M5_Communication_Strategy_v6
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CULTURAL TOURISM TRAINING COURSE<br />
MODULE 5 - COMMUNICATION STRATEGY<br />
Rules and examples of assertive communication<br />
First rule: Authenticity<br />
“I am who I am and not who others want me to be. I show you my feelings and I would like you to<br />
show me yours. I want us to “hold a mirror up for each other” and learn. You can tell me what you<br />
think but also how you feel so that we can communicate”<br />
Second rule: Openness<br />
“I accept how you are and not how I want you to be. I offer you good intentions, respect, and<br />
affection and I expect the same from you.”<br />
Third rule: Setting limits<br />
“I wish to stay in a creative relationship with you with a clear line between you and me.”<br />
Fourth rule: The inevitability of disagreements<br />
“I don’t recognize losers and winners. Only different viewpoints and a battle of opinions exists. I wish<br />
to cooperate and communicate with you but I don’t want to submit myself to you. We will solve mutual<br />
disagreements with agreements and understandings, assertively and not aggressively. Let’s remain<br />
allies and colleagues even if our relationship is based on superiority or subordination.”<br />
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