Jeweller - August Issue 2018

UPFRONT
“Yes. We’re trying
to develop a ring
(or wand), which
can be used
instead of a MYKI
card. We love the
idea of people
touching on/off
with a wand!”
Would you ever consider selling ‘smart’ jewellery?
MARK BOLDISTON,
LORD COCONUT
BULLETIN BOARD
n HOME-BOUND RINGS
One wedding jewellery business
has taken the ‘try before you buy’
idea to the next level. Based in the
US, Hayden Cudworth offers ‘try-on
kits’ for customers wanting to try on
engagement and wedding bands at
home. Customers are able to order up to
five replica pieces, which are fashioned
from cubic zirconia and silver alloy.
n CUSTOMERS CONNECT
For jewellers who offer wifi in store
– whether free or not – one tip is to
ensure the wifi connection name
matches the business. After all, this
will ensure retailer’s business name
then appears on mobile phones,
tablets and computers in the area.
Free advertising, anyone?
n TECH TOUR
US-base jeweller Greg Fakier found an
interesting way to engage customers –
offering tours of their store. Customers
are handed earphones, which are then
used to guide them around as if they
are in a museum tour. Retailers wanting
inspiration on ‘outside the box’ ideas
could incorporate similar unique, digital
strategies in-store.
“Not at this stage,
my customer
is very fashion
driven so at this
point in time I
can’t see tech
capabilities being
a feature needed
for my product.”
SHARONA HARRIS,
F & H JEWELLERY
DIGITAL
BRAINWAVE
“Yes, we would
consider selling
smart jewellery
if they were
manufactured
by one of the
four major smart
brands like
Samsung, Apple,
Garmin or Fitbit.”
BEVAN HILL,
JBD DIAMOND
CENTRE CASTLETOWN
INSTA(NT) MARKETING
Heavy-hitter social media platform Instagram has
branched out and now offers users long-form video
streaming. With Instagram videos previously capped
at one minute, the new feature, dubbed Instagram TV (IGTV), will allow users to upload
footage of up to one hour in length for followers to view. This means retailers now have
the opportunity to shoot more in-depth footage for their consumers and fans. Retailers
could also use IGTV to shoot more insightful ‘behind the scenes’ footage as part of their
digital marketing plans.
SPOTLIGHT
Peter W Beck’s matching set of two-tone
weddings rings each feature a single
0.04-carat princess cut diamond. Available
in 18-carat and 9-carat gold, it was the
most popular product last month ranked
by views at jewellermagazine.com.
VOICE OF THE AUSTRALIAN
JEWELLERY INDUSTRY
jewellermagazine.com
Managing Editor
Coleby Nicholson
Journalists
Talia Paz
talia.paz@gunnamattamedia.com
Lucy Johnson
lucy.johnson@jewellermagazine.com
Keith Noyahr
keith@gunnamattamedia.com
Advertising Manager
Julie-Anne Bosworth
julieanne@jewellermagazine.com
Digital Manager
Angela Han
angela.han@gunnamattamedia.com
Production Manager
& Graphic Design
Jo De Bono
art@gunnamattamedia.com
Accounts
Paul Blewitt
accounts@gunnamattamedia.com
Subscriptions
info@jewellermagazine.com
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August 2018 Jeweller 11