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2. Set A Timer<br />
Set a timer for ten minutes and ask everyone to write their name on the worksheet<br />
and to circle up to ten words that they feel best represents the brand you’re trying<br />
to build and the personality you want to convey to visitors and customers.<br />
Consider these questions: How do you want to see your brand? More<br />
importantly, how do you want your target customers to see your your brand?<br />
3. List Everyone’s Brand Attributes<br />
Upon completion of the exercise you will need to take all the selected words<br />
from everyone and list them out in a word processor by person.<br />
For example:<br />
Mike<br />
Bold, Brave, Artistic, Confident, Creative, Cultured, Distinctive,<br />
Exciting, Fun, Fresh, Inspired, Kind, Passionate, Sociable, Unique<br />
Christopher<br />
Artistic, Colorful, Comfortable, Confident, Extrovert, Exclusive,<br />
Independant, Mold-Breaking, Powerful, Proud, Trustworthy,<br />
Youthful<br />
Ashley<br />
Colorful, Cultured, Deliberate, Individual, Mold-Breaking, Passionate<br />
Simple, Smart, Youthful<br />
Rachel<br />
Artistic, Bold, Confident, Different, Mold-Breaking, Visionary, Edgy,<br />
Pioneering, Proud
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