IBS View Book 2018

O N G O I N G R E S E A R C H
Dr. SAISREE MANGU
Passionate about learning and
teaching, Dr. Saisree is a Professor
in Statistics. She has completed
her doctoral studies from
Utkal University in the area of
Nonresponse in Web-Based-Surveys.
Her Research interests lie in the
area of Sample surveys, Multivariate
Data Analysis & Statistical Modeling.
Currently she is working on River
sampling as a tool for measuring
randomness in Web-based Surveys.
Dr. SMITHA SARMA
RANGANATHAN
Private Brand or Retailer’s Brand (Store
Brands, Distributors Brands or In-house
Brands) is a brand introduced by power
retailer under their own brand names.
Dr. Shafiullah studies the major drivers
for introduction of private brands by
Power Retailers, in their stores and its
threats or impact on national brands,
how to face the threats and to utilize
opportunities provided by Private
Dr. SHAFIULLA B.
Brands of major retailer in organized
Indian retail sector.
Dr. Sharon has been studying
various developments in the Indian
Commodities market. She was the
consulting editor of ICFAI Journal
of Derivatives Market. The focus of
her research is on modeling and
forecasting commodities, spot and
future market. She is also working
on Securities and Exchange Board
of India and Forward Markets
Commission per/ post merger
Dr. SHARON K.
analysis report and cases.
Dr. Smitha’s research interest
lies in conceptualizing and
delivering branding propositions
that address business
objectives. Specifically, her
research initiatives center on
effective integration of offline
and online media platforms to
achieve meaningful outcomes.
Smitha works closely with the
pharmaceutical sector as well to
study the brand choice behavior
of physicians. Her study involving
the prescription behavior of
over 600 physicians across
the country paves the way to
conceptualizing the Prescription
Choice Prism Framework that
is being published as a book
for pharmaceutical marketing
practitioners. In addition, she
has also been an enthusiastic
contributor to popular media
publications and has over 46
publications to her credit as a
columnist for The Times of India,
Economic Times, The Hindustan
Times, Washington Post,
Huffington Post, and BBC.
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