PAINT A/W18

Paul Watts Hair
Addicted to Colour
Addicted to Colour
Paul Watts Hair
I’VE SWITCHED!
Rossano Ferretti, owner
of 23 luxury hair spas
worldwide, became a
global ambassador for
Coty Professional when
he switched to Wella
Professionals earlier this year
What mattered most when
you switched?
To educate consumers about
real beauty, respecting diversity.
To upgrade the image of our
industry. And that we shared the
same vision and mission.
What keeps clients coming in
for their salon colour?
A beautiful result, and the
experience they have with us.
Innovative new products also
mean we can use marketing to
drive new business – we drive
the message around the world.
And what are their main
concerns over salon colour?
Today, clients want to colour
their hair without damaging
their hair, which is why new
Koleston Perfect with ME+ is
so important. Our philosophy
is to treat our clients’ hair with
respect and having a product
range that helps us achieve the
ultimate colour result is a vital
part of that philosophy.
Luke Halford’s salon,
Addicted to Colour, switched
to Goldwell when the brand
launched @Pure Pigments
What mattered most when
you switched?
The Goldwell culture was in
line with our own, its products
are innovative and we had a
strong agreement in terms of
education and so on.
Did you involve your team in
the decision process?
Every step of the way. We
got our managers on board
by taking them to the
Goldwell Color Zoom event
in Barcelona; and we were
invited as a team to the
Goldwell London Academy
to view a colour demo.
When Goldwell comes up with
a new colour innovation, is it
something your team talks to
their clients about?
Yes – the training provided by
the brand is excellent and gives
our team the confidence to use
the products and talk about
them to clients.
Do colour innovations help
bring in new business?
We regularly stream pictures
of our work on social media,
including information such
as the time taken, the colour
products used, and the cost of
the service. We get lots of new
enquiries from this.
Terry Steventon Hairdressing
in Bournemouth recently
switched to TIGI
What mattered most when
you switched?
Vibrancy, shade choice – in
particular the range of blondes
and reds – and mixability.
Did you involve your team in
your decision-making?
Yes – colour is a major part of
our business and our choice of
colour partner impacts us all.
How do you react to new
innovations from TIGI? Does it
reassure you you’ve made the
right choice?
It’s important for a colour
manufacturer to innovate
– it helps us grow creatively
and as a business. We all get
excited with anything new, and
Copyright Care, TIGI’s new
personalised care range, has
caused a real buzz. We will test
it to its limits!
What keeps clients coming in
for their colour?
The service they receive,
our attention to detail, the
cleanliness of our salon – and
our passion for what we do.
Paul Watts Hair in Kettering
recently moved over to
JOICO colour
What made you switch?
Education, the relationship and
the quality of the product.
When JOICO introduces new
products and ranges, does it
reassure you you’ve made the
right choice?
Absolutely, it instils confidence.
Having new products and
colour systems encourages
education and also excites us
as hairdressers. We all love
shiny new things!
And is it something you
discuss with your clients?
The ‘plex’ hype is something
that has invigorated the
industry and having a colour
brand build it into its systems
is incredible. Clients know their
hair is being looked after 100
per cent of the time, and it helps
our bottom line as a business.
What keeps your colour
clients loyal to your salon?
The relationship we have with
them, and trust. The end result
is so important and boy, do
we have some incredible work
walking out of our door!
Do you still keep an eye on
other colour brands?
Always! Would I be growing and
learning if I didn’t?
Addicted to Colour
PAINT | 31