Branding-Guide

If you follow this guide, in the end you’ll have a much better understanding of
branding, a simplified brand persona for your business, a logo, a selected color
pallet, fonts for both headers and body text, your product photography style,
and tone of voice. In short, you’ll have a complete and cohesive brand for your
new ecommerce business.
Why Is a Brand Important?
Crafting a killer brand can have a massive impact on your business. It unites
everyone working on the project and gives the business a common goal and
focus, beyond selling product.
If your ecommerce business has many competitors, a brand can help you stand
out from the rest and provide a competitive advantage. Remember, people buy
from people they like. They also buy from brands they like. With all else being the
same a customer will always purchase from the brand they like most and most
closely relate to.
Ultimately, every business has a brand and every new business will have a brand.
Crafting your brand upfront gives you the chance to better define and communicate
your message and story.