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CHOOSING A PHOTOGRAPHY STYLE<br />
Photography is a reflection of your brand. Specific styles evoke certain responses,<br />
and if you’re really good, people can recognize a brand based off of a photo.<br />
As an example, what brand do you think the image below belongs to? 9 out of 10<br />
people tend to get it right. Click the image to find out.<br />
When developing the brand for your ecommerce business, you’ll want to choose<br />
several image styles. The first is general images and photography styles that<br />
you’ll use or homepage hero images and any other images for design. In my<br />
opinion, the best way to do this is to build a small portfolio of example images<br />
that you believe best represents your brand (again keeping in mind your brand<br />
pillars). Should your photos be monochrome, color, bright, dark, high contrast,<br />
still, lively?
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