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Jeweller - August Issue 2018

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INNOVATIONS<br />

EVOTECH PACIFIC<br />

Tools and tech:<br />

the jeweller’s latest must-haves<br />

A SLEW OF TOOLS, MACHINERY AND EQUIPMENT HAS EMERGED<br />

THIS YEAR TO GIVE JEWELLERS A SERIOUS COMPETITIVE EDGE.<br />

TALIA PAZ REVIEWS THE LATEST INNOVATIONS.<br />

n an uphill battle against cheap offshore manufacturing, the right tools<br />

can help bench jewellers and retailers to compete by improving the<br />

quality, speed and efficiency of their work and services, boosting margins<br />

in the process.<br />

Anthony Nowlan, director of jewellery technology company Evotech Pacific,<br />

believes there are many technological innovations for jewellers to be excited<br />

about, especially where new services are concerned.<br />

“We have just released two new software programs to assist manufacturing and<br />

retail jewellers – Evotech Marketplace and the Evotech Vendor Store,” he says.<br />

“The Evotech Marketplace enables retail jewellers to upload a brief of their<br />

requirements, including images and sketches. The brief can then be distributed<br />

to registered designers who can view it and provide a quote. Registration to the<br />

marketplace is free for both retailers and designers,” he adds.<br />

Nowlan points to the Evotech Vendor Store as an online sales channel for<br />

jewellers who want an uncomplicated e-commerce solution.<br />

“The Evotech Vendor Store is an e-commerce website for jewellers who don’t<br />

have a website or don’t have an e-commerce facility on their sites,” he says.<br />

“Retailers can register their business names and upload images of their pieces<br />

then use the Vendor store to sell these pieces.”<br />

Rapid Casting is another company focusing on service innovation.<br />

“We have introduced the first automated online ordering and tracking system for<br />

CAD/CAM and casting order placement,” production manager Ben Farago says.<br />

“Our system provides customers with live quoting and an online gallery of their<br />

previous jobs for easy re-ordering. We also provide the fastest overnight printing<br />

and casting with door-to-door delivery and online order tracking.”<br />

Farago believes service innovation provides large benefits to retailers, boosting<br />

efficiency and customer retention: “By streamlining access to these services,<br />

we’ve created opportunities for jewellers to improve their productivity and make<br />

their businesses more responsive to customer needs.”<br />

Another innovation from Rapid Casting is web-based portal LiveDesign.<br />

<strong>August</strong> <strong>2018</strong> <strong>Jeweller</strong> 21

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