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Conclusion<br />
If you’ve read up until this point, you should have a much better understanding<br />
of what a brand is, what branding is, and how to strategically approach the process.<br />
If you’ve actually followed along and completed each of the steps, congratulations,<br />
you have built your brand from the ground up.<br />
Remember, every interaction with your visitors and customers brings the opportunity<br />
to improve your brand in their eyes. Referring back to your brand pillars<br />
can help you keep your brand consistent and help you respond appropriately<br />
in every situation you’ll back.<br />
Finally, branding is hardly a one time action or process, it’s constant and ongoing.<br />
Make sure you revisit your brand every six months or so to make sure it still<br />
reflects your audience and the message you want to portray.
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