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Usually when I’m done a branding project, I’ll put all the major elements onto<br />
one page that I can then go back a refer to when creating all other material. It<br />
serves as a consistent reminder of my brand pillars, typography, color palette<br />
and tone of voice.<br />
Here’s a list of some things you may want to include in your brand bible:<br />
• Overview of Brand<br />
• Brand Pillars<br />
• Logo Examples<br />
• Typography<br />
• Color Palette<br />
• Image/Photography Style<br />
• Writing Style and Tone of Voice<br />
And here’s a simple example I put together for my brand, Finch Goods Co.:
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