CHUK June 2018

In print•online•everywhere! 

£4.50 JUNE 2018 

Unleash the 

BOLD

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REVLON HAS BEEN REVOLUTIONISING GLAMOUR AND BEAUTY SINCE THE 1930S. NOW IT’S TIME 

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CREATIVE HEAD ADVERTORIAL

SPOTLIGHT ON: 

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CREATIVE HEAD ADVERTORIAL 

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CREATIVE HEAD ADVERTORIAL

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CREATIVEHEADMAG.COM 

SPRING 

S U M M E R 

2018 

01_Runway_Covers_GW4.indd 1 22/01/2018 11:39 

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Editor’s letter 

40 

86 

48 

As we sent this issue to press, I was struggling to find my desk 

under the glitter-and-emoji-stress-ball-peppered paper mountain 

of Most Wanted and The It List entries. When I finish this letter, I’ll be 

scaling that mountain, reading through every entry to see what you’ve 

all been up to... and genuinely it’s one of my favourite times of the year. 

I always discover a new name or four, some jaw-dropping examples of business 

nous and some achingly brilliant artistic experiments. At the end of it, once the 

emergency St Bernard has plied me with medicinal brandy to help me recover 

from my endeavour, I have so much material for future issues of the magazine 

that my brain is buzzing. A hearty thank you to everyone who has taken the 

time and effort to get involved – good luck to you all! Perhaps one day you’ll 

mirror Errol Douglas MBE’s #MWIT success, now a Most Wanted Legend and 

celebrated in a six-page special from page 58. Want to see who wins and be at 

one hell of a party? Then get on that phone, 9am on 22 June, to secure your 

Grand Final tickets – they sold out in a record-breaking seven minutes 

last year, so be quick! Details can be found on page 48. 

Amanda Nottage 

Editor 

JOIN US! 

Have we got some exciting news 

for you! Monday 16 July marks 

our next Featured Artist LIVE 

event in London and it is going 

to be a stonker… two words, 

RANKIN x IRWIN! Throwing 

open the doors to Rankin 

Photography Studios, we’ll 

be giving you an exclusive 

insight into renowned 

photographer Rankin and 

session powerhouse Nick 

Irwin, live on set! Head to page 

20 for more info! Make sure 

you’ve also got your ticket to 

The Coterie, London on Tuesday 

19 June – we’ll be debating the 

evolution of the male market, see 

page 52. Finally, turn to page 20 to 

see who’s back presenting the Most 

Wanted and The It List Grand Final – 

we can hardly wait! 

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial 

@creativeheadmag

a 

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June 

WHAT’S INSIDE 

92 

FASHION 

Charles Worthington’s 

#CUTBYCW offers 

metallics and texture 

58 

ERROL DOUGLAS 

The Most Wanted Legend on his life, his 

incredible career and everything in between 

ON THE COVER 

Hair by Revlon 

Professional 

96 

SCENE 

L’Oréal Professionnel 

takes over Mallorca 

and Goldwell hosts 

in Dubrovnik 

EDITOR 

AMANDA NOTTAGE 

DEPUTY EDITOR 

BETH DAVIE 

ART DIRECTOR 

NICK JABBAL 

DIGITAL DESIGNER 

EVA VESTMANN 

CHIEF SUB EDITOR 

ADAM WOOD 

STAFF WRITER 

ANNA SAMSON 

ADVERTISING 

LAURA TUCKER 

CLASSIFIED EXECUTIVE 

DAVID HAMMOND 

ONLINE AND 

DIGITAL EDITOR 

ALISON ROWLEY 

SPECIAL PROJECTS MANAGER 

JENNY LE 

SPECIAL PROJECTS DIRECTOR 

JOANNA ANDERSEN 

PUBLISHER 

CATHERINE HANDCOCK 

Creative HEAD is printed on 

paper certifi ed as being from 

sustainable sources using only 

vegetable-based inks. Printed 

by Buxton Press, Environmental 

Printer of the Year and Printing 

Company of the Year. 

WRITE TO US AT: 

Creative HEAD, 

21 The Timberyard, 

Drysdale Street, 

London, N1 6ND 

020 7324 7540 

enquiries@alfol.co.uk 

Creative HEAD is published 

10 times a year by Alfol Ltd. 

Creative HEAD is a registered 

trademark. No part of this 

magazine may be reproduced 

without prior permission of the 

publisher. All information correct 

at time of going to press. 

Printing by Buxton Press 

creativeheadmag.com 

creativeheadmagofficial 

@creativeheadmag

GREAT BROWS 

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The edit 

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY 

Rankin and (inset) Nick Irwin 

BLONDE IS THE COLOUR 

OF CHOICE FOR UK 

BLONDE IS THE colour most favoured by 

consumers in the UK, according to a recent 

report by Mintel. The study revealed 42 per 

cent of Brits who coloured their hair in the 

past year (including at-home dyes) wanted 

lighter locks. Meanwhile, 36 per cent of hair 

dye users plumped for a brunette hue, 17 per 

cent chose an auburn/red finish and just under 

one in 10 (eight per cent) went black. 

However, temporary colours are also gaining 

ground, with 25 per cent of hair colour users 

venturing for non-natural choices, such as 

pastels and bright colours. 

Alex Fisher, senior beauty analyst at global 

market reasearcher, Mintel, said: “Lightening 

locks to blonde is the nation’s favourite hair 

colour solution. A blonde base also gives 

more radiance to non-natural shades, so those 

hoping to make the most of temporary bright 

or pastel colours are likely to go blonde first.” 

However, at-home colouring remains popular, 

with the research revealing nearly four in 

10 Brits used hair colourant at home in the 

past year. But the good news for salons is that 

at-home value sales of permanent colourants 

declined by five per cent between 2016 and 

2017, although temporary home colour grew 

48 per cent in the past year alone, possibly an 

opportunity for growing salon retail. 

Alex Fisher added: “Temporary and semipermanent 

colourants continue to underpin 

category growth thanks to non-natural colour 

trends. Growth in home hair colourants may 

be limited in the coming years as the ageing 

population leads to changing relevance of the 

market, so appealing to younger consumers 

becomes more important.” 

CALLING ALL COLOURISTS! 

Do you have what it takes to be the Fudge 

Professional Mixology Master 2018? The 

winner of this year’s competition will receive 

£1,000 in holiday vouchers and a Fudge 

Professional bundle. Competition closes 

31 July, visit fudgeprofessional.com 

SEE RANKIN 

AND IRWIN 

WITH CREATIVE HEAD 

ONE OF THE biggest photographers on the planet, Rankin, is co-hosting 

Creative HEAD’s second ever Featured Artist LIVE event on Monday 16 July, 

with mega stylist Nick Irwin at his London studio. 

This once-in-a-lifetime event will see two masters of their craft undertake 

a live-on-set experience and share top shoot tips garnered from fashion’s 

front line. Interactive and Q&A sessions will also enable guests to be part 

of the action. Join this awesome duo for an incredible evening of creativity, 

education and inspiration, and relish three unforgettable hours spent in 

exceptionally cool company. Throw in an open bar and a fabulous goody bag 

from event sponsor BaByliss PRO, and it’s clear this is the must-attend event 

of the summer. 

Tickets cost £50 – head to the Creative HEAD store to snap up yours, now! 

Photo by Idil Sukan 

LOOK WHO’S BACK! 

KATHERINE RYAN WILL BE ON 

STAGE AT THE MOST WANTED AND 

IT LIST GRAND FINAL ON 

3 SEPTEMBER. WANT A TICKET? 

TURN TO PAGE 48 

live! 


20

#CHedit 

SCHWARZKOPF PROFESSIONAL 

IS UNDER THE INFLUENCE 

LARISA + JOICO = 

A PERFECT MATCH 

JOICO HAS ANNOUNCED Larisa Love as 

its exclusive brand ambassador. The LA 

colourist and social media influencer will 

create fresh content, colour techniques 

and formulas for Joico, as well 

as collaborate on education 

curriculums and shows. 

“When I’m looking for 

companies and brands to partner 

with I look for authenticity and 

not just in the products, but the 

people behind it all. 

“That’s why I fell in love 

with Joico. They put 

so much passion into 

everything they do with 

clients and stylists in 

mind,” said Larisa. 

Don’t miss it! Coming up on PAINT 

– keep your eyes peeled for an 

exciting collaboration between 

Larisa Love and Most Wanted 

Colour Expert, Sophia Hilton 

SCHWARZKOPF PROFESSIONAL 

has unveiled the 12 members of The 

Collective, a digital influencer programme 

designed to support rising stars within the 

hairdressing industry, who will produce 

exclusive digital content for the brand. 

The Collective will enjoy hands-on 

workshops, tickets to industry events such 

as Creative HEAD’s The Coterie, backstage 

opportunities at Schwarzkopf Professional 

events, a photography kit and access to new 

product launches ahead of the market. 

“While historically hairdressers built their 

profiles in bricks and mortar and at industryonly 

events, a new generation of talented 

stylists are building their profiles online – 

social media platforms are their stage,” said 

Stuart Hamid, general manager of Henkel 

Beauty Care Professional. “Schwarzkopf 

Professional is supporting those 

professionals through top-level education 

and opportunities that will enable them to 

become fully fledged industry influencers.” 

To discover who the 12 new members are, 

visit creativeheadmag.com 

SKYLER MCDONALD – 

JUNE’S FEATURED ARTIST! 

Founder of the incredible colour-only Skyler 

London salon, Skyler McDonald is Creative HEAD 

Education’s Featured Artist for June! A former 

Most Wanted winner, Skyler is also creative 

director at the eight-strong seanhanna salons 

group. Head online to marvel at her gorgeous 

salon (it has a slide!), watch her Silk Bath 

technique and discover what’s 

in her kit bag, to name just 

a few of the treats in store! 

Visit creativeheadmag.com/ 

education 

MY month 

AHEAD 

What June 

has in store for... 

JOHN VIAL 

SALON SLOANE 

On 4 June I’m heading 

to Barcelona for the 

Revlon Professional 

Style Masters awards 

and show, then it’s back 

for London Fashion Week 

Men’s, where I’m working 

with the label, Iceberg. I’ll 

also be heading up the hair 

for designer, Charles Jeffery. 

In between all this, I’m doing 

some campaign shoots and 

I’ll be managing the salon and 

working on my clients there. 

ANNA SORBIE 

ANNASORBIE.COM 

We’re now into peak 

wedding season so 

my team of hair and 

beauty specialists are 

busy travelling across the 

UK to style the hair and do 

the make-up of brides-to-be. 

We’ve alo launched S/S18 

headwear and jewellery 

collections embellished 

with Swarovski crystals and 

freshwater pearls, allowing 

us to cater for all our bridal 

clients’ haircare needs. 

NAMES TO KNOW 

There are some new names 

taking on very big UK roles at the 

top of the industry – welcome 

to Béatrice Dautzenberg, who 

takes on the managing director 

hot seat at L’Oréal Professional 

Products Division, replacing 

Omar Hajeri, who has a new 

job within the L’Oréal Group, in 

Belgium. Over at Coty, home 

of Wella and ghd, Stefan Laux 

joins as general manager of 

professional beauty for the UK & 

Ireland, replacing Andrew Kelsall, 

who leaves at the end of June. 

22

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the joi of healthy hair

Hair by Gianni Scumaci, GS Education (gianniscumaci.com), 

colour by Lorraine Matic, special thanks to Alan Howard 

24 

CREATIVE HEAD

#CHedit 

P E O P L E 

The 

storyteller 

Session stylist Gianni Scumaci is the new 

vision director at John Frieda Salons. 

Here, he shares exclusively with Creative 

HEAD editor Amanda Nottage what 

his new role will bring to an iconic yet 

evolving salon brand 

IF IT WASN’T FOR the Most Wanted awards, Gianni Scumaci 

might not have his new (and very impressive) job title. Due to 

a little musical chairs at the Grand Final a couple of years 

ago, he ended up sitting next to fellow judge, and John Frieda 

Salons colour director, Nicola Clarke. They chatted at length 

about work, the industry and his philosophy. “You should meet 

John…” she suggested. 

That’s precisely what happened, and here we are, with 

Gianni freshly installed as the new vision director at John 

Frieda Salons. “When Gianni and I sat down together it was a 

meeting of minds,” admits John Frieda. “We share the same 

belief in quality and technique, rather than indiscriminately 

following trends. I look forward to seeing where he’ll take us.” 

I say ‘freshly installed’, but Gianni has actually been training 

the team through his own GS Education programme for the past 

year or so. He must have impressed the legendary hairdresser 

as the vision director role was created especially for him. And 

it comes as part of a shift in outlook at John Frieda Salons, an 

exciting new chapter. In February, Nicola, who has been colour 

queen at the brand for 15 years, opened her own salon, Nicola 

Clarke at John Frieda, on London’s Margaret Street. 

It’s here that Gianni will be based and it’s a thrilling place 

to work – not only is it a stunningly modern space, but it also 

hosts an impressive roster of international session stars looking 

for the occasional chair to work behind. Think Most Wanted 

Legend Sam McKnight alongside Leanne Citrone and Renya 

Xydis when they’re in the city. 

CREATIVE HEAD 

25

Gianni with John Frieda 

#CHedit 

Gianni with Nicola Clarke 

That’s admittedly all rather fabulous, but what exactly 

does a vision director do? “My focus has been on inspiring, 

nurturing and developing the team through the GS Education 

syllabus and philosophy – Discover, Create and Evolve – and 

customising it for the business,” explains Gianni. “That’s 

meant redesigning all education, from the assistants’ training 

programme to online education and crafting a teaching team, 

which is now transforming into a creative team.” 

Indeed, his GS Education business will continue in tandem 

with his new responsibilities, so other salons can still benefit 

from his approach, which he breaks down for us: “A language 

in hair, ‘Discover’ is where you learn the letters; ‘Create’ is 

where you combine those letters to create words; and ‘Evolve’ is 

where you are encouraged to tell your own stories once you’ve 

learned those words.” 

For Gianni, there are broadly two types of hairdressers 

– those that are really good with their hands but poor at 

communicating, and those who are great at communicating but 

limited with their hands. “Where I come in is to teach people 

how to communicate and understand what a client wants on 

an emotional level, and in turn raise the value they have in 

that client’s life, while also raising the value of the industry at 

large,” he says. 

It feels like a natural next step for Gianni, who made his 

name as the youngest ever creative director of Vidal Sassoon 

salons, when he was 21. He went on to launch a huge cultural 

moment with his ground-breaking ‘Fanni’ haircut, on the 

model Fanni Bostrum. For his first Vogue cover shoot, with 

photographer Tim Walker, he created an iconic cut for model 

Stella Tennant, and he remains one of a select group of 

hairdressers to work regularly with Walker. He also enjoys 

a special relationship with legendary photographer David 

Bailey – no other hairdresser is trusted with Bailey’s cover 

shoots and campaigns. 

He’s clearly buzzing about the new opportunity, and what it 

all means. He admits that he likes to plant deep roots, to have 

a family around him and so this new role suits him. “Sir Alex 

Ferguson is one of my heroes, and he’s about vision, about the 

long term – that’s what vision director means to me,” Gianni 

smiles. “There are four key creative team members who are 

now teaching, and I’m directing that, and we’re producing 

some really strong work and bringing on real talent. It’s 

amazing to be working with my dear friend Nicola and the 

team in London, as well as Serge Normant in New York and 

Kerry Warn [the international creative consultant for John 

Frieda]. It’s been fantastic.” 

He’s clearly met a kindred spirit in Mr Frieda. “John and 

I connected strongly, we think similarly, and knowing what 

he’s done in the industry is very inspiring,” he agrees. “I’m 

really attracted to the understated, intellectual approach to the 

industry. While important for commerce, I’ve never believed in 

trends – it’s about being timeless.” 

26 CREATIVE HEAD

BLAME 

GAME 

COMPLAINTS ARE NEVER GOING TO BE THE BEST PART OF 

YOUR JOB, BUT BEING ABLE TO HANDLE THEM IS A VITAL 

SKILL. THE NHF REVEALS HOW TO MAKE SURE CLIENTS 

LEAVE YOUR SALON SMILING 

“ALWAYS AIM TO turn a negative into a 

positive,” says Hilary Hall, chief executive 

of the NHF. “Treat complaints as a good 

opportunity to learn from mistakes and 

make improvements. It’s also important to 

have a clear complaints policy and make 

sure your team knows what to do.” 

STAY CALM AND SAY SORRY 

“When a client complains, your first step 

is to say you’re sorry to hear they’re not 

happy and then ask them to explain what 

they feel has gone wrong. Remember, 

saying sorry does not mean you are 

accepting liability,” says Hilary. “And take 

your client to a quiet spot in your salon.” 

Also, never raise your voice or contradict 

your client – simply listen carefully to what 

they have to say. When they’ve finished 

speaking, summarise what they’ve said 

to show you have been listening and that 

nothing’s been misunderstood. If you 

think their complaint is reasonable, offer to 

correct what’s gone wrong. 

DON’T POINT THE FINGER 

When it comes to your team handling 

complaints, avoid a blame culture. “Talk 

to the team member involved privately 

and go through with them how they could 

have handled the situation differently or 

how a similar situation could be avoided in 

future,” advises Hilary. 

TELEPHONE AND ONLINE COMPLAINTS 

It can be more difficult when clients 

telephone afterwards to complain. Hilary 

says: “Explain that you want to put things 

right. Ask the client to return to the salon 

so you can sort things out.” 

When it comes to online and social 

media complaints, act quickly. “If possible, 

send a direct message to avoid a public 

discussion,” she says. Try to tempt them 

back with the offer of a VIP treatment. 

“It’s good practice to encourage your 

clients to leave positive reviews to offset 

any negative ones,” she adds. 

COMPLAINT NOT GENUINE? 

You may sometimes come across a client 

who seems to be complaining in the hope 

of getting a refund. If this happens, Hilary 

says: “It can be best to offer a partial or full 

refund, but politely advise them to choose 

another salon in future.” 

For particularly tricky clients, 

you sometimes need a 

helping hand. NHF 

members have access 

to a free 24/7 legal 

helpline to offer 

assistance, while the 

NHF membership team 

is always on hand to offer 

advice about how to deal 

with complaints. 

JOIN THE 

NHF BEFORE THE 

END OF JUNE 2018 

AND QUOTE CHJ25 TO 

GET £25 OFF YOUR 

MEMBERSHIP 

FEE 

HOW THE 

NHF CAN 

HELP YOU 

The NHF off ers a range of 

business support services 

for salons, from legal, 

employment and fi nancial 

advice to brilliant ideas 

for managing people and 

boosting your business. For 

less than 75p a day, member 

benefi ts include: 

• Free 24/7 legal and 

commercial helplines 

• Free employment and chair 

renting contracts 

• Free health & safety 

advice 

• Free guides on 

handling complaints 

and improving the client 

experience 

CREATIVE HEAD 

To find out more, call 01234 831965 or visit nhf.info 

27

Perfect for wavy and 

curly hair, Beach Me 

Wave Defining 

Gel Mist from Bed 

Head by TIGI 

includes marine 

algae extract 

for the perfect 

oceanic vibe 

while enhancing 

natural texture. 

RRP £16.25 

0833 844 0944 

tigi.com 

The trend for long hair 

continues to gather pace – 

perfect timing for Kérastase 

to introduce new Résistance 

Extentioniste, formulated to 

help strengthen long locks. 

RRP FROM £19.50 

0845 6000122 

kerastase.co.uk 

Get a double 

dose of texture 

from Fudge 

Professional – 

Mineral Paste is 

smashing for a 

surfer dude vibe, 

while care-free 

waves will come 

from Salt Spray. 

RRP £12.95 EACH 

020 7845 6333 

Cast Liquid Spell 

from Davines into 

your clients’ orbit – a 

strengthening and 

bodifying fluid for hair 

that’s been left limp 

and stressed by 

day-to-day life. 

RRP £35 

020 7663 8082 

davines.com 

For salon magpies that enjoy something shiny, show them 

Wet Brush’s Antique Metals collection and let them choose 

from gold, silver and copper. 

RRP £14.99 

0800 0988040 

prowetbrush.com 

Irresistible products consumers will want 

to snap up, selected by the Layered team 

The JOICO Hair Shake is already a firm favourite, 

the revolutionary liquid to powder texturiser creates 

grip and lift while remaining mouldable. And this oneway 

ticket to better hair is joined by two new JOICO 

shakes – Beach and Body. Body Shake gives fine hair 

a boost, without stickiness or weight. The light mist 

provides a touchable finish and allows hair to retain its 

natural movement. And even 

if your clients can’t get to the 

seaside this summer, you can 

give them the gift of beachy hair 

with Beach Shake. Infused with 

coconut and sunflower seed oils 

it gives clients the separation 

and texture they crave, without 

the use of drying salts. 

RRP £16.45 EACH 

0845 0712326 

joicoeurope.com 

If your client buys a Cloud Nine tool this summer, 

they can grab a free sequin-adorned sun hat worth 

£30 to help them shield their hair on holiday! 

IN-SALON OFFER 

0845 2003563 

cloudninehair.com 

The new lightweight Brilliance 

Perfector from Kerasilk Color 

from Goldwell is a must-have 

for any client – it helps deliver 

smooth hair and vibrant colour 

with UV protection. 

RRP £21.75 

01323 432100 

goldwell.co.uk 

Hot on the heels of Source 

Essentielle, L’Oréal 

Professionnel unveils its 100 

per cent herbal hair colour, 

Botanēa. Just mix the pure 

cassia, henna or indigo 

powder with hot water and be 

wowed by the resulting shine. 

IN-SALON SERVICE 

0800 030 4034 

lorealprofessionnel.co.uk 

There are six new 

Metallic shades 

from milk_shake 

Creative Colour, 

part of the Kawaii 

collection, inspired 

by ’90s street style 

and comics in Japan. 

IN-SALON SERVICE 

01392 365177 

milkshakehaircare. 

co.uk 

28 

CREATIVE HEAD

#CHedit 

STOCK 

OPTIONS 

OUR PICK OF THE LAUNCHES TO 

STACK ON SHELVES, ADD TO MENUS 

AND SHARE WITH YOUR STYLISTS 

Eksperience from Revlon Professional 

is the first thalassotherapy hair 

range developed for professionals – 

that’s from the Greek word thalassa, 

meaning "’sea’ – and uses pure 

seawater as a form of therapy. 

The launch is a brilliant combination 

of science and nature, with every 

formula containing nutrient-rich 

algae and pure sea water from the 

French island of Noirmoutier. In 

addition to an extension care lineup 

for every hair type, there are insalon 

services focusing on sensitive 

scalp, reconstruction and booster 

treatments. Oh, we do like to beside 

the seaside… 

RRP FROM £20 

020 7391 7440 

revlonprofessional.co.uk 

IT’S ALL ABOUT... SMOOTH HAIR 

It’s raining! It’s baking! Now it’s 

windy! Whatever the weather, lock out 

unwanted frizz and fluffiness, with 

Smooth Infusion Nourishing Styling 

Crème from Aveda. 

RRP £23 

0870 034 2380 

aveda.co.uk 

New from Wella Professionals Invigo, 

Wonder Balm features goji berry to 

deliver instant, deep nourishment for 

smooth and swishy hair. Maybe, it’s 

gonna be the one that saves me… 

RRP £14 

01202 595700 

wella.co.uk 

CREATIVE HEAD 

29

BOOST YOUR 

BUSINESS WITH 

£32,207 

THAT’S HOW MUCH CENTRAL STUDIOS IN BRISTOL HAS MADE IN SALES SINCE OCTOBER 2016 FROM USING SMARTBOND, 

THE REVOLUTIONARY BONDING AGENT FROM L’ORÉAL PROFESSIONNEL. THE SALON HAS USED THE PROFIT TO FUND MORE 

EDUCATION COURSES FOR THEIR TEAM – SO JUST IMAGINE WHAT SMARTBOND COULD DO FOR YOU. SALON DIRECTOR, 

JAYNE WRIGHT, SHARES HER TOP TIPS ON HOW TO MAKE THE MOST OF SMARTBOND IN THE SALON… 

1 Knowledge brings confi dence, so having all the facts makes it very easy to explain the benefi ts to clients. Take advantage of L’Oréal Professionnel 

regional training courses and let your team try it for themselves so they can confi dently tell clients the difference Smartbond will make to their hair. 

2 Always use Smartbond for colour changes – it makes them so much easier. 

3 Clients love Smartbond Step 3 for continuing their care at home, so make sure to recommend it to them during their service. 

THE FIX 

This stunning transformation was created by 

Grace Dalgleish (@gracedalgleishx) at Brooks & 

Brooks (@brookshair) using L’Oréal Professionnel’s 

new 100 per cent herbal colour, Botanēa. 

STEP 1: Shampoo using Source Essentielle Daily 

Step 2: Apply Botanēa Gold Blonde recipe 

Step 3: Rinse, then shampoo and care with 

Source Essentielle 

Step 4: Style using Techni.ART Pli and 

fi nish with Mythic Oil 

Share your Botanēa transformations 

using @lorealpro #botanea 

#empoweredbynature #lorealprouk 

RETAIL REHAB 

Complement Botanēa with Source 

Essentielle’s Daily Shampoo by 

L’Oréal Professionnel. This lightweight 

shampoo is suitable for 

fine to normal hair. 

With at least 

80 per cent of 

ingredients of a 

natural origin, 

it is a perfect 

everyday 

product. 

30 

CREATIVE HEAD

Be a 

COLOUR 

ADDICT 

ARE YOUR CLIENTS KEEN TO COLOUR 

THEIR HAIR WITHOUT CHEMICALS? 

With half of consumers concerned about the impact 

of chemicals on the condition of their hair,* wouldn’t 

it be amazing if you could offer your clients a 

professional colour result using 100 per cent herbal 

ingredients? Well now you can with, Botanēa from 

L’Oréal Professionnel. Composed of three herbal 

ingredients, it uses pure cassia, henna and indigo 

powders to create beautiful shades that give a natural 

colour result with luminous shine. Mixed only with 

hot water, Botanēa respects the hair fibre and gives 

a personalised colour result that works with each 

individual’s natural base. As top colourist and salon 

owner, Alan Edwards, says: “Now clients can colour 

their hair without any chemicals and also get an 

amazing result.” 


*Mintel Dec 2014 Natural and Organic Toiletries UK 

BOTANĒA 

Daniel Galvin OBE says that “there’s nothing as natural 

as Botanēa” and it’s “a new service that we can offer 

to clients”. So who is it for? The natural client may be 

looking for natural alternatives to fit with her healthy 

lifestyle, but more likely they are concerned with using 

chemicals on their hair, so aren’t currently colouring. John 

Spanton at Trevor Sorbie believes “the main opportunity 

is for new clients, those who are a bit colour-shy. They 

want believable, natural-looking colour. The big market 

will be introducing these clients to colour”. 

TRY THIS NOW 

1) Find out more about Botanēa by visiting the 

online education hub, L’Oréal Professionnel Access, 

at lorealaccess.com/uk. You can also sign up for 

regional ‘Discover Botanēa’ events here. 

2) Organise a play session where your colourists can 

try Botanēa and experience its results themselves. 

3) Attract colour-shy clients by posting about 

Botanēa on social media and showcasing your best 

colour results. Remember to include @lorealpro 

#botanea #empoweredbynature #lorealprouk 

Get further addicted to colour with L’Oréal Professionnel – call 0800 030 4034 or visit lorealprofessionnel.co.uk 

CREATIVE HEAD 

31

THE SECRET OF… 

CHOOSING THE RIGHT APP TO APPEAR ON 

THE BUSINESS EDIT 

ARE TIPS FROM CLIENTS 

IN TIP-TOP CONDITION? 

THINKING ABOUT USING AN APP TO HELP 

INCREASE YOUR SALON PROFILE AND 

GROW YOUR BOOKINGS? BEFORE YOU DO, 

CHARLOTTE NEWTON, SENIOR MARKETING 

MANAGER AT MINDBODY, HAS SOME ADVICE… 

When looking for a bookings app, 

you need to choose one that 

appeals to consumers. Ultimately, 

you want to drive more clients 

to your business, so the app 

has to be user-friendly and be 

visually appealing. MINDBODY 

recently updated the features 

on its consumer app so knows 

what clients are looking for. Here 

are MINDBODY's top tips when 

choosing an app to appear on: 

• Keep it simple. You want people 

to be able to fi nd you quickly and 

easily, rather than having to scroll 

or click through myriad pages 

• Ensure clients can book quickly. 

The easier it is and the less buttons 

clients have to press, the more likely 

they are to book 

• Make sure it has a personal touch. 

You have to have the capabilities 

to make your business stand out, 

through branding or imagery 

And once you’ve selected your 

favourite booking app, Charlotte 

offers this advice on how to make 

sure you get seen by thousands: 

A SURVEY OF more than 2,000 consumers 

by Onbuy.com has revealed that about 

three-quarters (73 per cent) of clients tip at 

the hair salon. By comparison, in restaurants 

it was 88 per cent and Uber drivers only 19 

per cent. Nearly two-thirds said it’s because 

tips are expected and a third said they felt a 

social pressure to tip. But overall, is tipping 

still healthy in UK salons? 

Of course, you need to be clear about the 

rules regarding tipping. If a stylist gets cash 

tips directly from a customer, the stylist 

has to pay tax on them, but not National 

Insurance. If they fill in a self-assessment 

tax return, they have to include the tips. 

If tips are paid via a card transaction, the 

employer pays these to the stylist directly, 

the employer is responsible for making sure 

Income Tax is paid through PAYE. 

Sometimes the tips are pooled together 

and shared out – this is called a ‘tronc’. 

The person who looks after it is called the 

‘troncmaster’ and they are responsible 

for making sure Income Tax is paid. If an 

employer decides how the tips are shared 

out, National Insurance is due as well as tax, 

and the employer is responsible for making 

sure it’s paid through PAYE. 

What should be a reward has become 

a very complex business. No wonder as a 

company Ken Picton Salon doesn’t accept 

tips – it doesn’t have a troncing system. 

“It’s subject to HMRC investigation and all 

salons should be aware of this,” warns Ken. 

“If clients wish to tip individually, this is 

separate to salon policy and the onus is on 

the individual stylists to declare this.” 

And it’s a mixed message from salons 

on whether clients are tipping more or less 

often. At the 22-strong KH Hair group, 

managing director, Darren Messias, argues 

that tipping has “definitely declined over the 

past few years. It would seem clients who 

have always tipped, still tip, but the younger 

generation hardly tip at all”. 

“We have seen a dramatic drop in tipping 

when payment is made by card,” admits 

Gary Taylor at Edward & Co. “If they pay by 

card, they generally don’t tip as they think 

it will be ‘lost’ into the till. The only way we 

can combat this is to have machines with 

‘gratuity function’ like a lot of restaurants. 

“However, we haven’t got this service 

yet. When clients tip cash, for me that is 

between the client and stylist, as I don’t see 

if they leave anything. But cash tippers are 

certainly few and far between now.” 

By contrast, Clive Collins, director of 

25-strong HOB Salons, has noticed an 

increase in the amount of tipping in its 

business and also in the amount given. 

“I feel this is a combination of clients 

feeling it’s expected, but also that their 

stylist deserves it,” he argues. “Tips should 

be awarded when the client feels the stylist 

has gone over and above what is expected, 

and have given a memorable service; and 

since we train our staff to always deliver 

this kind of customer service, they do get 

rewarded accordingly.” 

32 

• Create an appealing intro offer 

• Make sure your descriptions are 

accurate and contain words that are 

used to fi nd your services 

• Add a minimum of six photos to 

catch your customer’s eye 

IN ASSOCIATION WITH 

For more salon-savvy secrets by MINDBODY, 

visit uk.mindbodyonline.com 

GRACE OPEYOKUN, AVEDA LIFESTYLE 

SALON & SPA COVENT GARDEN 

“This is the perfect place to come to experience what Aveda is all about 

and where guests can experience our relaxed, uplifting atmosphere. 

We never want our guests to feel uncomfortable, we always strive to 

make each guest feel at ease throughout their Aveda experience, every 

time they visit our flagship salon. From our signature Ritual to our 

Aveda comforting tea, our experience is about offering a moment of wellness. This comfort 

also extends to our approach to tipping, where some guests expressed the wish to tip their 

service provider discreetly in our salon. We always respect our guests’ wishes and want 

them to feel as comfortable as possible. For this reason, when requested, we provide a small 

envelope where clients can discreetly leave a tip of their choice.” 

CREATIVE HEAD

Slow it all down 

Busy, stressed lives do not make happy clients, so how can you help them find the time 

to recharge and rejuvenate their hair? Wella Professionals says relax… with INVIGO 


WITH BUSY, high-pressured careers and hectic home 

lives, women find it increasingly difficult to find time 

to slow down, breathe and recharge. Beauty routines, 

particularly hair, take a back seat as clients struggle 

to get to a salon appointment or only have time for a 

quick cut and blow-dry. 

With this in mind, Wella Professionals has launched 

INVIGO, a high-performance care line designed to 

recharge your client’s hair quickly and effectively, 

while also answering their hair needs. What makes 

INVIGO so different? It’s all down to the trio that 

makes up INVIGO-Blends – new ingredients, 

advanced technology and vitamins – which are 

carefully selected for each line within the INVIGO 

range to offer tailored care solutions for all hair needs. 

The INVIGO care treatments allow you to create 

recharging moments in-salon and at home, with up 

to 25 up-chargeable services. The care treatments 

contain concentrated boosters, expertly developed 

Acupoint massage techniques and product enhancers 

that instantly revive hair. 

The complete INVIGO care line – Blonde Recharge, 

Color Brilliance, Nutri-Enrich, Volume Boost and 

Balance – has been developed to work in 

conjunction with three INVIGO exclusive 

in-salon treatments, Brilliance Booster, 

Nutri Booster and Volume Booster, 

which turn basic care services into 

quick, easy, personalised and 

enjoyable moments. 

Look closer… the key ingredients 

behind INVIGO’S hair heroes 

COLOR BRILLIANCE BLEND 

A powerful combination of ingredients to maintain colour 

vibrancy and protect coloured hair. 

• Lime caviar – rich in potent antioxidants and vitamins 

• Histidine & vitamin E – help to control the oxidation 

process after colouration 

• Copper encapsulating molecule – maintains vibrancy 

NUTRI-ENRICH BLEND 

This blend nourishes and smooths dry or distressed hair 

to restore full vitality. 

• Goji berry – rich in vitamins and minerals 

• Vitamin E – protects from further damage 

• Oleic acid & panthenol – moisturises and 

nourishes 

VOLUME BOOST BLEND 

The formulas behind the Volume Boost blend 

provide bodified yet cared-for hair, giving 

manageability and shine. 

• Cotton extract – perfect softness and stability 

• Spring force polymers – helps to bodify hair 

• Lightweight formulas – optimal for 

fuller-looking hair 

Help clients enjoy recharged hair with INVIGO from Wella Professionals. 

To find out more, call 01202 595700 or visit wella.co.uk 

CREATIVE HEAD 

33

#BusinessEdit 

HMRC to focus on 

small firms to close 

the tax gap 

A TENTH OF the UK’s small businesses – or 

more than half a million fi rms – are under 

investigation by HMRC at any one time. 

The revelation came as part of investigations 

by the House of Commons Treasury Committee 

into tax avoidance and evasion and the conduct 

of tax enquiries and disputes. 

HMRC’s “tax gap”, or the difference between 

what it receives in tax compared with what it 

is actually owed, was estimated to be around 

£34bn in 2015-2016. 

As part of trying to reduce this, HMRC has said 

it is specifi cally targeting small businesses, which 

it has argued are responsible for nearly half (46 

per cent) of the tax gap. The NHF’s Legal Lifeline 

helpline can help to support a member’s business 

if it selected for an HMRC investigation. 

NHF AWARDS SEASON 

IS NOW UPON US! 

ENTRIES ARE NOW open to the 

2018 Photographic Stylist of the Year 

competition, following on from this year’s 

NHF Business Awards and Britain’s Best 

competition, which launched in May. 

The deadline for the Business Awards 

is Friday 27 July, and finalists will be 

revealed in August, the Photographic 

Stylist of the Year competition has a 

deadline of 7 September and Britain’s 

Best entries will close on 28 September. 

Winners will be announced 

later in the year. 

To find out full 

details about all of the 

NHF’s competitions 

and awards, visit 

nhf.info/events 

SEE THE 

RESULTS OF THE 

NHF’S WAGE AND 

VAT SURVEY IN THE 

NEXT ISSUE OF 

CREATIVE HEAD 

BARBERS WARNED OVER 

TURNING AWAY WOMEN 

THE NHF HAS warned owners of barber shops not to assume they can turn 

away female clients simply because they are a “men’s” retailer, because this 

could put them at risk of falling foul of discrimination legislation. 

The Equality Act 2010 emphasises that businesses cannot treat people 

differently on the grounds of their “protected characteristics”, which includes 

gender. Therefore, just as refusing to hire someone simply because they are 

“too old” would be discriminatory, the NHF has pointed that, if a barber shop 

refuses to cut a woman’s hair simply because she is a woman, that is direct 

discrimination on the grounds of gender. 

As well as being unlawful under the Equality Act, any barber shop doing this 

could risk being taken to court for damages. However, if the woman is asking 

for a service, such as long hair up, that the barber shop does not provide, then 

refusing would not be deemed direct discrimination. 

The warning has come after one NHF member made precisely this mistake. 

“A lady rang to ask if we could do a haircut for her, but as we’re a barber shop 

we initially said no. We simply didn’t know that by not providing this service 

we were risking accusations of discrimination. Once we realised, we did 

everything possible to put things right – but not before we got a lot of negative 

comments on social media,” the member said. 

Hilary Hall, NHF chief executive, said: “Nowadays, notions of gender are 

increasingly fluid – so what’s a male haircut and what’s a female haircut? 

Many barber shops have embraced equality because treating everyone equally 

can only be a good thing for your business.” 

KNOW YOUR EMPLOYEE RIGHTS 

A NEW GOVERNMENT strategy means that hairdressers and barbers are 

under the spotlight when it comes to employees’ rights. The government 

wants to ensure that employers give their staff the correct holiday pay, 

itemised payslips and a list of their legal rights within a week of starting work. 

Hilary Hall, NHF chief executive, said: “In a climate of increasingly tough 

enforcement, having the right processes and documents in place is essential if 

salons and barber shops want to avoid fines and public naming and shaming.” 

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info 

34 

CREATIVE HEAD

GO THE 

DISTANCE 

LONG AND LUSCIOUS OR LONGER THAN THEYʼVE EVER 

BEEN BEFORE – HELP CLIENTS ACHIEVE THEIR IDEAL HAIR 

LENGTH WITH KÉRASTASE RÉSISTANCE EXTENTIONISTE

HAIR IN 


TRAINING 

INTRODUCING KÉRASTASE RÉSISTANCE 

EXTENTIONISTE, SPECIFICALLY FORMULATED 

FOR THOSE SEEKING THE APPEARANCE OF 

LONGER, HEALTHIER HAIR 

*Source: Ipsos Beauty Track UK 2016 (Women 15-75, n=3409), 

Ipsos Beauty Track UK 2012 (Women 15-75, n=3446) 

WE BLAME RAPUNZEL. Her long locks didn’t break at the fi rst sign of a straightener, let alone someone 

using it as a climbing rope, and it seems our love for longer hair that started with the fairy tale has come 

back around, with online searches for long locks booming. It made it into Pinterest’s top 10 beauty 

trends for 2018, with pins for long hair up 130 per cent. Since 2012, there has been a signifi cant move in 

the UK towards long hair,* with more and more women at all life stages growing 

hair longer. But, like Rapunzel’s locks, hair needs to stay healthy to avoid 

breakage. This is where Kérastase steps in and where you, the hairdresser, 

can make the fairytale a reality. 

THEIR NEW PERSONAL TRAINER 

Every journey to longer hair is deeply personal – one client 

might want their hair to be super-long, while another 

might long for their hair to go past their shoulders – but 

every client will want their hair to grow healthily and to 

remain strong. As part of a daily training programme, 

Résistance Extentioniste cares for the scalp while 

reinforcing hair's glow and strength from root to 

tip. Enriched with Creatine R Complex, Résistance 

Extentioniste helps reinforce and protect the hair 

fi bre from damage, while working to smooth the hair. 

The products also harness taurine and maleic acid to 

encourage fi bre strength. Résistance Extentioniste is 

your client's personal trainer – and they can only access 

its many benefi ts through you.

SET. BOOST. 

GROW. REPEAT 

COACH THEIR HAIR TO BECOME STRONGER, 

HEALTHIER AND LONGER WITH THE RÉSISTANCE 

EXTENTIONISTE HAIR TRAINING PROGRAM, WHICH 

BEGINS WITH A PERSONALISED IN-SALON EVALUATION 

Following a thorough diagnosis, the hair coach (i.e. you!) will design a bespoke programme to help 

your client reach their desired length and condition, promoting loyalty among your clients who will 

value your expertise and ability to make their dream for longer hair a reality. 

STEP 1: 

IN-SALON RESET WITH THE EXTENTIONISTE PROTOCOL 

Training starts with a 15-minute strengthening and conditioning in-salon workout. The professional 

Résistance Extentioniste Soin No.1 and Soin No.2 are mixed together by the Kérastase hair 

coach, and applied to mid-lengths and ends. This in-salon exclusive, high concentration 

combination, harnesses the power of taurine and Creatine R, citric and maleic acid, to help 

recover the strength of the hair structure and condition, for less breakage and split ends. Once this 

has been rinsed, the Serum Extentioniste is applied along the scalp, helping to ensure healthy hair 

fi bre from the root as it grows. It's so effective that from day one in the salon, clients can achieve 

99 per cent less breakage and 78 per cent fewer split ends.* 

STEP 2: 

AT-HOME WORKOUT 

As your client’s hair coach, you will recommend an at-home routine to strengthen, repair and train 

the hair, using the Kérastase Résistance Extentioniste aftercare products. 

STEP 3: 

PROGRESS REPORT 

After 12 weeks, progress is measured with an in-salon evaluation with yourself. You will assess the 

individual’s requirements, design a new bespoke programme and create a cut for the desired style. 

*To achieve 99 per cent less breakage and 78 per cent less split ends, the following protocol 

should be used. Bain + layering of Soin n°1 and Soin n°2 + leave-on Therapist.


KÉRASTASE 

X EMILY 

RATAJKOWSKI 

Model and actor, Emily Ratajkowski, 

is the face of Kérastase, and she loves 

the new Résistance Extentioniste range. 

“Everyone knows that I love my long 

hair and the Serum Extensioniste 

really helped me to grow it even 

longer,” she says. “I really felt 

like my ends were 

less damaged.”

THE 

LONG 

GAME 

HELP CLIENTS ACHIEVE THEIR HAIR GOALS WITH THE 

RÉSISTANCE EXTENTIONISTE HAIR TRAINING PROGRAM

MEET THE RANGE 

BAIN EXTENTIONISTE: 

LENGTH STRENGTHENING SHAMPOO 

• Enriched with Creatine R and taurine 

• Provides strength and softness 

• Helps to ensure visibly healthy hair and scalp 


FONDANT EXTENTIONISTE: 

LENGTH STRENGTHENING CONDITIONER 

FOR FINE TO MEDIUM HAIR 

• Enriched with Creatine R and maleic acid 

• Strengthens lengths and tips 

• Provides powerful detangling 

MASQUE EXTENTIONISTE: 

LENGTH STRENGTHENING MASK 

FOR MEDIUM TO THICKER HAIR 

SERUM EXTENTIONISTE: 

SCALP AND HAIR SERUM 

• Helps to ensure stronger hair 

fi bre from the root

PUSH THE 

LIMITS 

THE QUEST FOR LONGER HAIR STARTS TODAY WITH 

KÉRASTASE RÉSISTANCE EXTENTIONISTE 

OFFER YOUR CLIENTS THEIR HAIR TRAINING PROGRAMME TODAY. TO FIND OUT MORE, SPEAK TO YOUR 

KÉRASTASE BUSINESS DEVELOPMENT EXECUTIVE, CALL 0845 600 0122 OR VISIT KERASTASE.CO.UK. 

FOLLOW ON INSTAGRAM @KERASTASE_OFFICIAL #LONGHAIRGOALS

#BusinessEdit 

ALEXANDRA 

MALET 

CURLFORMERS 

BY HAIRFLAIR 

CURLFORMERS LOOK VERY 

DIFFERENT – HOW DO 

THEY WORK? 

Simply push the styling 

hook through the 

Curlformer, hook onto a 

section of hair and pull it 

through; Curlformers set 

the hair into shape. 

It comes in three different 

widths – barrel, spiral 

and corkscrew – and two 

different directions so you 

can curl left or right. You 

can use it to set or perm. 

MANY HAIRDRESSERS 

WILL HAVE BAD MEMORIES 

OF ’80S PERMS – HOW 

DO CURLFORMERS OFFER 

SOMETHING DIFFERENT? 

The Curlformers create a 

modern beach wave with 

texture and volume. The 

biggest issue with perms 

tends to be the result – was 

it wound properly? Have 

you got fish ends from the 

ends not being right? With 

Curlformers, you’re not 

winding or using end paper. 

HOW CAN SALONS BOOST 

THEIR TEXTURE BUSINESS? 

Younger generations don’t 

know the connotations 

of the old style perm – to 

them it’s just a solution 

for long-lasting curls. 

Karine Jackson’s salon is 

reporting an average of 

four perms a day. It sits 

alongside cut and colour 

– you probably already 

offer straightening, so it 

completes your texture 

service menu. 

Q 

A 

TAKE TO SOCIAL MEDIA AND QUIZ YOUR HAIR HEROES! 

MICHAEL VAN CLARKE 

You have been in business for more than 30 years – how do you keep things fresh? 

Dean Jones, Dean Jones Hairdressing 

I get bored really easily. But instead of upping sticks every so often, I’ve stayed put and 

invested my time, money and emotion in improving and expanding what we have. We opened 

with 1,000 sq ft of simple but interesting salon space and will be at 6,000 to 7,000 sq ft next year 

with an added gym/spa facility. We’ve moved most of the back-of-house facilities out and now 

more than 95 per cent of the space is available to clients and is income producing, including 

our new Kitchen Deli. The idea horrified some of the team at first but it has worked really 

well. We’re committed to finding better ways to do things so this inevitably creates change 

and keeps things fresh. I keep abreast of what is going on in other businesses, particularly 

hospitality and retail – the creativity and pace of change is astonishing. We’re also growing, 

with another 20 people expected in the next 12 months. New blood always brings freshness. 

How do you make the partnership model work, is it through profit sharing on an annual or 

quarterly basis? 

Ken Picton, Ken Picton Salon 

This is in its 12th year and has been a huge success for us. Its helped create a more stable 

environment and a more engaged workforce who consider each other as a team more readily. 

Most of the operators and senior managers are partners and we distribute profits in December 

each year. We run an apprenticeship to partnership programme which has seen some of our 

young starters become partners within three years. 

Have you found it more difficult to recruit apprentices recently, and how do you ensure a 

good supply of young talent? 

Joe Hemmings, Bloggs Salons 

It’s always been difficult to recruit great apprentices, but we have upgraded with a dedicated 

HR recruiter, and have more in-house support with a senior learning and development 

manager and a life coach, too. We interview an awful lot of candidates for each one we take on. 

I’m in the middle of giving my salon a revamp. What advice would you give to salon owners 

looking to make the most of their space to make it more inviting? 

Neil Barton, Neil Barton Hairdressing 

Get rid of clutter. Think about the circulation. Try to create some strong focal points, perhaps 

with art or flowers. Take a yacht designer’s eye to the space and get every cubic inch working 

for you. Go beyond what the eye sees and feel it at a soul level. You want a client to be both 

inspired and comfortable in your space. If it’s all dramatic for the eye but feels uncomfortable, 

the novelty will soon wear off for the client. 

CREATIVE HEAD 

35

#BusinessEdit 

KEN’S CLINIC 

GOT A BUSINESS HEADACHE? 

LET KEN WEST, DIRECTOR OF BUSINESS 

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION 

LIFE 

LESSONS 

KEN’S DIAGNOSIS 

I often hear salons say that nobody 

buys from them anymore and that 

all clients buy their shampoo online. This is 

merely a cop out and I could introduce you 

to one of our members who, by using simple 

techniques that we coach at 3•6•5, managed 

to sell products to 43 per cent of her clients. 

The real challenge is twofold: 

CHALLENGE 1: The myth that stylists are 

hairdressers and not sales people lives on. 

CHALLENGE 2: Stylists don’t truly 

understand the importance of a client taking 

home products from the salon. 

Let’s start with the first challenge. If a 

client gives you money, 

then they must be buying 

something. If a client is 

buying something, then 

someone must be selling 

it to them. Therefore, 

that someone is a 

sales person. 

Now, what 

they are 

selling may 

be creative 

ideas, 

their skills 

and their 

personalities 

etc, but they 

“How can I get 

my team to be 

more confident 

and motivated 

when it comes 

to up-selling 

retail?” 

TOM O’BRIEN, 

CO-DIRECTOR, 

BAROQUE HAIR 

need to ‘sell’ all of these things if they are 

going to build a column and earn a good 

living. Once they accept that they are sales 

people, then moving forward becomes easier. 

Next, they need to know that research 

shows us, time and time again, that clients 

want more advice and information on how to 

achieve the best results when they do their 

hair at home. If stylists actually did this and 

showed their clients how to achieve great 

results, advised them on what they needed 

and provided them with great, professionalonly 

products and tools, then many of them 

would happily purchase from your salon. Not 

all will – you will never retail to every client – 

but accepting that you will get as many “no” 

replies as “yes” ones is vital. 

The most important fact for your stylists 

to understand is that retailing builds loyalty. 

If you give great advice and recommend the 

right products and tools, then you will build 

trust, and trust builds loyalty. Every time a 

client uses a great product that they were 

recommended, or achieves a great result 

using the tools and techniques that they were 

provided with, that mental endorsement will 

build their loyalty to the stylist. Loyalty builds 

a column. 

It’s simple: retailing builds trust, trust builds 

loyalty and loyalty builds income – and 

all stylists want to increase their income. 

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH? 

Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag 

PAUL STAFFORD 

STAFFORD HAIR 

Talent is not enough. I’ve 

been amazed by the number 

of brilliant, but unsuccessful 

hairdressers who’ve failed 

because they lacked the 

dedication or work ethic. 

In contrast, I’ve seen less 

naturally talented people 

work tirelessly at their craft 

and achieve success. 

Take risks and don’t 

be afraid to fail. It’s 

become the norm to seek 

acceptance or validation 

and I think this has made 

people less fearless, stifling 

creativity. You might not 

win the applause, awards 

or Instagram following, 

but taking risks and 

pushing your own creative 

boundaries might change 

your life for the better. 

Shut up and listen. 

Everyone talks too much 

today, whether it’s on their 

phones or on social media. 

I’ve worked with incredible 

people who have taught me 

great skills, but it’s what 

they told me that has left a 

lasting impression. Recently, 

I’ve been in the company 

of Keith Harris, Vivienne 

Mackinder and Nicholas 

French who have given me 

incredible insights that have 

rendered me speechless. 

36 

CREATIVE HEAD

BUSINESS BUILDER 

As the weather warms up, you’ll see the 

increased demand for waxing treatments 

peak. To help you prepare for the rush, 

Salon Services has launched a fabulous 

summer-inspired, limited-edition collection 

of five ice cream-scented gel waxes. 

All the products in this fun range contain 

nourishing coconut oil, are suitable for all 

areas of waxing and, most importantly, are 

rosin-free. The fragrances for clients to 

choose from are: Vanilla Velvet, Strawberry 

Sundae, Passionfruit Pop, Cool Coconut 

and Raspberry Ripple. 

TEACH 

ME! 

One of the most popular salon 

treatments all year round, Sally 

Salon Services’ Warm Waxing 

Course (cost: £100), covers all 

areas of facial and body waxing 

using the pot and spatula 

system. You’ll also 

gain a greater 

understanding of 

the essential theory 

and aftercare 

treatment to 

help enhance 

the client 

experience. 

#BusinessEdit 

ASK ME 

ANYTHING 

THERE ARE EXPERTS INSIDE 

EVERY BRANCH OF SALON 

SERVICES WITH KNOWLEDGE 

TO SHARE, SO JUST ASK! 

Meet Rose Wilkins, 

store manager of Salon 

Services in Milton Keynes 

All prices listed are exclusive of VAT 

THE SERVICE STATION 

In association with 

Innovative launches, expert advice and business 

boosting ideas – drop in and feel the buzz! 

ON RIGHT NOW 

As we head into summer, many clients want 

to refresh their look and opt for lighter or 

bolder shades. With this in mind, there are 

three great mix and 

match offers running 

throughout June on 

XP100 and XP200 colour 

tubes: buy five or more 

tubes and get one free, 

buy 12 or more tubes 

and get six free OR buy 

24 or more colour tubes 

and get another 24 free! 

These deals are ideal for 

salons looking to buy in 

bulk, so don’t miss out. 

WELL-GROOMED 

BUYS FOR THE BOYS AT 

Dads are never easy to buy for, but with Father’s 

Day just around the corner, help your clients out 

(and boost your retail sales in the process) with 

this great offer for Salon Services’ exclusive male 

grooming range, Burban. Throughout the month 

of June, all products in the Burban range are buy 

one, get one free. Now that’s an offer no man will 

want to miss out on. 

Q: How can I effectively 

use social media to 

appeal to new and 

existing customers? 

A: “Social media is a great 

way to engage with your 

existing clients, increase 

your brand awareness and 

attract new customers to 

your salon. 

“Start by picking a 

couple of social media 

outlets and keep them 

up-to-date with business 

news and on-trend 

content. Think of your 

social media pages as your 

first impression to new 

customers, so it’s important 

to make sure they reflect 

your business. Use 

colourful images and put 

a stamp on your pages by 

creating your own theme – 

this will encourage people 

to stop and check out your 

channels instead of just 

scrolling past. 

“Finally, don’t forget to 

interact with people that 

comment on your posts, 

after all, everyone is a 

potential client.” 

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM 

CREATIVE HEAD 

37

WHY DID YOU WANT TO BE A HAIRDRESSER? 

I’ve always had a big passion for all 

things to do with hair. I’ve always 

been very creative, and being a 

hairdresser gives me this amazing 

opportunity. I love meeting new 

people and being the hairdresser 

they have been looking for – by 

creating hair that’s just right. 

But I think the main thing 

about being a hairdresser 

in London and working with 

Andrew Jose is that he gives 

me so many opportunities to 

be creative – going to Prague 

for shoots and creating annual 

collections with him is a dream 

come true. And this is just the 

beginning of my career! 

EVELINA LUNGDREN 

AGE: 25 

SALON: ANDREW JOSE 

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? 

I styled Helen Glover, the world number one 

rower, for her wedding day and it was on the 

front cover of Hello! I also flew to Italy and 

styled a three-day long wedding, which 

was absolutely incredible. I was part of 

TIGI’s Inspirational Youth this past year, 

and right now I’m in the TIGI European 

Session Team, working on Mark Fast at London 

Fashion Week last season. I worked on the salon’s 

collection shoot this year with Andrew, which 

has been a big success and has already featured 

on creativeheadmag.com and in magazines in 

Germany, Australia and Russia. 

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? 

My dream would be to have my own salon 

in London, in the West End. I want to enjoy 

international recognition and success, I want 

people to know who I am. I would also love 

to work on shoots for big titles such as Vogue 

and Harper’s Bazaar. 

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? 

To work on a London Fashion 

Week show under my 

own name for a 

famous designer. 

38

n target 

Your targeted toolbox to help build your 

salon business bigger and better, in association 

with Salon iQ and the Creative HEAD Reader Panel 

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons 

employing four or more staff and spread geographically across the UK 

PRICE ON ALERT 

The industry knows most hairdressers do not 

earn enough money, but why? In part, it’s your 

team’s emotional link with their clients. “Too 

many stylists feel embarrassed about charging 

when they have such close relationships with 

their clients and worry they will lose them,” 

admits The Retreat’s Beverley Bates. At Salon 

54, Chris and Emma Simmons would like 

to charge more, but rent-a-chair salons are 

undercutting them. “It’s a problem when you have 

10 local salons doing something for £40 and 

you charge more – it’s hard to justify to clients.” 

At Tops Salon, Victoria Stevens has decided to 

look further afi eld at what salons were charging. 

“Our staff were shocked at how much they were 

charging – this got their heads around why need 

to go up in price,” she explains. 

PRICES, OFFERS AND DISCOUNTS 

Have you ever used discount websites 

such as Groupon? 

YES 10% NO 90% 

Do you offer discounts? 

YES 52% NO 48% 

Do you charge by time? 

YES 20% NO 45% 

NO, BUT I’D LIKE TO 35% 

AVERAGE RETAIL TURNOVER 

9% 

AVERAGE CLIENT SPEND (EX. VAT) 

£53.13 

NEW CLIENTS ACCOUNT FOR 

9.6% OF BUSINESS 

(April 2018) 

“If we get a big 

cancellation, we’ll notify the 

1,200 people on our app 

with an offer if it’s booked 

in the next 30 minutes. 

We’ve fi lled just under 

£6,000 in gaps in the 

past 11 months!” 

ROSS KERNICK, H&CO HAIR SALON 

ARE YOU 

ON TARGET? 

Business in April compared 

with March? 

DECLINING 

19% 

STABLE 

33% 

Business in April compared with 

April last year? 

April last year? 

STABLE 

25% 

DECLINING 

10% 

GROWING 

48% 

GROWING 

65% 

SNAPSHOT 

IS THE PRICE RIGHT FOR SALONS 

ACROSS THE UK – AND HOW ARE 

THEY ENCOURAGING CLIENT SPEND? 

68% 

of salons 

offer a loyalty 

scheme 

7 out of 10 

salons said their prices 

refl ect the level of skill 

and work of their staff 

37% 

of services 

processed are 

discounted 

52% 

of salons do not 

advertise a price list 

for their services 

WANT SALON IQ TO HELP YOU STAY ON TARGET? CALL 01892 280123 OR VISIT SALONIQ.COM 

CREATIVE HEAD 

39

Inside 

story 

HARI’S FULHAM 

AT ITS NEW fl agship location, Hari’s Fulham Road had a particular aim – to bring 

the outdoors in, creating an inspiring environment for both the team and clients. 

So a big welcome to Hari’s Herbal Hair Salon concept – organic hair colour 

polishers are on offer from its Herb Bar, using natural ingredients such as hibiscus, 

beetroot and chamomile, and an in-house chef blends fresh juices and preps 

vegan food. Everything in the salon is custom-made and Hari has hand-selected 

each piece, many of which are from his travels. One-offs include a hand-carved 

monkey panel from Jodphur, the Blue City in northern India; a 200-year-old Indian 

door from Kerala; gothic screens from a church in the north of England and 

Morano chandeliers from Venice (the unique hair treatments are from Persia, too). 

“I wanted it to convey everything that I’m truly passionate about; eclectic art from 

around the globe working in harmony with nature in a luxurious setting and with 

the best hairdressing talent,” explains owner Hari Salem. He designed an atrium 

skylight that conveys that feeling of being outdoors, and is also great for colouring. 

There’s also an iPad platform, where clients can schedule their next appointment, 

scroll through more than 150 magazines and, of course, Instagram a-plenty. 

40

HOT BUYS 

IT’S A BREEZE 

With chic button detailing 

against a comfortably plump 

foundation, lockable hydraulic 

height adjustment and a fi ve 

star chrome base, the Brianna 

styling chair from Salon Services 

is plush perfection for posteriors. 

£229 exc.VAT 

0330 1231907 

salon-services.com 

now open 

GIELLY GREEN AT THE FOUR SEASONS 

HOTEL, 10 TRINITY SQUARE, LONDON 

The second location for the brand boasts state-of-the-art 

Japanese backwash chairs, honed marble and limestone 

floors and luxuriously finished dark oak furniture. 

41

creative 

conditioning permanent colour 

SUBLIME COLOUR 

FOR YOUR HAIR 

Unparalleled, long-lasting permanent 

colour that guarantees: 

/ radiant colour / sublime shine 

/ maximum grey coverage / natural appearance 

/ extraordinary results 

discover more at milkshakehaircare.co.uk 

Milk Shake Hair UK 

01392 365177

L’ORÉ A L 

COLOUR 

TROPHY 

PRIZE 

FIGHTERS 

Phew! What a ride – eight cities in 17 days with 5,000 hairdressers! But now the 

L’Oréal Colour Trophy Regional Semi-Finals are over, we can reveal the line-up 

of looks that will be fi ghting it out in London this month at the Grand Final of the 

L’Oréal Colour Trophy, the longest running colour competition on the planet. 

And what a contest it’s going to be – with the L’Oréal Colour Trophy Women’s 

Image Award and Men’s Image Award alongside the STAR Award and Afro 

Look Award revealed, too, the results will set high street colour trends for 

the year. 2017 saw a matte green fi nish from Linton & Mac take the prize 

– could a neon pink or a luscious lilac be crowned victorious next? 

Stay tuned with @creativeheadmag #LCT18 on Twitter and 

Instagram to see all the action, as we’ll be there on 

4 June reporting live from backstage and throughout 

the Grand Final. Turn the page to see all the 

fi nalists – which one’s your favourite? 

These images from the L’Oréal Colour Trophy Grand Final 2017 

43

SOUTHERN 

L’ORÉAL COLOUR TROPHY 

WOMEN’S IMAGE AWARD 


MEN’S IMAGE AWARD 

THE L’ORÉAL 

COLOUR TROPHY 

STAR AWARD 

So Hairdressing, 

Bearsted 

The Gallery, Royal 

Tunbridge Wells 

Jacks of London, 

Guildford 

MR.FACE Make-up 

& Hair, Brighton 

Maddie Ford, The 

Gallery, Southborough 

NORTHERN IRISH 



Atchison Hair, 

Magherafelt 

Leighann Rea 

Hairdressing, Belfast 

Michael Deery Hair, 

Derry 

The Hair Room, 

Belfast 



THE L’ORÉAL COLOUR 

TROPHY STAR AWARD 

Atchison Hair, 

Magherafelt 

Barbers of BT45, 

Co. Derry 

Menspire, 

Derry 

Aisling Sarah O’Hare, 

Naked Hair, Dromara 

44

#LCT18 

NORTH EASTERN 



Baroque Hair, 

Ripon 

Cutting Room Creative 

(team one), Leeds 

Cutting Room Creative 

(team two), Leeds 

Gee-Kent Ho, 

Gateshead 





House of Savannah, 

Newcastle 

Gee-Kent Ho, 

Gateshead 

Rick Roberts 

Salon, Beverley 

Andrew Feve, 

Bang, York 

SCOTTISH 



L’ORÉAL COLOUR 

TROPHY MEN’S 

IMAGE AWARD 


COLOUR TROPHY 

STAR AWARD 

Charlie Miller South St 

Andrew Street, Edinburgh 

Charlie Miller, 

Edinburgh 

Chaplins, 

Falkirk 

Charlie Miller Stafford 

Street, Edinburgh 

Copperfields Hairdressing 

and Beauty, Perth 

Terri Michelle D’Onofrio, Amy 

Waddell Hair Studio, Broxburn 

45

EASTERN 






COLOUR TROPHY 

STAR AWARD 

Silver’s Hair Salon, 

Southend-on-Sea 

The Gallery 

Haircutters, Norwich 

Gavin Taylor 

Hair, Rothley 

Nicholas James Hair 

& Nails, Leicester 

Kelsey Wenden, 

VAE Hair, Diss 

NORTH WESTERN 



Harrison Hair 

Studio, Liverpool 

Royston Blythe, 

Wolverhampton 

Royston Blythe, 

Shrewsbury 

Saks Hair & Beauty, 

Lytham 

Sassy’s Hair Salon, 

Wolverhampton 





Trevor Sorbie, 

Manchester 

The Boutique Atelier, 

Ellesmere Port 

Sally Montague Hair 

Group, Ashbourne 

Sophie Hendey, Tommy’s 

Hair Company, Llandudno 

46

#LCT18 

LONDON 



Jamie Stevens 

Hair, Clapham 

Not Another 

Salon, London 

The House of 

Rush, London 

Toni&Guy 

Academy, London 

Toni&Guy 

Shoreditch 





Jacks of London, 

Kingston 

WESTERN 



The Chapel, 

Islington 

Toni&Guy North 

Audley Street, London 



Taylor Clayton Spicer, 

Paul Edmonds, London 


COLOUR TROPHY 

STAR AWARD 

Alchemy, 

Moreton-in-Marsh 

Ken Picton, 

Cardiff 

Reds Hair Company, 

Ross-on-Wye 

G&T Hairdressing, 

Bristol 

Natalia Antypa, Hair By 

Jones, Monmouth 

47

GRAND FINAL 

03.09.18 

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IT’S THE HOT TICKET! 

BOOKING LINES OPEN 9AM, 22 JUNE. CALL 01434 610940 

REGISTER FOR #MWIT18 ALERTS AT 

creativeheadmag.com

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TANGLE TEEZER HAS CHANGED THE GAME AGAIN WITH ITS LATEST INNOVATION 

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THE NEW ORDER 

WANT A NATURAL WAY TO COLOUR HAIR? MEET BOTANĒA, 

L’ORÉAL PROFESSIONNEL’S 100 PER CENT HERBAL HAIR COLOUR 

LAST MONTH, we gave 

you a sneak peek of L’Oréal 

Professionnel’s newest colour 

launch, Botanēa. Now it’s 

fi nally landed and coming to 

a salon near you. Why all the 

excitement? It offers 100 per 

cent herbal hair colour, with 

professional results. 

With half of consumers 

concerned about the impact of 

chemicals on the condition of 

their hair,* this is a market full of 

potential – and Botanēa is your 

way in. Daniel Galvin OBE is 

working with the product and is 

excited to offer a new service, 

one that can open up colour to 

even more clients. 

Previously, “there’s always 

been a compromise for the 

client who’s had to accept 

she’s having chemistry on the 

hair to have a colour change”, 

says John Spanton at Trevor 

Sorbie. But as the consumer 

need for natural alternatives 

grows, salons will have to cater 

to this increasing demand with 

new products and services if 

they want to keep growing their 

colour business. 

“With social media, everyone 

is more aware of what’s going 

into products, so they have 

more concerns,” says Grace 

Dalgleish at Brooks & Brooks. 

“There is defi nitely a demand for 

this 100 per cent natural colour 

that gives amazing results.” 

John Spanton will use 

Botanēa to attract new clients 

to colour – those a bit colourshy 

and want believable, 

natural-looking results. How will 

you use Botanēa in your salon? 

*Mintel December 2014 Natural and Organic Toiletries UK 

53

IT’S ALL IN 

DISCOVER HOW BOTANĒA WORKS AND WHAT HAPPENED WHEN FOUR 

Comprising three herbal ingredients, Botanēa uses pure cassia, 

henna and indigo powders to create beautiful shades that give a 

natural colour result. Harvested once a year in India, the herbal 

ingredients are screened and selected, then any impurities such as 

metals are removed for a reliable performance and viability with all 

PUT TO THE TEST 

FOUR TOP COLOURISTS PUT BOTANĒA TO THE TEST TO FIND OUT IF COLOURING 

HAIR THE NATURAL WAY REALLY IS AS GOOD AS THEY SAY… 

other colour services. The herbal ingredients are then coated 

in natural coconut oil for consistent, professional results. 

Each shade recipe contains 100g of herbal powders, mixed 

with 300ml of hot water. With only natural oxidation, Botanēa 

respects the hair fi bre and gives luminous shine. 

ALAN EDWARDS, ALAN EDWARDS SALON 

“An amazing result that creates really natural-looking 

colour with beautiful shine and condition” 

DANIEL GALVIN OBE, DANIEL GALVIN 

“There’s nothing as natural as Botanēa. It makes 

hair look more beautiful than nature ever intended” 

54

THE HERBS 

TOP COLOURISTS PUT IT TO THE TEST… 


GET 

AHEAD! 

Visit the L'Oréal Professionnel 

online education hub, Access, to 

watch tutorials, get consultation 

tips and find out all you need 

to know to start working with 

Botanēa in your salon. Visit 

lorealaccess.com/uk 

JOHN SPANTON, TREVOR SORBIE 

“You will not believe that it’s coloured hair! 

It’s a beautiful, shiny and believable colour” 

GRACE DALGLEISH, BROOKS & BROOKS 

“The results that I got were so fresh, multi-tonal and 

natural. I was super-impressed” 

TO FIND OUT MORE, SPEAK TO YOUR L’ORÉAL PROFESSIONNEL ACCOUNT MANAGER, 

CALL 0800 0304034 OR VISIT LOREALPROFESSIONNEL.CO.UK 

55

Instant 

gratification 

Boost your colour business and attract a whole new clientele 

with Instant Highlights by L’Oréal Professionnel 

56 CREATIVE HEAD

DO YOU WANT additional appointment slots? More 

bums on seats? More profit? Look no further than Instant 

Highlights by L’Oréal Professionnel. With new Pro Heat 

technology, Instant Highlights gives up to six levels of lift 

in as little as 30 seconds. 

MORE APPOINTMENTS = MORE PROFIT 

The fast application and speedy services will help increase 

the number of colour clients you see every day. Below is 

an example from a salon of how you can best fit Instant 

Highlights services into your appointment gaps. 


HOW MUCH PROFIT CAN YOU MAKE IN A DAY WITH 

INSTANT HIGHLIGHTS? 

Based on an average of three colourists in a salon with 

six clients each, you can easily squeeze in an extra eight 

Instant Highlights appointments in just one day! So, if 

you were to build an Instant Highlights service package 

in-salon, just think about how much extra money you could 

earn in one day, in one week, in one month and in one year. 

With 

Instant 

Highlights: 

26 

appointments 

Without 

Instant 

Highlights: 

18 

appointments 

INSTANT REVENUE GENERATOR 

Instant Highlights is an instant revenue boost and 

loyalty generator in one fell swoop. 

And to make even more revenue in the same 

appointment, why not add a Smartbond treatment 

into the service package as well? 

Whether you’re keen to attract busy clients with shorter 

appointment times, create on-trend colour results for 

fashion-forward women or appeal to colour-shy clients 

looking for low-commitment colour, Instant Highlights 

is the business boost you’ve been looking for. 

“We are 

upselling 

the Instant 

Highlights 

service to half of 

our colour clients 

each day, so we are 

making more than 

half of our total 

earnings in profit” 

Bailey Humphreys, 

The Hair House, 

Anglesey 

“By 

shifting 

around my 

appointment 

gaps, I can fit in 

another colour or 

cut, so that’s roughly 

an additional £100 

profit in the till in 

one day” 

Katie Hale, House of 

Charles Worthington, 

Covent Garden 

To find out more, speak to your L’Oréal Professionnel account manager, call 0800 030 4034 or visit lorealprofessionnel.co.uk 

CREATIVE HEAD 

57

I GREW UP the youngest of five boys in a 

tough area of London, where most of the 

people I knew were in gangs. The merest 

mention of anything “soft” got you beaten up. 

So while I always knew I wanted to do hair 

– I used to dream of myself surrounded by 

magazines and models! – I never spoke of it. 

Then, aged 11, I started helping out at Mrs 

Johnson’s, the salon in Hackney where my 

mother went. My job was to fold towels and 

retrieve perm papers from the bin – they 

were precious and could be re-used! I formed 

a friendship with Mrs Johnson, who let me 

work at her salon on an ad-hoc basis for the 

next few years, creating a certainty in my 

mind that this was the right career for me. 

ERROL 

DOUGLAS 

FROM AN 11-YEAR-OLD KID IN EAST LONDON TO KNIGHTSBRIDGE SALON OWNER, MBE 

AND NOW MOST WANTED LEGEND – ERROL DOUGLAS HAS BEEN ON QUITE A JOURNEY 

When I left school at 15, I went for an 

apprenticeship at a salon in Swiss Cottage. 

They told me I was too tall to make it in 

hairdressing, but the thing they did get 

right was to teach me about smartness and 

manners, and eventually I got a job at the 

Roger Hart salon in Kings Reach, which is 

where I met Paul Edmonds. 

Paul took me under his wing and I followed 

him when he went to work at Neville Daniel 

in Sloane Street and, ultimately, when he 

opened his own salon in Knightsbridge 

along with his wife Liz. Having had such 

an incredible education, at the age of 19 I 

became the youngest art director in London. 

Liz and Paul did all the magazine editors, 

knew all the session stylists and had [the 

legendary] Lynn Franks as their PR. It was 

the late ’80s, and life was buzzing. I was 

working all the time, and eventually my 

accountant (and future business partner) 

Kim Clayton started telling me it was time 

to bite the bullet and open up my own salon. 

So in August 1998 I did... 

58 CREATIVE HEAD

#ErrolDouglas 

LEGEND 

CREATIVE HEAD 

59

SIGNIFICANT 

OTHERS 

MY SALON 

MY SALON IS called Errol Douglas and it’s 

on Motcomb Street in Knightsbridge. We 

celebrate our 20th anniversary this August – 

not bad when your landlord is [the Duke of 

Westminster’s] Grosvenor Estates, known as 

one of the most ruthless property groups in the 

world. Let’s just say we’ve grown to respect each 

other over the years... 

My salon is known for technical excellence – 

we can do any hair type. It’s glamorous and our 

clients are well heeled, but the atmosphere is 

friendly, not stuffy. We’re a team of 49 and I’ve 

got lots of managers to keep things moving – 

for reception, colour, the Afro department and 

I have a floor manager who runs the stylists. 

My daughter Yolanda manages the juniors. 

Paul Edmonds – he means so much 

to me. He helped me through those 

early years, he was a mentor as well 

as a boss and taught me some really 

valuable life skills. I’ve got the utmost 

respect for him. 

Umberto Giannini – we met at 

Paul Edmonds and we hit it off 

immediately. He made everyone he 

met think anything was possible. 

Tragically, he died at the age of 32 

from a rare muscle-wasting disease. 

My ex-wife Jo is an important part of 

my life. She is a loyal friend and the 

common denominator in the wellbeing 

of Yolanda, Ruben and Stella. 

Kim Clayton is my professional righthand 

woman. She helps me with all 

things business – meetings, products, 

contracts – the list is endless! 

60 CREATIVE HEAD

#ErrolDouglas 

BIG MOMENTS 

THE FIRST Fellowship FAME Team 

– I was 21 years old. I wanted to get 

my name out there, and got a place 

alongside Antoinette Beenders. 

It taught me a lot about working as a 

team – and it’s very different working 

with others, rather than your regular 

salon team mates. 

My MBE – I got this in 2008 for services 

to hairdressing education, and I’m still 

the youngest hairdresser ever to do so. 

I could only take three people to the 

Palace, so I took my mum, my dad and 

my son Ruben. My dad died of a heart 

attack in 2012 – he’s hugely missed. 

Winning Most Wanted Creative Talent 

for the third time – I’m not just saying 

this, it was THE BEST feeling! 

MY TOOLS 

I CHANGE my scissors quite 

frequently – perhaps every six 

months. I’m always being asked 

to test out new pairs. Lots of my 

tools have my logo on them. I’m lucky, 

because my ED logo is easy to do, and it 

really stands out. My Tondeo razor is very dear 

to me. I bought it at Hair Expo in Australia about 

seven years ago, and it’s travelled everywhere 

with me since. My combs are standard Matador. 

The finer one is for scissor-over-comb work, and 

the other one is for texturising. 

CREATIVE HEAD 

61

PERFORMING… 

ONCE UPON A time I was terrified of 

performing, but today – give me a big stage, the 

right models and the right production and I feel 

like I’m flying. I love it! 

The downside is being away from home for so 

long – I reckon I’m away for at least six months 

of every year. It’s one of the reasons my marriage 

broke down, but you pick yourself up, you dust 

yourself down, and carry on. I really enjoy the 

education side of our craft. I love sharing ideas 

and techniques, but I don’t ever want to be put 

on a pedestal – I like everyone to be treated the 

same as everyone else. 

SHOOTING… 

I’VE ALWAYS LOVED magazines and do a lot 

of session work for top titles around the world. 

In addition, I shoot around four or five collections 

of my own each year, most of them self-funded. 

I do clients for the money, and I do photoshoots 

because it’s in my DNA. I absolutely love 

shooting; it’s my creative release. I’m always 

trying to create the perfect collection. 

‘BEYOND’ 

The most expensive shoot I’ve ever done! But 

working with Rankin took me to a whole 

new creative dimension – after all, he’s 

one of the world’s top photographers 

62

#ErrolDouglas 

‘ORIGINS’ 

This is so beautiful – shot with models from all over the 

world. That global message is so powerful now; in some 

ways this ‘Origins’ collection was ahead of its time 

‘IN THE BLUE’ 

I shot this with one of my favourite photographers 

of all time, Andrew O’Toole. We were experimenting 

with close-ups, and the results are so powerful 

My favourite image of all time! 

THE FUTURE… 

‘MILLENNIAL’ 

This lifestyle shoot is all about easy, wearable hair – 

it’s got a fresh, contemporary feel to it 

WHAT’S NEXT? I’d like to expand my 

salon – there’s another two floors upstairs 

we could move into – and I want to start 

an EDGE salon (that’s Education, Design, 

Guidance, Excellence) for the talented 

youngsters in my team. And as for me, 

I’d like to learn a new language: Italian, 

maybe, or French… 

CREATIVE HEAD 

63

DESTINED FOR 

greatness 

64 

CREATIVE HEAD

TAKE YOUR CLIENTS TO #DESTINATIONCLOUDNINE THIS 

SUMMER AND EQUIP THEM WITH THE TOOLS AND KNOWLEDGE 

THEY NEED TO TAKE CONTROL OF THEIR HAIR HEALTH 


CLOUD NINE IS on a mission to challenge 

common beliefs and redefine approaches to 

styling with heat. It wants to educate clients on 

how to determine the most suitable temperature 

and styling routine for their hair type. It’s Back 

to Basics campaign hopes to empower clients 

and put them in control of their hair styling, 

enabling them to achieve glossier, healthier hair 

without the worry of irreparable or unnecessary 

damage caused by a one-size-fits-all approach to 

thermal styling. 

The brand has a host of initiatives planned 

throughout the year to make this happen, 

focusing on equipping customers with not 

only the tools but also the knowledge of how 

to reinvent their styling experience – if you 

can achieve results at significantly lower 

temperatures without damaging 

your hair, why wouldn’t you? 

RETAIL 

OFFER! 

To kick start the journey to healthier 

styling this summer, Cloud Nine is launching 

#DESTINATIONCLOUDNINE. Every Cloud 

Nine electrical product sold between 1 June to 

31 August will be accompanied with a free ‘On 

Cloud Nine’ sun hat, worth £30. Not only is the 

hat the perfect accessory to shield hair from the 

harmful heat of the sun – keeping it in polished, 

glossy condition all summer – but it’s also a 

great chance for you to boost your retail revenue 

over the coming months. Whether gazing out 

to sea or taking a dip in an infinity pool, this 

limited edition sun hat will add the perfect 

finishing touch to your clients’ Instagram snaps 

and is a brilliant retail incentive for clients to 

make sure they not only take control of their 

hair this summer, but that they 

only buy their Cloud 

Nine tools from you. 

Free sun hat worth 

£30 with selected 

Cloud Nine 

products 

Help your clients get to #DESTINATIONCLOUDNINE this summer and put them in control of their hair 

styling. To find out more, call 0845 2003563, email stylists@cloudninehair.com or visit cloudninehair.com 

CREATIVE HEAD 

65

SIMPLY 

BRILLIANT 

THE NEWLY-EXPANDED KERASILK COLOR RANGE 

BY GOLDWELL HAS IT ALL – A LUXURIOUS, IN-SALON 

COLOUR EXPERIENCE AND GREAT HOMECARE PRODUCTS 

TO MAINTAIN COLOUR BRILLIANCE 

NOTHING BEATS a personal 

recommendation as a way to sell 

products and gain new clients and, 

according to a recent study, more 

than 90 per cent of clients would 

recommend the new Goldwell 

Kerasilk Color Brilliance Service 

to their best friend.* So what has 

them so impressed? 

The service delivers a luxurious 

and unique in-salon colour care 

experience, complemented by a 

brilliant homecare range. 

It creates brilliant colour 

and hair that feels like silk 

for up to six weeks.** Thanks 

to the exclusive Keralucent 

Technology with colourcaring 

silk, low-molecular 

and high-molecular keratin 

blends and tamanu oil, 

colour-treated hair shines 

brilliantly, while remaining 

soft and touchable. 

Goldwell Kerasilk Color 

Brilliance Service consists 

of a three-step regimen 

in the salon: 

BRILLIANCE PRIMER 

Using a blend of high and low 

molecular keratin, the primer evens 

out the hair’s surface for better 

colour penetration. It also restores 

the inner structure to its optimal 

condition during colouring. 

BRILLIANCE CREATOR 

This locks and anchor the lowmolecular 

keratin and colour inside 

the hair and closes cuticles by 

neutralising oxidation to give hair 

long-lasting strength and protection. 

BRILLIANCE SEALER 

The sealer is applied to lock in color 

and smooth out the hair’s surface 

– this creates extraordinary light 

reflection and a dazzling shine. 

Making your clients feel good is 

one of the best things about being 

a hairdresser. So with more than 85 

per cent of clients saying their hair 

looks and feels better with the new 

Kerasilk Color Brilliance Service,* 

you know you’re onto a winner. 

*Kao Consumer Test August 2017, 43 participating salon clients in Germany. 

**In combination with Kerasilk Color homcare product range. 

66 CREATIVE HEAD


CREATIVE HEAD 

67

68 CREATIVE HEAD

TAKE HOME 


THE BRILLIANCE 

YOUR CLIENTS HAVE DISCOVERED THE KERASILK COLOR 

BRILLIANCE SERVICE, NOW SHOW THEM HOW TO KEEP THEIR 

COLOUR FOR LONGER ONCE THEY LEAVE THE SALON 

Creating beautifully brilliant colour for 

clients is the goal for all colourists, but 

to keep them talking about the service 

and recommending it to friends, the 

standard has to be maintained between 

colour appointments. You can now help 

clients prolong the Goldwell Kerasilk 

Color Service with its aftercare range: 

CLEANSING 

The lightweight formula Gentle 

Shampoo, Cleansing Conditioner and 

Dry Shampoo help prevent fading. 

FIGHTING FADE 

The Conditioner and Intensive Luster 

Mask help prevent colour loss by 

sealing the cuticle of the hair and have 

been especially designed for those with 

porous or damaged hair. 

HEAT PROTECTION 

The leave-in care products in the 

Kerasilk Color home care range 

prevent colour-fading caused by 

using heat, for example when your 

client blow-dries or straightens 

their hair. The Blow-Dry Spray 

also provides heat protection and 

the new lightweight Brilliance 

Perfector creates a smooth hair surface 

for intensified colour vibrancy with 

UV protection. 

TO FINISH 

Clients can enjoy the invigorating 

scent of the Kerasilk Color Beautifying 

Hair Perfume, which combines a touch 

of rose perfectly complemented by 

white musk. 

For brilliant colour and hair that feels like silk, it’s got to be Kerasilk Color by Goldwell. 

To find out more, call 0330 1239530 or visit goldwell.co.uk 

CREATIVE HEAD 69

IN ASSOCIATION WITH 

KITBAG 

The kit will 

solve it 

There is an answer to every hairdressing problem 

out there – all you need is the right tool 

PROBLEM-SOLVING IS a skill listed on every CV; we 

all greatly value the ability to find solutions to issues we 

encounter. And when it comes to hair, there are the same 

problems that come up again and again. Some clients struggle 

with a lack of volume, while others are troubled by wet styling 

or frizz. Luckily, with a bag full of carefully curated gadgets, 

you can solve those issues – giving clients the best hair possible 

and providing them with the right tools to take home, too. 

When you’re choosing your own tools, you need to think of 

them as a long-term investment. “Investing in quality tools 

enhances you as an artist,” says Jodie Austen, session stylist 

and Cloud Nine ambassador. “But stylists need to recognise 

variety is key − there’s nothing worse than a stylist using 

straighteners for everything as it’s all they have in their kitbag!” 

And when you have selected your weapons, make sure you 

know how to wield them properly. “Tools that you’re familiar 

with are capable of enhancing the way you work and the results 

you create,” explains Sean Pulfrey, inventor of the iconic 

Tangle Teezer The Original hairbrush. “Just like an artist gets 

used to their paintbrushes, a hairdresser gets used to their 

hairbrushes. The kit you work with every day is what you 

practise with. It’s essential you’re completely comfortable and 

confident using all of these tools.” 

Once you’ve chosen and mastered your toolkit, you can 

spread the word and show their brilliance to clients. Don’t 

underestimate your own expertise when talking about what the 

right tool can do for them and their hair issues – you’re in the 

unique position where you can show them in person exactly 

what they need. “As a professional, they will value your advice 

and are more likely to see you as a gateway to better hair, 

trusting your recommendations, especially if they see it 

in action,” explains Gorka Arraras, creative manager at 

Charles Worthington Salons. “Demonstrate to the client 

how to use the tools. They will see the effect of using the 

correct tool or specific brush and understand that it will not 

only ease their styling routine, but also make a difference on 

the hair and its quality.” 

Communication is key, so make sure you truly understand 

what your client’s hair worries are. “It’s more important to 

listen than it is to talk,” says Jodie. “Ask questions and be 

interested in your clients wants and needs. What do they look 

for when choosing a styling tool? Do they have any concerns 

about using them regularly? This will help you share your 

knowledge in a way that puts your clients’ needs first.” 

It’s also important that the tool in question matches that 

particular client’s skills. “Hairdressers can not only suggest 

what tools could work best with their client’s hair type and 

their technical ability,” advises Sean. “Some clients may be 

very confident blow-drying at home and, therefore, could 

benefit from tools that may be more difficult to use, whereas 

others may need a simpler way to create a look.” 

Get into the habit of sharing your know-how and you’ll see 

a nice boost to your retail when clients leave the salon with 

new gadgets. “Knowledge is key when it comes to retail – the 

client will know and feel if what you are advising will make a 

difference,” explains Gorka. “Once you build that trust, selling 

retail comes as second nature.” 

Just make sure you keep it kind: “As long as you keep the 

conversation as a friendly piece of advice and not an aggressive 

sales pitch, you’ll see positive results on your retail,” says Jodie. 

74 70 

CREATIVE HEAD

CREATIVE HEAD 

71

The 

detangling 

king 

Tangle Teezer founder, Shaun Pulfrey, reveals why 

The Wet Detangler hairbrush is the one tool you need in your kitbag 

72 

CREATIVE HEAD

A HANDLE? On a Tangle Teezer hairbrush? Mind. Blown. 

But it’s true. The brand known for its iconic no-handle 

detangling hairbrushes is changing the game once more 

with the launch of The Wet Detangler hairbrush. 

Here, Shaun Pulfrey shares with us how this 

hairbrush came into being… 


Creative HEAD: Why is Tangle Teezer launching a 

new detangling hairbrush? 

Shaun Pulfrey: Not only were we first with 

detangling, we also challenged consumer styling habits – 

hence The Original with no handle, and because of that it 

became iconic. We’ve since added our Blow-Styling tools 

and our dry styling brushes including The Ultimate and 

Back-Combing Hairbrush. Now seems the perfect time to 

introduce a detangling hairbrush with a handle, so it’s easy to 

use in the shower. What’s not to love? 

CH: How is The Wet Detangler hairbrush different to the other 

Tangle Teezer detangling brushes? 

SP: We revisited The Original patent to see if we could improve upon 

it – a tall order considering more than 40 million have been sold. The 

changes we made were lengthening the teeth and tweaking the tooth 

design. The amended teeth give enhanced performance for longer, 

thicker and curlier hair yet it’s still gentle on fine hair. 

CH: Why did you decide to add a handle to the brush? 

SP: Consumers and hairdressers have been asking for the longest time 

for a handle. We thought now was the right time. 

CH: Is The Wet Detangler hairbrush designed for use in-shower or after, when 

hair is still wet? 

SP: It can be used in the shower to draw through shampoo for a superior cleanse, 

as well as distributing conditioner evenly. It can be also used after the shower. 

CH: How can salons market this brush to clients? 

SP: It will sell itself once clients see the benefits when it’s used at the backwash 

and at the styling station. 

CH: Why do consumers need a different hairbrush for wet hair rather than their 

normal hairbrush? 

SP: The Wet Detangler is a specialised tool for wet hair so you don’t have to 

improvise with a traditional brush. We enhanced the performance of The 

Original – teeth are stronger and longer – so it gives the ability of performing 

under different conditions, such as wet hair with product in. 

CH: Why should The Wet Detangler be in a stylist’s kitbag? 

SP: Every tool kit is going to be individual, but The Wet Detangler adds 

versatility when working with all hair types when wet. 

To find out more about The Wet Detangler hairbrush, email sales@tangleteezer.com or call 020 7738 4458 

CREATIVE HEAD 73

#Kitbag 

Wet Brush Original Gemstone 

collection RRP £12.99 

Tame wet hair 

Every stylist knows that hair is more prone to breakage when 

wet – and yet even the most low-maintenance client has to 

deal with wet hair every time they wash it at home. Tangle 

Teezer is known for delicately sorting out wayward hair and 

the latest launch is designed to tackle tangles when hair is 

wet. “The Wet Detangler has soft, flexible bristles that don’t 

tug or pull at the hair when wet,” says Tangle Teezer’s Sean 

Pulfrey. “It causes less breakage yet still eases out the knots 

we get in wet hair, just gently.” 

Wet Brush is another option that’s gentle on the hair. The 

Original Pro Detangler combs out knots without pulling and 

the bristle tips stimulate bloodflow on the scalp. As Tegan 

Robertson, lead stylist at Not Another Salon 

explains: “Selling a tool is so much 

easier if you honestly believe 

in it. There’s nothing worse 

than watching a client 

hack away at their freshly 

bleached hair 

with a tail comb. 

I explain that a Wet 

Brush is kinder and 

softer on their silver 

strands and wont rip 

their precious hair 

out, and the brushes 

practically fly off the 

shelves themselves.” 

Tangle Teezer The Wet 

Detangler RRP £11 

Keep extensions beautiful 

More and more clients are enhancing their hair with 

extensions than ever before, but whether they opt for clipins 

or a more long-term option, it is vital they are educated 

by a competent extensionist on the right tools to look after 

their new lengths. “Researching and finding a certified stylist 

is key to avoiding unnecessary problems when it comes to 

extensions,” says Louise Jenkins, Great Lengths education 

and creative manager. “The consultation process must 

thoroughly explain the client’s home maintenance to ensure 

the lifespan of the bonds and the condition of the hair is 

maintained. It is vital for clients to follow the aftercare routine 

given and to use the correct products throughout the entire 

wear of the hair extensions.” The right extensions brush will 

keep wefts tangle free and ensure they last as long as possible. 

“The Great Lengths paddle brush is a dream. I include one 

with every single set of extensions,” explains Amy Wilson, 

owner of Fallen Saint Hair in Sutton Coldfield. “No snags, 

it prevents hair matting and glides through from root to tip. 

To be honest, it’s a great all-rounder,” she adds. 

To help during the application process, Remi Cachet 

founder, Victoria Lynch, designed a unique drawing mat. 

“It’s such a useful tool to keep the prepped extensions ready 

and tidy for the extensionist,” she says. “My brief was for two 

main features: the non-slip outer to place other items on top 

and flexible prongs that keep the extensions safely in place 

and are kind to the hair when being drawn through.” 

Remi Cachet Drawing 

Mat RRP £39.95 

Great Lengths Paddle 

Brush RRP £23 

74 

CREATIVE HEAD

INTRODUCING 

The Dryer 

FROM THE WAHL STYLE COLLECTION 

Our perfectly balanced hair dryer is quiet yet powerful with 

Quick Dry Air Flow and Whispertek TM silencer. 

Three heat settings, two nozzles and the ability to switch on Turbo 

Heat to mould the style & Cool Shot to set it. 

Exclusive to salons & endorsed by Hooker & Young 

Become a stockist at wahlstyling.co.uk

Style fragile hair 

Hair damage is often part of a vicious 

circle – it gets damaged because of heat 

styling, so clients end up using more 

heat in an effort to make the damage 

look less severe. To combat this, ghd has 

revamped its ghd gold styler, which is kept 

at a constant temperature to minimise 

harm to hair, while still providing smooth 

and shiny results. “The new ghd gold styler has had a 

technical upgrade and now features two heat sensors to help 

control the optimum heat from root to tip for sleeker and 

healthier-looking hair,” explains Adam Reed, global ghd 

ambassador and co-owner of Percy & Reed in London. “This 

one stroke wonder heats to a safe-for-hair temperature of 

185˚C for optimum styling in the fewest strokes.” It’s great 

for clients who haven’t been too kind to their hair, but don’t 

want to give up their styling routine. 

The Manta brush is another new innovation that cares for 

fragile hair. It’s said to be as gentle on the hair as running 

your hands through it – each bristle can move individually 

and the materials are extra soft, so there’s no risk of 

snagging. It simply glides through, leaving it feeling soft 

and manageable. “I wanted to focus on the root cause of 

the problem and reinvent the way we brush our hair,” 

says hairdresser Tim Binnington, its inventor. “The Manta is 

the answer for anyone who 

wants to keep 

the condition 

of their hair as 

healthy as possible.” 

Manta brush RRP £25 

Wahl dryer 

SALON PRICE £96 

Create a sense of calm 

The salon is increasingly changing from a place clients go 

to just get a haircut, to a complete experience. They are able 

to relax and pamper themselves, safe in the knowledge that 

they’ll leave the salon as the best version of themselves. 

In order to make their experience as peaceful as possible, 

Wahl Professional has launched a dryer that provides 

brilliant styling capability without compromising on the 

calm atmosphere of the salon. The Whispertek silencer 

dramatically reduces the noise level – so instead of being 

surrounded by the buzz of hairdryers, your clients can sit 

back and relax. But this doesn’t mean the dryer is any less 

powerful – with the Quick Dry Air Flow function it allows 

you to dry hair on a low heat setting, helping to protect it 

from overheating. It offers total versatility, too, and ensures 

you can give your client the salon experience they want. 

And Michael Young of Hooker & Young has given it his 

seal of approval: “When you are talking to your clients, the 

last thing you need is a dryer that is really noisy, so this is 

just incredible,” he says. 

ghd gold styler RRP £139 

ghd limited edition saharan 

gold styler RRP £139 

76 

CREATIVE HEAD

AND THOUGH SHE BE BUT 

LITTLE, SHE IS FIERCE 

Discover the new viaggio travel styling kit SS:18 ‘amalfi collezioni’ at www.alfaitaliapro.com. 

Exclusive retailer packages available to alfa Italia stockists. email:info@alfaitaliapro.com.

Balmain Paris Hair Couture 

Professional Cordless 

Straightener RRP £199 

Travel in style 

Summer is in full swing, so your clients 

will likely be jetting off to faraway shores. 

To make sure that they look amazing all 

through their holidays, offer them the Alfa 

Italia Amalfi Collection. Each pastel carry 

case contains a miniature 1,200w hairdryer, 

a ceramic styling iron that heats to 190˚C 

and two sectioning clips. These small tools 

pack as much of a punch as their larger 

Alfa Italia counterparts. “We know that 

the modern woman is always on the go 

and it’s not possible to carry around a 

full-sized hairdryer and styling tools,” 

says Adam Tudor, creative director of 

Alfa Italia. “We wanted to make styling 

quick, fashionable and fun, without 

sacrificing quality. The new Amalfi 

Collection does just that.” And for 

extra oomph, the set comes in four 

gorgeous candy colours – mint, coral, 

lemon and lilac. 

The Balmain Paris Hair Couture 

Professional Cordless Straightener 

is another fashionable way to style 

when travelling. With floating 

titanium plates and multiple heat 

settings, this tool can be used for 

30 minutes at a time after charging 

and the classic black Balmain bag 

is heat resistant with a carry strap. 

It’s a great investment for jetsetting 

clients, and fantastic 

addition to a session kit for 

those last-minute touch-ups 

on location. 

Alfa Italia Amalfi Kit 

RRP £44.95 

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#Kitbag 

Cloud Nine 

Combat frizz 

Flyaways, frizz, fuzz – it might sound cute, but badly 

behaved hair is a real headache. “One of the biggest 

problems in London that we often get asked as stylists 

is how to control frizz due to the humidity and pollution, 

and how to make a hairstyle hold without frizz for a whole 

day,” says Charles Worthington’s Gorka Arraras. “Using a 

hairdryer with a nozzle and directing the air correctly to 

smooth the cuticle of the hair is key, as well as using the 

right hairbrush that acts as a heated roller, controlling and 

setting the hair to last all day.” 

However, many clients don’t find this easy to do, which 

is why Tangle Teezer has designed the Blow-Styling 

Smoothing Tool to help make a super-smooth blow-dry 

achievable at home. “Blow-drying isn’t a process that 

comes naturally to many. It can sometimes be awkward 

to do and tricky to create the same finish your stylist may 

achieve in a salon,” explains Tangle Teezer’s Sean Pulfrey. 

“That’s where our Blow-Styling tools come in. Our tools 

have in-built tension in the teeth, so rather than trying 

to co-ordinate holding the hair tightly in the brush 

with the nozzle of the dryer, the tool holds the hair 

for you. It gives you a super-smooth blow-dry as 

the teeth remove moisture and smooth the hair 

cuticles. With this tool I wanted to give everyone the 

opportunity to give themselves a great blow-dry at 

home, not dependent on their ability.” 

Straighteners have long been used as a way of 

achieving a sleek finish for clients suffering with 

hard-to-control hair and there are more options out 

there than ever before. Cloud Nine offers straighteners 

in three sizes – Original, Wide and Micro – and there are 

five heat settings, so you can offer a tailored tool for clients’ 

specific hair needs. The floating ceramic plates are coated 

in minerals, too, for a kinder approach to straightening, 

waving and curling, all the while reducing frizz. 

And it’s really important that, as a professional, you 

explain to your clients how to use irons to the best of their 

ability. Hayley Gibson-Forbes, co-director at SJ Forbes, 

warns that “hair straighteners are one of the handiest tools 

you can own when it comes to hair styling, but if they are 

used in the wrong way they can really damage the hair”. 

She continues: “Clients think that adding more pressure 

will result in straighter locks. The truth is that the more 

you press, the more difficult it is for the hair to glide 

through the plates and this will result in hair damage. 

“A lot of our clients pass the straighteners over the same 

section of hair and this is a big no-no. It is more advisable 

to slowly pass straighteners over the hair, making sure that 

the temperature is right. If this doesn’t achieve the desired 

effect, then you need to ensure that the hair is cold before 

you pass the straighteners over the hair again.” 

Cloud Nine Micro iron RRP £64 

Cloud Nine Original and 

Wide irons RRP £139 

Tangle Teezer Blow Styling 

Smoothing Tool Half Size RRP £18 

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CREATIVE HEAD

WHY CHOOSE 

CURLFORMERS 

FOR YOUR 

SALON? 

Curlformers are a unique heat-free curling tool for temporary 

or permanent curls – use them to set or perm hair in the salon. 

They guarantee a brilliant curl with staying power. Sold in 

different lengths and shapes, and in two different directions for 

left or right curls. 

Setting 

Get creative with curls. Curlformers give you a foolproof curl. 

Be as creative as you like with the resulting curl – it really stays in 

the hair while you work with it! 

• In salon • session work • bridal parties • children’s hair 

• hair that’s weak or heat damaged • easy for juniors to use 

• hair that won’t hold a heat-styled curl 

Perming 

Create a more modern permanent beach wave, with texture and 

volume. No end papers or winding required - it’s so simple to do! 

Apply to the root for a full head or part way down for that ‘natural 

curl’ look. This style is what your client wants too – it’s a drop curl, 

not a granny curl, with no waiting a week for it to drop into shape. 

Simply use the hook to 

pull damp hair through the 

Curlformer and leave it to dry. 

Register online at www.hairflairprofessional.com 

Want to distribute our products? 

Get in touch: trade@curlformers.com 

Follow us: 

/CurlformersPro 

/curlformersbyhairflairpro 

@Curlformers 

/Curlformers 

/Curlformers

#Kitbag 

BaByliss PRO Perfect 

Curl MKII RRP £150 

Curlformers by Hairflair Kits 

Salon Price from £30.07+VAT 

Add curls, waves and texture 

Wanting what they don’t have is a common theme among 

clients, but luckily there’s no shortage of tools that can help. 

Curlformers by Hairflair are a new way to add movement to 

lacklustre hair. Karine Jackson, owner of Karine Jackson Hair 

and Beauty in London, uses them when clients want perming 

services. “We’ve seen a huge increase in the demand for perms in 

the salon,” she explains. “Using Curlformers gives us flexibility 

over the type of result and there’s a whole generation of clients and 

stylists who don’t have old-fashioned connotations when they think 

of a perm. Although you could even market it as the ‘six-week wave’ 

if you want to leave the word ‘perm’ behind.” 

Curlformers are also a great retail option, especially for clients 

who have exhausted traditional curling tools. “Every salon has a 

‘my hair doesn’t curl’ client,” says Karine. “Curlformers come in two 

directions of curl to create a natural curl pattern and set in the curl 

from wet to dry so they really do take in even the most stubborn hair. 

When you solve a long-standing problem for a client, they become 

loyal, especially when they think you’ve achieved the impossible.” 

If your client is addicted to waves, there’s also the label.m 4D 

Infinity Waver, which has an extra-long wand and an oval-shaped 

barrel. It’s a great option for long-haired clients who want that beachy 

look but struggle with smaller tools. “Label.m’s new 4D Waver 

incorporates a longer-than-average wand, allowing you to style more 

of the hair in less time,” explains Sacha Mascolo-Tarbuck, global 

creative director at Toni&Guy. “All you have do is hold the tool and, 

starting from the mid-length, wrap hair around the squared-off barrel 

and release gently. Use fingers to manipulate the dimension 

and shape of the wave. The overall effect should be a more 

casual, less stylised wave that’s soft.” 

The Perfect Curl MKII by BaByliss PRO is another clever 

bit of kit. Not only does it offer three different curl modes in 

one tool, it automatically adjusts the barrel and regulates 

temperature and time for the right curl. It’s a great 

solution for the age-old problem ‘why can’t I get my hair 

to look like this at home?’ “Every client has the problem 

of not being able to recreate their favourite 

looks outside of the salon,” says Darren 

Fowler, founder of London’s Fowler35. “The 

BaByliss PRO Perfect Curl MKII lets 

you achieve consistently long-lasting 

results without any of the effort.” 

label.m 4D Waver 

RRP £74.95 

82

Control your style with the fi rst high performance system by 

label.m professional haircare. 

Created to hydrate and nourish hair whilst eliminating 

frizz for an exceptional fi nish with longer-lasting smoother 

and straighter results – 

the new label.m Anti-Frizz Collection is a complete, 

targeted solution for all hair textures. 

Join the movement. 

01753 612 040 labelm.com labelmUK

#Kitbag 

More is more 

Of course, even the best tools need backup. Stock your shelves with these the best 

haircare and styling products, and make sure your kitbag is bursting to the brim… 

The revamped ghd heat 

protect spray has built-in UV 

protection, so it’s perfect for 

using with hot tools and is a 

holiday essential. 

RRP £12.95 

ghdhair.com 

The seven piece Anti-Frizz collection by label.m provides 

solutions for all types. “It’s split into Fine, Normal and Coarse, 

which indicates density,” explains Sacha Mascolo-Tarbuck, 

global creative director at Toni&Guy. “Each product has a 

specific function to really smooth and nourish the hair.” 

RRP FROM £14.95 

labelm.com 

The Affinage Mode Styling 

Smoothie is full of goodness 

– this blow-dry cream tames 

hair and guards against 

heat damage. 

RRP £12.30 

affinage.com 

Discipline unruly hair with 

the Revlon Professional 

Iron Guard from the Style 

Masters range. 

RRP £12.10 

revlonprofessional.com 

DESIGN.ME Puff.Me is an 

updo essential – the powder 

spray peps up flat hair, 

without adding stickiness. 

SALON PRICE £6.99 

+VAT 

salon-services.com 

Kiss goodbye to quick 

colour loss with the Joico 

K-Pak Color Therapy Luster 

Lock Multi-Perfector, which 

reduces fade and damage. 

RRP £15.25 

joicoeurope.com 

KMS Thermashape Hot Flex 

Spray offers medium hold 

during styling. It’s a musthave 

when creating curls or 

waves in stubborn hair. 

RRP £18 

kmshair.com 

For the volume of a mousse 

with the texture of a 

powder, look to L’Oréal 

Professionnel’s Wild Stylers 

60’s Babe Rebel Push Up. 

RRP £15 

lorealprofessionnel.co.uk 

Protect hair from styling with 

Thermo-Protector from the 

milk_shake Lifestyling line, 

containing silk and 

milk proteins. 

RRP £23.19 

milkshakehair.com 

New Neuro Liquid by Paul 

Mitchell is made with 

HeatCTRL technology, 

to style without stress. 

RRP from £8.95 

paul-mitchell.co.uk/ 

neuro-liquid 

The first of its kind, the 

Redken All Soft Mega 

Recovery Tissue Mask 

reduces puffiness and 

enhances manageability. 

RRP £12 

redken.com 

84 

CREATIVE HEAD

Modern 

romance 

Fresh, modern colour coupled with a 

luxe, romantic wardrobe illustrates 

just why Christel Lundqvist and her 

Artistic Team at STIL are a force to 

be reckoned with 

PHOTOGRAPHY BY ALEX BARRON-HOUGH 

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HAIR Stil Artistic Team. CREATIVE DIRECTION Christel Lundqvist. MAKE-UP Lan Nguyen-Grealis. STYLING Rhona Ezuma. 

SEE MORE from the shoot online at 

creativeheadmag.com/education 

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THE #CUTBYCW COLLECTION FROM CHARLES WORTHINGTON, GORKA ARRARAS AND 

THE CW SALONS TEAM IS ALL BLUNT CUTS, METALLIC COLOURS AND TEXTURE 

PHOTOGRAPHY BY RICHARD MILES 

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HAIR Charles Worthington, Gorka Arraras and the CW Salons Creative Team. STYLING TOOLS Cloud Nine. MAKE-UP Sarah Jagger.

Scene 

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE! 

Joe Simpson 

Penny Blake 

Claudia Antonia Merkle 

hub 

IN THE 

THE SECOND EVER Goldwell and KMS HUB 

Network event took place overlooking terracotta 

rooftops of the Adriatic coastline. More than 100 

of Kao Salon Division’s business networking club 

members made their way to Game of Thronesapproved 

Dubrovnik in Croatia for an insightful 

weekend and a few surprises, including drinks 

aboard a traditional carrack sailing ship. 

Mark Giannandrea, UK general manager of 

Kao, kicked off with an exclusive look at some 

of the brands’ upcoming launches, while art 

historian and expert at Tate Modern, Claudia 

Antonia Merkle, drew parallels between 

artistic innovation and business growth. Joe 

Simpson shared the story of his death-defying 

mountaineering experience (the subject of 

critically-acclaimed book and film Touching 

the Void). A mix of speakers over the weekend 

included digital marketing expert Eimear 

McManus, luxury brand adviser Penny Blake 

and the NHF’s Hilary Hall. The climax was a talk 

and Q&A from Jo Fairley, founder of chocolate 

brand Green & Black’s, before guests finished 

their trip exploring the delights of the city’s 

historic old town. 

Eimar McManus 

Mark Giannandrea 

Jo Fairley 

Hilary Hall 

96 

CREATIVE HEAD

Steve Shiels 

Mark Shah 

Ellis Watson 

Monica Teodoro 

Béatrice Dautzenberg 

Hot 

TOPICS 

FROM DISCUSSIONS ON robots and business ethics to 

sipping cocktails at sunset from a balcony overlooking 

the Mediterranean Sea… L’Oréal Professionnel’s Portfolio 

Congress 2018 was the perfect mix of business and pleasure. 

Held in gorgeous sunshine in the five-star Gran Melia resort 

just outside the Mallorcan capital of Palma, the event was a 

chance for L’Oréal Professionnel’s finest salons to network 

with each other, listen to guest speakers including trends 

forecaster Mark Shah and ‘newspaper man’ Ellis Watson, 

and to welcome the new managing director of L’Oréal 

Professional Products Division, Béatrice Dautzenberg. 

Excursions to top local restaurants combined with the 

generous hospitality of the L’Oréal Professionnel team 

throughout made this a trip that will be remembered for 

years to come. 

CREATIVE HEAD 97

BEST IN REGION! 

Congrats guys! #LCT18 

@jordanmassarella @benejones 

Job well done @gemmarobinson 

and big thanks to @garygillhair 

@markfrancomepainter @anthonyturnerhair 

@cyndiaharvey for those Fashion Week shows 

We’re loving the new 

@clementsandchurch S/S18 

campaign, grooming by us 

with @paulsculfor and 

@seangleasonphoto 

F lavours of the earth by us! 

@chloegranttt @chrisharrisuk 

@josephinewaymua 

In the 

frame 

Rob White and Lee Nash Jones 

from Nashwhite (@nashwhite) 

in Warwickshire snap away… 

@jordanmassarella 

on Creative HEAD’s 

Rising Star page 

SHOOT AND SEND Want to give us 

a snapshot of your world? Tweet 

us at @creativeheadmag now! 

Izzy, aged 27, our oldest 

apprentice doing a job she 

loves after having a baby 

Our own brand 

Braids & Brews pilsner 

We can’t get enough of 

our lounge in the new 

Stratford-upon-Avon salon 

@jordanmassarella and @benejones 

from their 2017 @lorealpro Colour Trophy 

Afro Look Award, shot in Paris 

Absolute pleasure to be on set with 

@seminaraangelo and @hairtribe.tv 

98 

CREATIVE HEAD

VIVISCAL 

GROWTH 

SUPPLEMENTS 

PROUD SPONSORS OF

CHUK June 2018

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