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For example, if we use the brand pillars I selected from above (Cultured, Bold,<br />
Independent, Genuine), which image would you use?<br />
It may not be a perfect match to all of your brand pillars every single time, flexibility<br />
is allowed, however, your brand pillars help keep you on the right track,<br />
keeping each of your business decisions, as well as your brand, grounded and<br />
consistent.<br />
How to Develop Your Brand’s Visual<br />
Assets<br />
Once you have defined your brand pillars and persona, it makes it much easier<br />
to develop your customer facing assets. Your visual assets can include any or all<br />
of the following:<br />
• Logo<br />
• Tagline<br />
• Tone of Voice<br />
• Color Palette<br />
• Fonts & Typography<br />
• Photo Style
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