07.06.2018 Views

Branding-Guide

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Finally, your third choice for product photos is to set the scene and show your<br />

products in their natural environment. This works better for some products than<br />

others. For example, Ikea is notorious for setting the scene and showing you how<br />

their products can be used and incorporated into your own home.<br />

Creating a Brand Bible<br />

A brand bible, sometimes called a brand deck is essentially a document that<br />

brings together all of your established brand standards.<br />

Normally, for large companies, a brand bible can be dozens of pages long and<br />

goes into way more detail than you’ll need. However, a simplified one page brand<br />

bible of your defined brand gives you an easy guide to refer to for all activities<br />

in the future.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!