M5_Communication_Strategy_v6

CULTURAL TOURISM TRAINING COURSE
MODULE 5 - COMMUNICATION STRATEGY
Contents of the Module
This module will inform you about the various instruments needed to network inside your business
environment, share information about your offers, motivate people to experience them.
Unit 1 Psychology of communication
Unit 2 Basics of communication
Unit 3 Corporate identity and image
Unit 4 Sales promotion
Unit 5 Public relations
Unit 6 Advertising
Unit 7 Digital Communication Technologies
Learning objectives
After studying this module, you will understand the basic principles of communication for cultural
tourism in rural areas and understand how communication can be successful or sometimes prone to
failure.
You will know about the importance to develop your corporate identity and your corporate image.
You will understand the principles of public relations and how to use the various instruments of PR,
including Social Media.
You will know the most important advertising media and materials.
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