Branding-Guide

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2. Community Created Color Pallets You can also opt for choosing or being inspired by a color pallets created by others. There are many services that allow people to make custom color pallets that are then voted on by the community. Two of my favorites are Color Lovers and Adobe Kuler. Start by spending some time scanning through the highest voted and most popular color pallets: Colour Lovers – Check out the most loved color pallets and patterns of all time Adobe Kuler – Check out the most popular color pallets and the most used color pallets. Here are several additional resources for picking great color pallets for your brand: • Brand Colors: Colors used by famous brands. • Coolors: Super fast color schemes generator. • 0 to 255: A simple tool that helps you find variations of any color.
DESIGNING YOUR LOGO Finally. It’s time to create what many people consider to be the centerpiece for a brand: your logo. Before we go creating a logo, let’s first understand what makes a good logo. A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys your brand’s intended message. There are four basic principles to creating a great logo for your brand: • Simple • Memorable • Timeless • Versatile You’ll also want to keep the following questions in mind as you’re creating your logo: • Is your logo still effective if it is displayed in one color? • Is your logo still effective if it is displayed with colors inverted (i.e. light logo on dark background)? • Is your logo still effective if it is displayed at the size of a coin? • Is your logo still effective if it is displayed as large as a billboard? A good trick to creating a versatile logo is to design in black and white and add color later. By doing this, you’ll be more focused on the core elements of shape and simplicity. Designing Your Logo Again, during the logo design process, you want to keep in mind your brand’s pillars, you may also want to take a look at your finalized mood board again as well. I have a secondary worksheet to complete, specifically to help you better plan your logo design.
Page 1 and 2: A BETTER BRAND: ECOMMERCE BRANDING
Page 3 and 4: Why I Wrote This Branding Guide The
Page 5 and 6: If you follow this guide, in the en
Page 7 and 8: So if a brand is in fact expectatio
Page 9 and 10: 2. BRAND VISUAL ASSETS (LOOKS) A br
Page 11 and 12: Your brand promise is what you work
Page 13 and 14: This brand development process can
Page 15 and 16: Here are some of the major elements
Page 17 and 18: 2. Set A Timer Set a timer for ten
Page 19 and 20: 5. Group Discussion & Distillation
Page 21 and 22: BONUS: Teaching design fundamentals
Page 23: IDENTIFYING A COLOR PALLET The colo
Page 27 and 28: 2. Complete Worksheet B Each partic
Page 29 and 30: SELECTING YOUR TYPOGRAPHY Next up i
Page 31 and 32: CHOOSING A PHOTOGRAPHY STYLE Photog
Page 33 and 34: Another alternative is to use diffe
Page 35 and 36: Usually when I’m done a branding

Branding-Guide

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