PAINT A/W18

A/W18 

PORTRAIT OF A 

PROCESS

A VISION OF 

THE FUTURE 

PAUL MITCHELL HAS DRAWN ON THE FULL WEIGHT OF THE BRAND’S 20-YEAR COLOUR 

HISTORY TO ENVISION THE TRENDS AND COLOURS OF TOMORROW. WANT AN INSIGHT 

INTO COLOUR’S POTENTIAL IN THE NEXT 20 YEARS? LOOK NO FURTHER THAN THE 

BRAND’S 20/20 COLLECTION, PUT TOGETHER BY TRUE HAIR AND COLOUR STARS

COLIN CARUSO 

JOHN PAUL MITCHELL SYSTEMS ARTISTIC DIRECTOR FOR 

PROFESSIONAL HAIR COLOR 

With colour innovation at the heart of his work, it’s no surprise 

that Colin grew up colouring his friends’ hair in his parents’ 

basement, before turning that passion into a life-long career. 

HEATHER KAANOI 

JOHN PAUL MITCHELL SYSTEMS 

ARTISTIC DIRECTOR 

A once-in-a-lifetime scholarship opportunity 

from Angus Mitchell launched her career 

more than 10 years ago. Now she’s busy 

jetting across the world as a top educator. 

THE FORECASTERS 

HAND-SELECTED FOR THEIR INDIVIDUAL SKILL AND CREATIVITY BY PAUL MITCHELL’S ARTISTIC DIRECTOR FOR PROFESSIONAL 

HAIR COLOR, COLIN CARUSO, THIS DYNAMIC COLLECTIVE OF ARTISTS WORKED TOGETHER TO DIVINE THE FUTURE 

What a way to celebrate a colourful legacy! The Paul Mitchell 20/20 Collection draws on some of the brand’s key turning points and 

the influence of its idol artists, including Robert Cromeans, Scott Cole and Linda Yodice. Seeking to create fresh results from classic 

techniques, the team built on the foundations of those who came before them to strive toward the future. 

RYAN BELMONTE 

JOHN PAUL MITCHELL SYSTEMS ARTIST 

A passion for fashion and music led Ryan 

to a career in hairdressing nearly 11 years 

ago. His time behind the chair is just one of 

his creative outlets, alongside DJing and 

clothing design. 

IRENE TOLEDO 


Working and travelling alongside some of 

the best artists in the world has given Irene 

an extraordinary education, embracing 

every opportunity to share her passion 

with fellow stylists and educators. 

JASON REYES 


INTERNATIONAL TRAINER AND ARTIST 

Known for his barbering and cutting, 

he’s been busy developing an essential 

barbering curriculum and the new MVRCK 

line, launching in the UK in 2019.

JULIAN PERLINGIERO 

GUEST ARTIST 

An experienced salon owner, stylist and 

educator, Julian is passionate about 

sharing his knowledge and experience 

with hairdressers around the world. 

FERNIE ANDONG 


Perhaps best known as Fern the Barber 

for his incredible skills and social media 

presence, Fernie has been a real influence 

in developing the new MVRCK barbering 

line, launching in the UK in 2019. 

CHELSEA LITCHFIELD 


INTERNATIONAL TRAINER AND ARTIST 

A love of fine art led Chelsea into the hair 

industry, and it continues to influence her 

artful approach to dimensional colour and 

precision cutting. 

NOOGIE THAI 


EDITORIAL DIRECTOR 

Noogie oversaw the styling of the cuts 

to create the cohesive, cutting-edge 

vibe that completes the looks. 

“STYLING INSPIRATION FOR 

THE 20/20 COLLECTION 

CAME FROM MY DESIRE 

TO BRING A TOUCH OF 

CELEBRITY GLAM TO 

DAILY STYLE. FROM JULIA 

ROBERTS’ PERFECT VOLUME 

TO 

JENNIFER LAWRENCE’S 

UNDONE BOB, YOU CAN 

ACHIEVE AN ELEMENT OF 

THAT IN EVERYDAY WEAR” 

NOOGIE THAI

Colourist Ryan Belmonte 

Haircutter Chelsea Litchfield 

Stylist Noogie Thai 

Inspired by fashion and 

art, this look reinterprets a 

predictable print and twists 

it for an ultra-modern take 

on a classic. Bordeaux and 

forest green blend to create 

surprisingly harmonious 

shades and tones, while the 

undone waves show off the 

skill of the colour placements. 

There’s no hiding from how 

cool this looks. 

HERE’S TO 

THE NEXT 

20 YEARS 

THE 20/20 COLLECTION IS THE PERFECT BLEND OF PAST AND PRESENT, CREATIVITY AND CRAFTSMANSHIP. 

IT’S A DIFFICULT BALANCE TO TREAD, BUT THE SALON-READY RESULTS SPEAK FOR THEMSELVES

Colourist Colin Caruso 

Haircutter Jason Reyes 


Unexpected colour stays 

sophisticated, thanks to 

careful balayage techniques 

to infuse depth and ribbons of 

light in the hair. Muted tones 

keep things from veering 

into anything too ‘in your 

face’, while the placement 

perfectly mimics the looping 

luminescence of the Northern 

Lights. This look is the 

essence of understated yet 

impactful colour.

Colourist Heather Kaanoi 

Haircutter Julian Perlingiero 


This blend of jewel tones is 

the perfect pick to intensify 

a statement-making head of 

curls. The mixture of violettinged 

hues is offset by icy 

mint to expose the different 

colour intensities and create 

this amethyst diffusion. 

Channel Solange Knowles for 

her bold styling and shapely 

curls, while remaining true to 

the hair’s natural textures.

Colourist Irene Toledo 

Haircutter Fernie Andong 


This show-stopping flash 

of golden copper, offset 

against a blend of rich reds, 

is like a solar flare to re-ignite 

your passion for short shapes 

and intense colours. Inspired 

by Block Colouring, the use 

of diagonal patterns gives a 

seamless blend at the scalp 

while Paul Mitchell’s classic 

tape cutting technique keeps 

things sharp. 

In detail! Find video inspiration and the full collection at salon-success.co.uk

The future 

is… wide open 

“There’s a level of 

enthusiasm for hair 

colour from clients like 

never before. As a kid, I 

remember colouring my 

hair to stand out, now 

people are colouring 

their hair to fit in” 

Colin Caruso 

The future 

is… in demand 

“Today, even 10-year-old 

kids have pops of colour 

in their hair. Imagine 20 

years later, and now that 

30-year-old is going to be 

devoted to the salon and 

will expect hair colour” 

Heather Kaanoi 

The future 

is… personalised 

“Everything around 

us is becoming more 

bespoke and less 

cookie-cutter in style. 

In the future, guests 

will have more to say 

in their hair colour and 

be more open to doing 

things differently – 

more individualised” 

Ryan Belmonte 

WHAT IS THE 

FUTURE OF 

The future 

is… bright 

“Every day, more and 

more of my guests 

are stepping outside 

of their comfort 

zone and requesting 

visually stimulating 

colour. There will be a 

greater understanding 

and appreciation 

for expressing your 

personality through 

your hair” 

Irene Toledo 

The future 

is… bold 

“More colours are 

being accepted, 

creating more styling 

flexibility and business 

opportunity. In the 

future, I see a shift 

from natural colours 

to bolder colours” 

Jason Reyes 

COLOUR? 

The future 

is… expected 

“Colour is going to be 

expected with every 

single service. In the 

future, guests will 

feel odd not having 

colour in their hair” 

Fernie Andong 

FOR MORE INFORMATION ON PAUL MITCHELL PROFESSIONAL HAIR COLOR OR TO REQUEST THE FULL ANNIVERSARY BOOK 

WITH DETAILED METHODS OF HOW TO RECREATE EACH OF THE LOOKS, CALL SALON SUCCESS ON 0845 659 0011 

OR VISIT SALON-SUCCESS.CO.UK/PROFESSIONAL-HAIR-COLOUR

Sharing techniques, personal stories, formulas and 

more, meet our Guest PAINTERS, online this season 

creativeheadmag.com/paint 

2018 

ZOE IRWIN 

TAYLOR TAYLOR 

LONDON LIBERTY 

WELLA 

PROFESSIONALS 

UK COLOUR 

TREND EXPERT AND 

MOST WANTED 

CREATIVE TALENT 2018 

ROBERT EATON 

RUSSELL EATON 

SALONS 

WELLA 

PROFESSIONALS 

UK & IRELAND 

TECHNICAL DIRECTOR 

CLAYDE BAUMANN 

D&J AMBROSE 

WELLA 

PROFESSIONALS 

COLOUR CLUB 

MEMBER 

REAL COLOURISTS WITH REAL CHALLENGES AND REAL SOLUTIONS TO EVERYDAY LIFE 

IN A BUSY BRITISH SALON. ONLY ON PAINT! 

CREATIVEHEADMAG.COM/PAINT

Joico Laboratories Europe B.V. Grasbeemd 4 5705 DG Helmond the Netherlands Hair & Color: JOICO Artists 

#LIVETHEBLONDELIFE www.joico-blondelife.com

LIVE THE 

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Full-service blonding from salon to home – gold or platinum style 

• JOICO Blonde Life products are specifically created to make – and keep! – your clients light & bright. 

• Up to five levels of even lift through 60 minutes, while protecting the health and integrity of each and 

every strand without using a bleach. (refers to NEW Blonde Life Hyper High Lift Permanent Crème Color) 

• Up to 9+ levels of fast-acting lift (refers to Blonde Life Lightening Powder) 

For more information call 0845 071 2326 

NEW

THIS IS 

CONTENTS 

OUR MISSION IS TO CELEBRATE COLOUR AND THE ARTISTS CREATING IT – 

AND TALK FRANKLY ABOUT WHAT’S HAPPENING IN THE SALON AND ONLINE 

42 

08 

40 14 

PAINTERS 

We quiz our colourist collective 

THE FORECAST 

The season’s hottest new trends 

COLOUR BY NUMBERS 

The hair colour customer landscape 

MATCH GAME 

How do you choose your perfect colour partner? 

WHEN SOPHIA MET LARISA 

Do great colourists think alike? 

PAINTBOX 

Make your colour kit the best it can be 

EDUCATION 

Get to class and boost your knowledge 

EVENTS 

Bask in competition glory 

OPINION 

Sarah Black on an Instagram dilemma 

08 

14 

24 

30 

42 

46 

48 

49 

50 

EDITOR Amanda Nottage ART DIRECTOR Nick Jabbal ART Graeme White DIGITAL DESIGNER Eva Vestmann CONTRIBUTORS Beth Davie, 

Deborah Murtha, Alison Rowley, Anna Samson CHIEF SUB EDITOR Adam Wood ADVERTISING Laura Tucker PUBLISHER Catherine Handcock 

PAINT is a supplement of Creative HEAD. All rights reserved. No part of this magazine may be reproduced without prior permission from the publisher. All information is correct at time of going to press. Printing by Buxton Press.

COLOUR IT. STYLE IT. OWN IT. 

“With Rusk colour mousse you can quickly and easily 

achieve an on-trend look with no commitment. 

It lets you have fun by adding bold, bright statement 

shades, leaving your client with a daring new look 

lasting up to three washes.” 

Katie Mulcahy, Rusk UK Colour Ambassador – 

Most Wanted Colour Expert 2015 

Stay inspired!

Ques 

me 

IT’S TIME TO PICK THE BRAINS OF OUR RESIDENT PAINTERS! 

FOLLOW THEM ON CREATIVEHEADMAG.COM/PAINT 

Q: Thanks to Instagram, 

there’s a real demand for 

balayage biscuit blondes 

that are cool but with a 

little warmth. Clients love 

them, but many colourists 

struggle to get the tones 

and the blend just right. 

What techniques do 

you suggest? 

A: The most important 

part of creating a biscuit 

blonde is to not overdo 

it with too many colours 

in the hair, and not to go 

too light, either. Work 

with the natural hair and 

add lighter pieces to 

create movement. A nice 

idea for a good blend 

is to add babylights on 

the top layer. Micro-fine 

weaves will help blend 

the top section to look 

more sunkissed. Think 

about where the sun hits 

the hair most at summer, 

the top layer and around 

the hairline, so adding 

babylights there will give 

you that perfect blend 

and natural glow. 

Amy Fish 

LARRY KING SALON 

08 | PAINT

Casey Coleman 

CHAIR SALONS 

Q: You started 

#PatchTestParty on 

social media. How do you 

encourage current clients 

and new ones who walk in 

and want colour instantly 

to have a patch test? 

A: The #PatchTestParty 

is a way for you to make 

skin testing both fun 

and appealing for your 

clients. It’s a requirement 

from colour companies 

to skin test all clients, so 

the initiative is basically 

a template for you to be 

creative with a task you’re 

required to carry out. I 

offered all clients 10 per 

cent or £10 off of their 

next colour bill if they 

came into the salon and 

got skin tested within 

one set month, and I saw 

nearly 100 people come 

in just to get skin tested, 

and almost a third of them 

were new clients! 

However, this doesn’t 

mean you can’t just throw 

one big party/client 

evening in the salon. Send 

out invitations, advertise 

it on social media as well 

as in your salon window 

to boost numbers. Offer 

free gift bags, hand out 

glasses of bubbly and 

make it appealing for 

everyone attending! The 

initiative has boosted our 

sales and retail figures, 

so it definitely helps business! 

Walk-ins who want colour on 

the spot? I only ever offer 

skin tests and explain to them 

why it’s so important. What’s 

worth more, a new client 

and their potential repeat 

business, or risking safety by 

colouring without precaution? 

We are professionals after 

all, so our opinion should 

be valued more than an 

urgent appointment. 

PAINT | 09

Ja Gray 

KARBON KYD 

Shia Hiln 

NOT ANOTHER SALON 

Q: With 2019 around the corner, education will be on everyone’s minds. 

How can a salon manager or an individual colourist ensure they’re attaining 

the right skills if they’re on a tight budget? 

A: I always think, first 

educate the educator. 

Let it start from you and 

get yourself prepped and 

ready. Prior preparation 

shows leadership and 

gains respect. When you 

are on a tight budget, 

most people think they 

can’t educate themselves 

and bring the team up to 

speed! As an educator 

for more than 25 years, 

I’ve learned to stay ahead 

by constant research 

and pushing myself. Try 

researching online 

trend reports and 

techniques. What are the 

colours of the season, 

and how do they translate 

into your salon? Then 

set a task to your team, 

get them to create a 

moodboard and divide 

the content between 

commercial and fashion. 

The next step would be 

to set up a workshop and 

set the task of creating a 

look. This would be based 

on technique and colour 

choice. If the majority 

are cutters or stylists; 

the same task can be set 

around shape and styling 

that would complement 

every colour service. 

It’s easy to educate on a 

shoestring once you really 

put your mind to it. 

A: As much as many of 

us want to invest in our 

education, the low income 

of our trade often makes 

it difficult to make the 

right choices. I honestly 

believe you can always 

find the money to improve 

yourself and no matter 

what you spend, you WILL 

get it back. But when two 

stylists sit next to each 

other in a class, one on 

£40k a year and the other 

on £20k, the investment 

of the £20k stylist is 

double that of the other 

student. Because of that, 

I’ve launched Not Another 

Academy’s first ‘equal 

opportunity’ pricing 

courses. This means we 

will price according to 

the student’s earnings. 

Dramatic reductions 

are made if you are on a 

low income or minimum 

wage. At night, when I’m 

supposed to be falling 

asleep, I think about these 

things: how long it used 

to take me to save up for 

a course I wanted to go 

on so desperately. And so 

I came up with a way that 

gives those that need it an 

extra leg up. Education is 

life-changing; we’re just 

trying to help everyone 

see how life-changing it 

can be. 

2018 

2018 


After 

Before 

Q: So many colour clients 

use box colour root touchup 

kits because they’re 

worried about the cost 

of coming into the salon 

in-between their main 

colour appointments. How 

can we help without them 

using box colours? 

A: This really comes down 

to a couple of factors: 

Plan – map out their 

future appointments 

including cost. I like to 

work in blocks of three, a 

complete colour overhaul, 

which involves a bigger 

financial outlay, then 

two more economical, 

appointments to refresh/ 

retouch. This allows 

clients to budget and also 

the chance to review and 

change the colour every 

few months. It shows the 

client that every time they 

visit it isn’t going to break 

the bank, making it more 

appealing to come in. It 

also gives them an option, 

when money’s tight. 

Tailor – try to create 

a tailor-made look for 

everybody. It generates 

loyalty, increased revenue 

and makes my day a 

lot more enjoyable. To 

achieve this, consultation 

is so important and a 

key way to manage this 

problem. Don’t just find 

out what the client is 

going to let you do, find 

out how often they can 

come, how long does their 

hair last for before they 

need it done again and so 

on. The answers to these 

questions are what will 

help you to help them. The 

perfect colour is about 

creating something that is 

sustainable and works for 

the client’s lifestyle. 

Prescribe – give your 

clients the tools they 

need to make their colour 

look better for longer. 

Shampoo, conditioner 

and the latest innovation, 

temporary root touch-up 

sprays. Get your clients 

investing in these rather 

than box dyes and you’re 

winning the battle. 

Paddy McDgall 

RAINBOW ROOM INTERNATIONAL 

See tonnes more from our PAINTERS online at creativeheadmag.com/paint 


Gilty pleasure 

WHETHER IT’S ROSE GOLD, SILVER, BRONZE OR SOMETHING MORE PLAYFUL, YOU CAN SATISFY 

YOUR COLOUR CLIENT’S LUST FOR INSTA-WORTHY MOLTEN TONES WITH REVLON PROFESSIONAL’S 

GLAMSQUAD COLLECTION AND NEW REVLONISSIMO SATINESCENT 


IT’s a metaLLic 

makeoVEr! 

Encourage your clients to book in for a 

Revlonissimo Satinescent metallic colour 

appointment, and they’ll receive a Revlon Ultra HD 

Matte Metallic Lipcolor in a complementary shade, 

completely free! There are six shades to choose 

from for a marvellous metallic match. 

We love Rose Peach, #justsaying 

FROM SEDUCTIVE, SHIMMERING silvers to pretty pastels 

dancing in the light of a pearlescent finish, hair colour magpies 

are succumbing to their obsession for all things metallic. It’s a 

colour trend that racks up the likes on Instagram, and clients in 

salons are determined to make such tools their own. You can 

satisfy their chromatic cravings by sharing A/W18’s coolest 

trends with the Revlon Professional Glamsquad Collection, using 

a new colour that delivers molten metallics that mirror no other! 

The Glamsquad Collection is more than a group of gorgeous, 

client-covetable images; it illustrates a commitment to a 

new culture that is teeming with possibilities, a world in 

which every woman – guided expertly by her hair stylist – 

discovers the power to design the image she wants to project. 

This is delivering beautiful hair, yes; but it’s also delivering 

empowerment and self-confidence, and you’re putting your 

client in their own driving seat. 

Three key looks depict a new, more technological 

interpretation of feminine beauty: functional, urbane, innovative 

and with a hint of the avant-garde, they form a flawless, 

dynamic image of a woman who shines in her creative freedom 

like never before. Metal-influenced tones and high sheen 

metallic finishes cause a sensation during the day and add a 

fresh, sophisticated finish at night. These luxurious metallic 

tones combine to blur the boundaries of perception and create 

stunning light effects… and while offering an infinite variety of 

tone options to ensure her look is modern and on trend. 

The key ingredient is new Revlon Professional Revlonissimo 

Satinescent, the latest in reactive hair colour technology and a 

launch that delivers sophisticated, metallic results with a soft 

satin finish. Six new shades – Midnight Blue, Khaki Bronze, Deep 

Pearl, Antique Rose, Mauve Glacé and Smoky Silver – create a 

three-dimensional result that 

tones cold and warm reflects, 

and can be used to capture 

translucent or intense effects. 

And, of course, these fabulous 

finishes are captured all while 

ensuring high-quality colour 

that lasts and beautiful care 

for her hair, thanks to the 

Colorsmetique Care System 

from Revlon Professional. 

Gleaming, gorgeous and 

glittering. These are true 

metallic shades that deliver 

the gilty goods. Perfect for 

your client’s own Glamsquad, 

right? No filter necessary; not 

when you’ve got shimmering 

shades from Revlonissimo 

Satinescent by Revlon 

Professional. Luxe hair has 

never looked so lustrous… 

Capture the magic of Revlonissimo Satinescent and the Glamsquad 

Collection in your salon. Call 020 7391 7440 or visit revlonprofessional.co.uk 


The fecast 

A/W18 

Mark Fast 

Eudon Choi 

Jack Irving at On|Off 

Jeremy Scott 

Simone Rocha 

Katie Eary 

Marc Jacobs 

Preen 

THE CATWALKS ARE INSTRUMENTAL IN SHAPING FUTURE 

COLOUR TRENDS – FROM THE CLOTHES WORN TO THE 

MAKE-UP SHADES CHOSEN AND, OF COURSE, THE HAIR. 

AND NOW CLIENTS SEE THESE HUES INSTANTANEOUSLY 

ON SOCIAL MEDIA, MEANING YOU NEED TO BE READY 

TO DELIVER. WE ASKED TOP HAIR COLOURISTS TO USE 

THEIR FORECASTING KNOW-HOW TO PICK OUT THE THREE 

TOP TRENDS THAT ARE GOING TO BE EVERYWHERE THIS 

SEASON. GET YOUR MIXING BOWL READY, AND WELCOME 

IN THE NEW SEASON… 

Longshaw Ward at On|Off 

Jeremy Scott 

palmer//harding 

14 | PAINT 

Marc Jacobs

Anne Veck 

Anne Veck 

Bejewelled 

SEE more from this shoot at 

creativeheadmag.com/paint 

PRODUCTS (from left) RUSK Colour Mousse, TIGI copyright©olour activators, JOICO Color 

Intensity Pearl Pastel Collection, Manic Panic Pastelliser and Schwarzkopf Professional Igora 

Royal Dusted Rouge 

Bad Apple Hair 

Affinage 

Mark Fast 

THE TREND 

GEMSTONES 

As the weather cools, it’s 

time to raid your jewellery box 

and pull out glittering tones 

and crystallised colours for 

inspiration. “This season’s 

gem hues are a treasure trove 

for colourists,” explains Anne 

Veck, whose latest collection, 

Precious, is inspired by semiprecious 

stones. “It means we 

have a huge, dynamic palette 

of colours to play with.” 

There’s a great spectrum of 

shades, starting with rich jewel 

tones and moving through to 

light, iridescent colours. “This 

season we will see multiple 

crystal tones worked into blonde 

hair for a subtly colourful finish,” 

says Jenny Pelter, technical 

director at Westrow Artistic 

Team. “With baby blonde, 

silver or white roots, blending 

effortlessly into subtle and 

gentle frosted pastel tones – 

think rose quartz crystal and 

amethyst purple – this look is 

an easy way to delicately dip 

into the pink trend with 

minimal commitment.” 

Importantly, gemstone colours 

need to be reflective. “This is a 

shimmering, understated option 

rather than the full-on global 

colours that we’ve seen of late, 

it’s a pretty gemstone effect 

that can work with any depth of 

colouring,” says Katie Mulcahy, 

RUSK UK brand ambassador. 

“Blondes can opt for opal tones, 

pinks, mints, and lilac hues, while 

jade and emerald hues work 

best with darker skin tones.” 

Tom O’Brien, co-director of 

Baroque Hair agrees that more 

lavish tones are the future. 

“Expect more amethyst, rose 

gold and buttery blonde and let 

your clients get ready to shine. 

For extra effect add crystal 

hairgrips to finish,” he says. 


THE TREND 

METALLICS 

Bronze, silver and gold are 

picking up medals for a second 

season running, as more clients 

are choosing polished tones. 

“Metallic colours which make a 

strong fashion statement have 

become a big trend recently, 

and this can be seen across 

make-up, catwalk trends and, of 

course, hair,” says Tracy Hayes, 

global head of technical training 

at Fudge Professional. “While 

placing small accents of grey 

and silver in hair has been a 

popular approach, the look now 

is about going big and bold, with 

a full head of metallic colour.” 

“For this trend we would use 

our fusion technique,” explain 

Dylan Brittain and Suzie McGill 

of Rainbow Room International. 

“We create a fusion of block 

colour, by choosing hues which 

are close together in depth and 

tone. The colour transitions are 

seamless but powerful and can 

essentially make any regular cut 

stand out from the crowd. It’s 

all about layering and cooling – 

perfect for the metallic trend.” 

But, as with precious metals, 

it’s important to keep the hair 

polished and well looked after, 

so they can shine bright. 

“Getting the best out of this 

trend all depends what the 

client does at home,” says John 

Spanton, director of colour at 

Trevor Sorbie. “Metallic colours 

in particular will dull after just 

one week without the right 

homecare. Colour shampoo and 

conditioners are a must but it’s 

also important to keep the hair 

really healthy. Bond-building 

products such as Olaplex 

and L’Oréal Professionnel 

Smartbond should be 

introduced. Then using oils 

and shine sprays will help keep 

the hair and colour looking its 

best shiny self!” 

Paul Mitchell The Demi 

Heavy metals 

Temperley London 

TIGI 

Great Lengths 

PRODUCTS (from left) Affinage Infiniti Metallics, Revlon Professional Revlonissimo 

Satinescent, L’Oréal Professionnel Majirel Metals, Guy Tang’s #mydentity 

Affinage 

Revlon Professional 


Paul Mitchell 

Fashion images courtesy of BaByliss PRO, ghd, L’Oréal Professionnel, Moroccanoil, Redken, TIGI, Toni&Guy and Wella Professionals 

Warm embers 

Westrow 

Goldwell 

Andrew Jose Linton & Mac 

PRODUCTS (from left) L’Oréal Professionnel Botanēa, Goldwell Pure Pigments, 

Redken Color Gels Lacquers, Wella Profesisonals Koleston Perfect 

Malan Breton 

THE TREND 

FLAME 

SHADES 

With autumn shades returning 

such as sumptuous reds and 

rich browns, colour palettes are 

becoming warmer and burning 

bright. “Copper hair always 

comes back to us every year 

during the autumn months, 

especially for brunettes,” says 

Steph Peckmore, group colour 

director of Bad Apple Hair. 

“Mahogany and violet-based 

coppers will give our favourite 

trend an interesting twist.” And 

for those with lighter hair, Jason 

Hogan, associate colourist at 

Josh Wood Colour, predicts 

the popularity of soft, radiant 

amber. “This not-quite blonde, 

not-quite copper shades 

works wonderfully with fair skin, 

softening the facial features and 

adding a spark to the eyes.” 

It’s for those who want a 

change, but not a complete 

overhaul. “This trend was made 

for those who want to step out 

of their colour comfort zone but 

aren’t quite ready to go bold,” 

says Krysia Eddery, owner and 

director at Perfectly Posh Aveda 

Concept salon. “The key to this 

is to remain elusive with your use 

of red tones and be selective 

with which strands you colour.” 

And where blondes were once 

keen to banish warmth and 

brassiness, it’s now becoming 

a sought-after trait. “Tobacco 

Yellow is my version of the 

Generation Z yellow colour 

trend we saw so much of, and 

it is smoking-hot in more ways 

than one,” says Sarah Back, 

colour expert at Linton & Mac. 

“Those looking to shake things 

up can take their colour into 

this darker version of blonde. 

This incarnation is made more 

wearable by creating a duskier, 

almost dirty finish.” 


TIGI Copyright Creative Consultation is a unique concept designed 

to give clients the ‘wow factor’ during their colour service. 

Importantly, it enables TIGI copyright©olour experts to create 

endless ‘bespoke’ colours to enliven clients’ overall image with 

recommendations for a personalised care regime 

Christel Lundqvist 

TIGI global creative technical director & founder of STIL salon 

TIGI COPYRIGHT CREATIVE CONSULTATION – THE PATH TO A UNIQUE HAIR SERVICE 



NOT YOUR AVERAGE 

CONSULTATION 

CHOOSING THE RIGHT SHADE FOR YOUR CLIENT’S HAIR IS ONE OF THE MOST IMPORTANT FACTORS IN THE 

CONSULTATION. NAIL IT EVERY TIME WITH TIGI COPYRIGHT CREATIVE CONSULTATION 


HAIR COLOUR HAS the power to transform someone’s 

life, to give them a whole new outlook. As a colourist, 

you know that the right hue is more than just choosing 

a shade the client likes; it needs to work in harmony 

with a haircut and that person’s style. 

Attending the TIGI Copyright Creative Consultation 

course can help you achieve this for every client, 

whether they’re looking for a dramatic transformation 

or just a refresh. It’s inspired by an approach used in 

make-up that analyses a person’s natural hair level, skin 

tone, complexion and eye level to recommend the best 

colour palette. It also draws from the latest trends, as 

colour is one of the most stimulating and vital aspects 

of fashion. The TIGI Copyright Creative Consultation 

includes detailed moodboards so colourists can 

effectively communicate the overall vision for the 

colour palette to help clients visualise what the 

colourist recommends to them. 

“TIGI believes the best service is tailor-made to 

suit the individual client’s needs. Each of us is unique, 

just like our hair. This is why every colour service 

should be complemented by a personalised care 

recommendation to maintain colour brilliance and 

provide styling options,” explains Warren Boodaghian, 

TIGI global technical academy director. “That’s why we 

developed the TIGI Copyright Creative Consultation.” 

Salons using TIGI copyright©olour and care 

also receive in-salon educational support, as well 

as the opportunity to attend colour courses at the 

TIGI Academy. 


BESPOKE 

SOLUTIONS 

COPYRIGHT EVERY CLIENT’S HAIR WITH A CUSTOMISED CARE REGIME OF 

TAILORED TREATMENTS FROM NEW TIGI COPYRIGHT CARE 

WHEN YOU COMBINE TIGI Copyright 

Care with TIGI copyright©olour, you have 

the power to create a truly customised 

care regime for every client. You can offer 

personalised treatments to use in the salon 

and an aftercare programme clients can 

follow between salon visits. 

Today’s client is far more knowledgeable 

and up-to-date on the latest products than 

before, and they’re becoming increasingly 

used to personalised services. TIGI 

Copyright Care enables the hairdresser to 

show-off their own expertise and create a 

tailored regime. 

The colour client is often the most loyal 

(especially if they feel their colour can only 

be achieved by you) and will come back to 

the salon most often. But continual colour 

services can also lead to complications, 

such as hair damage. TIGI’s new service 

provides a luxurious salon experience 

with products of the highest level that also 

return hair to optimal condition and maintain 

condition from one visit to the next. 

BOOST YOUR BACKBAR EXPERIENCES 

Customer loyalty and aftercare sales 

often begin at the back bar. Focused on 

the treatment phase of the cut and colour 

service, TIGI Copyright Care Boosters have 

been created to empower the hairdresser to 

deliver results clients can see and feel. 

So provide the Unique Client Service 

using nourishing TIGI Copyright Care 

Treatment Base infused with keratin, shea 

butter and TIGI’s Vitamin Complex. Then 

select the ideal boosters from a choice 

of three that can be used alone or mixed 

together with the TIGI Copyright Care 

Treatment Base: 

SHINE BOOSTER 

A specially formulated treatment to boost 

cuticle reflection with an exclusive oil blend 

of coconut oil and cassia leaf oil known for 

high-shine properties, this treats the dulling 

effects of colouring and styling. 

SMOOTH BOOSTER 

Designed to replenish the lipids lost 

from the cuticle during heat styling, this 

treatment seals in moisture and fights frizz. 

REPAIR BOOSTER 

This treatment, containing concentrated 

Keratin Bond Complex, boosts the repair of 

chemically damaged hair. Each application 

contains seven days’ worth of lost keratin 

and hair feels dramatically softer and 

stronger after just one use. 


IN NEED OF A HERO 

The hero the TIGI Copyright 

Care range is SOS Extreme 

Recovery Treatment. Created 

for use in the salon, it contains 

100 times more keratin 

than regular shampoo and 

conditioner and is clinically 

proven to repair internal 

damage in just five minutes! 

Infused with intense Marine 

Protein Complex to penetrate 

the hair fibre at its core, this 

extreme recovery expert 

treatment system helps repair 

and reconstruct the most 

severely damaged, overprocessed 

hair, leaving it 

smooth, healthy and strong. 

With TIGI Copyright Care, we can leverage our expertise as professionals 

to diagnose hair needs and provide recommendations for both colour and 

care services. TIGI Copyright Care allows me to customise our salon service, 

ensuring clients receive a tailored service designed exclusively for them 

Christel Lundqvist 

TIGI global creative technical director & founder of STIL salon 

To find out how TIGI Copyright Care can help grow your clientele and to arrange for an account manager to visit your salon, 

email: eu.customerservice@tigi.com, call 0344 844 0944 or visit tigicopyright.com. Keep up-to-date with the brand on Instagram @tigicopyright 


40% 

OF WOMEN ADMIT THE FIRST 

THING THEY NOTICE ABOUT 

SOMEONE ELSE IS THEIR HAIR 

SALON 

57% 

WHERE DO CONSUMERS 

COLOUR THEIR HAIR? 

ONLY A 

QUARTER OF 

WOMEN CLASS 

THEIR HAIR AS 

HEALTHY 

ONE-THIRD OF 

WOMEN VIEW 

INSTAGRAM 

BEFORE THEIR 

APPOINTMENT 

25% 33% 

BASED ON RUSH CLIENT RESEARCH, 2015 

HOME 

43% 

COLOUR BY NUMBERS 

HOW DO THE WOMEN IN THE UK AND IRELAND FEEL ABOUT HAIR COLOUR, 

AND WHAT’S INSPIRING THEM TO TACKLE THE LATEST TRENDS? 

HOW MUCH DO WOMEN 

SPEND COLOURING THEIR 

HAIR PER YEAR? 

WOMEN WHO 

COLOUR THEIR HAIR 

AT HOME SPEND 

£138 PER YEAR 

WOMEN WHO 

COLOUR THEIR HAIR 

IN THE SALON SPEND 

£156 PER YEAR 

SURVEY OF 1,000 UK WOMEN CONDUCTED BY WELLA 

PROFESSIONALS IN CONJUNCTION WITH CENSUSWIDE, 2017. 

BRUNETTE 

43% 

WHAT COLOUR IS 

YOUR HAIR* 

RED 

3% 

GREY 

4% 

BLONDE 

21% 

AUBURN 

8% 

BLACK 

7% 

STRAWBERRY 

BLONDE 

7% 


COLOUR 

LANDSCAPE 

47% 

OF WOMEN THINK 

BRIGHT HAIR 

COLOURS ARE FOR 

PEOPLE OF ALL AGES* 

DOES YOUR HAIR 

COLOUR MAKE 

YOU FEEL MORE 

CONFIDENT? 

NO 

12% 

DO YOU SEE YOUR 

HAIR COLOURIST 

AS A FRIEND? 

NO 

36% 

YES 

88% 

YES 

64% 

SURVEY OF LAYERED FOLLOWERS 

ON INSTAGRAM, FEBRUARY 2018 

THE TOP 10 

FAMOUS FACES WHO HAVE 

INSPIRED WOMEN TO 

EXPERIMENT WITH 

HAIR COLOUR 

1 

2 

3 

4 

5 

6 

7 

8 

9 

10 

KATY PERRY 

RIHANNA 

BEYONCÉ 

HELEN MIRREN 

HRH DUCHESS 

OF CAMBRIDGE 

KIM 

KARDASHIAN 

RITA ORA 

ELLIE 

GOULDING 

KATE HUDSON 

KYLIE JENNER 

*SURVEY OF 3,000 WOMEN IN THE UK AND IRELAND COMMISSIONED BY 

L’ORÉAL PROFESSIONNEL AND CONDUCTED BY ONEPOLL.COM, JULY 2017 


Creavity 

UNBOUND 

TIRED OF COLOUR RESULTS NOT LIVING UP TO EXPECTATIONS? 

CHOOSE GOLDWELL SYSTEM AND THERE’S NO LIMIT TO WHAT YOU CAN ACHIEVE 


YOU’VE DREAMED OF limitless colour 

options for clients – now make it a reality 

with Goldwell SYSTEM, a group of salonexclusive 

products that allow for boundless 

creativity and unprecedented colour results. 

@Pure Pigments was the breakthrough 

colour innovation from Goldwell earlier 

in the year, following a collaboration with 

the experts at FujiFilm. Now it’s time to 

get even better colour results from 

@Pure Pigments with Goldwell SYSTEM. 

Divided into the following three categories – 

Creativity, Solutions and Balance – Goldwell 

SYSTEM is your gateway to creating colour 

that knows no limits. 

Dedicated to colour creativity, these 

products now offer you everything you 

need to customise, enrich and perfect 

each colour service in one toolbox. 

Creativity 

Enjoy unlimited customisation of your 

colour services without limits and without 

foils with the new Goldwell Thickener. This 

high-performing thickening fluid works with 

oxidative colour and bleach, allowing for 

colouring with highly contrasting tones of up 

to four levels of difference directly next to 

each other, without any colour bleeding. 

Solutions 

Perfect your colour services with the 

dermatologically tested Goldwell Color 

Remover, which gently but effectively 

cleans colour residue from the skin after 

any service. 

Balance 

Use these high-performance products 

to optimise the hair structure and prevent 

hair damage. Goldwell BondPro+ prevents 

breakage by penetrating deep into the 

hair and protecting the fibre from within 

during the bleaching and colouring 

process. Meanwhile, the Goldwell Structure 

Equalizer helps to even out colour results 

by optimising the colour deposit on 

the hair that instantly equalises any 

structural differences. 


COLOR BOOSTING 

It’s perfect for 

creating spectacular 

intensity and 

show-stopping 

shades with vivid 

brilliance and 

colour saturation. 

Hair colour: 

Goldwell SilkLift, 

Topchic and 

Colorance 

System: Goldwell 

Structure Equalizer, 

BondPro+, 

@Pure Pigments 

and Thickener 

Colr, 

REIMAGINED 

REDISCOVER WHY YOU GOT INTO COLOUR IN THE FIRST PLACE AND GET CLIENTS EXCITED ABOUT THEIR HAIR AGAIN 

WITH @ELUMENATED HAIR COLOR SERVICES BY GOLDWELL 

COLOR 

MORPHING 

It creates iridescent 

and holographic 

colour effects in the 

hair that change and 

move with light. 

Hair colour: 

Goldwell Topchic 




and Thickener 


COLOR WASHING 

Create beautiful 

pastel washes, 

ranging from subtle 

to intense. Lighter 

tones can be 

illuminated with veils 

of soft colour. The 

combination of 


and the new 

Goldwell Thickener 

enables highcontrast 

colouring 

of several shades 

without the need 

of foils. Colour 

bleeding is also 

prevented. 

Hair colour: 

Goldwell SilkLift 

and Colorance 



BondPro+, 


and Thickener 

COLOR COOLING 

Create beautiful, 

cool shimmering 

tones suitable 

for blondes 

and brunettes. 

Hair colour: 

Goldwell Topchic 


Structure Equalizer 

and @Pure Pigments 

Enjoy colour without limits with Goldwell SYSTEM, call 0330 1239530 or visit goldwell.co.uk for more information 


Rossano Ferretti 

Rossano Ferretti Dubai 

WIGG 

Terry Steventon Hairdressing 

MATCH 

GAME 

WHAT DO YOU LOOK FOR IN A COLOUR BRAND? 

AND WHAT CAN TEMPT YOU TO SWITCH? 

HERE’S HOW THESE SALONS FOUND THEIR PERFECT MATCH 

Neil Barton for Goldwell 

Neil Barton for Goldwell 


Russell Eaton Leeds 

Robert Eaton

Paul Watts Hair 

Addicted to Colour 


Paul Watts Hair 

I’VE SWITCHED! 

Rossano Ferretti, owner 

of 23 luxury hair spas 

worldwide, became a 

global ambassador for 

Coty Professional when 

he switched to Wella 

Professionals earlier this year 

What mattered most when 

you switched? 

To educate consumers about 

real beauty, respecting diversity. 

To upgrade the image of our 

industry. And that we shared the 

same vision and mission. 

What keeps clients coming in 

for their salon colour? 

A beautiful result, and the 

experience they have with us. 

Innovative new products also 

mean we can use marketing to 

drive new business – we drive 

the message around the world. 

And what are their main 

concerns over salon colour? 

Today, clients want to colour 

their hair without damaging 

their hair, which is why new 

Koleston Perfect with ME+ is 

so important. Our philosophy 

is to treat our clients’ hair with 

respect and having a product 

range that helps us achieve the 

ultimate colour result is a vital 

part of that philosophy. 

Luke Halford’s salon, 

Addicted to Colour, switched 

to Goldwell when the brand 

launched @Pure Pigments 


you switched? 

The Goldwell culture was in 

line with our own, its products 

are innovative and we had a 

strong agreement in terms of 

education and so on. 

Did you involve your team in 

the decision process? 

Every step of the way. We 

got our managers on board 

by taking them to the 

Goldwell Color Zoom event 

in Barcelona; and we were 

invited as a team to the 

Goldwell London Academy 

to view a colour demo. 

When Goldwell comes up with 

a new colour innovation, is it 

something your team talks to 

their clients about? 

Yes – the training provided by 

the brand is excellent and gives 

our team the confidence to use 

the products and talk about 

them to clients. 

Do colour innovations help 

bring in new business? 

We regularly stream pictures 

of our work on social media, 

including information such 

as the time taken, the colour 

products used, and the cost of 

the service. We get lots of new 

enquiries from this. 

Terry Steventon Hairdressing 

in Bournemouth recently 

switched to TIGI 


you switched? 

Vibrancy, shade choice – in 

particular the range of blondes 

and reds – and mixability. 

Did you involve your team in 

your decision-making? 

Yes – colour is a major part of 

our business and our choice of 

colour partner impacts us all. 

How do you react to new 

innovations from TIGI? Does it 

reassure you you’ve made the 

right choice? 

It’s important for a colour 

manufacturer to innovate 

– it helps us grow creatively 

and as a business. We all get 

excited with anything new, and 

Copyright Care, TIGI’s new 

personalised care range, has 

caused a real buzz. We will test 

it to its limits! 

What keeps clients coming in 

for their colour? 

The service they receive, 

our attention to detail, the 

cleanliness of our salon – and 

our passion for what we do. 

Paul Watts Hair in Kettering 

recently moved over to 

JOICO colour 

What made you switch? 

Education, the relationship and 

the quality of the product. 

When JOICO introduces new 

products and ranges, does it 

reassure you you’ve made the 

right choice? 

Absolutely, it instils confidence. 

Having new products and 

colour systems encourages 

education and also excites us 

as hairdressers. We all love 

shiny new things! 

And is it something you 

discuss with your clients? 

The ‘plex’ hype is something 

that has invigorated the 

industry and having a colour 

brand build it into its systems 

is incredible. Clients know their 

hair is being looked after 100 

per cent of the time, and it helps 

our bottom line as a business. 

What keeps your colour 

clients loyal to your salon? 

The relationship we have with 

them, and trust. The end result 

is so important and boy, do 

we have some incredible work 

walking out of our door! 

Do you still keep an eye on 

other colour brands? 

Always! Would I be growing and 

learning if I didn’t? 



Inizio 

Inizio’s Les Jones 

WIGG 

I’VE STAYED! 

Robert Eaton, creative 

director of Russell Eaton and 

Wella Professionals’ UK and 

Ireland technical director 

What do you love about 

Wella Professionals? 

The innovation. It is constantly 

one step ahead, and the latest 

Koleston Perfect with ME+ is 

incredible. I have complete 

faith that Wella Professionals 

is breaking ground and 

pushing boundaries. 

How does it bring in clients? 

New innovations in colour 

can attract new clients, if you 

promote them in the right way. 

We use social media to share 

the end results of a new colour. 

Explaining to the average client 

what colour does is one thing, 

but they really need to be 

shown the results to truly get it. 

How do you keep hold of 

new clients? 

Professional application and 

bespoke techniques with 

products that don’t damage the 

hair are what keep our colour 

clients returning. You must get 

every element of the service 

spot-on for strong repeat 

business. The product needs to 

be exceptional, the application 

and technique need to be 

completely bespoke, and the 

service needs to be five-star. 

Les Jones is salon director of 

Inizio in Newark, Nottingham, 

and has been with TIGI for years 

What makes you so loyal 

to TIGI? 

As a busy salon we would 

always want to be associated 

with a leading colour brand 

– one that excites the team, 

understands what the salon 

needs and offers fantastic 

education on a regular basis. 

What’s the main thing that 

keeps clients coming in? 

Commitment to colour upkeep, 

generally. However, we offer 

some great ‘in-between’ 

services, like Tonal Root 

Smudge or a Clear Gloss Shine 

– great for boosting colour 

longevity and condition. 

Even though you’re committed 

to TIGI, do you still keep an eye 

on what other colour brands 

are doing? 

Yes! If we didn’t, we wouldn’t 

understand what our 

competitors are offering. So far, 

we’ve always found TIGI to be 

ahead of the game. 

Alastair Jubb owns VAE in 

Diss, Norfolk, and is a fan 

of L’Oréal Professionnel’s 

Botanēa colour range 


L’Oréal Professionnel? 

Colour brands need to be 

continually innovating to 

ensure we can offer the 

latest services to our clients. 

For example, we were looking 

for a natural-based colour 

solution, and like magic, 

two weeks later L’Oréal 

Professionnel presented us 

Botanēa and the education to 

support us. Now we can offer 

the service with 100 per cent 

passion and confidence. 

What about the brand appeals 

to clients? 

New innovations help to 

develop a loyal clientele by 

keeping us one step ahead of 

our competitors. We always 

have a team talk prior to launch, 

so we can gauge our feelings 

and direction. We tell our clients 

about our new services via 

social media and consultations. 

Ryan Nicoletti-Dowd is the 

owner of WIGG and a JOICO 

European Design Team 

member 

What made you choose 

JOICO colour? 

First, the products deliver 

on every level. Second, the 

freedom of pure pigment 

colour, which allows me and the 

team to be truly creative with 

our salon colours and deliver 

something truly tailored for 

each client. And third, that our 

clients saw a positive change in 

their hair. 

How do you react to updates 

from JOICO colour such as 

Blonde Life? 

It’s always great when a brand 

creates what the market wants, 

and that they drop them at the 

right time. As an industry we 

never sit still, so brands need to 

be on their game. 

What are the main things that 

keep clients coming in for 

their salon colour? 

The colour market is supercompetitive 

and clients on 

social media are not so loyal 

as they’re always looking for 

something new, so you have to 

keep them keen. I build up my 

younger team members to take 

care of the kind of looks that 

are driven by social media, while 

my clients aged 40 or more 

come to my more experienced 

colourists, who can take those 

trends and give them a more 

commercial twist. 

Neil Barton is the owner of 

Neil Barton Hairdressing in 

Edinburgh and a Goldwell 

Ambassador 


Goldwell? 

It’s is always updating its range. 

I was lucky enough to work with 

Research and Development to 

test @Pure Pigments for a year 

before it was released, and it is a 

game-changer. Being able to mix 

a direct dye into any oxidative 

Goldwell colour is amazing, and 

the results are stunning. 

What about the brand appeals 

to clients? 

Clients are always looking for 

the next new thing, so they’re 

happy to hear about new 

products and services. We use 

social media and we try out new 

innovations on the team, so 

clients can see the results. We 

also do client evenings focused 

around new products, so they’re 

very much in the loop. 


HIGHLIGHTS IN 

HALF THE TIME 

PERFECT FOR CLIENTS with little time to spare, L’Oréal 

Professionnel’s Instant Highlights gives up to 

six levels in fewer than 30 minutes, thanks to a threepart 

system that includes PRO HEAT technology. 

You need to ensure you’re talking about the right 

Instant Highlights service with each colour client in 

your chair. Are you ready to have the quick chat? 

The clock is ticking… 

THE COLOUR ADDICT 

THE REGULAR ROOT TOUCH-UP 

The most loyal of the lot! So how about introducing 

an Instant Highlights package to include a Smartbond 

treatment and toner as well? Pitch it as an express 

service they can have in-between balayage. 

While you are waiting for the roots to develop, have you 

considered offering a few #instalights to refresh the midlengths 

and ends? This is a really easy and simple way to 

build in Instant Highlights. Instant glow? Give it a go… 


THE ‘POP IN… POP OUT’ CLIENT 

THE NIGHT OWL 

Do you have clients that have only one hour to spare? 

Why not give them an #instantcontouring service 

and throw in a Smartbond treatment as well? No 

clock-watching necessary… 

It’s Date Night for one of your regulars… she has big 

plans that warrant a little more than her regular cut and 

blow-dry. Why not upgrade her to an Instant Highlights 

service by offering a few face-framing lights in a flash? 

To find out more about Instant Highlights, call 0800 0304034, visit lorealprofessionnel.co.uk 

or visit online education platform Access at lorealaccess.com/uk 


ALTERED 

IMAGES 

PHOTOGRAPHY BY LEE MITCHELL 


WITH ALTERNATE LIVES, PAUL STAFFORD 

FOR ALFAPARF MILANO DELIVERS 

ATTITUDE AND LASHINGS OF BOLD 

COLOUR FUSED WITH STRONG LINES 

AND INTRICATE, FACE-FRAMING DETAIL 



HAIR Paul Stafford, ALFAPARF Milano global ambassador; and Zara Colhoun, exclusively for ALFAPARF Milano Ireland. 

COLOUR Aidan Bradley. MAKE-UP DJ Griffin. STYLING Sara O’Neill. 


Pß st! 

WANNA SHOOT A PROCESSING PORNO? 

DO FABULOUS FOILS IN CRISP FORMATION GET YOUR CREATIVE JUICES FLOWING? YOU’RE NOT ALONE. 

SO-CALLED #PROCESSINGPORN HAS TURNED PRE-REVEAL COLOUR WORK INTO AN ART FORM 


PSST! 

PROCESSING PORN 

Images courtesy of Instagram @peachiehair and @processperfect 

ROW UPON ROW OF perfectly aligned foils, 

folded with origami precision and neatness. 

The effect is so pleasing it’s practically 

orgasmic. ‘Processing porn’ – this 

celebration of the colour processing stage 

– has become the latest trend to sweep 

Instagram and we are here for it! 

Whether it’s capturing the careful 

placement of freehand bleach or the subtle 

spiral of foils, processing porn is all about 

highlighting the amount of effort that goes 

into radical colour transformations – the 

wait before the big reveal, the calm before 

the storm. 

“Hairdressing isn’t just a job, it’s science 

in an art form,” insists Amelia Fugitt, 

a colourist whose @processperfect 

Instagram page has helped to bring the 

trend into the spotlight. “Anyone can buy 

box colour at the supermarket, but can your 

average person take black hair with yellow 

stripes to an even silver in one session? 

Hair colour is all about chemistry.” 

A healthy dose of science and creativity 

goes into each of Amelia’s clients’ looks, 

all documented on her account for fellow 

colourists to drool over, but also to illustrate 

the artistry and precision of professional 

colour to potential clients. “I’ve always 

wanted the cleanest-looking foils since the 

beginning of my career,” she says. “Every 

step of the transformational experience 

should be calculated and aesthetically 

pleasing. I want to capture this necessary 

step and highlight – no pun intended – the 

artists that are perfecting their process.” 

Jenna Pitocco @peachiehair, a colourist 

at Paul Fox Salon in New York, is similarly 

enthusiastic. She finds the processing 

stage to be the most fascinating and 

satisfying aspect of colouring: “I really enjoy 

capturing the raw moments that lead up to 

something beautiful. The process alone of 

applying colour or putting foils into the hair 

is so therapeutic.” Documenting her work 

has helped to showcase her talents, but it’s 

also an aid to put her clients at ease. “The 

client will be sitting there for some time with 

all this activity on their head, so I’m going to 

make sure it looks clean and neat.” 

“I take pride in being honest and real with 

clients,” adds Jenna. “Capturing these raw 

moments that are so pleasing to look at are 

just as important to me as the final product 

– they can see I adore what I do.” 

It’s an approach that’s seen the popularity 

of these artists soar, keeping their books full 

thanks to their intricate methodology and 

attention to detail. “Instagram has become 

my leading source of client growth because 

of my attention to detail,” Amelia says. 

“When the average client sees a perfectly 

smooth head of foils with a gorgeous ‘after’ 

picture, they are more likely to book with 

that stylist rather than another. Once I even 

had a client come to me because she saw 

my foils and said she wanted a stylist that 

cared enough to take the time to have crisp 

foils, and didn’t even mention the finished 

looks on my page.” 

The processing porn movement 

celebrates the time and the effort often 

ignored by the usual ‘before and after’ 

images. It’s something Jenna in particular 

has embraced, having witnessed the 

negativity and pressures of social media. 

“This beautiful balayage that we show a 

‘before and after’ for, what about what it 

took to get there? People like seeing the 

story – you have to go through the ‘ugly’ to 

get to the ‘pretty.’ The pictures I capture are, 

in every sense, the pride of my craft.” 

There have always been those looking 

to set themselves apart with their artistry 

to drive the industry forward. For Amelia, 

she’s hoping that a focus on the technical 

aspects of the job, rather than the end 

results, will create a more informed and 

respected industry. “A platinum could easily 

take more than nine hours and it takes a toll 

on a stylist, mentally and physically. I want 

everyone to be able to recognise that.” 

“EVERY STEP OF 

THE EXPERIENCE 

SHOULD BE 

CALCULATED AND 

AESTHETICALLY 

PLEASING” 

AMELIA FUGITT 

@PROCESSPERFECT 

HOW TO CAPTURE 

PROCESSING 

JENNA PITOCCO 

@PEACHIEHAIR 

HAVE FUN WITH PHOTOS AND 

DON’T BE TOO CRITICAL 

With ‘after’ shots of hair, everyone is so 

conscious of the placement, how it’s 

styled, lighting, dimension, angles and 

so on. With process photos you want it 

to be raw and organically beautiful, so 

don’t overthink it. 

LOG A VARIETY OF WORK 

These shots are meant to help you 

fall even more in love with something 

that’s already your passion. “It keeps 

me appreciating every step of an 

appointment instead of just the ‘before 

and after’,” Jenna adds. 


Meeng 

MINDS 

WHEN TWO TOP COLOURISTS GET TOGETHER FOR AN OH-SO ENGLISH AFTERNOON TEA, WE GET 

THE GOSSIP ON SOME OF THE BIGGEST ISSUES THEY FACE EVERY DAY. NOT ANOTHER SALON’S 

SOPHIA HILTON – WINNER OF MOST WANTED COLOUR EXPERT 2018 – AND US INSTAGRAM 

SMASH AND JOICO AMBASSADOR, LARISA LOVE, GET DEBATING… 

2018 

2018 


ON INSPIRATION... 

Larisa Love: I find my inspiration from 

nature – especially when I travel and 

experience different cultures. The sunrise, 

the sunset, all the different colours, all the 

different melts. I don’t really find inspiration 

from people. I mean I look at their work and 

think ‘oh wow, that’s beautiful.’ But I want to 

create my own type of art on my clients, so 

travelling, culture and nature really are my 

top sources of inspiration. 

Sophia Hilton: I’m really interested in the 

practicalities of hairdressing. I’m inspired 

by ‘well, this is super-creative, but how 

practical is it?’ ‘How could I make money out 

of this?’ Because what I think is happening 

in the UK is that creative hairdressing isn’t 

being pushed as hard as it could be, simply 

because you can’t afford the product. 

People are wondering how to make it work 

for them, within their means. I guess I’ve 

been less inspired by hair recently and more 

inspired by the whole picture. 

ON INSTAGRAM... 

LL: I utilised Instagram very early because 

I saw the potential in it. As Instagram 

is a visual platform it’s amazing for us 

hairdressers – or any artist out there – to 

really put yourself out there. Slowly but 

surely, I built up the type of clientele that I 

wanted from social media. I want people 

like me – young and fun and edgy with their 

hair. It’s where 99 per cent of my clientele 

is from and it’s where brands found me. I 

don’t think I would be anywhere near where 

I am without social media. I am not the best 

hairdresser out there, but I am great at 

marketing myself on social media. 

SH: It’s really hard to get Instagram going 

when you’re in a really classic salon that 

might have a lot of middle-aged ladies. It’s 

tough when you don’t have that impressive 

client list coming in for transformations... 

I’m glad I experienced that because now 

I can give better advice when I teach on 

social media, because I learned how to do 

all that stuff. Marketing is really important – if 

you have a great product but you don’t know 

how to sell it, then it will only stay a great 

product on the shelf. You are a product and 

you have to learn how to package yourself. 

ON TRENDS... 

SH: I don’t really care for the trends moving 

as fast. I actually like the consistency of 

offering a certain product that people buy 

that has guaranteed, tried-and-tested 

results. Our work is quite simple – I like 

to deliver consistency and be known 

for something. Different things work for 

different people; you’ve got to find what 

works for you that’s niche. 

LL: What I’m starting to see way more 

frequently is dip-dye. It’s coming back, and 

as blocking dip-dye, like a line. I actually 

really love it. I did it in my hair – I had a yellow 

dip-dye going through, just on the ends, and 

it looked so cool. I’ve started seeing that 

everywhere, especially with blunt bobs. 

ON THE BEST ADVICE 

EVER RECEIVED... 

LL: Don’t compare yourself with someone 

else. I think a lot of people do it with others 

at a higher level than them, but forget that 

everyone started out exactly where they 

were. They just want to jump the gun and 

skip all the steps where they’re growing 

and learning, but you’ve got to start at the 

bottom. Go your own pace, at your own 

growth and be yourself, be authentic to be 

the best that you can be. 

SH: There’s a northern expression: ‘you 

don’t get owt for nowt’, so you get nothing 

for nothing. I love it. I’ve always worked hard 

– I’m from a family of hard workers, we graft. 

You get out what you put in so I’ve always 

put a lot in so… bye-bye, social life! 

WHEN SOPHIA 

MET LARISA 

See what else our PAINTER and Most Wanted Colour Expert Sophia has to say online! creativeheadmag.com/paint 


L’Oréal Professionnel 

THE 

RAINBOW 

DEMOCRACY 

TECHNOLOGY IS CATCHING UP WITH CLIENT DEMAND – SAY HELLO TO PLAYFUL SHADES FOR 

ALL HAIR BASES, SO YOU CAN MAKE YOUR BRUNETTE’S UNICORN DREAM A REALITY 

THE DEMAND FOR rainbow shades and 

vivid hues is still going strong. However, it’s 

meant darker-haired clients wanting to try 

these tones face disappointment unless 

they’re happy to hit the bleach. 

“Many darker-haired clients are keen 

to try the temporary colour trend, but 

don’t know they need to pre-lighten their 

hair first,” says Gill Berry, JOICO European 

Colour Design Team member. “It’s definitely 

put them off.” 

When PAINT asked colourists if they 

think their darker-haired clients would try 

more fashion shades if pre-lightening wasn’t 

required, the answer was an emphatic ‘yes’. 

Cue a plethora of colour houses now 

launching temporary colours that work 

on all hair bases. While most of these new 

products still can’t offer permanent or even 

semi-permanent shades, it does offer an 

option previously unknown to darker-haired 

clients and taps a whole new market. 

Improved technology has opened up the 

possibilities when it comes to temporary 

colours for clients with darker hair tones, 

explains Alan Cane, associate director of 

education at Kao Salon Division UK. He 

points to KMS STYLECOLOR, which has 

an innovative matte-metallic hue. “The 

polymer complex technology with a blend 

of pigments is also beneficial for those with 

dark hair as the product evenly adheres to 

the hair’s surface and builds a flexible, ultrathin 

film to guarantee even results.” 

“Temporary colours allow clients to really 

accessorise their hair, whether it’s for a night 

out, festival or just to try a new look,” says 

Joe Hemmings, owner of Bloggs Salons in 

Bristol. He points to L’Oréal Professionnel’s 

new #COLORFULHAIR Flash Pro Hair Make- 

Up as a quick and easy route. 

Schwarzkopf Professional has just 

launched Bold Color Washes for in-salon 

use only. They have highly pigmented 

formulas that can deposit vibrant colours 

for bold, semi-permanent results. 

Tracy Hayes, global head of technical 

training at Fudge Professional, adds: “I’m 

sure it’s the dream of all manufacturers to 

come up with permanent ‘fantasy colours’ 

without bleaching, so who knows what 

technology the future will bring.” 



WELCOME TO 

THE HOUSE OF FUN 

TEMPORARY 

COLOURS 

▲ 

L’ORÉAL PROFESSIONNEL 

#COLORFULHAIR FLASH PRO HAIR 

MAKE-UP 

Change up your client’s look for every 

occasion with L’Oréal Professionnel’s 

new fun-filled palette, including two 

holographic shades. For in-salon use 

only, #COLORFULHAIR Flash Pro Hair 

Make-Up coats the hair in pigmented 

colour that washes out in just one 

shampoo and works on all hair bases. 

KMS STYLECOLOR 

Meet the first on/off spray-on colour 

by KMS. Available in nine style tones, 

including fashionable matt metallic shades, 

STYLECOLOR washes out after one 

shampoo but is still pillow-friendly. 

▲ 

SCHWARZKOPF PROFESSIONAL 

BOLD COLOR WASH 

Available in four shades, these 

washes deliver bold, vibrant colour 

with minimal effort and long-lasting 

results. Thanks to the semi-permanent 

performance in a sulphate-free shampoo 

base, the highly pigmented formulas 

provide one-step colouration fast. 

▲ 

“I love new KMS STYLECOLOR! My clients are 

already requesting it and want to experiment. 

They have the bottle to reapply, so they are in 

control of when they have the colour and how 

it’s applied, which sometimes inspires clients 

to be a little more creative. That could then lead 

onto them suggesting they want colour for real, 

so it’s a win-win!” 

Casey Coleman 

CHAIR Salons, PAINTER 

RUSK COLOUR MOUSSE 

Impressive for its ability to style and 

colour hair in one go, the RUSK Colour 

Mousse adds body, hold, volume – and 

colour! It’s perfect for clients that want to 

try the more fashionable shades, but don’t 

want to change permanently. It’s also great 

for those with darker hair as the colour 

shows up brilliantly, no matter which of the 

four shades your clients choose. 

▲ 


Paintb 

The latest launches and products to 

boost the contents of your colour kit 

Stripping away colour without leaving clients’ hair 

in a state is a tricky business. Zalon’s three-step 

Colour Remover system with argan oil keeps hair 

looking and feeling great. 

01924 466999 

hairtools.co.uk 

Schwarzkopf Professional’s Igora Royal 

Lucid Nocturnes marks part three of its Igora 

#RoyalTakeOver. Seductively deep, the punky 

midnight tones of the range have been chosen by 

trend-setters Rossa Jurenas and Linh Phan. 

0800 526741 

schwarzkopf-professional.co.uk 

Eluminate hair with Goldwell’s new @Elumenated Hair 

Color Services, using Goldwell SYSTEM. With three 

categories – Creativity, Solutions and Balance – this 

colourist’s toolbox is your creativity’s BFF. 

01323 432100 

goldwell.co.uk 

Power up your colour skills with the 

new Superpower Direct Dyes from Guy 

Tang’s #mydentity line. Save hair from 

insipid colour for up to 50 washes, with 

no developer needed. 

0845 6590011, 0330 1231907 

salon-success.co.uk, 

salon-services.com 

“I love Koleston Perfect ME+. 

It’s exactly what I’ve been 

waiting for. The upgrade in 

dye loads and the modern 

interpretation of the shades 

are really on point” 

Jayson Gray 

Karbon Kyd, PAINTER 

Wella Professionals has unveiled a 

revolutionary colour innovation – Koleston 

Perfect with ME+ features breakthrough 

technologies, Pure Balance Technology 

and ME+, proven to deliver rich results with 

less damage. 

01256 320202 

wella.co.uk 

Celebrate 20 years of Paul Mitchell colour with 

the new intensely Cool Collection from The 

Demi. Ideally suited for high-level blondes, these 

four delicate shades can be used individually for 

single-tone refinement or intermixed with The 

Demi shades for added dimension. 

0845 6590011 

salon-success.co.uk 


Limited edition Mother of Pearl is a new 

silver-over-liquorice shade in the Great Lengths 

line-up, available in both pre-bonded and GL 

Tapes system. 

0113 2781292 

greatlengthshair.co.uk 

There can be no messing about with sub-par 

applicators when you’re working with vibrant 

colours. Manic Panic Tint Brushes give you 

professional precision, every time. 

01579 341913 

manic-panic.co.uk 

Want soft, iridescent on-trend shades? Reach for 

JOICO Color Intensity Pearl Pastel collection, with 

rose gold, violet pearl, blush and silver ice hues. 

0845 0712326 

joico.com 

Dive deep into the 

RUSK Deepshine 

Colour aftercare range 

for protection from 

UV damage, thermal 

styling and the 

effects of daily 

washing to help 

preserve your careful 

colour work. 

0330 1231907 


This season is all about creating cool colour 

reflects, so search out the three new shades 

in the DIA Light Milkshake palette from 

L’Oréal Professionnel. 

0845 6000122 

lorealprofessionnel.co.uk 

“Clients love the quick application 

Redken Color Gels Lacquers allows 

us to achieve, and it’s the last 

word in shine!” 

Amy Fish 

PAINTER and colourist, Larry King 

Create molten-metal colours with new 

Revlonissimo Satinescent from Revlon 

Professional. Ultra-reflective with a metallic 

sheen, there’s the new Glamsquad collection to 

show off in salons, too! 

020 7391 7440 

revlonprofessional.co.uk 

The perfect partner in crime for TIGI’s 

copyright©olor, the new Copyright Care range 

extends your consultation process to span 

diagnosis, personalised colour and customised 

care for between visits. Copy that! 

0844 8440944 

tigiprofessional.com 

Welcome to a new gel-eration of colour! With 

intense saturation and mirror-like shine, the 

new Redken Color Gels Lacquers are set to 

be a game-changer in colour formulations. 

08000 854956 

redken.co.uk 


Wella Professionals 

Art schl 

Get back in the classroom to boost your colour career 

Affinage 

Principles of Colouring: 

The Cut Creative 

Perfect for colourists desperate 

to let their creativity loose! The 

Education team will be on hand to 

show you on-trend cut and colour 

before a hands-on afternoon. 

12 November 

Affinage Academy, Romsey 

01794 527111; asphair.com 

ALFAPARF Milano 

Seamless Colouring 

Designed to create beautiful 

blends and colour combinations 

incorporated for a seamless 

result for colourists. 

29 October 

Benjamin Close Hairdressing, 

Bangor 

+353 45856487; xpertpro.ie 

Fudge Professional 

Headpaint Colour Essentials 

This covers hair structure, the 

colour wheel, catalyst choice, 

achieving the correct target 

shade, formulating and correction. 

27 November 

Stoke-on-Trent 

01782 202080 

Goldwell 

Color Lab 

For senior colourists, this course is 

all about learning to express your 

vision in personalised colour and 

formula concepts. 

17 October 

London 

020 3540 1200; goldwell.co.uk 

JOICO 

JOICO LumiShine Color 

Essentials 

This course provides a thorough 

understanding of the JOICO 

LumiShine Color range, taking in 

the colour wheel, achieving the 

target shade and correction. 

23 October 

Alan Howard, Preston 

0845 3458535 


Advanced Colour Inspirations – 

Skyler McDonald 

Founder of colour-only salon 

Skyler London, Skyler will share 

her insight into colours that work, 

how to apply a silk bath and how 

to personalise after-care. 

26 November 

London 

lorealaccess.com/uk 

Manic Panic 

Achieving Neons 

Get technical with the theory 

behind neon and UV colours 

and learn how best to create and 

maintain intense, bold colours. 

January 2019 

Location TBC 

01579 341913 

Not Another Salon 

Unrealistic expectations 

This colour change course was 

developed over a year with a 

psychologist to help give you the 

tools to deal with nightmare clients! 

27,29 October; 5 November 

Not Another Academy, London 

notanotheracademy.com; 

education@notanothersalon.com 

Redken 

Game of Blondes 

Learn tips, tricks and salon proven 

formulas for lightening and 

glossing at every level. Ready to 

up your blonde game? Discover 

gorgeous looks to help every 

client lighten up! 

22 to 23 October 

London 

lorealaccess.com/uk 

Revlon Professional 

Bespoke Colour 

Discover how to maximise 

colour business with this 

Thomas Hills-led course. 

Whether you’re a great colourist, 

stylist or salon owner, this will 

uncover the elements needed to 

evolve your operation. 

30 October 

Leeds 

020 7391 7440; 

revlonprofessional.com 

Salon Services 

Sally Freehand Hair Painting 

Create ultimate colour results 

and master freehand colouring 

during this practical, hands-on 

technique-focused training 

session. You’ll also learn how to 

revive colour services in the salon 

with trend-led colour application. 

27 November 

Aberdeen 

0330 1231907; 


Schwarzkopf 

Professional 

Freehand Specialist 

Freehand colouring is a technique 

that is here to stay – but are you 

clued up on all of the skills needed 

to nail this creative trend? This 

course is dedicated to colour 

trends, teaching you all you 

need to know about the salonfriendly 

techniques. 

22 October 

Glasgow 

01442 278000, 

askacademy@henkel.com 

TIGI 

Colour Consultation 

A bespoke form of consultation 

for your clients, this will give you 

greater understanding of the 

principles of assessing skin tone, 

eye colour and complexion and 

help grow your confidence in 

using a trend-focused approach 

to customise your client palette. 

22 to 23 October 

London 

020 7228599, 

tigiprofessional.com/education 

Wella Professionals 

The Perfect Colour Choice 

Discover how to choose the right 

colour every time with step by step 

guidance – then use your new skills 

to help you grow your column, as 

well as gain confidence. 

21 November 

Wella Studio, Manchester 

0161 8342645, 

wella.co.uk 


L’Oréal Colour Trophy Grand Final 2018, Hair by Percy & Reed Art Team 

STARMAKERS 

Push yourself and your skills with events that can see your career rocket… 

Wella International 

TrendVision Award 

WHEN 8 October 

WHERE London 

Salons from across the UK and 

Ireland duke it out for the Creative 

Vision and Color Vision titles, 

alongside the Runway and Male 

Grooming contests. There’ll also 

be an onstage show from Guest 

PAINTER Robert Eaton, and UK 

and Irish winners will compete 

in November in Lisbon at the 

International Final. 

wella.co.uk/trendvision 

The Alternative Hair 

Show 

When 14 October 

Where London 

Held at the iconic Freemasons 

Hall, this year’s theme is Mystique 

and will include the winners of the 

International Visionary Awards. 

There are still tickets for the 

afternoon show if you’re quick! 

info@alternativehair.org 

milk_shake presents 

Colour Nation 

WHEN 25 November 

WHERE London 

Taking place at the Clapham 

Grand, this show will see the 

milk_shake Artistic Team put 

on an awesome evening of 

creative entertainment… and 

there’s one heck of an 

afterparty, too! 

milkshakehaircare.co.uk 

Goldwell Color Zoom 19 

WHEN opens January; 

deadline is 31 May 

WHERE UK final in July; 

international final 29 September 

A new trend, a new challenge. 

All will be revealed soon but the 

categories will remain the same – 

New Talent, Creative Colorist and 

Partner Colorist. There’s also the 

chance to grab a day’s mentorship 

and shoot with Beverly C to 

capture your entry! 

colorzoom.com 

L’Oréal Colour Trophy 

WHEN The competition opens 

2 January 2019 

WHERE Regional Semi Finals 

nationwide; the Grand Final in 

London in summer 2019 

Unleash the star in you with this 

iconic colour competition – the 

deadline is 18 February. Semifinalists 

are revealed on 6 March 

2019 – could it be your year? 

lorealcolourtrophy.com 

Most Wanted and 

The It List 

WHEN Entries open 

1 March 2019 

WHERE London 

The crème de la crème of 

hairdressing will be competing 

for the most coveted trophies 

around. Keep an eye on the hotly 

contested Colour Expert category 

– who will be wearing the colour 

crown next? 

creativeheadmag.com/ 

mostwanted 

The Coterie 

WHEN Throughout the year 

WHERE London 

This exclusive, members-only 

networking club offers a unique 

opportunity to mix with your peers 

over a glass of win and hear from 

the biggest names in hairdressing 

and fashion. Previous star 

speakers have included session 

legends such as Guido and colour 

heroes like Josh Wood. 

creativeheadmag.com/ 

the-coterie 

L’Oréal Colour Trophy Grand Final 2018 


OPINION 

YOU 

VERSUS 

THE LIKES 

LINTON & MAC 

COLOUR EXPERT 

SARAH BLACK IS 

FEELING SOME SOCIAL 

(MEDIA) ANXIETY – 

SHOULD SHE POST 

WHAT GETS HER THE 

LIKES, OR WHAT’S TRUE 

TO HER OWN STYLE? 


MY STYLE 

INSTA HITS 

THERE IS NO DENYING the positive power of social media 

– especially Instagram – when it comes to the hair industry. 

However, I do feel that we frequently get caught up in what’s 

expected of us. As a result, a pressure has built that I call 

‘Instagram demand’ – to give your audience what they want 

to see, rather than what you want to post, leading us to post 

images that are more likely to be liked, securing a heart that’s 

(hopefully) from the heart. The inherent problem with this, of 

course, is that it creates a discrepancy between the images you 

post – between those that a true reflection of your work and the 

images you feel will gain the most ‘likes’. 

I’m experiencing this more and more. Although I would never 

consider myself a perfectionist, I do struggle to allow myself 

to post some images that others might not consider ‘perfect’. 

Naturally I want to make sure my industry peers and the muses 

that inspire me see my best work, and in my head that means 

every hair should be in its correct place and every image should 

be perfectly finished. 

As a result, I often find myself looking at styles I’ve created that 

may not be super-polished, and hesitating to post them. What 

makes this so ridiculous is that a super-polished aesthetic is 

actually not my style at all: I much prefer looks that are a little rough 

around the edges, with an unfinished, undone, more ‘real’ quality to 

them. It means I find myself torn between posting the slightly less 

glam images that are far more representational of my style, and 

posting the glossier versions that I know will go down so well on 

my Instagram page (@WhatSarahDoes). 

In this fast-paced, social media-driven world, we’re trying to 

keep on top of our colour game, while at the same time ensuring 

we’re producing new content and fresh visuals. That’s tough 

enough, without the added pressure to ensure we take the 

best possible images to post on social media. I worry that this 

professional expectation has resulted in a lot of what we do 

looking the same, leading to there being a lack of variety and 

diversity in the work we post. 

Want to make a splash with a colour-centric opinion? Let us know @creativeheadmag and we’ll start a conversation

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PAINT A/W18

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