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What’s Covered in This <strong>Branding</strong> <strong>Guide</strong><br />
– Why Is a Brand Important?<br />
– What Exactly Is a Brand?<br />
– Breaking Down the Elements of a Brand<br />
– What Does a Brand Consist Of?<br />
– Controllable Brand Elements<br />
1. Brand Persona (Personality)<br />
2. Brand Visual Assets (Looks)<br />
– Uncontrollable Brand Elements<br />
1. Customer Experiences<br />
2. Customer Expectations<br />
3. Word of Mouth<br />
– Breaking Down a Brand Persona<br />
1. Brand Pillars (Attributes)<br />
2. Brand Promise<br />
3. Mission Statement<br />
– How to Craft Your Brand Persona<br />
1. Who’s Your Customer<br />
2. Building Your Brand Pillars (Attributes)<br />
– How to Develop Your Brand’s Visual Assets<br />
1. Creating a Mood Board<br />
2. Identifying a Color Pallet<br />
3. Designing Your Logo<br />
4. Selecting Your Typography<br />
5. Establishing Your Tone of Voice<br />
6. Choosing a Photography Style<br />
– Creating a Brand Bible<br />
– Conclusion
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