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EQUIPMENT INNOVATIONS PUSHING<br />
THE JEWELLERY LANDSCAPE<br />
VOICE OF THE AUSTRALIAN JEWELLERY INDUSTRY<br />
MEN’S AND SPORTS WATCHES<br />
CONTINUE TO EXCEL<br />
AUGUST <strong>2018</strong><br />
DELVING INTO THE SAPPHIRE FIELDS<br />
OF ETHIOPIA<br />
CONTENTS<br />
AUGUST <strong>2018</strong><br />
21/<br />
31/<br />
43/<br />
FEATURES REGULARS BUSINESS<br />
21/ INDUSTRY TECH<br />
How technology is re-shaping<br />
the jewellery sector<br />
31/ MAKING THE MAN<br />
A look at men’s and sports<br />
watch trends<br />
43/ SAPPHIRE FIELDS<br />
An exploration into the<br />
gemstone fields of Ethiopia<br />
9/ Editorial<br />
11/ Upfront<br />
15/ News<br />
49/ Gems<br />
Colour investigation: tourmaline<br />
50/ ARA<br />
57/ MyStore<br />
Be inspired by the most<br />
unique store layouts around<br />
58/ 10 Years Ago<br />
59/ Calendar<br />
60/ My Bench<br />
62/ Soapbox<br />
We must preserve the mystique<br />
of manufactured jewellery,<br />
Alfie Gryg urges<br />
51/ Business feature<br />
Steven Van Belleghem explores<br />
the evolution of the customerretailer<br />
relationship<br />
53/ Selling<br />
Higher prices offer retailers an<br />
opportunity to negotiate,<br />
Dale Furtwengler reports<br />
54/ Management<br />
A mentor can offer invaluable<br />
support to business owners,<br />
David Brown says<br />
55/ Marketing<br />
The rise of the Amazon era is no<br />
excuse for lazy customer service,<br />
Barry Urquhart explains<br />
56/ Logged On<br />
Simon Dell offers tips to increase<br />
search engine optimisation<br />
Top tech<br />
Bezel boys<br />
+ +<br />
Gem fields<br />
Front cover advertiser:<br />
Ania Haie is a new London-based<br />
sterling silver jewellery brand<br />
bringing you fashion pieces at<br />
an affordable price. Supplied by<br />
Duraflex Group Australia.<br />
Visit: www.dgau.com.au<br />
<strong>August</strong> <strong>2018</strong> <strong>Jeweller</strong> 5
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