M5_Communication_Strategy_v6
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CULTURAL TOURISM TRAINING COURSE<br />
MODULE 5 - COMMUNICATION STRATEGY<br />
Exercise<br />
Improving Social Media <strong>Communication</strong><br />
Think about the different Social Media channels available to you and your business, and which you y<br />
would like to use in the future.<br />
Then make up a list of the key demographics, and their characteristics, you wish to address : i.e.<br />
special interest travellers, religious heritage, creative tourism, etc.<br />
<br />
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Which networks / keywords, such as #hashtags, do they use to find and communicate information?<br />
(#Winelover, #CreativeTravel, #Culture, #Museum, etc.)<br />
What digital communication technologies are used by your competitors, to address their clients<br />
and networks? Why? Are they successful, and why / why not?<br />
Which message do you promote on your website and / or Social Media channels?<br />
What are areas of improvement?<br />
How will you evaluate, and monitor, success?<br />
Where do you see yourself and your digital communication efforts in:<br />
o Six months<br />
o One year<br />
o Two years from now?<br />
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