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30. Global Facts Worldwide Sales (in billions) 5-year 2003 2002 2001 2000 1999 growth (a) United States KFC Company sales $ 1.4 $ 1.4 $ 1.4 $ 1.4 $ 1.5 (3%) Franchisee sales (b) 3.5 3.4 3.3 3.0 2.8 7% Pizza Hut Company sales $ 1.6 $ 1.5 $ 1.5 $ 1.8 $ 2.1 (8%) Franchisee sales (b) 3.5 3.6 3.5 3.2 2.9 8% Taco Bell Company sales $ 1.6 $ 1.6 $ 1.4 $ 1.4 $ 1.6 (5%) Franchisee sales (b) 3.8 3.6 3.5 3.7 3.6 4% Long John Silver’s (c) Company sales $ 0.5 $ 0.3 NM Franchisee sales (b) 0.3 0.2 NM A&W (c) Company sales $ — $ — NM Franchisee sales (b) 0.2 0.2 NM Total U.S. Company sales $ 5.1 $ 4.8 $ 4.3 $ 4.6 $ 5.2 (5%) Franchisee sales (b) 11.3 11.0 10.3 9.9 9.3 6% International KFC Company sales $ 1.7 $ 1.5 $ 1.2 $ 1.1 $ 1.1 8% Franchisee sales (b) 4.6 3.9 3.8 3.9 3.5 10% Pizza Hut Company sales $ 0.6 $ 0.6 $ 0.6 $ 0.6 $ 0.7 (1%) Franchisee sales (b) 2.4 2.2 2.0 2.0 1.9 6% Taco Bell Company sales $ — $ — $ — $ — $ — NM Franchisee sales (b) 0.1 0.2 0.1 0.1 0.1 3% Long John Silver’s (c) Company sales $ — $ — NM Franchisee sales (b) — — NM A&W (c) Company sales $ — $ — NM Franchisee sales (b) 0.1 — NM Total International Company sales $ 2.3 $ 2.1 $ 1.8 $ 1.7 $ 1.8 5% Franchisee sales (b) 7.2 6.3 5.9 6.0 5.5 8% Worldwide International System Sales (a) by Key Market Year ended 2003 Company sales $ 7.4 $ 6.9 $ 6.1 $ 6.3 $ 7.0 (3%) Franchisee sales (b) 18.5 17.3 16.2 15.9 14.8 7% (a) Compounded annual growth rate; totals for U.S., International and Worldwide exclude the impact of Long John Silver’s and A&W. (b) Franchisee sales represents the combined estimated sales of unconsolidated affiliate and franchise and license restaurants. Franchisee sales, which are not included in our Company sales, generate franchise and license fees (typically at rates between 4% and 6%) that are included in our revenues. (c) Beginning May 7, 2002, includes Long John Silver’s and A&W, which were added when we acquired Yorkshire Global Restaurants, Inc. China has achieved double-digit system sales growth for the fifth consecutive year. China 12% Franchise Markets (b) 28% Japan/Canada 20% U.K. 15% Australia/New Zealand 9% South Korea 4% Other 7% Mexico 3% Future Growth Markets (c) 2% International Operating Profit by Key Market Year ended 2003 (in millions) China $ 157 Franchise Markets (b) 109 Japan/Canada 60 U.K. 97 Australia/New Zealand 44 South Korea 33 Other 21 Mexico 10 Future Growth Markets (c) (30) Headquarters General & Administrative Costs (60) $ 441 (a) System sales represents the combined sales of Company, unconsolidated affiliates, franchise and license restaurants. (b) Includes franchise-only markets in the remainder of Asia, Continental Europe, Carribean/Latin America, Middle East/ Southern Africa. (c) Includes KFC Germany, KFC Netherlands, KFC France, KFC Brazil and India.
Unit Information Worldwide System Units Year-end 2003 2002 %B(W) change Company 7,854 7,526 4 Unconsolidated affl iates 1,512 2,148 (30) Franchisees 21,471 20,724 4 Licensees 2,362 2,526 (6) Total 33,199 32,924 1 5-year. Year-end 2003 2002 2001 2000 1999 growth .(a)(b) United States KFC 5,524 5,472 5,399 5,364 5,231 2 Pizza Hut 7,523 7,599 7,719 7,927 8,084 (2) Taco Bell 5,989 6,165 6,444 6,746 6,879 (3) Long John Silver’s 1,204 1,221 NM A&W 576 665 NM Total U.S. (c) 20,822 21,126 19,562 20,037 20,194 (1) International KFC 7,354 6,890 6,416 5,974 5,595 7 Pizza Hut 4,560 4,431 4,272 4,157 3,961 3 Taco Bell 249 267 239 249 232 2 Long John Silver’s 31 28 NM A&W 183 182 NM Total International 12,377 11,798 10,927 10,380 9,788 5 Total (c) 33,199 32,924 30,489 30,417 29,982 1 (a) Compounded annual growth rate; total U.S., International and Worldwide exclude the impact of Long John Silver’s and A&W. (b) Compounded annual growth rate excludes the impact of transferring 30 units from Taco Bell U.S. to Taco Bell International in 2002. (c) Includes 6 and 4 Yan Can units in 2003 and 2002, respectively. Breakdown of Worldwide System Units Unconsolidated Year-end 2003 Company Affiliate Franchised Licensed Total United States KFC 1,252 — 4,204 68 5,524 Pizza Hut 1,776 — 4,624 1,123 7,523 Taco Bell 1,284 — 3,743 962 5,989 Long John Silver’s 701 — 502 1 1,204 A&W 81 — 493 2 576 Total U.S. (a) 5,094 6 13,566 2,156 20,822 International KFC 1,685 773 4,835 61 7,354 Pizza Hut 1,021 733 2,708 98 4,560 Taco Bell 54 — 150 45 249 Long John Silver’s — — 30 1 31 A&W — — 182 1 183 Total International 2,760 1,506 7,905 206 12,377 Total 7,854 1,512 21,471 2,362 33,199 (a) Includes 6 Yan Can units. Worldwide Units Year-end 2003 (in thousands) <strong>Yum</strong>! Brands McDonald’s Subway Burger King Wendy’s Domino’s Pizza Dairy Queen 7 6 9 11 21 33 31 31.
Page 1 and 2: YUM! BRANDS 2003 ANNUAL CUSTOMER MA
Page 3 and 4: We’re continuing to focus our int
Page 5 and 6: We are the leader in the chicken, p
Page 7 and 8: Customer Mania is about having a Ye
Page 10 and 11: global “power
Page 12 and 13: 10. I’m very pleased that our int
Page 14 and 15: “brand
Page 16 and 17: 14. “ Think Outside the Bun.”
Page 18 and 19: 16. “ Gather ’Round the Good St
Page 20 and 21: 18. KFC What’s Cookin’
Page 22 and 23: 20. “ Surfs up... Time for a Fros
Page 24 and 25: 22. “po pow
Page 26 and 27: customer mania “ pow w
Page 28 and 29: 26. Speed Cleanliness We think we h
Page 30 and 31: 28. Running Great Restaurants Aylwi
Page 34 and 35: 32. Financial Highlights (In millio
Page 36 and 37: 34. Wrench Litigation We recorded e
Page 38 and 39: 36. is useful to investors as a sig
Page 40 and 41: 38. rate primarily due to the benef
Page 42 and 43: 40. INTERNATIONAL RESTAURANT UNIT A
Page 44 and 45: 42. under the Credit Facility from
Page 46 and 47: 44. increase, respectively, our 200
Page 48 and 49: 46. Allowances for Franchise and Li
Page 50 and 51: 48. Consolidated Statements of Inco
Page 52 and 53: 50. Consolidated Balance Sheets Dec
Page 54 and 55: 52. Notes to Consolidated Financial
Page 56 and 57: 54. as held for sale and suspend de
Page 58 and 59: 56. deemed impaired and written off
Page 60 and 61: 58. of franchise contract rights wh
Page 62 and 63: 60. stores when it filed for protec
Page 64 and 65: 62. note 13 ACCOUNTS PAYABLE AND OT
Page 66 and 67: 64. comparing the cumulative change
Page 68 and 69: 66. Weighted-average assumptions us
Page 70 and 71: 68. In November 1997, we granted tw
Page 72 and 73: 70. U.S. and foreign income before
Page 74 and 75: 72. We have also guaranteed certain
Page 76 and 77: 74. note 25 SELECTED QUARTERLY FINA
Page 78 and 79: 76. Report of Independent Auditors
Page 80 and 81: 78. Board of Directors Senior Offic
Page 82 and 83:
80. Shareholder Services Direct Sto
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YUM! BRANDS 2003 ANNUAL CUSTOMER MA
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