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watch on sales<br />
Fall back on these timeless tips to<br />
increase men’s fashion watch sales:<br />
KNOW THE CUSTOMER – select watch brands<br />
that match the store’s demographic. Consider the<br />
generation’s interests and see if there are any brands<br />
on the market that reflect these.<br />
SCOUT TRENDS – dedicate time to researching watch<br />
trends online through various resources. This will assure<br />
customers that staff are up-to-date on the latest styles.<br />
THE MIGHTY TOUCH – get the customer to hold the<br />
watch while describing its features. All customers<br />
appreciate the tactile elements behind watch<br />
shopping.<br />
SHOW PASSION – get excited about the<br />
product. Enthusiasm is contagious.<br />
TAKE CARE – when showing expensive<br />
watches, wear one, not two gloves. One glove<br />
suggests care and prestige, while two can be<br />
pretentious and off-putting.<br />
CAREER MILESTONE – for young consumers,<br />
buying a quality timepiece is less of a necessity<br />
than it once was. Help them to perceive the<br />
purchase as a rite of passage of a young professional.<br />
In doing so, the retailer can hope they will return later at<br />
different points in their professional career.<br />
FRESH LANGUAGE – avoid repeatedly using the<br />
phrase “watch”. This can be swapped out for<br />
“timepiece”, “masterpiece”, or the name of the<br />
particular model. In doing so, the presentation of the<br />
product has more finesse<br />
and the customer<br />
acknowledges the<br />
important nature<br />
of purchasing<br />
the watch.<br />
SWISSTIME HQ
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