IBS View Book 2018

F A C U L T Y
Dr. Shafiiulla B.
M.Com. MBA, Ph.D.
Dr. Shafiulla is a Marketing faculty member with 20 years of experience in
Academics. His primary research includes Brand Management and Retail
Management. His article titled “Genericization of Trademarks: Brand
name becomes Generic name – A Challenge for Brand Managers” was
published in the Indian Journal of Marketing (Cabell’s Registered Journal)
in September 2010. It is a pioneering work on “Genericized Trademarks”.
He has published 12 papers in the areas of Marketing in national
refereed journals and has presented 25 papers at various national and
international conferences in India and abroad in the area of Marketing.
He has been on the editorial board for the IUP Journal of Marketing
Management, Hyderabad, as Consulting Editor for the last seven years. He
was also a recipient of the BEST FACULTY AWARD in the year 2015.
Dr. Sharon K. Jose
PGDBA (IBS), DBF (ICFAI), Ph.D. (Finance)
Dr. Sharon, a Ph.D. in finance from Icfai University Dehradun, has 16 years
of experience at IBSB and has taught courses and delivered Management
Development Programs in the areas of Corporate Finance, Security
Analysis, Financial Risk Management, and Commodities Market. For a
period of three years, she was the Consulting Editor of the ICFAI Journal of
Derivatives Markets. She has published a number of articles and papers
in the areas of stock index futures, commodity derivatives, weather
derivatives. and real options. She received the Best Teacher Award from
IBSAF in 2015, Young case writer award with ET Cases (Economic Times) in
2016 & Emerald Emerging market case study award in 2017.
Prof. Shweta Puneet
M.Sc., PGDITM
Prof. Shweta has 18 years of rich experience in academics. She
teaches E-Business, IT-Enabled Services, and Enterprise-wide
Information Systems. She has presented several research papers
at various national and international conference, and is currently
pursuing her Ph.D. in Text mining from Banasthai Vidyapeeth.
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