Creative HEAD Ireland 2018

In print•online•everywhere! 

everywhere! 

€7.50 MAY/JUNE 2018 

natural beauty 

NOW SUSTAINABILITY AND PERFORMANCE GO HAND-IN-HAND

W I S E 

CHOICES 

BEAT 

INCONSIDERATE 

ONES, 

AND 

NOWADAYS IT’S 

MORE AND MORE COMMON 

TO EXAMINE INGREDIENTS AND LABELS. 

YOU PREFER ETHICAL, SUSTAINABLE 

PRODUCTS, WISE CHOICES WANT BEAT TO INCONSIDERATE PRODUCE LESS 

WASTE AND 

ONES, CONTRIBUTE 

AND NOWADAYS IT’S TO 

MORE MORE 

AND 

CLEVER 

MORE COMMON TO EXAMINE INGREDIENTS 

USAGE OF RESOURCES. 

AND LABELS. YOU PREFER ETHICAL, 

SUSTAINABLE PRODUCTS, WANT TO 

PRODUCE LESS WASTE AND CONTRIBUTE 

THE WORLD TO MORE DEMANDS CLEVER USAGE OF CLEANER, RESOURCES. SAFER 

AND MORE THE WORLD NATURAL DEMANDS PRODUCTS CLEANER, SAFER 

WITHOUT 

COMPROMISING AND MORE NATURAL ON PRODUCTS LUXURY WITHOUT TEXTURES 

COMPROMISING ON LUXURY TEXTURES OR 

OR EFFECTIVE PERFORMANCE. 

EFFECTIVE PERFORMANCE. 

SOURCE ESSENTIELLE FROM L’ORÉAL 

SOURCE PROFESSIONNEL ESSENTIELLE COMBINES FROM NATURE, L’ORÉAL 

SCIENTIFIC EXPERTISE AND PROFESSIONAL 

PROFESSIONNEL 

PERFORMANCE. 

COMBINES NATURE, 

SCIENTIFIC EXPERTISE AND PROFESSIONAL 

IT’S TIME TO EXPERIENCE A NEW SOURCE 

PERFORMANCE. OF PROFESSIONAL BEAUTY. 

IT’S TIME TO EXPERIENCE A NEW SOURCE 

OF PROFESSIONAL BEAUTY.

DISCOVER 

SOURCE 

ESSENTIELLE 

NATURAL FORMULA.* PROFESSIONAL RESULT 

CREATIVE HEAD ADVERTORIAL 

#FINDYOURESSENTIAL 

*Natural origin between 80 per cent and 99 per cent

*Natural Personal Care: UK Market Analysis and Opportunities. Salon Hair Care: UK Market Analysis and Opportunities, Kline, 2016. **Mintel's Beauty Retailing – UK, 2017 Report 

T H E 

NATURAL HAIR 

MARKET IS 

GROWING MORE 

THAN 

TWICE 

AS FAST AS 

THE PROFESSIONAL MARKET* – HALF OF 

ALL CONSUMERS WHO BOUGHT BEAUTY 

PRODUCTS 

NATURAL 

IN THE PAST 12 MONTHS ACTIVELY 

LOOKED FOR PRODUCTS MADE WITH 

NATURAL INGREDIENTS.** 

CHOICE 

TRANSPARENCY IS KEY TO SOURCE 

ESSENTIELLE. CAREFULLY CHOSEN 

THE NATURAL HAIR MARKET IS GROWING MORE THAN 

CALENDULA 

TWICE AS FAST 

FLOWERS 

AS THE PROFESSIONAL 

AND 

MARKET* 

ACACIA 

– HALF OF ALL 

LEAVES 

CONSUMERS WHO BOUGHT BEAUTY PRODUCTS IN THE PAST 

ARE SUSPENDED WITHIN EACH SHAMPOO, 

12 MONTHS ACTIVELY LOOKED FOR PRODUCTS MADE WITH 

CLEARLY SIGNALLING THE RANGE’S NATURAL 

NATURAL INGREDIENTS.** 

CREDENTIALS. 

TRANSPARENCY IS KEY TO SOURCE ESSENTIELLE. CAREFULLY 

CHOSEN CALENDULA FLOWERS AND ACACIA LEAVES ARE 

SUSPENDED WITHIN EACH SHAMPOO, CLEARLY SIGNALLING THE 

FURTHERMORE, RANGE’S TO NATURAL HELP CREDENTIALS. WOMEN CONSUME 

RESPONSIBLY, FURTHERMORE, TO THE HELP WOMEN INGREDIENTS CONSUME RESPONSIBLY, LIST 

THE INGREDIENTS LIST DESCRIBES NOT JUST THE NATURALLY- 

DESCRIBES 

DERIVED INGREDIENTS 

NOT 

IN DETAIL. 

JUST 

IT ALSO ADDS THE REMAINING 

INGREDIENTS THAT ARE NECESSARY TO GUARANTEE THE 

DERIVED IN DETAIL. IT ALSO 

SENSORIAL QUALITIES AND TO PRESERVE THE FORMULA. 

ADDS THE REMAINING INGREDIENTS THAT 

ARE NECESSARY TO GUARANTEE THE 

SENSORIAL QUALITIES AND TO PRESERVE 

THE FORMULA.

SOURCE 

ESSENTIELLE 

CREATING A NATURAL, PERSONALISED ROUTINE 


STEP 1: CHOOSE YOUR TAILORED SHAMPOO 

NORMAL TO FINE HAIR 

DAILY SHAMPOO 

SENSITIVE SCALP 

DELICATE SHAMPOO 

STEP 2: COMPLEMENT WITH YOUR CONDITIONING NEED 

COLOURED HAIR 

RADIANCE BALM 

NORMAL TO FINE HAIR 

DAILY DETANGLING CREAM 

DRY HAIR 

NOURISHING BALM

F R O M 

PACKAGING 

TO 

MERCHANDISING 

– EVERYTHING 

ABOUT SOURCE ESSENTIELLE HAS 

SMART 

PACKAGING 

BEEN DESIGNED WITH A SUSTAINABLE 

APPROACH TO INNOVATION. THE PACKAGING 

IS INTENTIONALLY SQUARE SHAPED TO 

HOLD A MAXIMUM AMOUNT OF PRODUCT 

FROM PACKAGING TO MERCHANDISING – 

IN A MINIMUM EVERYTHING AMOUNT ABOUT SOURCE OF ESSENTIELLE PLASTIC. THE 

HAS BEEN DESIGNED WITH A SUSTAINABLE 

SHAPE APPROACH ALSO TO INNOVATION. MEANS THE THE PACKAGING PRODUCTS 

IS 

INTENTIONALLY SQUARE SHAPED TO HOLD A 

MAXIMUM AMOUNT OF PRODUCT IN A MINIMUM 

STACK TOGETHER PERFECTLY, MEANING 

AMOUNT OF PLASTIC. THE SHAPE ALSO MEANS 

THE PRODUCTS STACK TOGETHER PERFECTLY, 

MEANING THEY CAN BE TRANSPORTED IN A 

MORE ENVIRONMENTALLY-FRIENDLY WAY AND, 

IN SALONS, CAN BE SIMPLY STACKED ON TOP 

OF EACH OTHER, ELIMINATING THE NEED FOR 

THEY CAN BE TRANSPORTED IN A MORE 

ENVIRONMENTALLY-FRIENDLY WAY AND, IN 

SALONS, CAN POINT BE OF SIMPLY SALE MATERIAL. STACKED ON TOP 

OF EACH OTHER, ELIMINATING THE NEED 

FOR POINT OF SALE MATERIAL.

UNIQUE, REFILLABLE 

SHAMPOO BAR SERVICE 

SOURCE ESSENTIELLE ALLOWS CONSUMERS TO COME AND REFILL 

THEIR SHAMPOO BOTTLES DIRECTLY AT THE SALON.* THIS IS A FIRST 

FOR L’ORÉAL PROFESSIONNEL UK AND IRELAND AND MARKS AN IMPORTANT 

STEP TOWARDS MORE SUSTAINABLE CONSUMPTION IN SALONS 


LAUNCHES 

1ST MAY 

*Available at participating L’Oréal Professionnel UK and ROI salons. Purchase a 300ml Shampoo bottle (out of Source Essentielle 

Daily Shampoo or Source Essentielle Delicate Shampoo) and when your client brings the empty bottle into the same salon where 

purchased, they will receive a refill of the same product purchased. Maximum of 3 refills. Refill must be claimed within 4 months of the 

latest date on their bottle. Subject to availability. 

TO FIND OUT MORE, CALL 0800 030 4034 (UK), 1800 535616 (IRELAND) OR VISIT LOREALPROFESSIONNEL.CO.UK. 

KEEP UP-TO-DATE ON SOCIAL MEDIA @LOREALPRO #LOREALPROUK #LOREALPROIRE #FINDYOURESSENTIAL

COMING 

SOON! 

A NEW WAY 

TO COLOUR 

CLIENTS AREN’T JUST LOOKING FOR NATURAL HAIRCARE. THEY WANT A COMPLETE 

NATURAL HAIR ROUTINE, AND THAT INCLUDES COLOUR. WHAT IF YOU COULD COLOUR 

HAIR WITH A 100 PER CENT HERBAL PRODUCT THAT STILL DELIVERS PROFESSIONAL 

RESULTS? L’ORÉAL PROFESSIONNEL IS BRINGING JUST THAT TO THE MARKET WITH ITS 

BRAND NEW LAUNCH, BOTANĒA. HERE’S A SNEAK PEEK AT THE TECHNOLOGY BEHIND ITS 

FIRST 100 PER CENT HERBAL HAIR COLOUR…

THE NATURAL COLOUR CLIENT 

One in fi ve salon clients don’t colour their hair,* and half of consumers are concerned about the impact of chemicals on the 

condition of their hair.** So what would make them consider colour? Forty-one per cent say if there was no damage to their hair, 

and 47 per cent if it gave a natural colour result.* Botanēa opens up the world of colour to these clients. The herbal powders are 

mixed with hot water alone, maintaining respect for the hair fi bre. This luminising colour gives a beautifully natural-looking result, 

blending white hair and offering a soft re-growth. Botanēa is the natural choice for your clients with concerns about damage to 

their hair, and those who just want to live a more natural lifestyle. 


100 PER CENT HERBAL INGREDIENTS 

Composed of three herbal ingredients, Botanēa uses pure cassia, henna and indigo powders to create beautiful shades 

that give a natural colour result with luminous shine. The herbal ingredients are coated in natural coconut oil for consistent, 

professional results. 

PACKAGING INNOVATION 

With Botanēa, L’Oréal Professionnel is introducing a new refi llable system. The herbal powders are stored in jars, made from 

50 per cent recycled plastic, and these jars are re-fi lled using recyclable product sachets, made from Forestry Stewardship Council 

certifi ed packaging. 

JOIN THE NATURAL REVOLUTION 

BOTANĒA WILL BE LAUNCHING IN SALONS NATIONWIDE IN JUNE. TO FIND OUT MORE, SPEAK TO YOUR 

L’ORÉAL PROFESSIONNEL ACCOUNT MANAGER, CALL 0800 0304034 (UK) OR 1800 535616 (IRELAND), VISIT 

LOREALPROFESSIONNEL.CO.UK, OR EDUCATION PLATFORM LOREALACCESS.COM/UK OR LOREALACCESS.COM/IE 

@LOREALPRO #LOREALPROUK #LOREALPROIRE 

*Kantar World Panel Usage 2014 **Mintel December 2014 Natural and Organic Toiletries UK

CREATIVEHEADMAG.COM 

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS 

EXCLUSIVE 

Clean lines and graphic folds – explore Sharon Blain’s 

latest collection, ‘Nouveau: Part II’ 

Photographer Alex Barron-Hough 

shares the five worst mistakes salons 

make when shooting their collections! 

Most Wanted deadline is this month! 

Head online to get some last-minute 

tips from the judges 

Queens of colour Amy Fish and Harriet 

Muldoon of Larry King document their 

debut shoot for PAINT… 

creativeheadmag.com 

creativeheadmagofficial 

@creativeheadmag

FEED YOUR COLOR

NEW 

Satisfy your color obsession and take your creativity even further 

with Nutri Color Creme. With a palette as limitless as your imagination, 

it delivers the color you want with the care you need. 

Now, 4 new cold shades refresh, tone and boost the top-selling colors 

and multiply the creative possibilities of the latest fantasy trends. 

Anything and everything is possible with 

the Nutri Color Creme 3 in 1 cocktail of color, care and shine. 

FOR MORE DETAILS CONTACT CUSTOMER SERVICES 

UK: 020 7391 7440 · CUSTOMERSERVICEUK@REVLON.COM 

IRELAND: 018869300 · CUSTOMERSERVICEIRE@REVLON.COM 

REVLONPROFESSIONALUK 

REVEALING BEAUTY

INTRODUCING 

The Dryer 

FROM THE WAHL STYLE COLLECTION 

Our perfectly balanced hair dryer is quiet yet powerful with 

Quick Dry Air Flow and Whispertek TM silencer. 

Three heat settings, two nozzles and the ability to switch on Turbo 

Heat to mould the style & Cool Shot to set it. 

Exclusive to salons & endorsed by Hooker & Young 

Become a stockist at wahlstyling.co.uk

Editor’s letter 

46 

38 

Have a scroll through Instagram and what do you see? 

Some yoga here, a green juice there and plenty of mindfulness: 

the trend for wellness is everywhere. And if your clients want it, 

then it’s your salon’s duty to provide it. Turn to page 34, where we 

introduce you to the wellness movement and the salons that are nailing 

it, plus all the wholesome products to stock your shelves with. Another 

huge trend is the growing interest in colour – from subtle enhancements 

to total transformations, make sure that everyone in your chair leaves 

as the best version of themselves. To see the looks they’re going to be 

requesting, flip to page 38. And surely you’ll want to share your hard 

work? That’s where the Most Wanted Awards come in. All the details 

are on page 28, so all you need to do is create an entry that celebrates 

your achievements, and hopefully join us for the glittering grand 

final in September… Fingers crossed! 

34 

Anna Samson 

Editor 

anna@alfol.co.uk 



@creativeheadmag 

08 

CREATIVE HEAD IRELAND

May/June 

WHAT’S INSIDE 

In print•online•everywhere! 

everywhere! 

22 

€7.50 MAY/JUNE 2018 

MAY/JUNE 2018 

CREATIVEHEADMAG.COM 

natural beauty 

NOW SUSTAINABILITY AND PERFORMANCE GO HAND-IN-HAND 

SALON SMART 

Don’t worry if you missed hairdressing’s premier 

business networking event, see our round-up here 

ON THE COVER 

Model: Crista Cober for 

L’Oréal Professionnel. 

Photographer: Liz Collins 

42 

FASHION 

Angelo Seminara harnesses the 

power of nature in the Namibian desert 

30 

L’ORÉAL COLOUR 

TROPHY 

SEMI-FINAL 

All of the action and a 

round-up of the fi nalists’ looks 

EDITOR 

ANNA SAMSON 

ART DIRECTOR 

NICK JABBAL 

DIGITAL DESIGNER 

EVA VESTMANN 

CHIEF SUB EDITOR 

ADAM WOOD 

EDITOR IN CHIEF 

AMANDA NOTTAGE 

ADVERTISING 

LAURA TUCKER 

CLASSIFIED EXECUTIVE 

DAVID HAMMOND 

ONLINE AND 

DIGITAL EDITOR 

ALISON ROWLEY 

SPECIAL PROJECTS MANAGER 

JENNY LE 

SPECIAL PROJECTS DIRECTOR 

JOANNA ANDERSEN 

PUBLISHER 

CATHERINE HANDCOCK 

Creative HEAD is printed on 

paper certifi ed as being from 

sustainable sources using only 

vegetable-based inks. Printed 

by Buxton Press, Environmental 

Printer of the Year and Printing 

Company of the Year. 

WRITE TO US AT: 

Creative HEAD Ireland 

21 The Timberyard, 

Drysdale Street, 

London, N1 6ND 

+44 20 7324 7540 

anna@alfol.co.uk 

Creative HEAD Ireland is published 

6 times a year by Alfol Ltd. 

Creative HEAD is a registered 

trademark. No part of this magazine 

may be reproduced without prior 

permission of the publisher. All 

information correct at time of going 

to press. Printing by Buxton Press. 



@creativeheadmag 

10 


PRESTIGIOUS 

EDUCATION IN A 

WORLD-CLASS 

HAIR ACADEMY 

At The Dylan Bradshaw Hair 

Academy we offer bespoke 

training and courses to suit 

all levels. Simply put, there is 

no better place to learn 

the mastery of the 

hairdressing trade. 

Our apprenticeship courses focus on both 

the theoretical and practical aspects 

of cutting and colour. And for qualified 

hairdressers, either returning to work or 

just looking to brush up, we have a range of 

advanced courses in styling, colouring and 

much more. 

For more information visit 

www.dylanbradshaw.com 

»» 

Creative Cutting & Colour 

»» 

Trainee Finishing School 

»» 

City & Guilds Diploma in Hairdressing 

& Barbering 

56 South William Street, Dublin 2, Ireland 

+353 1 671 93 53

The edit 

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY 

Greg Clarke, David Campbell, Ciaran Dowd, 

Danielle Kennedy and John Keegan 

IHF INSPIRES 

AT HAIR HUB 

EDUCATION AND MOTIVATION were the 

driving forces at the 2018 IHF Hair Hub, 

which was held in the Academy Plaza Hotel 

in Dublin and designed to provide lower-cost 

education to salons. Greg Clarke, co-founder 

of Collage Hair Group hosted, assisted by Hair 

Gallery owner Ian Phelan, as past IHF Star 

Team members showed off the latest cut and 

colour techniques and industry leaders shared 

their insight into preparing for and get the 

most from photoshoots on a budget. Leading 

barber John Keegan also announced the 

launch of the very first IHF Star Team Gents 

2018 and explained the Team Ireland 2018 

senior and junior team applications process. 

The day ended with top colourist Olive Tucker 

of House of Colour sharing challenges and 

hopes for the future of hairdressing in Ireland. 

L’Oréal ID Artists 

take on Barcelona 

THE L’ORÉAL PROFESSIONNEL ID Artists embarked on a three-day 

international education trip, hosted at The L’Oréal Academia in Barcelona. 

Sixty seven ID Artists enjoyed a glamorous reception where they were formally 

welcomed by UK education director, Darren Oram. 

They then enjoyed a presentation by Sueng Ki Baek and Shelley Sumner 

from the Rush Artistic Team, with L’Oréal Professionnel Creative Team 

members Hannah Robertson and Michael Sampson demonstrating colour 

placement techniques. The team then presented a collection that the ID Artists 

have subsequently rolled out across the L’Oréal Colour Trophy Regional Semi- 

Finals. On the second day of their education meeting, the ID Artists had the 

opportunity to get ‘hands-on’, working alongside the Rush team. 

ID Artist Mike Szerszen from Zeba Hairdressing, said: “Getting to work 

alongside some of the best hairdressers in the industry and training with them is 

a dream come true. The ID Artist programme helped me find my hair identity.” 

Pureology, the allnatural 

hair brand, 

has teamed up with 

Ovarian Cancer Action, 

to fund vital research 

into the disease. Every 

limited edition Hydrate 

set sold will see £1 

donated to charity. 

RRP €44.50 

Meet our May Featured Artist! 

WINNER OF THE 2017 Most Wanted Hair Trend award, Sam Burnett is a 

man of many talents. Salon owner, award-winner, celebrity stylist (Charli XCX 

is a fan) and now Featured Artist for May on Creative HEAD Education, our 

online platform that helps you learn. This month, Sam will be sharing insights 

from his life as a top stylist at London Fashion Week, the looks he loves and 

the kit he can’t live without. We guarantee you’ll be inspired. Head online to 

creativeheadmag/education from 1 May and get yourself a piece of Sam! 

12 


#CHedit 

Celebrating Italian design 

Guests from all over the world came together in Italy for the 28th Salon Ambience Awards. 

Three hundred guests were welcomed to an ancient winery in the northern city of Reggio 

Emilia, home of the interiors brand, for drinks, dinner and awards. The event’s awards were 

presented for the highest sales in each region and distributors Capital Hair & Beauty took 

home the trophy for the UK and Ireland. 

ZEBA CELEBRATES 

SILVER ANNIVERSARY 

IN DUBLIN STYLE 

ZEBA HAIRDRESSING has celebrated 25 

years in business with a glittering party at 

the Fire Restaurant in Dublin for all 75 of its 

staff across the four-strong salon group. Most 

recently Zeba opened a styling boutique in 

Arnotts department store in Dublin. 

“We had a vision and we stayed true to that, 

and here we are all these years later,” says 

Angie Dromgoole, co-founder of Zeba salon 

group. “We are still growing by the day as a 

company, and most importantly still loving 

what we do.” 

Hamish Vans Agnew (left) and Bobby 

Briah of Capital Hair & Beauty 

BRIGHT IDEA 

THE IHF HAS launched the Spark Sessions 

initiative to help women in the industry share 

their experiences and create a network of 

support. “Spark Sessions will reignite the 

industry,” explains Danielle Kennedy, IHF 

vice-president and co-owner of Lloyds Hair. 

“We will illuminate what it means to be a 

successful female in the hair industry.” The 

first session takes place on 18 June in Galway, 

where Danielle will be joined by Sarah Mason 

of Sarah Mason Professional, Olive Tucker of 

House Of Colour and Denise Walsh of Rustiq. 

For tickets, search IHF on eventbrite.com 

CLUB 

creativeheadmag.com/club 

JOIN US! Become a member of the 

Creative HEAD Club and get six issues of the 

magazine for £10, along with the chance to 

win opportunities and exclusive giveaways. Visit 

creativeheadmag.com/store for more details 

MY months 

AHEAD 

What May and 

June have in 

store for… 

SINEAD FOX 

BRIDGET HAREN 

As head of the bridal 

team in the salon, my 

next few months will be 

filled with styling up-dos 

for blushing brides and 

wedding parties. I have 

also recently increased my 

hours in the salon to support 

the sought-after Ladies Night 

Out Group Packages we 

have just launched. And I’ll 

be doing the Cutting Masters 

course with Jack Bayne. 

CHELSEA KEARNEY 

BLOWN AWAY 

We have switched 

our colour brand to 

milk_shake – we love 

how shiny it is and so 

we are enjoying playing 

with colours that are also 

great for the festival season. 

We have one of our biannual 

photoshoots scheduled and I 

recently finished an advanced 

make-up course with Tiger 

Training Academy in Cork, so 

I’m looking forward to utilising 

my new skills! 

EMMA FINLAY 

COUTURE HAIR 

I am excited to be 

travelling to Valencia 

in Spain to represent 

Ireland at the ALFAPARF 

Milano International 

Nexxt Colour GenHairation 

Competition 2018. It’s a 

dream come true. This is the 

first time the winner of the 

ALFAPARF Milano Fantastic 

Colourist Award will compete 

at an international level against 

stylists from all over the world. 

CREATIVE HEAD IRELAND 

13

THE SECRET OF… 

ONLINE BOOKING 

THE BUSINESS EDIT 

COULD SUBSCRIPTION 

SERVICES WORK FOR 

YOUR SALON? 

CHARLOTTE NEWTON, senior 

manager of EMEA marketing 

for MINDBODY, explains 

online booking… 

WHY OFFER ONLINE BOOKING? 

“Your customer’s experience begins 

before they even walk in your door. 

The moment someone fi nds your 

salon, whether it be on your website 

or via mobile app, it’s their fi rst 

impression of your business. Off ering 

online booking can help enhance 

that, making it convenient for people 

to browse your off erings and book 

an appointment.” 

WHAT QUESTIONS SHOULD YOU ASK 

WHEN LOOKING FOR A BOOKING SYSTEM? 

“How is the software helping you 

to attract new clients and retain 

existing ones? When a salon uses 

MINDBODY, it’s automatically 

listed on our consumer-facing 

MINDBODY app. This free mobile 

app is brilliant for salon owners 

and operators because all of your 

available appointments are easily 

searchable and bookable by existing 

or prospective clients. Consumers 

can search for services based on 

their location and all salons nearby 

off ering cut, colour and styling will 

be displayed. From there they can 

easily click on a business, search 

appointments and book and pay. 

Users can also save your business 

to their favourites, making it easy 

for them to book the next time.” 

IN ASSOCIATION WITH 

For more salon-savvy secrets by MINDBODY, 

visit uk.mindbodyonline.com 

SOMETIMES SALONS CAN become so 

involved in attracting new clients that they 

run the risk of neglecting the regulars, 

whose frequent spending is the backbone of 

a business. To ensure that these customers 

stay loyal, some salons have decided to 

launch subscriptions for certain services. 

Clients simply sign up, pay a monthly fee 

and this gives them unlimited access – while 

ensuring a monthly minimum spend. 

Dylan Bradshaw, winner of Most Wanted 

Exceptional Stylist 2016 and 2017, launched 

an unlimited blow-dry service in his Dublin 

salon this year in response to customer 

demand. “Upon speaking to our clients, we 

knew this was something they wanted,” he 

explains. “We have a substantial number 

of regulars who have their hair done two or 

three times a week, so this allowed us to give 

them flexibility to have their hair blow-dried 

each day in a cost-effective way.” 

Dylan opted to launch this service during 

a quiet period. “We introduced it in January 

after the Christmas rush as this period can 

be a quiet time and we wanted to increase 

footfall,” he says. “We also know clients 

want to save money in this period so it was 

a win-win.” 

And it’s not just blow-drys that salons are 

offering as a subscription service. Skyler 

London in Wandsworth has just launched 

a three-tier colour subscription service, 

which allows clients to keep their colour 

topped up at the UK’s colour-only salon. 

“Our Kaleidoscope Club has three pricing 

levels depending on which type of colour 

they usually have; Indigo at £85 a month 

(€97), Amethyst at £135 a month (€154) and 

Byzantium at £300 a month (€342),” owner 

Skyler McDonald explains. “Our price list 

shows which services are covered by which 

kaleidoscope plan. The guest can only 

have one service a visit, but they can have 

unlimited visits. 

“For regular colour guests, this offers a 

cost-effective way to have their colour done 

as often as they need.” 

The response from colour clients has been 

strong. “The regular guests who have taken 

this up really love it,” she explains. “They 

want to keep their hair looking its best at all 

times and love that they can just come in 

whenever they need it done and not think 

about the cost. They have set their budget 

and that’s that.” 

And Skyler has found that people can be 

trusted with their unlimited passes, meaning 

it’s been a savvy business move: “People 

often ask: ‘don’t people just take advantage 

of this?’ But this hasn’t been our experience. 

Most people just like to play fair and so 

far we haven’t had any issues. Already 

this is adding in a notable monthly 

income stream.” 

However, this approach is not for 

every salon. Salon 2 in Sligo doesn’t offer 

subscriptions for a number of reasons, 

explains salon owner Anthony Kilcoyne. 

“In Salon 2 we do not offer these packages 

as we find that there are generally so many 

terms and conditions applicable that they 

are not to the customer’s benefit in the long 

run,” he says. “There is upfront payment, 

which is a bonus to the business, but it can 

be a fad and dwindle away over time.” 

Instead, the salon has focused on other 

ways to keep clients coming back into the 

salon, and building a loyal clientele. “At 

Salon 2 we have built up a very regular 

blow-dry business with about 300 visits per 

month,” says Anthony. “It is still guaranteed 

cashflow and thankfully all of these clients 

are regular cut and colour clients as well. 

“Instead of having certain clients 

committed to discounted packages, we 

have a continuous loyalty programme that 

rewards all of our clients, as well as a VIP 

one, too.” 

14 


#CHedit 

WHY DID YOU WANT TO BE A HAIRDRESSER? 

From an early age I kept up-to-date 

with trends and always had my hair 

on point. At the age of 16 my mother 

suggested that I try hairdressing at 

Wayne Lloyd Hair for my second 

week of work experience while 

I was in school. I thought 

she had lost her mind and 

wondered if she even 

knew her son at all – 

I was a sports fanatic! 

But I fell in love with 

it, starting off as a 

Saturday boy and 

then training as an 

apprentice in their 

Cork City Salon. 

Now I’m a fully 

qualified barber. 

CIARÁN O’SULLIVAN 

AGE: 20. WAYNE LLOYD HAIR 

WHAT ARE YOUR CAREER HIGHLIGHTS SO FAR? 

I’m lucky enough to have a few! I enjoy doing photoshoots 

but I’m also a competition junkie. So far I’ve placed 

second in the ALFAPARF Milano gents competition 

twice, been a finalist in the Alternative Hair 

International Visionary Award and finalised in 

the Great British Barber Bash 2017, among others! 

But my absolute highlight to date has to be 

representing Ireland in the American Crew All-Star 

Challenge global competition in Brussels last year. 

WHERE DO YOU SEE YOURSELF IN 10 YEARS? 

I hope to be a well-established stylist still competing 

and have my own salon, too. The salon I would 

love to own would be fashion-forward, 

offering more than just a look, with 

guest DJs to mixologists serving 

themed cocktails. I would also 

provide a training academy. 

WHAT IS YOUR DREAM 

HAIRDRESSING GIG? 

Definitely London Fashion 

Week, I would love to work 

there. It’s one of the most 

iconic and unique events in 

the world – it leads the way. 

That is something I strive for in 

my own work, always aiming to 

be original, unique and trying to 

set trends rather than follow them. 

LIFE 

LESSONS 

ALAN BOYCE 

TONI&GUY IRELAND 

Partnerships are a 

minefield. Fair-weather 

partners can be the death 

of a business, so ensure you 

go in with your eyes open 

and choose those who have 

the same work ethic, vision, 

loyalty and passion as you. 

Self-doubt is not an 

option. Believe in yourself 

and the decisions you make. 

There is nothing to gain by 

dwelling on what you could 

have done differently. 

Listen to advice but 

always make the final 

decision yours. Always trust 

your gut feeling. That doesn’t 

mean dismiss the advice and 

opinions of others, but do 

not allow yourself to be lured 

away from your first instinct. 

Never take your eye of the 

prize. Have a clear concept of 

what you are trying to create 

and surround yourself with 

people who have the talent, 

desire and vision to help you 

make that dream a reality. 

Knowledge is king. Never 

think you know it all – because 

you don’t! Do not be afraid of 

change and don’t be afraid 

to go back to the beginning. 


15

Say ‘see ya’ to yellow 

and ‘hiya’ to cooler 

blondes with 

Goodbye Yellow 

from Schwarzkopf 

Professional – great 

for quick in-salon 

toning and the 

perfect solution 

for at-home blonde 

maintenance, too! 

RRP €17 

+44 800 526741 

schwarzkopf-professional.co.uk 

Pitched as ‘the mother 

of all hair treatments’, 

Fab.ME from Design.ME 

adds shine, hydrates, 

protects against fade, 

reduces static and 

detangles… all in 

one lotion. 

SALON PRICE: €11.99 

1890 253402 

salon-services.com 

Spot on for 

summer, the 

Supreme Blonde 

collection from 

Affinage’s 

Infiniti Toners 

includes six 

warm and cool 

blonde shades 

to keep blondes 

sparkling. 

IN-SALON 

SERVICE 

087 2547112 

gainfort.com 

Perfect for your summer shelves is the limited edition ghd 

saharan gold, a luxe capsule collection of S/S18 hair tools in 

warm golden metallic hues. 

RRP FROM €65 

+44 845 3301133 

ghdhair.com/ie 

Looking for a kinder way to colour this summer? Let us 

introduce you to Decologic by milk_shake. It’s a complete 

range of lightening products that use naturally sourced 

ingredients to deliver high-quality results. There’s 

a product for every hair colour craving; try the Clay 

Balayage Lightener for a beachy look, or get creative with 

Light & Colour, which comes in five vibrant shades. And 

for refreshing existing colour, offer Tone Roots Lightener, 

which is super gentle and contains 

organic cranberry extract and silk 

proteins. All Decologic products are 

wrapped up in smart packaging that’s 

environmentally conscious - you can 

be safe in the knowledge that you’re 

going green at every step of the 

colouring process. 

IN-SALON SERVICE 

+44 1392 365177 

milkshakehaircare.co.uk 

COLOUR 

CLOSE-UP 

Highlights, 

balayage and 

treatments – 

the new Epic 

Professional 

Treatment Brush from 

WetBrush allows you to 

master these and more. 

RRP €8.99 

+44 800 098 8040 

prowetbrush.com 

The ALFAPARF Milano Style 

Stories Pre-Styling Blow Dry 

Cream, containing protective 

moringa oil, makes drying 

quicker and fights frizz for a 

perfect finish. 

RRP €14.25 

0845 856490 

xpertpro.ie 

The root stretch trend 

is here to stay, so take a look 

at the 11 new colours from 

extensions experts Remi 

Cachet, available in Mini 

Tips, Flat Tips and Wefts in 

20-inch size. 


+44 1642 867213 

remicachet.com 

If your clients can’t get to the beach 

then bring the sea to them – 

Bed Head Beach Me Wave Defining 

Gel Mist from TIGI contains 

protein-rich seaweed extract to 

create definition and stop hair 

drying out. 

RRP €17.50 

+44 844 844 0944 

tigi.com/bedhead 

Help your clients sleep 

easy with the seriously luxe 

Overnight Repair Serum 

from Balmain Paris Hair 

Couture – it works as both 

an overnighter and a weekly 

intensive treatment for hair in 

need of a little silky seduction. 

RRP €75 

+44 800 7810936 

balmainhair.com 

16 


#CHedit 

STOCK 

OPTIONS 

OUR PICK OF THE LAUNCHES TO 

STACK ON SHELVES, ADD TO MENUS 

AND SHARE WITH YOUR STYLISTS 

Did you know that half of all consumers 

who bought beauty products in the past 

12 months actively looked for products 

made with natural ingredients? If you’re 

not already catering to this clientele, you 

need to right away. Source Essentielle 

from L’Oréal Professionnel is a great place 

to start. Combining nature, scientific 

expertise and professional performance, 

new Source Essentielle is your chance to 

create a natural, personalised routine for 

your clients. The carefully chosen flowers 

and leaves are suspended within each 

shampoo, highlighting the care range’s 

natural credentials and authenticity, and 

targets normal to fine hair, coloured hair 

and those with a sensitive scalp. Clients 

can also refill their shampoo bottles directly 

at the salon, helping your clients and your 

business become more sustainable. 


0800 0304034 

lorealprofessionnel.co.uk 

IT’S ALL ABOUT... COLOUR 

HDResolution delivers high shine, 

high definition colour and has just 

unveiled nine new shades. Look 

out for Redken Recipes for your 

salon, using the shades Tortoise 

Shell, Roseberry and Chocolate. 


+44 845 600 0815 

redken.co.uk 

The Igora Royal Takeover 

continues with its range of 

Disheveled Nudes and its 

incredible new Pastelfier, 

a creative booster to lift 

and dilute. 


+44 800 526741 

schwarzkopf-professional.co.uk 

FOR MORE on the latest 

colour trends, turn to page 38 


17

BOOST YOUR 

BUSINESS WITH 

THE HAIRSHOP IN DUNDALK, CO. LOUTH, LAUNCHED SMARTBOND, THE REVOLUTIONARY BONDING AGENT FROM L’ORÉAL 

PROFESSIONNEL, IN SEPTEMBER 2016. WHILE IT WAS A CHALLENGE AT FIRST TO EDUCATE STAFF AND CLIENTS ABOUT 

THE BENEFITS OF A TRADITIONAL TREATMENT VERSUS SMARTBOND, THEY PUT A STRONG STRUCTURE IN PLACE TO 

MAKE SMARTBOND THE NEW NORM. THIS IN TURN HAS HELPED INCREASE SALON PROFIT AND OVERALL RETURN VISITS, 

WITH MORE THAN 50 PER CENT OF CLIENTS NOW USING SMARTBOND AS PART OF THEIR REGULAR SERVICE. MANAGER 

CATHERINE MCELLIGOTT SHARES HER INSIGHTS AND TOP TIPS ON SELLING SMARTBOND IN SALON… 

1 Education is key. We let our staff use Smartbond on each other so they could see and feel the benefi ts of the product for themselves. 

2 Trialling the product is incredibly important. If our clients had a Smartbond treatment in-salon, we gave them the at-home conditioner to entice 

them to purchase again and receive the full benefi ts of the service. 

3 Create team incentives to recommend Smartbond. We ran a challenge that if 10 clients got the treatment with their colour and blow-dry and 

mentioned the stylist who recommended the service, that stylist got a backwash-sized shampoo and conditioner to take home! 

THE FIX 

Check out this summer blonde from 

@andrew_mulvenna using Instant Highlights. 

Want to recreate this look in salon? 

Simply follow the steps below: 

STEP 1: Apply 10 meches using Instant 

Highlights in the #instalights technique 

Step 2: Tone with Chromative 8.34 

Step 3: Use Smartbond throughout 

Don’t forget to share your 

blonde creations using 

@lorealpro #lorealproire 

#instanthighlights 

#smartbond 

RETAIL REHAB 

Tecni.ART styling range 

from L’Oréal Professionnel 

is celebrating its 25th 

birthday by partnering 

with contemporary British 

artist Stuart Semple to 

create this limited edition 

design for its bestselling 

products such as Pli. 

18 


*Google YouTube top queries July 2017 – Jan 2018. **Terms and conditions apply. For full T&Cs, visit lorealprofessionnel.co.uk/terms 

The 

Challenge 

Win a personal shopping 

experience, worth €2,000!** 

Find out more at 


Be a 

COLOUR 

ADDICT 

ARE YOUR CLIENTS LOOKING 

FOR AN INSTANT HIGHLIGHT FIX? 

With highlights ranking in the top 10 most-searched 

for beauty terms on Google* and the growing interest 

in partial techniques, now more than ever, is the time 

to offer your clients the highlighting service they are 

looking for. 

Say hello to Instant Highlights, the new PRO HEAT 

lightening system from L’Oréal Professionnel that 

lifts up to six levels in just 30 seconds. There are 

so many types of client to offer Instant Highlights 

to and services to add it on to. From a blow-dry 

upgrade to the first time colour client, from the 

balayage refresh customer to the precious time 

saver, this speedier service will allow you to fit in 

at least one extra colour client per day. Mark Byrne 

at Zeba salons in Dublin, says: “By upselling this 

service we’ve been able to add €60 on to a client’s 

total bill… A great business driver!” 

INSTANT HIGHLIGHTS 

There are so many ways that Instant Highlights can help 

boost your business. Not only is it a great opportunity 

to recruit those time-poor clients, but also a chance to 

give your existing clients a brightening boost with some 

#instacontouring face-framing lights. It’s a real gamechanger, 

a great service builder and conversation starter! 

TRY THIS NOW 

1) Create a premium service package with Instant 

Highlights and Smartbond. Why not add a toning service? 

2) Increase your percentage of colour clients by using 

Instant Highlights as an introduction to first time colour 

and why not upgrade your regular blow-dry clients to 

have a few lighter pieces around the face, too? 

3) Promote Instant Highlights on your social media 

channels. Search #instanthighlights for inspiration 


Get further addicted to colour with L’Oréal Professionnel – call 1800 535616 or visit lorealprofessionnel.co.uk 


19

#CHedit 

Inside 

story 

THE FIREPLACE BARBER SHOP DUBLIN 

After buying a “fairly shaggy room, dominated by a gigantic fi replace” just 

a week after viewing it, Luke Delaney and his business partner Fabian 

Posca found themselves tasked with transforming an empty shell into a 

stylish barber shop. Their solution was to use the fi replace as inspiration for 

their venture. “Fire is relaxing and warm, but at the same time energising 

and strong,” explains Luke. The rest of the premises, which has recently 

expanded to include a room upstairs, continues with this old-fashioned 

charm. “We wanted to create a genuinely Irish experience, combining the 

warm cosiness of an Irish pub with the classic barber shop tradition,” says 

Luke. “Although blocked off , we always light up the downstairs fi replace – 

candles do the job!” explains Luke. “To mirror it upstairs, we decided on a 

fl ame sketch, which brings in the invigorating yet soothing aspect of fi re that 

is so important to the service we off er.” 

HOT BUYS 

PRECIOUS METALS 

The majestic Treasure mirror from 

Salon Ambience is style and substance, 

with LED backlighting, footrest and 

work shelf with hairdryer holder. 

FROM €825 (NORMALLY €1,619) 

07554 990965 

capitalhairandbeauty.ie 

SEE MORE deals from Salon 

Ambience with this brochure, free with 

your issue of Creative HEAD Ireland! 

WALKING ON AIR 

Offer a heavenly backwash 

experience with the 

Maletti Lift Wash, which 

includes a ceramic 

washbasin and seat 

with integrated 

air massage. 

FROM €3,999 +VAT 

(NORMALLY €4,805) 

087 254 7112 

gainfort.com 

20 CREATIVE HEAD IRELAND

STRIVE 

TO BE 

UNRIVALLED 

TAKE YOUR PLACE AMONGST THE CRÈME DE LA CRÈME. BECOME A GREAT LENGTHS 

EXTENSIONIST TO UNLOCK LIMITLESS LOOKS AND CREATIVE POSSIBILITIES. 

Our extensions are 100% human hair. We have a global reputation for excellence and an inspiring team of expert educators. 

Great Lengths is in a class of its own. Don’t you want to be a part of it? Find out how you can become a 

Great Lengths certified stylist. 

GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

THINK 

SMART 

Celebrating its 12th year, Salon Smart was sold out yet again, stuffing the Park 

Plaza London Riverbank hotel to the gills with salon owners and staff seeking 

inspiration to help them build better-than-ever businesses. The line-up of names 

was equally packed, coming with ideas and advice to get everyone motivated. 

In partnership with L’Oréal Professionnel, 3•6•5 Education and Paul Mitchell, 

the event buzzed for two days with more speakers, panel members, 

creative artists and delegates than ever before… 

22 


#SalonSmart18 

Brooks & Brooks 

Neuro Liquid from Paul Mitchell 

PAY IT 

FORWARD 

Sally and Jamie Brooks 

Sam with his first salon boss, 

Joseph Todisco 

Sam McKnight with Catherine Handcock 

ON THE FIRST day of Creative HEAD’s business networking 

extravaganza, Salon Smart, brains had been fully engaged in 

ways to boost salon business, so the time had come to switch on 

the creative side! Paul Mitchell got everyone plugged in with 

a playful presentation, delivered by James Davies and Luke 

Dawson-Browne of the Paul Mitchell Education Team. Models 

strutted out with gorgeously glossy styles to showcase the new 

Neuro Liquid care and styling range. 

After a delectable three-course dinner, it was time for a fun 

and frank look back at the epic styling careers of Brooks & 

Brooks legends Sally and Jamie Brooks, plus an insight into 

what the future holds for both their team and their brand. 

The multiple Most Wanted and It List award winners chatted 

with Creative HEAD UK editor Amanda Nottage, doling out 

advice as they took the audience through their journey from 

part of the Trevor Sorbie team to award winners. 

And then it was time for the main event – if you ever 

wanted a whistle-stop tour of fashion and beauty icons from 

the past 40 years, you need only look at Sam McKnight’s CV. 

From Diana and Madonna to Gigi and Naomi, this session 

star’s long-standing collaboration with Vogue means he has 

styled more than 200 of its covers and worked with some of 

the biggest names in the world. He spoke to Creative HEAD 

publisher Catherine Handcock about his career, before lucky 

members of the audience were given the chance to quiz 

the current Most Wanted Hair Icon – and get bags of Sam’s 

popular product line to boot! 


23

“THE BIGGEST MISTAKE I’VE MADE 

IS NOT GETTING RID OF BAD 

APPLES – I THOUGHT I COULD 

CHANGE THEM. BUT YOU END 

UP SPENDING TOO MUCH TIME 

ON THEM AND FORGETTING 

YOUR LOVELY STAFF” 

SALLY MONTAGUE, 

SALLY MONTAGUE HAIR GROUP 

Sally shared her difficulties in 

recruiting apprentices. “Last year 

we had no applicants except the 

unemployable, so action had to be 

taken,” she revealed. She created 

the Five-Star Apprenticeship 

plan, which took the mystery out 

of apprenticeships. The result? 

389 applicants, all thirsty 

for knowledge. 

“INVEST EVERYTHING, BE COMMUNICATIVE AND 

REMEMBER IT’S NEVER TOO LATE TO START 

SOMETHING NEW” 

ANDREW MULVENNA, ANDREW MULVENNA 

It’s a big month for Andrew, who’s moving to a bigger 

location – a three-storey Victorian bank in Belfast with 50 

stations and a barber room. Andrew gave a candid account 

of his 30 years in hairdressing, revealing that while his first 

salon won awards, it didn’t make profits: “I made some big 

changes and lost 90 per cent of my stylists, but the ones 

that stayed were focused and had a good attitude.” 

CLASS OF 

With so much learning, inspiration and fun to be had, Salon Smart was like being 

back at the coolest school ever! Look who made it to class… 

“I DECIDED TO COMMIT ONE APPOINTMENT 

SPACE A WEEK TO MY TEAM, 45 MINUTES 

WHERE I LISTENED TO WHAT THEY NEEDED” 

CAROLYN SWEENEY, CREATIONS 

Creations’ Carolyn Sweeney was in combative 

mood, taking on “flatlining” staff who are 

failing to bring in real money for her 

business and themselves. She turned 

to 3•6•5’s Ken West for help, and he 

joined her on stage to illustrate how 

together they looked to turn those on 

the slippery slope back into growers 

with the You+ programme. So they 

worked on the service delivered, 

and yes, while some 

stylists were “loved 

out” of the 

business by 

Carolyn, the 

ones who stayed 

pushed the salon 

to another level. 

“OUR SALON PUTS THE CHOICE BACK IN THE 

CLIENTS’ HANDS – DON’T WANT A BLOW-DRY? 

YOU DON’T HAVE TO HAVE ONE” 

SKYLER MCDONALD, SKYLER LONDON 

Talking about her bold, colour-only 

salon, Skyler is a big believer that “if 

you want to make something really 

different, it will always involve a 

risk”. Skyler London was three years 

in the making, with its founder 

admitting to standing in the 

aisles of pharmacies to quiz 

women about their colouring 

habits to better understand 

modern consumers. 

The finished salon is 

full of unique touches 

alongside unlimited 

colour subscriptions, 

optional blow-drys, 

standardised training 

and even a slide! 

24 


#SalonSmart18 

THE FUTURISTS 

“PEOPLE CAN COME AND HANG OUT, FEEL AT 

HOME. THERE ARE DIFFERENT AREAS WHERE 

YOU CAN CAPTURE THESE MOMENTS, SUCH AS 

THE SELFIE SEAT. IT’S ORGANIC ADVERTISING” 

LARRY KING, LARRY KING 

With perhaps the most talked about salon in the beauty 

press in the past 12 months, Larry King dropped into 

Salon Smart before hot-footing it to Heathrow to fly to yet 

another top session job. But the beauty of #LarrysWorld 

is that he treats ALL his clients just like any celebrity he’s 

called to work with, rushing back to work a full column. 

2018 

In a segment called ‘Tomorrow’s World’, Simon Tickler, 

managing director of Salon Success, shared his predictions 

for the future and how salons can adapt to the world 

around them (after warning them to ‘be less Geoffrey’, 

referencing the giraffe mascot from Toys R Us, who failed 

to move with the times). “It’s less about stuff, and more 

about experience,” said Simon. “If we are just churning 

out haircuts, we are missing opportunities. It’s about the 

quality, but it’s also about how you package it.” L’Oréal 

Professionnel’s UK general manager, Monica Teodoro, 

also spoke about the importance of staying current, with 

some stark warnings about businesses failing to harness 

social media. In a landscape where more people have 

a smartphone than a bank account, you have to ensure 

your business is accessible. “If you don’t play in their 

playground, you could become invisible,” she said. 

“WE HAD TO OFFER SOMETHING CLIENTS 

COULDN’T GET ANYWHERE ELSE” 

JENNIFER LINTON AND JOANNA MACDONALD, 

LINTON & MAC 

Scottish stylists Jennifer 

Linton and Joanna 

MacDonald shared 

the story behind 

their award-winning 

Aberdeen salon. 

Opening in 2015, 

it quickly became 

positioned in the 

top five per cent 

of the city’s 152 

salons. “We 

provide hair and 

beauty services 

all under one roof,” 

said Jennifer, “and 

now have more 

than 6,700 clients.” 

GROOM BOOM 

THE INTEREST IN the male market and the resurgence 

of barbering proved a lively panel topic. Chaired by 

Creative HEAD UK editor, Amanda Nottage, the panel 

comprised Most Wanted 2017 Male Grooming Specialist 

Jonathan Andrew; Matt Robinson from Mister Robinson’s 

Barbershop; founder of The Lion’s Barber Collective, Tom 

Chapman; and Ruffians’ founder Andrew Cannon. So 

how does the current men’s landscape compare to the 

pre-boom era? “There’s not much comparison at all,” 

Matt admitted. “We’ve left our comfort zone.” Tom 

agreed, adding that “barbering is now very exciting 

and hairdressers want to train in it.” Jonathan spoke 

about building his male clientele in a unisex salon. “It’s 

always been my dream to go to Savile Row for a tailored 

suit and I adopted this approach to haircuts.” Andrew – 

the only member of the panel without a hairdressing or 

barbering background – then explained how he created 

the Ruffians brand with a lifestyle destination in mind. 

“I asked myself: ‘What would my mates want?’” he said. 


25

TIME TO WORKSHOP! 

INTEGRATED MARKETING 

“THERE’S NO LONGER a single channel of communication – you 

have to take a full-circle approach” – this was the opening gambit 

from Zoë Vears, the director of publicity at Salon Success. She took 

the audience through the five key channels of communication 

needed to achieve business success in the modern world. The first 

is philanthropy, to connect you to the community; then there’s 

education to give stylists confidence and grow their skills. You also 

need support materials from your distributor, digital marketing, 

and finally public relations – to build your reputation. 

THE BUSINESS OF COLOUR 

STRAIGHT-TALKING SALON owner Alan Edwards set out the 

objective of his workshop session with a typically no-nonsense 

approach: “We’re going to stimulate and provoke your thought 

processes and approach to the business of colour.” Alan explained 

that many salons actually have more skills than they think – they 

just weren’t using the language to engage their clients. “We have 

been doing freehand painting for years,” he said. “We just weren’t 

calling it balayage. It’s massive because there’s the technology to 

promote it.” And as for goals? Alan recommends aiming for 70 per 

cent of clients having colour done – show them what you can do! 

26 


#SalonSmart18 

A FEAST 

FOR YOUR 

BUSINESS 

AS MINDS WERE full and fizzing, it was time to refuel those 

tummies… while also seeing the latest launches, services and 

innovations to fatten up salon profits, too! At Salon Smart’s 

Working Lunch, guests enjoyed scrummy bowl food while 

surveying a marvellous menu of business-building inspiration! 

There was education and coaching from 3•6•5 Education; lots 

of technology updates to streamline your salon and give you 

the control you need with MindBody, Treatwell and Salon iQ; 

and advice on managing client calls thanks to Mutu. After 

seeing Neuro Liquid in action the night before, delegates 

could find out more from Paul Mitchell. Guests also checked 

out brilliant blending with Prostyles extensions, and saw 

Tangle Teezer inventor Shaun Pulfrey in full blowstyling 

action. For those interested in the world of naturally-derived 

products, there were the huge new launches from L’Oréal 

Professionnel (Source Essentielle and herbal professional 

colour, Botanea) alongside the botanical brilliance of boutique 

Italian brand, Oway. Want to revamp your salon’s interior? 

Well, hello Maletti, what have you got to show us? And for any 

red tape-headaches, the prescription was the NHF. It was a 

business-boosting buffet, make no mistake! 


27

Lloyds Hair, Waterford – Supreme Team 2017 

LAST CHANCE 

TO ENTER! 

ARE YOU READY TO TAKE YOUR PLACE ALONGSIDE THE 

BEST IN HAIRDRESSING? ENTER CREATIVE HEAD’S 

MOST WANTED EXCLUSIVE IRISH AWARDS – BUT DO IT NOW!

EXCEPTIONAL 

STYLIST 

For a stylist demonstrating 

remarkable artistic skill, ability 

and commercial awareness 

CATEGORY SPONSOR 

SUPREME 

TEAM 

For salon teamwork 

at its best 

CATEGORY SPONSOR 

Dylan Bradshaw, Dublin – Exceptional Stylist 2017 

2018 

Competition closes 5pm, Monday 14 May 2018 

ENTRY FORMS creativeheadmag.com/mostwanted 

FOLLOW US @creativeheadmag #MWIT18 

TALK TO US +44 (0) 1434 610904 / events@alfol.co.uk

ID Artists and Rush 

L’ORÉ A L 

COLOUR 

TROPHY 

COLOUR 

MEETS TALENT 

IRELAND’S MOST AMBITIOUS colourists gathered at the Royal Dublin Society 

in Ballsbridge, Dublin, to fight it out in the L’Oréal Colour Trophy Ireland Semi- 

Final. With three categories – the Star Award, L’Oréal Men’s Image and the 

prestigious L’Oréal Colour Trophy – there was everything to play for. Salon teams 

were asked to combine their creative prowess and come up with colourful looks 

that show off their expert technical ability along with their knowledge of current 

trends. Hairdressing icons were assembled to make the difficult decision of picking 

finalists – Adam Reed of Percy & Reed, Siobhan Jones of Headmasters, Tina Farey 

of Rush, Paul Dennison of Ken Picton and Guy Kremer made up the panel of 

judges this year. Nervous competitors were treated to a stunning hair show by some 

of the L’Oréal Professionnel ID Artists, who worked with Seung Ki Baek and Shelly 

Sumner of Rush to mould their visions. And then it was time for the results – turn 

the page to see all the finalising looks ahead of the Grand Final, which takes place 

at the Clayton Hotel in Dublin on 2 July. The overall champion in each category 

will win an incredible package that includes a European trip to shoot their winning 

look, a fashion shoot with glossy consumer magazine or digital title and endless PR 

opportunities to celebrate their winning year. 

30 


The judges 

Seung Ki Baek 


31

L’ORÉAL COLOUR TROPHY AWARD 

Brown Sugar, 

Ranelagh 

Preen Hair and 

Beauty, Dublin 

Brown Sugar, 

Blackrock 

Marbles Castletroy, 

Limerick 

Davey Davey, 

Dublin 

Sugar Culture Institute, 

Dublin 

The Edge Hair Design, 

Cork 

Zeba Hairdressing, 

South William Street, Dublin 

Headcandy, 

Waterford 

Origin Hair Design, 

Cork 

Brown Sugar South 

William Street, Dublin 

Cats Hair Studio, 

Limerick 

John Coss Creative Hair, 

Portaloise 


Cork 

Peter Mark Whitewater, 

Kildare 


Cork 

Style Club North 

Earl Street, Dublin 

Foxy Hair Studio, 

Ennis 

Rossanos, 

Donegal 

Oxygen Hair Design, 

Midleton 

32 


#LCT17 

STAR AWARD 

Brown Sugar South 

William Street, Dublin 

Preen Hair and 

Beauty, Dublin 

Marbles Castletroy, 

Limerick 

Zeba Hairdressing, 

South William Street, Dublin 

The Edge Hair Design, 

Cork 

MEN’S IMAGE 

The Academy Barber, 

Kildare 

Sugar Cubed, 

Dublin 

Brown Sugar, 

Blackrock 

The Academy Belle 

Hairdressing, Kildare 

Saints Colour Specialists 

& Beauty, Wexford 

The Academy Barber, 

Kildare 

The Academy Belle 

Hairdressing, Celbridge 


Cork 

Retro Barber Shop, 

Limerick 

The Hairshop, 

Dundalk 

Hession Hairdressing 

Drumcondra, Dublin 

Davey Davey, 

Dublin 


33

#Wellbeing 

Revlon Professional 

34 


Clients are craving balance 

in a stressed-out, 24/7 world. 

Can salons – and its stock and 

services – help them achieve a 

happier sense of self? 

The 

ART 

of 

WELLBEING 

HEALTHY LIVING HAS EVOLVED; it’s about discovery, 

pleasure and happiness, and it’s all done at a greater level 

of sophistication than ever before. 

A glance across a bookshop’s new releases, or about 80 

per cent of your Instagram feed, will attest that there is an 

enormous consumer trend towards wellness and wellbeing, 

with increased interest in veganism, mindfulness and 

superfoods that can improve mood and health. 

Google searches for “wellbeing” over the past 12 months 

have increased by more than 20 per cent and, of course, it’s 

only natural that all things beauty follow suit. We are seeing 

products that have a wellness angle, incorporate superfood 

ingredients, may even be vegan, and encourage a more 

mindful approach to beauty and life. Visit Cult Beauty, for 

example, and you’ll find a dedicated ‘Wellbeing’ category to 

peruse, including collagen shots, detox products and aromatic 

stress treatments. Now it’s the turn of hair brands to unveil 

launches with this specific trend in mind. 

It’s a huge retail and service opportunity for salons to 

tap into – by talking about wellbeing and mindfulness in 

the beauty sphere, you have the opportunity to capture the 

attention of clients who are already interested in what they 

use on their bodies and how the items they use impact the 

planet. By providing a salon that whisks them away from 

their daily stresses and gives them time to be mindful and to 

recharge their batteries, using products that are responsibly 

crafted and packed with ingredients 

that are already on their radar, 

the experience of visiting you 

and buying from you becomes 

more meaningful. 

L’Oréal Professionnel’s 

new Source Essentielle is a 

vegan haircare collection, 

formulated with naturallyderived 

ingredients and with 

packaging designed with 

a sustainable approach 

to innovation. It’s 

intentionally square to 

hold the maximum 

amount of product 

in the minimum 

amount of recycled 

plastic, and means 

it stacks better 

when transported. 

Clients can also 

take bottles back 

to the salon to be 

refilled. Botanēa 

will be L’Oréal 

Schwarzkopf Professional 

CREATIVE HEAD IRELAND 35

#Wellbeing 

Professionnel’s first wholly plant-based colour. Made from 

three herbal ingredients – henna, cassia and indigo – that 

have each been sustainably sourced from India, colourists 

using Botanēa will be able to create colour recipes 

bespoke to each client. “It’s going to be great for those 

clients who are interested in natural alternatives for 

colour,” says Kelli Brookes, L’Oréal Professionnel 

UK education manager. 

One of the original professional hair brands 

with an eye on wellbeing and responsible beauty, 

Aveda believes rituals are key in helping clients 

relax, recharge and enjoy a greater balance. 

Visitors to Aveda’s concept salons can lose 

themselves in the renewal rituals, which involve 

massages, delicate scents, the signature Aveda 

tea and of course, the hair of their dreams. 

And in a busy world where it can feel like 

there’s no ‘off’ switch, Schwarzkopf Professional 

is encouraging salons and clients alike to reclaim 

some balance with Oil Ultime, a new range that 

features 100 per cent natural oils. As well as providing 

a much-needed moment of calm when used at home, 

Oil Ultime ‘ceremonies’ at the backwash, inspired by 

modern aromatherapy, will also give salons the chance to 

pamper clients. 

Revlon Professional has combined this wellbeing 

philosophy with colouring expertise with its Color Sublime 

LOCKS 

AND LACE 

STRANDHILL, CO. SLIGO 

When Locks and Lace opened two and a half years ago, owner Emma 

Murphy was a new mum. “I was becoming more and more interested in the 

chemicals found around the home, and this made me take stock and think 

about the ingredients in beauty products,” she says. As a result, Locks and Lace 

is a haven of healthy living and sustainability. The renovated cottage provides 

a welcoming and calming environment for everyone who arrives. Guests can 

warm themselves by the stove before they begin their service, which includes 

Davines products, organic teas and coffees, hand massages and treats from 

a local baker. “We welcome a lot of people who have had illnesses or are 

recovering from cancer,” explains Emma. “We also do a lot of hair analysis, 

providing ranges for people suffering from alopecia or psoriasis”. The 

ratio is one stylist to one client, so everything remains highly personal, 

and there are plenty of natural goodies for visitors to take home, 

so they can continue the experience – there’s even a product 

refill service so they can keep using their bottles. This is 

a salon that takes wellbeing to the next level – it’s 

super green but luxurious, too. 

DAVEY DAVEY 

DUBLIN 

Wellness is different for each client, so it’s all about the experience 

of the individual at Davey Davey. Lavender-infused eye masks and 

herbal teas are on offer, along with ambient music to allow clients to totally 

switch off. “They feel completely taken care of, so that they can relinquish 

all outside responsibilities – if only for a couple of hours – and have a good 

chat to declutter the mind,” explains Donna McConville, manager at Davey 

Davey. Treatments focus on long term, true hair health rather than quick fixes. 

And it takes a happy team to keep clients happy, so the staff at Davey Davey 

are focused on their own wellness too. “We aim to have a flexible approach 

within the salon. When possible, we endeavour to accommodate requests for 

certain hours if one of our team feels they need to improve their work-life 

balance,” says Donna. “Spending time outside of the salon is also of 

utmost importance to us, as this is when we get a chance to unwind 

and ensure that we maintain strong relationships with each 

other. We also strive to provide a creative space, so 

that everyone has the chance to be inspired and 

realise their potential which underpins 

emotional wellness.” 

by Revlonissimo launch. Taking their pick from three 

different scents, clients are invited to lie back and relax while 

their greys are covered. And the sense-stimulating formulas 

are super-gentle and ammonia-free. 

According to Mintel, consumers are also likely to consider 

general, simple ingredient statements as an indicator that 

a personal care product is natural. “Brands may want to 

consider strengthening the messaging of quality, such as 

by calling out unique ingredients, as consumers view 

this as one of the top reasons for buying,” says Jana 

Vyleta, health and personal care analyst at Mintel. 

This can work in the salon, too: talk about the key 

unique ingredients – ones they probably recognise 

from their food cupboards, too – and the benefits 

they offer to hair. 

Some brands have pushed this front and 

centre, such as Pureology’s Superfood 

Treatment Masks, packed with on-trend 

ingredients consumers will recognise, such as 

goji berry and avocado. 

ALFAPARF Milano looked to nutrient-rich 

Mediterranean cuisine for product ingredients 

in the Precious Nature range – the Hair with Bad 

Habits menu includes fig and walnut, both of which 

contain strengthening properties. Milk_shake is also 

clear about its dedication to using natural produce; 

packed with items such as quinoa, yoghurt and raspberries, 

it’s like reading a nutritionist’s wishlist. 

36 


WELLBEING 

WONDERS 

Packed with superfood ingredients, aromas to soothe or invigorate, and 

delivering a little ‘me time’ at home, these are the retail ranges helping 

you and your clients win the balancing act 

Feed hair with goodness 

with the two Superfood 

Treatments from Pureology. 

Strength Cure contains 

olive oil and goji berry, while 

Hydrate is full of avocado 

and coconut oil. 

RRP €31 EACH 

pureology.co.uk 

Take clients on an 

aromatic journey 

with the collection 

of Pure-Fume Hair 

Mists from Aveda – 

the tantalising scents 

will transport them 

somewhere exotic… 

RRP €39 

aveda.co.uk 

Organic mint and 

sage extracts in 

the milk_shake 

sensorial mint 

collection provide an 

invigorating infusion 

that restores the 

natural balance of the 

hair and scalp. 

RRP €15.79 

milkshakehaircare.co.uk 

Source Essentielle is the new vegan haircare range from 

L’Oréal Professionnel. With two shampoos and three 

conditioning products, you can offer solutions for every 

hair concern using natural ingredients such as calendula 

flowers and acacia leaves. 



A lightweight yet luxurious blend of oils that hits 

the relaxing aromatherapy mark, Oil Ultime from 

Schwarzkopf Professional blends in-salon services 

and take-home treats. 


schwarzkopf-professional.com 

The Hair with Bad 

Habits collection, part 

of ALFAPARF Milano’s 

Precious Nature range, 

is infused with fig and 

walnut, and combines 

luscious textures with 

excellent haircare. 

RRP from €12.50 

xpertpro.ie 

Color Sublime by 

Revlonissimo makes the 

colouring experience into 

a deliciously indulgent 

ritual, with a choice of three 

fragrances – Sunset Mood, 

Sweet Gourmet and Zen 

Moment. And breathe… 


revlonprofessional.com 

37

Topshop Unique 

Jeremy Scott 

JW Anderson 

Mark Fast 

Emanuel Ungaro 

The fecast 

S/S18 

THE INTERNATIONAL CATWALKS STILL INSPIRE 

AND 

INFLUENCE THE TONES AND SHADES YOU’LL SEE ACROSS 

WARDROBES, MAKE-UP AND HAIR SERVICES, BUT MORE 

THAN EVER STREET STYLE AND SOCIAL MEDIA IS MAKING 

ITS PRESENCE FELT IN TREND FORECASTING. WITH AN 

EYE ON THE SEASON AHEAD, WE ASK THE IN-SALON 

EXPERTS ABOUT THE TRENDS YOU NEED TO KNOW 

ABOUT TO ENSURE YOUR CLIENTS ARE IN LINE WITH 

THE COOLEST NEW SHADES AND SERVICES 

Jean-Luc Brouard 

David Koma 

Jayne Pierson 

Julien Macdonald 

Tata Naka 

Daks 

Pam Hogg 

Versus 

Paul Costelloe 

Jayne Pierson 

38 


Affinage 

L’Oréal Professionnel 

medal winners 

PRODUCTS (from left) Crazy Color Rose Gold, ALFAPARF Milano Evolution of the Color, 

L’Oréal Professionnel Metals by Majirel, Kenra Color Metallic Collection, Affinage Infiniti Metallics 

Conor Doyle 

ALFAPARF Milano 

Joico 

Irina Vitjaz 

THE TREND 

METALLICS 

Gold, silver and bronze – the holy 

trinity of metallic shades are all 

winners this season. “Metallic 

hair trends have been weaving 

in out of fashion for years, 

resurfacing in different hues 

and palettes,” says Conor Doyle, 

colourist at Peter Mark Dundrum 

Town Centre and winner of the 

2017 L’Oréal Colour Trophy 

Ireland. “For example, after the 

long-reigning ‘pastel’ trend 

we are seeing glistening steel 

blues and deep rose golds.” 

And Conor is certain that this 

trend translates across all 

demographics. “They really can 

be incorporated into any style 

– think of a sophisticated rose 

gold iridescence for a natural 

redhead, titanium through grey 

or a sharp silver contoured 

blonde.” L’Oréal Professionnel’s 

Metals by Majirel range and the 

new Colour Addict Shimmer 

service allow you to do this 

seamlessly. And the most 

important things when it comes 

to metallics? Hair quality! “If hair 

is tortured before application, it 

can give and uneven result with 

less shine,” says Affinage global 

ambassador, Tracey Devine- 

Smith. “Only use a premium 

product: Affinage’s Metallics 

range contain argan oil and 

shea butter to increase 

luminosity and shine,” she 

says. John Spanton, creative 

colour director at Trevor Sorbie 

in the UK, agrees: “To get 

the best out of this trend all 

depends what the client does at 

home. Metallic colours will dull 

after just one week without the 

right homecare!” 


THE TREND 

BARELY 

THERE 

It’s you, only better! This trend is 

all about ‘has she or hasn’t she 

coloured her hair?’ This can be 

harder to achieve than all-over 

colour; it might look like the 

Nearly hair hasn’t been coloured, but 

that is where the skill lies. “More 

and more clients are asking for 

softer honey blondes, to get that 

beachy, Aussie look,” explains 

Emma Finlay, stylist at Couture 

Hair in Omagh and Fantastic 

Hair Colourist winner at the 

ALFAPARF Milano Fantastic 

Hairdresser Awards 2017. 

“The nearly natural trend is 

much kinder to the hair as it 

requires less maintenance. 

To enhance the natural look, 

I’d recommend freehand 

techniques and finer foils.” 

Warren Boodaghians, TIGI global 

academy technical director, 

sees the trend in make-up for 

sheer, nude colours coming 

through into hair. “Just as 

make-up can enhance the 

wearer’s complexion and eye 

colouring, sheer hair colouring 

techniques can add gloss and 

shine, enhancing natural tones. 

‘Natural colour’ is all about 

multi-dimensional and universal 

colouring as opposed to opaque 

colours,” says Warren. Denis de 

Souza, Joico celebrity colourist, 

is known for his ‘natural-isbetter’ 

approach to colour and 

believes the best way to achieve 

this trend is by “creating a 

stretched root effect”. He says: 

“Choose a colour similar to 

your client’s natural hair so it 

will grow in seamlessly.” To keep 

their hair looking ‘nearly natural’, 

Denis suggests using Joico 

LumiShine followed by Joico 

K-Pak Color Therapy. 

40 

Parisian Nudes from L’Oréal Professionnel 

Edeline Lee 

naral 


Joico 

PRODUCTS (from left) Redken HeatCure and Flash Lift Express Blonde, Celeb Luxury 

Viral Extreme Blonditioner and Gem Lites Colorwash, L’Oréal Professionnel Blond Studio 

Instant Highlights Heating Iron and Lightening Cream, Schwarzkopf Professional Igora Royal 

Disheveled Nudes 

Redken 

Organic Colour Systems 


A handful dust 

Adam Reed for 


Redken 

PRODUCTS (from left) Revlon Professionalv Nutri Creme, Joico Color Butter, milk_shake 

illuminate, Wella Professionals Color Fresh Create, Redken Shades EQ 

Aidan Darcy 

Josh Wood for Redken at 

Alexander Wang S/S18 


Pam Hogg 

THE TREND 

DUSTY 

BRIGHTS 

Rainbow hair is all grown up; 

saturated shades are evolving 

into something more subtle. 

The poster girl of this hue is 

model Stella Lucia, who wore a 

Rose Quartz shade in a sea of 

neutrals at Alexander Wang 

S/S18, thanks to Redken global 

color creative director, Josh 

Wood. “It was always going 

to be a pink, but moving to 

something grungier,” he says. 

Schwarzkopf Professional’s 

colour ambassador, Lesley 

Jennison, co-created the new 


Dusted Rouge colours. “For 

2018 I see a trend for a more 

vintage tone of red,” she 

explains. “It uses reds, coppers 

and violets but in muted tones.” 

Hair must be pre-lightened, 

and then it’s time to play, says 

Aidan Darcy, senior colour 

technician at Brown Sugar. “This 

trend takes elements from ‘90s 

grunge and combines it with 

a more delicate palette, it’s a 

colour explostion.” He adds 

that L’Oréal Professionnel’s 

#COLORFULHAIR range is 

perfect for this – allowing you 

to use several colours at once. 

“The idea of dusty does not 

necessarily mean darker,” says 

Siobhan Jones, Headmasters 

colour ambassador in the UK. 

“A really great way to achieve 

this is by selecting a neutralising 

tone, and intermixing this with 

your colour of choice.” And 

these frosted colours are bang 

on-trend, says Jason Hogan, 

associate colourist at Josh 

Wood Colour in London: “My 

favourites from Pantone’s 

colour palette for 2018 are 

Ash Rose, Almost Mauve and 

Pink Lavender – they work so 

organically with a cool skin tone.” 

Fashion images courtesy of Bumble and bumble, Emanuel Ungaro, ghd, KMS, L’Oréal Professionnel, Matthew Curtis, Redken, TIGI, Toni&Guy and Wella Professionals 


42 


W A N D E R I N G 

W I L D E R N E S S 

SHOT IN THE HOT AND DRY NAMIBIAN DESERT, MIRAGE BY ANGELO SEMINARA FOR 

GREAT LENGTHS IS INSPIRED BY GLISTENING REFLECTIONS AND THE POWER OF NATURE 

PHOTOGRAPHY BY ANDREW O’TOOLE 


43

44 


HAIR Angelo Seminara for Great Lengths using Davines. MAKE-UP Daniel Kolaric. STYLING Niccolo Torelli 


45

46 


COLOUR Daniele Caltagirone. CUT Mimmo Laserra and Genny D’Auria. 

HAIR STYLING Armando Cherillo. MAKE-UP Luciano Chiarello 

Perfect 

harmony 

Rock and roll is given a softer edge in the Playlist collection by 

ALFAPARF Milano. Metallics meet pastels for an album of looks 

that say “I’m with the band” 

PHOTOGRAPHY BY PAUL MAFFI 


47

Scene 

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE! 

Essential Looks 

Tyler Johnston 

FUTURE 

forward 

Lesley Jennison 

Amsterdam was the venue for the European show of Schwarzkopf 

Professional’s legendary Essential Looks, and while it was a whistle-stop 

visit, there was plenty to get your teeth into. Schwarzkopf Professional 

global ambassadors, Tyler Johnston and Lesley Jennison, wowed with 

their 2018 take on the looks, called REinventing Hair. Full of references to 

cultural rebels and the real and authentic, Essential Looks for 2018 also 

celebrates a new multicultural generation where attitude is everything. 

Spanish stars X-Presion delivered a mesmerising show that featured the 

team’s iconic pixelated colour technique, while Toni&Guy Netherlands, 

led by the UK’s Indira Schauwecker alongside Philipp Haug and Stuart 

Matuska, presented Future Wise, a show that was packed with vintage 

styling references and inspiration from the latest Gucci campaign. 

Plenty of Dutch courage and no mistake. 

48 


Ciarán O’Sullivan 

And the Irish winners are… 

1ST PLACE: Chris O’Riordan, ST4Men 

2ND PLACE: Ciarán O’Sullivan, Wayne Lloyd Hair 

3RD PLACE: John Coss, John Coss Creative Hair 

Chris Foster, Ireland winner Chris O’Riordan and Lisa Jackson 

FULL 

throttle 

YOU COULDN’T HAVE selected a better venue 

for the Ireland and UK final of the American Crew 

All Star Challenge than London’s The Bike Shed, 

an exclusive club for motorcycle enthusiasts that 

includes ultra-cool barber shop, Thy Barber. Guests 

enjoyed a packed evening hosted by former Most 

Wanted Male Grooming Specialist, Chris Foster. After 

meeting all the judges (including Creative HEAD UK 

editor, Amanda Nottage) finalists enjoyed a pomadeheavy 

show from Ian Harrold, before Marcus King, 

founder of new salon The King and I, showed off a 

trio of textured models. Perennial favourite Baldy 

also hit the stage to celebrate the brand’s Americana 

collection. Then it was time to reveal the winners, with 

American Crew Ireland and UK general manager, 

Lisa Jackson, joining Chris on stage to open the 

all-important envelopes… 


My happy place – styling for 

@madisonmakeupirl 

#LightsCameraAction 

Award shows with my 

Callan & Co crew 

#TheSalonQueens 

My favourite shoot by far, 

for @irish-examiner 

My muse @edelviviennemua 

#PastelHeaven 

In the 

frame 

Albert Halpin (@alberthalpin) of 

Callan & Co in Dublin, snaps away 

Runner up in the 

L’Oréal Colour Trophy 

Men's Image 2017 #TBT 

SHOOT AND SEND Want to give us 

a snapshot of your world? Tweet 

us at @creativeheadmag now! 

Vegas vibes 

My first campaign for 

@madisonmakeupirl 

Cover girls are everywhere 

in my world! 

#ElaineCassidy 

My other happy place! 

#HelpingClientsFeelFantastic 

Be TRUE to yourself and the 

results speak for themselves! 

50

Creative HEAD Ireland 2018

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