Jeweller - August Issue 2018

MEN’S WATCHES
tick
Big
for men’s watches
MEN CONTINUE TO EXPRESS THEIR
PERSONAL STYLE WITH WATCHES.
LUCY JOHNSON DISCOVERS
WHY TIMEPIECES ARE STILL THE
ULTIMATE ACCESSORY OF CHOICE.
he men’s watch market has been inundated with
smartwatches and wearables for a few years
now. Some international suppliers are now even
producing ‘hybrids’ – traditional watches that integrate
smartwatch functionalities – in order to keep up with the times.
Despite this, traditional timepieces have maintained their
relevance and stature as the go-to male accessory, assuring
many within the industry that a classic timepiece that reflects
the wearer’s personal style is still the most important aspect for
male consumers.
Stuart Smith is the group marketing manager of Seiko Australia.
He notes technological innovations only continue to propel the
category forward.
“The mechanical side of the business has improved with
technology over the years and is a lot more stable,” Smith says.
“Many of the ranges have changed over to solar technology,
August 2018 Jeweller 31