M5_Communication_Strategy_v6

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CULTURAL TOURISM TRAINING COURSE MODULE 5 - COMMUNICATION STRATEGY Contents of the Module This module will inform you about the various instruments needed to network inside your business environment, share information about your offers, motivate people to experience them. Unit 1 Psychology of communication Unit 2 Basics of communication Unit 3 Corporate identity and image Unit 4 Sales promotion Unit 5 Public relations Unit 6 Advertising Unit 7 Digital <strong>Communication</strong> Technologies Learning objectives After studying this module, you will understand the basic principles of communication for cultural tourism in rural areas and understand how communication can be successful or sometimes prone to failure. You will know about the importance to develop your corporate identity and your corporate image. You will understand the principles of public relations and how to use the various instruments of PR, including Social Media. You will know the most important advertising media and materials. 4
CULTURAL TOURISM TRAINING COURSE MODULE 5 - COMMUNICATION STRATEGY Unit 1 Psychology of <strong>Communication</strong> 5
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M5_Communication_Strategy_v6

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