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FLEISCHWIRTSCHAFT international 1/2018

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Fleischwirtschaft <strong>international</strong> 1_<strong>2018</strong><br />

55<br />

Poultry<br />

and 2015.In2015 14.3 million<br />

tonnes of poultry were produced<br />

in the EU, with Poland and France<br />

as the leading producer countries<br />

(2015:29.9% of all production).<br />

Germany is third largest poultry<br />

producer in the EU. Particularly<br />

high growth in Europe has been<br />

seen for chicken, at 79%. Poultry<br />

production in the EU is expected<br />

to rise 5.3% by 2025. Poultry imports<br />

to the EU are mostly from<br />

Brazil and Thailand.<br />

The trend to poultry is also very<br />

evident in the neighboring Netherlands.<br />

Although overall meat consumption<br />

has steadily declined in<br />

recent years, consumption of poultry<br />

has continued to rise (OPLAAT,2017).<br />

In German poultry-raising, terms<br />

like “x%grain-fed,” “extensive<br />

free-range,” “free range,” “farm<br />

free-range,” and “farm unfenced<br />

free-range”are common. Organic<br />

poultry is also on the market.<br />

Available forms<br />

Poultry is offered at retail in various<br />

forms. In addition to entire slaughtered<br />

birds, bird parts (breast, leg,<br />

thigh, drumstick, wings, nuggets)<br />

are commonly found in shops.<br />

White meat is increasingly offered<br />

in the form of poultry preparations<br />

and meat products. These products<br />

remain popular and are presented<br />

in awide variety of ways at retail.<br />

The preparations consist of<br />

poultry meat with seasonings (salt,<br />

spices and their aromatic extracts,<br />

kitchen herbs and their aromatic<br />

extracts), additives and stabilizing<br />

systems. Specialist meat industry<br />

suppliers like Hydrosol GmbH &<br />

Co.KGfrom Ahrensburg, Germany,offer<br />

stabilizing systems that<br />

enable the targeted adjustment of<br />

properties like shelf life, texture and<br />

water binding.<br />

Typical sales descriptions of<br />

these preparations include “seasoned<br />

and marinated chicken<br />

meat.” Technically,these preparations<br />

are minimally or not at all<br />

treated, and the cell structure of the<br />

meat is not fundamentally altered.<br />

Poultry products have become<br />

commonplace in stores. They<br />

include:<br />

r Rawsausage, such as salami, tea<br />

sausage, and fresh poultry<br />

tartare.<br />

r Cooked sausages like poultry<br />

sausage, chasseur sausage,<br />

mortadella, beer ham sausage,<br />

meat patés and roulades made of<br />

or with poultry.<br />

Fig 2: “Air-dried turkey ham; turkey thigh lean cutted, cured and joined together”<br />

r Spreadable cooked sausage like<br />

poultry liver paste, chopped fine<br />

or coarse. These spreadable<br />

cooked sausages are made of or<br />

with poultry (Fig. 1).<br />

r Aspic products, typically poultry<br />

in aspic, often with vegetables or<br />

mushrooms. The use of gelatine<br />

needs to be specified in the<br />

description, for example<br />

“Chicken in pork gelatine”.<br />

r Cured meats, such as turkey<br />

ham. This is made from turkey<br />

breast filet. Air-dried turkey ham<br />

is also offered in stores. This<br />

cured product is assembled from<br />

pieces of turkey thigh meat<br />

(Fig. 2).<br />

Organic poultry products are now<br />

also found in shops .<br />

Declaration<br />

Years ago, the declaration of poultry<br />

products led to uncertainty on the<br />

part of consumers. The most recent<br />

change in the guidelines of the<br />

German Food Book have brought<br />

great improvements in consumer<br />

information. Under the old rules, a<br />

product sold as “Chicken sausage”<br />

could also contain up to acertain<br />

proportion of pork or beef meat and<br />

fat without this being mentioned in<br />

the sales description. These components<br />

needed only be listed in the<br />

ingredients.<br />

A“poultry sausage”can now<br />

contain only poultry.With the<br />

changed guidelines, consumers can<br />

be sure that not just products<br />

marked “100% poultry”or“Pure<br />

poultry,” but also products marked<br />

as “Poultry sausage”are made<br />

exclusively from poultry meat.<br />

Products of mixed poultry and<br />

pork must now be labeled “Poultry<br />

sausage with 10%pork,” for example.<br />

Mere listing in the ingredients<br />

is no longer enough. Meat from<br />

other animals must now be explicitly<br />

mentioned in the sales description.<br />

“Chicken sausage”or“Turkey<br />

sausage”can contain only that kind<br />

of poultry meat. The type of poultry<br />

in “poultry sausage”can be seen in<br />

the ingredients list. The exact<br />

composition must be shown, for<br />

example “chicken and turkey meat”,<br />

with the highest amount being<br />

named first.<br />

Marking of vegetable fats and oils:<br />

Poultry is very lean, but cooked<br />

sausages require acertain amount<br />

of fat, so vegetable oils or fats are<br />

often used in poultry sausage. The<br />

vegetable oils or fats used (such as<br />

sunflower,rapeseed or olive oil)<br />

must be named in the sales description.<br />

Forexample, these products<br />

might be sold as “Poultry sausage<br />

with rapeseed oil.”<br />

Rawsausage made of poultry<br />

meat also contains vegetable fats,<br />

since the visible pork fat normally<br />

found in salami cannot be used.<br />

Butthe melt behavior and mouth<br />

feel should be similar to pork fat.<br />

Such products are sold as “Poultry<br />

salami with vegetable fat”(Fig. 3).<br />

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