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Why I Wrote This <strong>Branding</strong> <strong>Guide</strong><br />
The act of branding can be expensive but doesn’t have to be. If you try to work<br />
with a branding agency, or even a freelancer, it can cost anywhere from a few<br />
thousand dollars to $50,000+. The problem is, most new ecommerce businesses<br />
and entrepreneurs that are bootstrapping their business can’t even come<br />
close to justifying that cost, nor should they try to.<br />
I wanted to demystify the elements and process of building a brand so that all<br />
entrepreneurs could understand what it is, and how to do it themselves.<br />
A Better Brand<br />
Several years ago I was very fortunate to be able to work with a brilliant brand<br />
strategist on a branding project for a fast growing tech company. It was a sixmonth<br />
project that gave me ample time to understand his unique approach to<br />
building a brand from the ground up. I took everything I learned from him, combined<br />
with my experience and the best gold nuggets available online. Over many<br />
months I distilled everything, sifted the gold, and developed my own unique<br />
brand building process.<br />
What follows in this guide is a simple, easy to apply, brand building strategy that<br />
anyone, including you, can follow to develop your own, better brand.
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