2000 Annual Report - Yum!
2000 Annual Report - Yum!
2000 Annual Report - Yum!
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Taco Bell is aggressively<br />
developing a<br />
pipeline of products<br />
that will broaden<br />
our appeal and<br />
improve our ingredient<br />
quality. We’ve<br />
already scored key<br />
customer wins with<br />
our new mouthwatering<br />
gooey Cheesy<br />
Gordita Crunch.<br />
The Cheesy<br />
Gordita Crunch is a<br />
crunchy taco wrapped<br />
in gordita flatbread<br />
and a melted blend<br />
of three cheeses –<br />
all spiked with zesty<br />
Pepper Jack Sauce.<br />
22 TRICON GLOBAL RESTAURANTS<br />
Taco Bell “We’ve had a challenging year at Taco Bell –<br />
no doubt about it. Same store sales declined 5% for the year – and<br />
that is completely unacceptable. But we’re moving quickly to regain<br />
strength. We have a new management team in place, and we’re taking<br />
a disciplined approach to turn Taco Bell around, once and for all.<br />
“Our Taco Bell team is focused on a ‘one-two’ punch of<br />
improved operations and improved marketing. On the operations<br />
front, our goal is to improve cleanliness and speed of service. We<br />
have launched a Clean Sweep program to drive<br />
home the importance of executing our<br />
clean checklist every day.<br />
“To improve our speed<br />
of service, we’re simpli-<br />
fying the ordering<br />
process at the
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