You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
INNOVATIONS<br />
EVOTECH PACIFIC<br />
Tools and tech:<br />
the jeweller’s latest must-haves<br />
A SLEW OF TOOLS, MACHINERY AND EQUIPMENT HAS EMERGED<br />
THIS YEAR TO GIVE JEWELLERS A SERIOUS COMPETITIVE EDGE.<br />
TALIA PAZ REVIEWS THE LATEST INNOVATIONS.<br />
n an uphill battle against cheap offshore manufacturing, the right tools<br />
can help bench jewellers and retailers to compete by improving the<br />
quality, speed and efficiency of their work and services, boosting margins<br />
in the process.<br />
Anthony Nowlan, director of jewellery technology company Evotech Pacific,<br />
believes there are many technological innovations for jewellers to be excited<br />
about, especially where new services are concerned.<br />
“We have just released two new software programs to assist manufacturing and<br />
retail jewellers – Evotech Marketplace and the Evotech Vendor Store,” he says.<br />
“The Evotech Marketplace enables retail jewellers to upload a brief of their<br />
requirements, including images and sketches. The brief can then be distributed<br />
to registered designers who can view it and provide a quote. Registration to the<br />
marketplace is free for both retailers and designers,” he adds.<br />
Nowlan points to the Evotech Vendor Store as an online sales channel for<br />
jewellers who want an uncomplicated e-commerce solution.<br />
“The Evotech Vendor Store is an e-commerce website for jewellers who don’t<br />
have a website or don’t have an e-commerce facility on their sites,” he says.<br />
“Retailers can register their business names and upload images of their pieces<br />
then use the Vendor store to sell these pieces.”<br />
Rapid Casting is another company focusing on service innovation.<br />
“We have introduced the first automated online ordering and tracking system for<br />
CAD/CAM and casting order placement,” production manager Ben Farago says.<br />
“Our system provides customers with live quoting and an online gallery of their<br />
previous jobs for easy re-ordering. We also provide the fastest overnight printing<br />
and casting with door-to-door delivery and online order tracking.”<br />
Farago believes service innovation provides large benefits to retailers, boosting<br />
efficiency and customer retention: “By streamlining access to these services,<br />
we’ve created opportunities for jewellers to improve their productivity and make<br />
their businesses more responsive to customer needs.”<br />
Another innovation from Rapid Casting is web-based portal LiveDesign.<br />
<strong>August</strong> <strong>2018</strong> <strong>Jeweller</strong> 21