gloss and

shine, enhancing natural tones.

‘Natural colour’ is all about

multi-dimensional and universal

colouring as opposed to opaque

colours,” says Warren. Denis de

Souza, Joico celebrity colourist,

is known for his ‘natural-isbetter’

approach to colour and

believes the best way to achieve

this trend is by “creating a

stretched root effect”. He says:

“Choose a colour similar to

your client’s natural hair so it

will grow in seamlessly.” To keep

their hair looking ‘nearly natural’,

Denis suggests using Joico

LumiShine followed by Joico

K-Pak Color Therapy.

40

Parisian Nudes from L’Oréal Professionnel

Edeline Lee

naral

L’Oréal Professionnel

Joico

PRODUCTS (from left) Redken HeatCure and Flash Lift Express Blonde, Celeb Luxury

Viral Extreme Blonditioner and Gem Lites Colorwash, L’Oréal Professionnel Blond Studio

Instant Highlights Heating Iron and Lightening Cream, Schwarzkopf Professional Igora Royal

Disheveled Nudes

Redken

Organic Colour Systems

CREATIVE HEAD IRELAND


A handful dust

Adam Reed for

L’Oréal Professionnel

Redken

PRODUCTS (from left) Revlon Professionalv Nutri Creme, Joico Color Butter, milk_shake

illuminate, Wella Professionals Color Fresh Create, Redken Shades EQ

Aidan Darcy

Josh Wood for Redken at

Alexander Wang S/S18

Schwarzkopf Professional

Pam Hogg

THE TREND

DUSTY

BRIGHTS

Rainbow hair is all grown up;

saturated shades are evolving

into something more subtle.

The poster girl of this hue is

model Stella Lucia, who wore a

Rose Quartz shade in a sea of

neutrals at Alexander Wang

S/S18, thanks to Redken global

color creative director, Josh

Wood. “It was always going

to be a pink, but moving to

something grungier,” he says.

Schwarzkopf Professional’s

colour ambassador, Lesley

Jennison, co-created the new

Schwarzkopf Professional

Dusted Rouge colours. “For

2018 I see a trend for a more

vintage tone of red,” she

explains. “It uses reds, coppers

and violets but in muted tones.”

Hair must be pre-lightened,

and then it’s time to play, says

Aidan Darcy, senior colour

technician at Brown Sugar. “This

trend takes elements from ‘90s

grunge and combines it with

a more delicate palette, it’s a

colour explostion.” He adds

that L’Oréal Professionnel’s

#COLORFULHAIR range is

perfect for this – allowing you

to use several colours at once.

“The idea of dusty does not

necessarily mean darker,” says

Siobhan Jones, Headmasters

colour ambassador in the UK.

“A really great way to achieve

this is by selecting a neutralising

tone, and intermixing this with

your colour of choice.” And

these frosted colours are bang

on-trend, says Jason Hogan,

associate colourist at Josh

Wood Colour in London: “My

favourites from Pantone’s

colour palette for 2018 are

Ash Rose, Almost Mauve and

Pink Lavender – they work so

organically with a cool skin tone.”

Fashion images courtesy of Bumble and bumble, Emanuel Ungaro, ghd, KMS, L’Oréal Professionnel, Matthew Curtis, Redken, TIGI, Toni&Guy and Wella Professionals

CREATIVE HEAD IRELAND 41


42

CREATIVE HEAD IRELAND


W A N D E R I N G

W I L D E R N E S S

SHOT IN THE HOT AND DRY NAMIBIAN DESERT, MIRAGE BY ANGELO SEMINARA FOR

GREAT LENGTHS IS INSPIRED BY GLISTENING REFLECTIONS AND THE POWER OF NATURE

PHOTOGRAPHY BY ANDREW O’TOOLE

CREATIVE HEAD IRELAND

43


44

CREATIVE HEAD IRELAND


HAIR Angelo Seminara for Great Lengths using Davines. MAKE-UP Daniel Kolaric. STYLING Niccolo Torelli

CREATIVE HEAD IRELAND

45


46

CREATIVE HEAD IRELAND


COLOUR Daniele Caltagirone. CUT Mimmo Laserra and Genny D’Auria.

HAIR STYLING Armando Cherillo. MAKE-UP Luciano Chiarello

Perfect

harmony

Rock and roll is given a softer edge in the Playlist collection by

ALFAPARF Milano. Metallics meet pastels for an album of looks

that say “I’m with the band”

PHOTOGRAPHY BY PAUL MAFFI

CREATIVE HEAD IRELAND

47


Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Essential Looks

Tyler Johnston

FUTURE

forward

Lesley Jennison

Amsterdam was the venue for the European show of Schwarzkopf

Professional’s legendary Essential Looks, and while it was a whistle-stop

visit, there was plenty to get your teeth into. Schwarzkopf Professional

global ambassadors, Tyler Johnston and Lesley Jennison, wowed with

their 2018 take on the looks, called REinventing Hair. Full of references to

cultural rebels and the real and authentic, Essential Looks for 2018 also

celebrates a new multicultural generation where attitude is everything.

Spanish stars X-Presion delivered a mesmerising show that featured the

team’s iconic pixelated colour technique, while Toni&Guy Netherlands,

led by the UK’s Indira Schauwecker alongside Philipp Haug and Stuart

Matuska, presented Future Wise, a show that was packed with vintage

styling references and inspiration from the latest Gucci campaign.

Plenty of Dutch courage and no mistake.

48

CREATIVE HEAD IRELAND


Ciarán O’Sullivan

And the Irish winners are…

1ST PLACE: Chris O’Riordan, ST4Men

2ND PLACE: Ciarán O’Sullivan, Wayne Lloyd Hair

3RD PLACE: John Coss, John Coss Creative Hair

Chris Foster, Ireland winner Chris O’Riordan and Lisa Jackson

FULL

throttle

YOU COULDN’T HAVE selected a better venue

for the Ireland and UK final of the American Crew

All Star Challenge than London’s The Bike Shed,

an exclusive club for motorcycle enthusiasts that

includes ultra-cool barber shop, Thy Barber. Guests

enjoyed a packed evening hosted by former Most

Wanted Male Grooming Specialist, Chris Foster. After

meeting all the judges (including Creative HEAD UK

editor, Amanda Nottage) finalists enjoyed a pomadeheavy

show from Ian Harrold, before Marcus King,

founder of new salon The King and I, showed off a

trio of textured models. Perennial favourite Baldy

also hit the stage to celebrate the brand’s Americana

collection. Then it was time to reveal the winners, with

American Crew Ireland and UK general manager,

Lisa Jackson, joining Chris on stage to open the

all-important envelopes…

CREATIVE HEAD IRELAND 49


My happy place – styling for

@madisonmakeupirl

#LightsCameraAction

Award shows with my

Callan & Co crew

#TheSalonQueens

My favourite shoot by far,

for @irish-examiner

My muse @edelviviennemua

#PastelHeaven

In the

frame

Albert Halpin (@alberthalpin) of

Callan & Co in Dublin, snaps away

Runner up in the

L’Oréal Colour Trophy

Men's Image 2017 #TBT

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

Vegas vibes

My first campaign for

@madisonmakeupirl

Cover girls are everywhere

in my world!

#ElaineCassidy

My other happy place!

#HelpingClientsFeelFantastic

Be TRUE to yourself and the

results speak for themselves!

50

CREATIVE HEAD IRELAND

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