CHUK Christmas2018

In print•online•everywhere! 

£4.50 CHRISTMAS 2018 

It’s a kind magic… 

#PROJECTALCHEMY

The Alchemisʦ 

PRESENTED BY CLOUD NINE

Alchemy – the mteris and magic

al proceß ansfma and crea,

change dinary material in gold…

CREATIVE HEAD PARTNERSHIP 

And we’re spellbnd 

CLOUD NINE IS NEW-GENERATION HAIRCARE. THIS IS A BRAND THAT CHALLENGES THE 

NORM, CELEBRATING INDIVIDUALITY AND ENCOURAGING WOMEN EVERYWHERE TO DO 

THE SAME BY EMBRACING WHATEVER PERFECTION MEANS TO THEM – PROVIDING THEM 

WITH THE TOOLS AND CONFIDENCE TO DEFINE AND ACHIEVE THEIR BEST HAIR YET 

ENJOY THIS FESTIVE CELEBRATION OF STYLE – IT’S PURE GOLD


Endleßly experimental 

ALCHEMY IS THE ART OF TRANSFORMATION – A CLOUD 

NINE PHILOSOPHY. YOU’LL BE INSPIRED TO EXPERIMENT, TO 

DISCOVER NEW STYLES AND TEXTURES; AND EMPOWERED 

WITH THE MASTERY TO CREATE YOUR BEST HAIR YET

Casey 

ALCHEMIST #1 

“When you transform 

someone’s style it can 

also make a massive 

difference to their 

self-confidence. 

But that’s why I 

became a hairdresser; 

because I love people 

as much as I love hair” 

Casey Coleman, 

owner of CHAIR salons 

and Cloud Nine Alchemist

CREATIVE HEAD PARTNERSHIP

James 


ALCHEMIST #2 

“Seeing my model 

Christie step on set 

and realising that 

the look I’d created 

really showed off her 

personality – that 

was a moment of 

pure gold” 

James Earnshaw, 

session manager at 

Bad Apple Hair and 

Cloud Nine Alchemist

That’s


magicPHOTOGRAPHY Jon Baker 

HAIR Casey Coleman 

and James Earnshaw 

for Cloud Nine using 

@lernbergerstafsing products 

MAKE-UP Tricia Woolston 

using Alpha H and 

Charlotte Tilbury 

FASHION Holly Ounstead

Golden pnies 

ALCHEMY IS REAL THIS CHRISTMAS – SELL YOUR CLIENTS THE MAGIC 

Cloud Nine’s new look, limited edition Alchemy tools are finished in decadent rose gold and 

presented in a luxury black and rose-gold style case complete with a hand-crafted texture comb 

Welcome to #PROJECTALCHEMY 

TOUCH IRON GIFT SET – RRP £125 

With instant heat technology and touch temperature 

control, the Touch Iron creates unique styles in super-fast 

time – perfect when dashing from office desk to party 

dancefloor! Presented in a blue and rose gold gift box… 

WIDE IRON GIFT SET – RRP £149 

A game-changer for long, thick hair, 

the award-winning Wide Iron boasts 

innovative temperature control 

and Cloud Nine’s signature mineralinfused 

plates that lock in moisture 

to deliver lasting style and glossy 

party-perfect locks. Presented in a 

white and rose gold gift box… 

ORIGINAL IRON GIFT SET – RRP £149 

Suitable for all hair types, this straightener 

creates both sleek and curly styles that hold 

through even the most hectic of party seasons. 

Developed with innovative temperature control 

and Cloud Nine’s signature mineral-infused 

plates, hair stays healthy and styles last longer. 

Presented in a black and rose gold gift box…

LUXURY TEXTURE COMB 

Contained in each gift set, this 

wide-toothed tortoiseshell comb 

effortlessly detangles wet or dry hair. 

It comes presented in its own black 

pouch – perfect for any party bag! 


FOR MORE INFORMATION ON CLOUD NINE’S ALCHEMY COLLECTION OR HOW TO BECOME A CLOUD NINE STOCKIST, 

CALL 0845 2003563 OR VISIT CLOUDNINEHAIR.COM

Inspire 

Experiment 

Create 

Define 

Emper 

YOUR BEST HAIR YET 

#PROJECTALCHEMY 

DISCOVER MORE AT CREATIVEHEADMAG.COM

CREATIVEHEADMAG.COM 

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS 

EXCLUSIVE 

Playing with length and shimmering texture, 

Sofia Geideby’s captivating styles emerge from 

the darkness in ‘The Sound of Silence’ 

Striking style and session secrets galore! 

Catch up with everything that happened 

at The Coterie: A Night with Neil Moodie 

Check out who’s been confirmed 

so far as we start the countdown 

to Salon Smart 2019 

The final Coterie event of 2018 sees Jody 

Taylor (pictured), Paul Percival and 

Linton, Mac and Black go to Edinburgh 

creativeheadmag.com 

creativeheadmagofficial 

@creativeheadmag

THE GIFT OF GOLD 

THE ALCHEMY COLLECTION 

LIMITED EDITION 

#PROJECTALCHEMY 

Our AWARD-WINNING Straighteners in a Limited 

Edition Rose Gold Gift Set. With EXCLUSIVE Kinder 

Styling Technology, the ALCHEMY collection promises 

endless experiments without compromising your hair’s 

STRENGTH, softness or SHINE. 

THE CONFIDENCE TO EXPERIMENT. THE POWER TO TRANSFORM. 

THE MASTERY TO CREATE YOUR BEST HAIR YET. 

Professional enquiries: STYLISTS@CLOUDNINEHAIR.COM or 0845 200 35 63 

WWW.CLOUDNINEHAIR.COM

WWW.DAVINES.COM 

WWW.FACEBOOK.COM/DAVINESOFFICIAL

THE POWER OF 

TRANSFORMATION 

LIQUID SPELL TRANFORMS TO A MOUSSE FROM A 

LIQUID TO REINFORCE THE HAIR FIBRE WITH EVERY 

USE, PROVIDING MORE BODY AND VITALITY FOR A 

TRANSFORMATION BOTH VISIBLE AND MATERIAL.

BaByliss PRO’s Titanium Expression range has been 

designed to help you create any look, whether it’s high-fashion 

session hair or beautifully finished salon styles. 

Find out more @BaBylissPROUK

• AFFORDABLE LUXURY • CRUELTY FREE • PROFESSIONAL ONLY 

Paul Mitchell® salons benefit from free marketing support year round, 

exclusive promotions, personalised free education, a dedicated 

Salon Business Consultant whose goal is to grow your business and consumer 

advertising driving clients through your door. 

Find us on and at Paul Mitchell UK 

To work with a brand that truly supports the professional hairdresser, 

call us on 0845 659 0011 or visit salon-success.co.uk

Editor’s letter 

26 

82 

74 

Cue Noddy Holder’s iconic cry: “It’s Chriiistmaaaaaas!” Which 

means, quite frankly, scenes of stylists hustling and bustling 

in salons up and down the land as you welcome in oodles of clients 

desperate for party looks, root refreshes and tills a-ring-ring-ringing as gift 

sets and limited edition tools get snapped up. It’s busy but in the very best 

way, and to help you prep for that party season, we’ve curated a little guide to 

get your Christmas all wrapped up (see page 66). Want to know how the cool, 

calm and collected Most Wanted Best Salon Experience winner STIL approaches 

the festivities? Founder Christel Lundqvist tells all! And if on Boxing Day you’re 

trying to avoid the Morecambe & Wise repeats while suffering with a smidgen 

of indigestion, then why not sit and ponder how to fast-track your team’s skills 

in 2019 – our Education round-up (page 56) will help you feel fizzing with 

inspiration (rather than Alka-Seltzer) for the year ahead. Perhaps start by 

admiring Hare & Bone’s Buffalo Spirit collection (page 74), a brilliant 

homage to Ray Petri’s revolutionary ’80s fashion label. All together 

now: “Who’s that gigolo on the street…?” 

Have a wonderful Christmas and a happy New Year! 

Amanda Nottage 

Editor 

JOIN US! 

We have just one diary date left 

in the Creative HEAD Event 

calendar – Featured Artist LIVE 

with Johanna Cree Brown 

(19 November) – and it’s 

set to be epic. Look out for 

full coverage online next 

month… And before we 

know it, it’ll be 2019 – and 

WE. CANNOT. WAIT. Mark 

28 January in your diary 

for The Coterie, kicking off 

the new year in fashionable 

style. Calling all salon 

owners and managers – our 

business networking event, 

Salon Smart, returns to London 

on 24 and 25 March and tickets 

are available NOW. Our mantra? 

Time for a change – see page 48 

or visit creativeheadmag.com/ 

salonsmart. Until next year… 

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial 

@creativeheadmag

REIGN 

SUPREME THIS 

CHRISTMAS 

Expand your retail sales and make your salon a destination for Christmas gifting 

with ghd limited edition gift sets. Now available for a limited time only. 

Contact your ghd account manager for more information or call 01924 423400. 

#ghdUnderTheTree

Christmas 

WHAT’S INSIDE 

72 

74 

FASHION 

Sam Burnett 

combines the ’80s 

Buffalo movement 

with Charles Jeffrey 

STIL LIFE 

How Most Wanted Best Salon Experience 

winner STIL creates a cool, calm environment 

ON THE COVER 

Hair by Casey Coleman 

and James Earnshaw 

for Cloud Nine. 

Photography by 

Jon Baker 

82 

SCENE 

Goldwell’s Global 

Zoom blows us 

away in Toronto and 

TrendVision wows at 

the Roundhouse 

EDITOR 

AMANDA NOTTAGE 

ART DIRECTOR 

NICK JABBAL 

DIGITAL DESIGNER 

EVA VESTMANN 

CHIEF SUB EDITOR 

ADAM WOOD 

STAFF WRITER 

ANNA SAMSON 

CONTRIBUTOR 

DEBORAH MURTHA 

DIGITAL ASSISTANT 

KELSEY DRING 

ONLINE AND 

DIGITAL EDITOR 

ALISON ROWLEY 

ADVERTISING 

LAURA TUCKER 

CLASSIFIED EXECUTIVE 

DAVID HAMMOND 

SPECIAL PROJECTS MANAGER 

JENNY BROOKS 

SPECIAL PROJECTS DIRECTOR 

JOANNA ANDERSEN 

PUBLISHER 

CATHERINE HANDCOCK 

Creative HEAD is printed on 

paper certifi ed as being from 

sustainable sources using only 

vegetable-based inks. Printed 

by Buxton Press, Environmental 

Printer of the Year and Printing 

Company of the Year. 

WRITE TO US AT: 

Creative HEAD, 

21 The Timberyard, 

Drysdale Street, 

London, N1 6ND 

020 7324 7540 

enquiries@alfol.co.uk 

Creative HEAD is published 

10 times a year by Alfol Ltd. 

Creative HEAD is a registered 

trademark. No part of this 

magazine may be reproduced 

without prior permission of the 

publisher. All information correct 

at time of going to press. 

Printing by Buxton Press 

creativeheadmag.com 

creativeheadmagofficial 

@creativeheadmag

The edit 

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY 

IS THE END OF 

THE APPRENTICE 

RATE IN SIGHT? 

THE END OF lower pay rates for apprentices 

could be on the horizon after the Education 

Select Committee recommended aboveinflation 

rises should continue, with a longerterm 

goal of scrapping them altogether. 

This would mean apprentices would 

eventually instead be paid at their age-related 

National Minimum Wage (NMW) rate. 

However Hilary Hall, chief executive of the 

NHF, urged a note of caution. She explained: 

“Scrapping the apprenticeship rate would 

have a massive impact on the hairdressing 

industry. If the apprenticeship rate was 

scrapped altogether, apprentices would 

become unaffordable, while the competition 

for qualified and experienced hairdressers 

would further intensify. 

She added: “We know that salons up and 

down the country already struggle to recruit 

good staff.” 

Keith Mellen, director at Anne Veck Hair 

in Oxfordshire, believes hairdressing needs 

to improve pay and conditions if it is to 

successfully compete with other creative 

industries for talent. 

He said: “Generally speaking I support 

increases in wages, including apprentices. 

However, what the Education Select 

Committee doesn’t appear to understand is 

that apprentices, like students, are learning 

rather than earning. Employers make a 

significant investment in apprentices, in order 

to complete their training successfully and to 

graduate skilled, qualified, professionals who 

can then enjoy successful careers.” 

As apprentices bring in little direct 

income, he suggested an alternative model 

to the current system, where government 

redirects funding from colleges “which 

produce ‘qualified’ hairdressers who are 

generally unemployable – into salonbased 

apprenticeships”. 

Mystique sets tone 

at the Alternative 

Hair Show 2018 

ALESSANDRO BARCA FROM Toni&Guy’s London Academy has won 

the Men’s Visionary Award at the 36th Alternative Hair Show. The awards – 

sponsored by TIGI and presented by international president of Alternative 

Hair, Anthony Mascolo, together with founder Tony Rizzo – also saw Japan’s 

Ryu Kyougoku (Cut and Colour) and Taiwan’s Tang Wei (Avant-garde) take 

home prizes. The show, this year entitled Mystique and sponsored by TIGI 

and Wella, included presentations from salons and creatives from Spain, Italy, 

Germany, Hungary, China, and the US. Marc Antoni, Alan Edwards, Guy 

Kremer, Mark Leeson, Robert Masciave, Saco, Sanrizz, Sassoon and the 

TIGI UK Creative Team represented the UK. On the night, £205,000 was raised 

for Fighting Leukaemia, the Alternative Hair Show’s charitable foundation. 

Stay on target with the 

Dualsenses Intensive 

Conditioning Serums 

from Goldwell for a 

customised finish. From 

colour to volume to 

curls, there’s a targeted 

treatment for everyone. 

16

#CHedit 

#MWIT winners feast 

Syd Hayes, Sophia Hilton and Jody Taylor were among this year’s Most Wanted and The It List 

Awards winners who gathered at a dinner party in their honour at HIX ART gallery in London. 

The setting provided the perfect canvas for an evening of conversation and celebration, with 

guests reliving their joy from their big night at the 2018 Grand Final, sharing stories and 

discussing future endeavours. After 44 years in the industry, Most Wanted Hair Trend winner 

Kevin Kahan, summed up the feeling in the room: “If I live another life, I’d choose the same 

path and be proud to say I’m a hairdresser.” 

HAIR-ONLY SALONS ‘IN DECLINE’ 

The number of salons offering solely hairdressing is falling, with more salons closing than 

opening, particularly over the past year. However, research from the Local Data Company also 

illustrated that salons offering hair alongside beauty services are on the increase. Data revealed 

there were 346 more hair and beauty salons across the past three years (and 44 in the past 12 

months), while over the past three years there was a net loss of 252 hair-only salons, 217 of 

them in the past 12 months. The researchers stated “the effects of a saturated market coupled 

with plenty of additional headwinds including rising operational costs and business rates”, as 

responsible for the steep drop-off of hair-only salons in the past year. 

Great Lengths celebrates hair excellence 

Malcolm Murphy Hair 

Great Lengths saw top talent from across the 

UK gather for its fifth biennial awards. Held in 

the splendour of the Royal Armouries in Leeds, 

the brand celebrated stylist excellence with the 

addition of two new award categories – the Hair of 

Fame and the Platinum Salon/Freelancer Award for 

Outstanding Performance. The biggest award of the 

evening, the Trophy of Excellence, went to Malcolm 

Murphy Hair in Leicester – completing a successful 

year for the Most Wanted Best Local Salon winners. 

MY months 

AHEAD 

What Christmas 

has in store for... 

PHIL BENTON 

DOUCE 

After having an incredibly 

active summer renovating 

another beautiful Airstream 

into our newest salon, 

Sandy, we are now focusing 

on building up our London 

clientele in the bustling 

Broadgate. With that in mind, 

we are searching for the 

perfect staff 

member to join 

the London 

team. And catch 

our douce days 

on YouTube! 

STEWART ROBERTS, 

HAIRCUTS4HOMELESS 

These are going to be 

exciting months for 

Haircuts4Homeless as we 

enter our fifth year. We’re 

starting a TV campaign 

that will really help us get 

the message out there and 

we’re already cultivating 

great industry 

relationships 

after our Award 

for Innovation 

win at the 

Most Wanted 

Awards. 

MOVERS AND 

SHAKERS 

Coty has announced that 

Jeroen Temmerman has 

been appointed as chief 

executive of ghd. 

Jeroen has spent the past 21 

years in a variety of positions 

for L’Oréal Professionnel. 

Nick Irwin has been 

appointed as global creative 

director for ANTI Collective, 

the newly announced 

professional haircare brand 

founded by entrepreneur 

Francesco Ruggerino. 

18

VIVISCAL 

GROWTH 

SUPPLEMENTS 

PROUD SPONSORS OF

The bond size for Pro Tip 

extensions from Remi Cachet 

are half that of Ultra Tip – ideal 

for fine hair and hairlines. 

IN-SALON SERVICE 

01642 867213 

remicachet.com 

Beauty advent calendars get 

better and better – you can’t 

beat this one from Balmain 

Paris Hair Couture, with 10 

gifts worth £199 in total. 

RRP £137.95 

01323 842288 

balmainhair.com 

New from ALFAPARF 

Milano, Style Stories 

Spray Wax separates 

and enhances 

hair, while Vintage 

Powder is perfect for 

extreme volume. 

RRP £16.95 EACH 

+353 45856490 

xpertpro.ie 

Salon Services is now stocking the Proxelli Professionals 

electrical range, including hairdryers, straighteners 

and clippers. 

FROM £37.99 (EXC. VAT) 

0330 123 1907 

salon-services.com 

Irresistible products consumers will want 

to snap up, selected by the Layered team 

Help your blonde clients shine this festive season, 

with the JOICO Blonde Life range. Blonde Life Lightening 

Powder is an ultra-high lift formula that conditions 

as it lightens, to help achieve beautiful tones. Then to 

keep their hair looking gorgeous there’s the Blonde Life 

Brightening Shampoo, Conditioner and Masque, which 

provide gentle cleansing and intense hydration. The 

Blonde Life Brightening Veil nourishes and protects, 

while the Brilliant Life Brilliant Glow Brightening Oil and 

Brilliant Tone Violet Smoothing Foam reduce brassiness 

and frizz. It’s an entire 

regime that will 

keep blondes 

dazzling into 

the New Year. 

RRP FROM 

£13.70 

joicoblondelife.com 

Cut down on drying 

time with Speed 

of Light Blow Dry 

Accelerator Spray 

from Aveda, which 

uses lactic acid 

from sugar beets to 

help seal cuticles. 

RRP £21 

0800 0542979 

aveda.co.uk 

Shine on with 

this star duo 

from Fudge 

Professional 

– Luminizer 

Shampoo and 

Conditioner help 

make hair 85 

per cent stronger 

while delivering 

double the shine. 


020 73845 6333 

fudgeprofessional.com 

Offer a shimmery Christmas 

with three new shades in the 

L’Oréal Professionnel Flash 

Pro Hair Make-up range – 

Gold, Silver, or the UV Glow 

Big or Glow Home. 


0845 6000122 

lorealprofessionnel.co.uk 

Hot Tools Professional 

EVOLVE Gold Titanium 

Styler’s unique cylindrical 

design and extra-long plates 

make curls and waves easy. 

RRP £150 

01282 444900 

uk.hottools.com 

The introduction of the Smoke, Raven and Siren shades 

to HD Brows’ best-selling range coincides with the brand’s 

10-year anniversary. 

RRP FROM £18 

0113 2247908 

hdbrows.com 

Lovers of Pureology 

are in luck – the nonasties 

brand has 

just unveiled new 

styling products, 

starting with 

Beach Waves 

Sugar Spray and 

Shine Bright 

Taming Serum. 


0800 0854956 

pureology.co.uk 

20 

CREATIVE HEAD

#CHedit 

STOCK 

OPTIONS 

OUR PICK OF THE LAUNCHES TO 

STACK ON SHELVES, ADD TO MENUS 

AND SHARE WITH YOUR STYLISTS 

LAUNCH OF 

THE SEASON 

With more and more clients 

getting adventurous with their 

colour choices, you need to be 

able to deliver knock-out shades 

– so you must have a product 

that packs a real punch. The 

new Super Power collection 

from adored Insta-colourist 

Guy Tang’s #mydentity is here 

to save the day! The intense 

pigmentation delivers incredible 

depth, long-lasting colour and 

impressive vibrancy. Formulated 

with super-strength to last up 

to 30 shampoos, feel free to 

play and intermix colours to 

create your own shades. “I love 

mixing them with the vibrant 

#mydentity pastels to deepen 

them,” says Guy. Kapow! 


0330 1231907 

0845 659 0012 

salon-services.com 

salon-success.co.uk 

IT’S ALL ABOUT... ROOTS 

Seamless colour blends with 

zero damage? Yes please! 

The Root Shadows collection 

from Hairdreams is available in 

various application styles to suit 

every client. 


07503 641817 

hairdreams.com 

Organic Colour System’s 

RootRemedy’s easy-to-use 

applicator offers a quick-fix root 

touch-up on the go, with no mess, 

no fuss and no greys. Just shake, 

spray and blend away! 

RRP £12.99 

01590 646462 

organiccoloursystems.com 

CREATIVE HEAD 

21

BOOST YOUR 

BUSINESS WITH 

*The L’Oréal Professionnel Colour Specialist Innovation Team: Gillian Wood, Reuben Wood Creatives; 

Christopher Bennett, Christopher Bennett Hair 

AT THE GALLERY HAIRCUTTERS IN NORWICH, SMARTBOND SALES ARE SOARING THANKS TO THE SALON’S INTEGRATED TECHNIQUES. 

WEAVING THE COLOUR PROTECTION AND STRENGTHENING ASPECTS INTO THE SERVICE AT THE CONSULTATION CREATES A KEY SELLING 

POINT. SALON OWNER ADRIAN DUNHAM, ALONG WITH COLOUR SPECIALIST BETH DONNELY, SHARE SOME OF THEIR BEST TIPS WITH US ON 

HOW TO BEST CAPTURE CLIENTS’ ATTENTION… 

1 Technical support with education is key to being able to promote with confi dence, creating a win-win situation for client and salon! Smartbond 

is the perfect add-on service – talk to your clients about its great benefi ts, such as maintaining condition and shine with long-lasting results, with a 

small amount of effort. Be sure to keep a bank of happy stories to refer back to. 

2 Educate your colourists and trainees – hands-on sessions are particularly useful. Filter the information through to clients with confi dence, and keep 

the price point as affordable as possible. Once they have been introduced to it the results are self-evident, especially after such a dry, hot year where 

hair could do with that extra bit of help. 

3 Always try and incentivise through performance. Ask your area technician to come up with particular products to push, or bonuses on targets 

reached. Be sure to have Smartbond information at every colour station to take advantage of every opportunity. 

THE FIX 

Check out this Deep Chrome creation by the L’Oréal 

Professionnel Colour Specialist Innovation Team,* a 

tantalisingly cool silver play on the metallic trend this 

season. To recreate the result, follow these steps: 

Step 1: Platinum Plus + 30vol, mixed with 

Smartbond. 

Step 2: Take a horseshoe-shaped section and 

apply DIA Light 8.11 to the bottom. 

Step 3: With the top section, create a root melt 

using DIA Light 8.11 into 10.12 

Share your transformations using 

@lorealpro #lorealprouk 

RETAIL 

REHAB 

With just six 

ingredients, Infinium 

Pure hairspray is 

hypoallergenic and 

fragrance-free – yet 

can still deliver 

three levels of 

hold without 

stiffness. 

22 

CREATIVE HEAD

Be a 

COLOUR ADDICT 

WOW CLIENTS WITH YOUR CONSULTATION 

CREATIVE HEAD ADVERTORIAL 

Serenity Salon, Hastings 

With more and more women visiting salons, there’s a fantastic 

opportunity to grow your business and nurture a loyal client. 

Christmas is the perfect time to get your consultations spot on, 

since women are entering your salon for vital ‘me time’ more 

than ever. 

You need to ensure their experience is personalised to them. 

So, the question is, how can we make them feel more at home? 

A key part is the greeting as soon as they walk in – a smile is 

lovely, but you need to make them feel like this is the place 

they want to be. 

Retail expert Mary Portas knows the value of a great stylist 

in a consumer’s life. “Many people have shared so much with 

their hairdresser, so greet them like a friend,” she says. “It’s 

the little remembered details and warm welcome that counts.” 

Your business will see the difference if you do, and your clients 

will be thrilled by the experience in your chair. 

CONSULTATIONS 

Want to know how to wow your guests? Create a bespoke experience. 

Customers will value your expertise, and there is truly nothing like a 

one-on-one consultation. You have digital tools at your fi ngertips that 

are bound to impress them, while also inspiring them with ideas on new 

colours to try – take a look at the Style My Hair app and have a little fun. 

You can also use it to determine the hair’s condition to determine if a 

treatment is needed and prescribe a homecare regime – your colour bar 

is a chance to showcase what makes you different! Remember to also 

bring colour mixing front and centre to leave clients more appreciative of 

how they get that gorgeous colour. 

DO THIS NOW 

1)Make sure you have an assigned area, away from the usual 

hustle and bustle of the salon, where you can devote time to 

your client’s colour consultation. 

2)At the styling station, use two chairs to conduct a face-toface 

consultation – don’t chat through the mirror! 

3)Show service menus and colour charts to reinforce 

your expertise. 

4)Use a tablet during the consultation to help clients visualise 

key looks on a selfie. 

Get further addicted to colour with L’Oréal Professionnel – call 0800 0304034 or visit lorealprofessionnel.co.uk 

CREATIVE HEAD 

23

WHY DID YOU WANT TO BE A HAIRDRESSER? 

I’ve always loved the experience of going to a salon or barber shop 

but frequently would leave with a haircut I hated. I wanted to 

prevent other people feeling this way, and also learn what it 

was I wanted to do with my own hair. I’ve been cutting hair for 

two-and-a-half years now. Previously I was a professional golfer 

but I never loved it, I was just good at it. Whereas with hair I’ve 

found it easy to keep learning, to stay late and spend all my time 

outside of work focusing on hair, because I fell in love with it. 

ELLIOT FORBES 

AGE: 28 

SALON: BARBER BARBER SOHO 

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? 

Seeing the words written by Johnny Baba 

for my entry to The It List Rising Star, 

and then to actually be shortlisted was 

my number one highlight. That’s closely 

followed by being asked to manage the 

new Barber Barber store in Soho. 

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? 

Owning and running a group of 

successful, high-end male grooming/ 

barber shops across London, which are 

driven by customer service. 

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? 

Cutting and styling the hair of either 

Arctic Monkeys or The Courteeners 

before they went on stage at Glastonbury. 

WHAT DO YOU FOCUS ON IN ORDER TO DELIVER 

THE BEST CUSTOMER SERVICE THAT YOU CAN? 

I focus on the ethos that everyone 

who sits in my chair is a VIP. 

Everyone gets the highest 

treatment and for that hour they 

can let go of any stresses or 

strains they may have. For me 

the haircut is only a small 

part of the service, and all 

of the small details add up 

to something special. 

24

MAKE YOUR HAIR GROWTH 

THE LEAST OF YOUR WORRIES 

You have 

over 100,000 hairs 

growing at any time... 

...a healthy head of hair 

should therefore be 

a handful 

60% of women in the UK experience hair 

growth disruptions leading to thin and 

wispy hair. 

Salon Formula Hair Growth+ by Nourkrin ® 

is a scientifically researched hair growth food 

supplement developed to help support the 

normal healthy hair growth. 

AVAILABLE AT:

#CHedit 

Inside 

story 

THE CHAPEL HORSHAM 

With salons in London, Sevenoaks, Tunbridge Wells, Marlow and Verbier 

in Switzerland, The Chapel has carefully nurtured a customer experience 

that’s all about personalisation and the ultimate in comfort. While tailoring 

and education have always been key components of The Chapel brand, 

it’s also about relaxation, as its new Horsham outpost illustrates. Plush 

chairs are placed far from front windows, so clients need not worry 

about passers-by. Founders Amanda and Toby Dicker have been 

mindful in restoring the former chapel, giving the salon a look that suits 

the 150-year-old building and let its personality sing through. There’s 

a huge open area for conversations and consultations, and where the 

Guest Relations Team’s take bills and book future appointments on their 

tablets (no reception desk here). Praise be! 

HOT BUYS 

OLD SOUL 

Step back in time with 

Takara Belmont’s new 

Vintage Alt collection. 

Each chair can be 

customised using 

upholstery colours 

and fabrics alongside 

footrest and 

base options. 

FROM £1,500 

020 7515 0333 

takarahairdressing.co.uk 

now open 

TAYLOR TAYLOR LONDON LIBERTY 

The salon group’s Liberty outpost is now 

bigger and with more bling – check out the 

marble and brass pieces, the chandelier, and 

peacock-inspired walls. 

26 CREATIVE HEAD

STRONG 

& Dependable 

Booking 

Software

THE SECRET TO… 

OFFERING GIFT CARDS 

Christmas is the perfect time to issue 

gift cards. Here’s how MINDBODY 

can make them work for you… 

GENERATE REVENUE IN ADVANCE 

Gift cards are a great additional 

source of revenue and immediately 

improve cash fl ow. They also feel 

really natural at this time of year, as 

clients seek out the perfect gift for 

friends and family. 

ENCOURAGE LOYALTY 

Think about off ering gift cards 

as part of a package to create a 

greater perceived value. Clients 

using gift cards are also more likely 

to visit more than once to deplete 

their card, providing opportunities to 

encourage loyalty – and to upsell. 

BOOST BRAND EXPOSURE 

Gift cards are a cost-eff ective form 

of advertising, because every time 

a client opens their purse they see 

your card and are reminded of you. 

CONVENIENCE 

With MINDBODY you can off er gift 

cards online that can be customised 

with brand-specifi c messages 

and photos, so even last-minute 

shoppers can be targeted. 

DATA, DATA, DATA 

You can also monitor sales by pulling 

a gift card report on MINDBODY, so 

you can measure exactly how much 

impact they have had on business. 

IN ASSOCIATION WITH 

For more salon-savvy secrets by MINDBODY, 

visit uk.mindbodyonline.com 

THE BUSINESS EDIT 

SHOULD YOU COLOUR 

THE HAIR OF UNDER-16S? 

THIS PAST YEAR has been an explosive 

one for colour in UK salons, driven in no 

small measure by the floods of beauty 

images seen on Instagram and Pinterest. 

As under-16s are huge users of social media, 

it’s understandable that many want the 

colour transformations they see – and will 

happily hit up the Bank of Mum and Dad to 

get it done professionally. 

However, as the NHF chief executive 

Hilary Hall explains, all permanent hair 

colours carry warnings that they’re not 

intended for use on children under the age 

of 16, whether the colour comes in DIY boxes 

or is used by salons. This is down to the fact 

almost all permanent hair colorants include 

PPD, which is most often associated with 

allergic reactions to hair colour. 

“If a salon applies a product which states 

‘not intended for use on children under 

the age of 16’, they’re not following the 

manufacturers’ instructions and so won’t be 

covered by insurance. Disclaimers signed by 

clients (or parents) won’t stand up in court, 

so our advice is ‘don’t be tempted!’” she says. 

One of the queens of Instagram colour 

transformations, Most Wanted Colour Expert 

Sophia Hilton, admits she doesn’t colour 

under-16s because of insurance issues, but 

would like to. “We need to move with times, 

kids are not kids anymore. Why are we 

always slow to recognise change?” she asks. 

“It’ll grow out better from me than a box.” 

Alan Simpson from Contemporary Salons 

LAURA BULL, 

CODE HAIR CONSULTANTS 

admits his salon gets “parents asking 

constantly”. “On occasions, we do colour 

their hair but it’s along with a disclaimer,” 

says Alan, “even though it won’t stand up in 

court should there be a reaction. However we 

do it to show that there is a risk involved.” 

Of course by turning under-16s away, 

young people are doing it themselves with 

greater risk. “I’m sure any parent would 

rather see their child with a beautiful colour 

rather than a bad home dye that needs to 

be corrected by a professional later,” argues 

JC Aucamp at Guy Kremer. “It gives salons 

the chance to introduce themselves and kids 

can become confident in hairdressers.” 

Salon owner Anne Veck has a ‘no chemical 

treatments’ policy for under-16s, and feels 

strongly that this is also a wider reputation 

issue: “As an industry we already face a host 

of issues around professional credibility, 

so we don’t need to add a reputation for 

dangerous activity as well,” she says. 

At Most Wanted Best Salon Experience 

winner STIL, founder Christel Lundqvist is 

pragmatic, but feels 13 is too young. “Often 

at that age you see beauty differently and 

want change quickly, which with colour 

isn’t always the best way forward,” she says. 

“However, someone at 15 can be very mature. 

It’s very much down to the individual.” 

But she feels it’s rare that you will create 

a long-term relationship with someone at 

that age because they want to experiment 

and try different hairdressers. 

All the colouring products we use state they are unsuitable for 

use on persons aged under 16. We run a teen Saturday cutting 

promotion with our graduate team and for two stylists, half of their 

clients are aged 11 to 15. We found almost all the teen clients were 

asking about colouring services. One week we lost out on three 

balayage clients because they were under 16. That’s a potential loss of at least £3,000 a year. 

It’s not just the money, it’s the loss of a potential market to tap into. I fear these teens will 

go to a salon that doesn’t take policies seriously or resort to home colouring… again an 

issue, as when it goes wrong we can’t put it right for them. I have toyed with the idea of a 

disclaimer for parents to sign, however the risk is an insurance provider would not cover 

you in the event of a claim. There should be a policy in place to help the professionals get 

around this issue, like parental consent with use on under 16s or something similar.” 

28 

CREATIVE HEAD

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KEN’S CLINIC 

GOT A BUSINESS HEADACHE? LET KEN WEST, DIRECTOR OF BUSINESS 

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION 

KEN’S DIAGNOSIS 

Before you embark on any major refurbishment of any 

retail business you should ask yourself two questions: 

One: can I afford it? 

Two: how will it increase my business? 

The answer to the first question should really only be yes 

if you have been wise and put money aside on a regular 

basis into a refurbishment fund. Just as you should plan 

in advance for a rent increase regularly, you should do the 

same for refurbishment. Rent increases will happen and 

your salon will need a refurbishment, so both should be 

factored into your financial planning and a war chest of 

cash or surplus profits should be kept 

safe and sound. 

Salons tend to depreciate the 

cost of a refit over five or 10 years 

so it makes sense to use this 

cash flow saving to build up your 

refurbishment war chest. This way 

when your salon is in need of a 

makeover you will have the 

money safely tucked away. 

If you don’t do 

this, rent reviews will 

hurt you and you 

will have to borrow 

for refurbishments. 

Although borrowing is 

relatively cheap at the 

moment, I really would 

advise against getting 

into severe debt for a 

refurbishment if you already 

“I’m thinking of revamping 

my salon, but with all the talk 

about the current economy, 

I’m not sure if I should wait. 

My business is successful but 

do you think it’s a good time 

to be investing substantially 

into a salon refit?” 

MARK MOUNTNEY, ZOOLOGY 

have a successful business, unless you can answer yes to 

question two. Exactly how will a refurb increase sales for 

your already successful business? 

Will it draw in new clients? Will it enable you to increase 

prices? Will it enable you to employ a larger team and 

generate more sales? If you feel that the answer is yes, then 

the investment could be worthwhile. 

If not, then alternatives could be considered. The two 

things that will have most impact on a salon are flooring 

and lighting. Neither is cheap but both have great visual 

impact. Quality lighting is vital in a modern salon and 

expert advice should be sought as different colour lighting 

is required in different zones of your salon. Especially in 

your colour zone. If in doubt, I would suggest daylight 

lighting as this tends to be more realistic for clients. 

After that I would change chairs and consider looking 

outside of the big brands. There are many chairs out there 

from wholesalers and specialist suppliers that look like 

branded chairs and can last just as long. Then consider 

changing or refinishing your workstations. 

But finally, never underestimate the impact of good oldfashioned 

paint. Nothing is classier than white or off-white 

walls. I personally like the palest of greys, but many prefer 

the warmth of a blonde or barley white. Bright colours can 

be used to pick out highlights or statement walls can have 

a massive impact and it is really easy to change them on a 

regular basis. 

There is no right or wrong, but be wary of spending 

money that you don’t have, especially if it will have very 

little or even no impact on your sales. 

It’s far better to invest in education and improving your 

client experience. 

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH? 

Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag 

30 

CREATIVE HEAD

3·6·5 Successful 

Business Coaching 

for Salons 

Are you a 

Salon Owner? 

Finding it harder and harder 

to pull in new clients and recruit 

the right team? 

In times of change it is important to plan ahead . 

With many uncertainties facing the industry and 

economy in 2019, 3·6·5 can help to point you in 

the right direction. 

3·6·5 can provide your salon with successful 

business coaching to help promote a 

long-term, sustainable future for 

your business . 

Call us on: 0845 659 0015 

www.365SalonEducation.com 

Find us: @365SalonEducation

KATIE WRIGHTON 

TAKARA BELMONT 

WHAT MAKES TAKARA 

BELMONT STAND APART? 

With almost a century 

of history, our depth 

of expertise in design, 

manufacturing and 

technology has resulted in 

some of the world’s most 

iconic, innovative and 

enduring equipment. Every 

piece is meticulously crafted 

and engineered to deliver 

unsurpassed quality, refined 

ergonomics, timeless design 

and, importantly, to ensure 

uninterrupted performance. 

HOW DO YOU DEVISE 

NEW LAUNCHES? 

While there are fashions in 

interior design, the salon 

market is always eclectic. 

A unique quality of Takara 

Belmont is our ability to 

create timeless designs 

and remain relevant and 

contemporary. Equipment 

such as the Cadilla and Adria 

II have been around for 

more than 40 years. We make 

delicate modifications without 

compromising aesthetic 

quality. Customisable features 

enable us to tailor the look, 

texture and style to suit 

individual salon brands and 

interior designs, too. 

WHAT WILL BE THE HOT 

TRENDS NEXT YEAR? 

There’s a growing passion 

for natural, earthy concepts 

that emphasise outdoor 

elements and how these are 

introduced into the salon 

space. There’s also a strong 

move to environmentallyconsiderate 

designs and 

interior functions. Our 

newest collections such as 

Zen and Arcadia reflect this. 

Q A 

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES! 

NICK IRWIN 

What is your advice to a young stylist aspiring to get into the world of session? 

Tom Freer, Spirit Hair Company 

Start by contacting session stylists whom you admire and ask to assist them, either by 

contacting them through social media or approaching their agent. Reach out to as many 

stylists as possible and don’t be disheartened if they don’t get back to you… be persistent! 

What are you reading at the moment? Which are your go-to sites and who do you follow? 

Carol Straughan, Hensmans Salons 

I’m just in the middle of reading Purple Cow by Seth Godin again. My go-to sites would be 

Rankin and Hunger TV, as this is a platform that I contribute to on a regular basis and it’s 

always good for me to see what other contributors are working on. On Instagram – Eugene 

Souleiman, Duffy, Guido, Paul Hanlon for hair inspiration. Andrew Gallimore, Mark 

Carrasquillo, Pat McGrath and Marco Antonio for make-up. Fashion stylists Katie Grand, 

Alastair McKimm and Patti Wilson. Photographers Steven Klein, Glen Luchford and Craig 

McDean. Other interesting people to follow would be Lylexox, Diet Prada and Derek Ridgers. 

If you were entering imagery into hair-specific awards categories, would you look to shoot 

with your long-term collaborator Rankin, or a photographer more focused on hair? 

David Lopez, Dlo Hairdressing 

This is really interesting because my opinion will always be swayed by my taste, which sits 

more in the editorial world. There seems to be a formula with hair photographers for award 

entries and, unless people start to break the chain, the results will never change. I don’t 

always think the industry is aware people like Rankin are available to shoot for them! 

What are your quick tips on coping with high-pressure scenarios? 

Evangeline Barrett, Evangeline Barrett 

Learn to be fast, never panic and step away from your work to re-evaluate. Always listen 

and take direction. 

What’s the highlight of your career to date… and your biggest regret? 

Emma Simmons, Salon 54 

My highlight is to finally be part of our new product line, ANTI Collective, which truly 

reflects my personal and professional aesthetic. My biggest regret was staying with a 

product brand far too long and not fully immersing myself in the session world earlier 

in my career. 

32 CREATIVE HEAD

AFFINAGE IS ON THE LOOKOUT FOR TALENTED 

STYLISTS TO JOIN ITS BRAND NEW ARTISTIC 

TEAM – COULD YOU BE ONE OF THEM? 

Are you a rebel, looking for a cause? Want to be heard, to get 

your work seen? Well look no further – be part of the second 

generation of Affinage Colour Rebels! 

A two-year programme, being an Affinage Colour Rebel 

means performing at hair shows, being on photoshoots and 

going to events across the globe. Being part of the team is 

an amazing catapult for any stylist to take their hairdressing 

profile to the next level, both in the UK and globally. 

If you have pots of creativity, are passionate about Affinage 

products and can inspire others, then the global brand wants 

to hear from you! 

Successful applicants will have a unique opportunity to be 

one of the second generation of Colour Rebels, becoming an 

integral member of one of the most creative and energetic 

artistic teams in the industry. 

The process starts with a simple application form, 

moodboard and video clip showcasing your passion, followed 

by an interview where you will be expected to present a live 

model with a look you’ve created. If you make it onto the final 

team you can expect a truly career-enhancing journey, where 

you’ll create a photographic collection and work alongside 

industry icons. But you’ve got to act fast! The entry deadline 

is 31 January 2019 – how are you going to show that you’re the 

rebel they’re looking for? 

BECOME A TRUE REBEL 

Affinage Colour Rebel and owner of Siren Hair Art, Sheree 

Thompson, reveals what life is like when you’re on the team: 

“The past 18 months have been a complete whirlwind. 

Right from the start the team gelled together and we have 

built friendships that will last forever. 

“It has been an incredible experience; we’ve created 

a photographic collection, have featured in countless 

magazines and we’ve had an amazing response to our 

European Colour Rebels tour. This has undoubtedly been 

the highlight of my career so far.” 

To find out how you can start your Affinage Colour Rebel journey, call 01794 527111 or visit asphair.com/colour-rebels. 

Keep an eye out for updates by following Affinage on Facebook @affinageprofessional 

CREATIVE HEAD 33

002-8pp_SS_Promo_Paint_GW2.indd 1-2 13/09/2018 15:36 

CLUB 

creativeheadmag.com/club 

PORTRAIT OF A 

FOR JUST 

£10 

YOU’LL GET: 

• 10 issues of Creative 

HEAD magazine – and 

supplements including 

Runway, PAINT and 

Power Book – delivered 

to your door 

• Exclusive competitions 

and prizes 

• Free product samples 

from leading professional 

brands 

A/W18 

PROCESS 

SIGN UP NOW 

AND RECEIVE A BUNDLE OF 

HAIRFLAIR PRODUCTS, INCLUDING 

BEST-SELLING CURLFORMERS, 

WORTH MORE THAN 

£55* 

Win Curlformers education, 

delivered to your salon! 

Already a Creative HEAD Club member? We’ve got something special 

for you too! Club members have the chance to win a half-day session 

with a Curlformers educator. The expert will come to your salon 

to spend a half-day teaching your team how to curl and perm using 

Curlformers. To be in with a chance of winning, simply keep an eye on 

your inbox for your exclusive link to the competition entry 

form – all Creative HEAD members will receive an email 

on 1 November! 

FOR 

CREATIVE 

HEAD CLUB 

MEMBERS 

ONLY 

*For the fi rst 25 new members to sign up between 1 November and 

31 November 2018. Subject to availability and no cash equivalent will be offered.

All prices listed are exclusive of VAT 

BUSINESS 

BUILDER 

Christmas is coming, so you’re likely to see 

a rise in customers looking for some preparty 

pampering. Make the most of demand 

by offering your clients festive treatment 

bundles, such as blow-dry and manicure 

discount packages, making your business 

a one-stop-shop for party season prep. 

THE SERVICE STATION 

In association with 

Innovative launches, expert advice and business 

boosting ideas – drop in and feel the buzz! 

ON RIGHT NOW 

Encourage your clients to channel 

their inner superhero this 

season with Guy Tang’s exciting 

#MyDentity Super Power range. 

These vibrant shades – from 

magenta and 

yellow to bright 

blue – offer 

intense depth and 

heat protection 

at just £7.25 a 

tube! Available 

exclusively 

from Salon 

Services online 

and in store. 

TEACH 

ME! 

WELL-GROOMED 

BUYS FOR THE BOYS AT 

Looking to hone your makeup 

skills so that you can 

create eye-catching 

and dramatic 

looks? Kate 

Hughes’ Ultimate 

Contouring & 

Smokey Eyes 

Make-up Workshop 

(£150) will help 

you master the 

basic skills of 

these popular 

techniques, which 

are perfect 

for the 

party season. 

Male grooming has gone beyond 

the standard shave and trim 

and now represents a huge and 

booming slice of the market. 

So make the most of your 

retail area this Christmas 

by marketing gifts for men. 

From manicure sets (we 

love the Tweezerman GEAR 

Essential Male Grooming Kit 

– £28.39) to male moisturisers 

(like the WAHL 5 Star 

Moisturiser – £5.99), there’s 

no shortage of great stocking 

fillers for men. 

#BusinessEdit 

ASK ME 

ANYTHING 

THERE ARE EXPERTS INSIDE 

EVERY BRANCH OF SALON 

SERVICES WITH KNOWLEDGE 

TO SHARE, SO JUST ASK! 

Renee Bowman, 

vice-president, store 

operations, Salon Services 

Q: What can freelancers 

do to make the festive 

season go smoothly? 

A: Don’t forget to plan 

ahead and stock up. Look 

back at sales from last 

year’s festive season, as 

well as any services you’ve 

seen grow in popularity in 

the past season, as these 

are useful indicators of 

business performance this 

Christmas. Gift vouchers 

also make great presents 

– and are a great way to 

generate new business 

and extra revenue! 

Also, don’t forget to give 

yourself some TLC over 

the busy festive period. 

As a freelancer it’s down 

to you to carve out breaks 

and self-care into your 

schedule to avoid burnout. 

While it’s a great 

time to capitalise on the 

heightened demand of the 

season, remember to take 

time to step away from 

the business to pamper 

yourself. A good-quality 

collagen face mask and 

a glass of mulled wine 

will work wonders! 

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM 

CREATIVE HEAD 35

#BusinessEdit 

ALLERGY ALERT TESTING 

TOOLKIT GETS UPDATE 

EVERY SALON SHOULD carry out allergy 

alert tests to protect clients from harm and 

the business from potential legal action, 

said the NHF ahead of an update to its 

allergy alert testing toolkit. NHF members 

benefit from free toolkits (with £10 postage) 

which include everything a salon needs, 

from an allergy alert testing guide and 

colour record cards to instruction posters 

and GDPR-compliant consent forms. 

Hilary Hall, NHF chief executive, said: 

“The kit has been updated to include 

client information sheets and useful FAQs. 

It also includes a sample of Colourstart – 

an allergy alert test that’s posted to clients 

ahead of their appointment so they don’t 

have to come into the salon. 

“An additional benefit is that Coversure’s 

Salonsure policy covers use of our toolkit, 

with an automatic 20 per cent discount for 

NHF members. But check if the toolkit is 

covered if you have a different insurer.” 

Order your new toolkit at nhf.info/shop 

BEREAVEMENT 

LEAVE LAW CHANGE 

A NEW LAW means that parents who lose a child 

under the age of 18 or suffer a stillbirth from 24 

weeks of pregnancy will have the right to two 

weeks’ paid leave, to be taken within 56 days of 

the child’s death. It’s expected that the new rules 

will apply from 2020. 

Eligible employees will also be entitled to 

statutory parental bereavement pay, with 

employers likely to be able to reclaim some or all 

of the cost. Hilary Hall, chief executive of the NHF, 

said: “We support this move, which ensures that 

parents who have experienced a terrible loss are 

given a period of time away from work to start the 

grieving process.” 

Anne Veck 

Hellen Ward 

NHF REVEALS ITS LATEST 

INDUSTRY AMBASSADORS 

A TRIO OF OUTSTANDING industry leaders have been announced as the 

new NHF ambassadors. They have taken up their roles to share their passion, 

knowledge and expertise to inspire and motivate salon owners across the UK. 

The NHF will be welcoming Anne Veck, who runs award-winning salons in 

Oxford and Bicester, as its new hair ambassador, and Christian Wiles, whose 

traditional gentlemen’s grooming business is based in Northampton, in the 

new role of male grooming and barbering ambassador. In addition, Hellen 

Ward, managing director of Richard Ward Hair & Metrospa and vice-chair 

of the British Association of Women Entrepreneurs, has been named as the 

NHF’s first ever beauty ambassador. 

“AN AMAZING LEGACY” 

Hilary Hall, chief executive of the NHF, said: “We created the position of 

ambassador to coincide with the NHF’s 75th anniversary celebrations last 

year. Our first joint ambassadors were industry icons Gary Hooker and 

Michael Young who are behind the renowned Hooker & Young brand. They 

made a huge impact and left an amazing legacy for our new ambassadors to 

build on. Anne, Christian and Hellen have a wealth of industry knowledge 

and experience between them and we’re honoured to be working with them 

for the coming year. This is a fantastic opportunity for our members to learn 

from the best and make a real difference to their own salon businesses.” 

New rules for VAT returns 

SALONS WHO PAY VAT will have to change the way they do their VAT 

returns from April 2019. The government’s Making Tax Digital (MTD) rules 

mean you will have to keep digital (electronic) VAT records and file your VAT 

returns using MTD-compatible software. Hilary Hall, NHF chief executive, 

said: “The changes will be more significant for salons who use spreadsheets 

to prepare their information and then type in their figures, as this will no 

longer be allowed.” To find out more, visit nhf.info/MTD 

Christian Wiles 

36 CREATIVE HEAD

SAFE HAVEN 

WITH EVEN ONE EMPLOYEE ON YOUR BOOKS, YOU NEED TO MAKE HEALTH AND SAFETY A HABIT FOR 

YOUR BUSINESS. BUT DON’T PANIC – THE NHF HAS YOU COVERED IN MORE WAYS THAN ONE 

FROM BURNS ON hot tongs and hair colour 

allergies to slippery floors at the backwash, 

there’s plenty that can go wrong in the hair 

and beauty business, which is why you 

should make health and safety a priority and 

a habit in your salon. 

“As a responsible business owner, you’ll 

want to make sure your employees are 

working in a safe and healthy environment 

and clients are not exposed to unnecessary 

risks,” says NHF chief executive, Hilary Hall. 

“You’ll also need to comply with health and 

safety laws and have insurance to cover any 

claims that might be made against you.” 

HELP AND SUPPORT WITH HEALTH & SAFETY 

You’ll find everything you need to stay safe 

and legal in the NHF health & safety toolkit. 

Created specifically for salons, it includes 

a first aid kit, risk assessment templates, 

employee guidelines and the health & safety 

poster required by law. 

CLIENT CARE AND ALLERGY ALERT TESTING 

“Reliable allergy alert testing procedures 

are vital when providing hair colour 

services,” says Hilary. “Our members benefit 

from a free and highly effective allergy alert 

testing system which, crucially, is approved 

by Coversure Insurance Services, the NHF’s 

preferred provider.” 

INSURANCE 

If you have at least one employee, the law 

says you must have employers’ liability 

insurance, explains Hilary. “This is because 

if one of your employees comes to harm in 

the course of their work you must provide 

financial compensation.” 

Although not required by law, public 

liability insurance is vital peace-of-mind 

cover and will protect you if a member of 

the public is injured or has their property 

damaged at your salon or as a result of your 

business activities. 

NOT YET AN 

NHF MEMBER? 

The NHF can help with 

every aspect of your 

business. For less than 

75p a day, member 

benefits include: 

• Valuable discounts 

on industry-specific 

insurance 

• Free health & safety 

advice 

• Free 24/7 legal helpline 

• Membership helpline 

for everyday business 

advice 

• Free employment and 

chair renting contracts 

Join the NHF before the end of December and quote CHD25 to get £25 off your membership fee! 

Call 01234 831965 or visit nhf.info 

CREATIVE HEAD 

37

n target 

Your targeted toolbox to help build your 

salon business bigger and better, in association 

with Salon iQ and the Creative HEAD Reader Panel 

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons 

employing four or more staff and spread geographically across the UK 

CHRISTMAS CASH-IN 

Christmas is right around the corner and 

salons can make a lot of money during 

the holiday period. All of our Reader Panel 

members reported that retail in general went 

up during this time and all offer gift cards, 

which provide a big boost after the festive 

madness has ended. Salon 54 goes a step 

further by offering festive service menus 

as well, including party hair and make-up 

packages and a special blow-dry bar. And to 

reward staff for their hard work, 93 per cent of 

our salons close early on Christmas Eve… or 

don’t open at all! 

AVERAGE PERCENTAGE OF ANNUAL TURNOVER 

ATTRIBUTED TO CHRISTMAS PERIOD: 

12.8% 

PERCENTAGE OF SALONS THAT OFFER A SPECIAL 

FESTIVE STYLING MENU: 

29% 

DO YOU SEE AN INCREASE IN RETAIL SALES OF 

TOOLS AT CHRISTMAS? 

54% YES 

AVERAGE RETAIL TURNOVER 

6.6% 

AVERAGE CLIENT SPEND (EXC. VAT) 

£45.57 

NEW CLIENTS ACCOUNT FOR 

11.8% OF BUSINESS 

(September 2018) 

“This is the 

main month 

for selling 

electrical tools” 

JASON BALL, JOHN OLIVER HAIR 

ARE YOU 

ON TARGET? 

Business in September compared 

with August? 

DECLINING 

57% 

GROWING 

29% 

STABLE 

14% 

Business in September compared 

with September last year? 

DECLINING 

29% GROWING 

29% 

STABLE 

42% 

SNAPSHOT 

LET’S LOOK AT 

DECEMBER 2017 STATS... 

*SaloniQ fi gures for December 2017 

38 

6.8% 

Percentage of clients 

purchasing retail in 

December 2017 

4.89 

The average number 

of clients per stylist 

per day 

43% 

Average number 

of clients who rebook 

in December 

WANT SALON IQ TO HELP YOU STAY ON TARGET? CALL 01892 280123 OR VISIT SALONIQ.COM 

CREATIVE HEAD


COOL, CALM AND 

CONTOURED 

The biggest make-up trend in recent years, Hairdreams shows you how the 

face-changing effects of contouring can be brought to the world of hair 

CONTOURING HAD ONCE been a make-up artist’s secret 

weapon – creating sharp lines and emphasising bone structure 

to deliver a photo-ready look. Now that secret is out and the 

technique has taken over the beauty world, it’s no wonder that 

the same design principles have reached hair! 

It wasn’t that long ago that having visible roots was the 

ultimate faux pas. But times are changing – from ombré to 

balayage, transitional colour with darker roots is all the rage, 

thanks to its flattering face-framing effects. And who wouldn’t 

want fuss-free colour without the root touch-up? With 

celebrities including Chrissy Teigen, Jennifer Lopez and Kim 

Kardashian-West driving the change, there are queues out the 

door for jaw-slimming, cheekbone-highlighting colour. 

The new Root Shadows extensions collection from 

Hairdreams has been specially designed for the ‘hair 

contouring’ style. Your clients can choose from a multitude 

of two-tone colour combinations with varying root lengths 

to deliver the perfectly chiselled look. Different application 

methods allow you to completely customise the style – choose 

Laserbeamer NANO application for ultra-precise placement 

which last up to six months, the semi-permanent Quikkies 

Tape-ins for the commitment-phobes, or the MicroLines hair 

thickening system for those with thinner locks. 

With colours available in four lengths of 100 per cent 

ethically-sourced human hair, creating the perfect 

combination is all about choosing the right colours and 

lengths. With careful placement you can create flattering 

ombré and balayage styles quickly and without the damaging 

effects of bleach – in front of your clients’ eyes. You can also 

benefit from workshops with the Hairdreams professional 

trainers to perfect the art of colour placement to enhance the 

facial features, in addition to your hair extensions business. 

So introduce Root Shadows extensions to your clients and 

open up the world of hair contouring with Hairdreams. 

For more information, visit hairdreams.com, facebook.com/hairdreams.official and instagram.com/hairdreams_uk 

CREATIVE HEAD 

39

Shine 

bright 

like a 

diamond 

Award-winning hair brand Nëal & Wølf is dedicated to unearthing diamonds 

with its Time To Shine Award – let’s meet this year’s gems 

CREATIVE HEAD AND NËAL & WØLF joined forces to find 

an exceptional young stylist worthy of being awarded the Time 

To Shine accolade. Using the hashtag #TimeToShineAward, 

young stylists uploaded their work to social media to be in with 

the chance of scooping victory. Only one image each month 

was selected as representing exceptional talent, creating a 

shortlist for the final judging. 

With more than 4,000 entries flooding in, the stakes were 

high and the calibre was higher. But there could only be one 

winner – Zoë Ward-Scott of Drama Hair and Beauty Rooms in 

Chorley. Her stunning tonal blonde work blew everyone away, 

and her perfect curls helped to emphasise the rich 

shades woven in. Sarah Capstick, director at Nëal & 

Wølf, was impressed: “To get a really clean and shiny 

blonde with fabulous tones is hard, and this 

picture demonstrated all of those features.” 

Zoë used Nëal & Wølf UPLIFT Volumising 

Mist to create her winning look. She 

explains: “It’s so versatile; on some clients I 

use it as instructed on the roots and blowdry 

and on others I spray it throughout 

the hair to create body and texture.” 

She loves to play around with the 

different textures and try different 

combinations, which no doubt helped to 

set her entry apart. “Recently I’ve been 

using Nëal & Wølf GLOW Super Shine 

Spray a little differently,” she admits. “I like to put a small 

amount of SHAPE Pliable Paste in my hand and spray GLOW, 

rubbing it together before styling clients – they like that it 

gives extra shine without extra weight.” 

Close behind Zoë’s winning look were two excellent runnersup. 

Emily Redfearn from Tag Hair Design in Huddersfield 

created a beautifully shiny peachy-pink shade that was bang 

on trend. “My favourite Nëal & Wølf products are FIX Hold & 

Shine Spray and VELVET Nourishing Hair Oil – they complete 

the hairstyle and leave my clients’ hair in good condition and 

looking so glossy,” she says. 

The second runner-up was a warm, caramel-toned 

bronde by Bethany Holdsworth from Jon Richard Hair 

in Cleckheaton in West Yorkshire. Bethany loves to 

experiment and create different styles with the Nëal & 

Wølf range, in particular VELVET. 

She explains: “My clients seem to 

love it as much as I do!”All three 

have won a Salon Promotions 

training course and 

their very own 

professional tool kit, 

as well as a year’s 

subscription to 

Creative HEAD. 

What a way to get 

set for 2019… 

40 

CREATIVE HEAD

WINNER 


“Winning the Time 

To Shine Award 

means the world to 

me. Sometimes I feel 

that maybe I’m not 

good enough, it’s hard 

to stay on trend, but 

winning confirms that 

I’m actually good at 

what I do” 

ZOË WARD-SCOTT, 

DRAMA HAIR AND BEAUTY 

ROOMS, CHORLEY 

RUNNER-UP 

RUNNER-UP 

“The fact I’ve been a contender is enough 

confirmation for me that all of my hard 

work has been recognised!” 

EMILY REDFEARN, 

TAG HAIR DESIGN, HUDDERSFIELD 

“It’s amazing to see my work 

featured in a magazine seen 

by so many people” 

BETHANY HOLDSWORTH 

JON RICHARD HAIR, CLECKHEATON 

For more information on Nëal & Wølf, call 01282 444900, 

email info@salonpromotions.co.uk or visit nealandwolf.com 

Follow @nealandwolf 

CREATIVE HEAD 

41

Make 

Big-up the backwash experience! Through a collaboration 

with seanhanna salons, Tangle Teezer shows us just how 

you can thrill your clients with a spot of pampering... 

SETTING THE TONE for an exceptional salon experience starts from the very beginning 

– something Tangle Teezer and seanhanna know all about. In a collaboration that focuses 

on delighting the seanhanna client, the salon group’s stylists expertly matched guests 

with bespoke and personalised treatments, using tools from the Tangle Teezer collection. 

Yes, they had a marvellously mellow time at the backwash, but they also witnessed just 

how easily the tools detangled hair and distributed products, illustrating how the line-up 

of Tangle Teezer innovations can provide simple at-home solutions to keep clients happy 

between appointments. Bliss! 

But where to start? Well, the new The Wet Detangler hairbrush has the same twotiered 

teeth design that stylists know and love, but with the benefit of a sleek handle 

for extra grip. You can use it on all hair types to give clients healthier-looking hair with 

less breakage. It’s one of those all-rounder superstars for the salon – it can help you 

apply colour and toners evenly and it’s fab for ensuring nourishing hair treatments 

get worked through. No wonder 82 per cent of users 

would recommend it to a friend,* just think of the 

retail opportunities… 

Once you’ve sat your client back in the chair, the Salon 

Elite takes pride of place (especially now with its hot new 

colours – Pink Smoothie or Violet Diva). It’s the perfect 

tool when prepping the hair to start your cut or getting 

everything just right to begin the blow-dry, helping to 

detangle any knots after the towel dry… and that curvy 

shape adds an oh-so pleasant pampering feeling for the 

client when you brush their hair. But don’t just take our 

word for it – let’s hear from the stylists on the front line 

(and the backwash!). 

*Research was conducted by Launchpad Research, 

an independent agency, with 111 women over 2 weeks 

42 

CREATIVE HEAD

it easy 


STEPHANIE STRUDWICK 

CREATIVE STYLIST AND 

SALON MANAGER AT 

SEANHANNA CANARY WHARF 

“Tangle Teezer’s The Wet 

Detangler is perfect for all 

types of hair. This is fabulous 

for brushing through 

conditioner or treatments 

with no snagging. I find that 

The Wet Detangler is 

great for cleansing ends 

without causing damage 

to the hair cuticle” 

JORDAN-LEE WINYARD 

STYLIST AT SEANHANNA PUTNEY, 

TEAM LEADER OF THE 

SEANHANNA CREATIVE 

YOUTH TEAM 

“The Tangle Teezer Salon Elite 

is so gentle on the hair with 

no pulling and tugging. It’s 

extremely easy to detangle 

hair and offers a sleek 

straight finish to the hair, 

ready for any salon 

service. My favourite 

colour is Violet Diva!” 

JOANNA LARHUBARBE 

CREATIVE STYLIST AT 


“The technology behind the 

Tangle Teezer hairbrushes 

enable the stylist to have more 

control over the backwash 

experience and it’s effortless 

to use on the guest. The results 

are flawless; giving hair a 

super-smooth finish. My 

favourite is Salon Elite 

in Pink Smoothie!” 

CHLOE PAYNE 

APPRENTICE AT 


“I absolutely love the 

Tangle Teezer hairbrushes! 

Seanhanna Canary Wharf 

is a very busy salon and 

sometimes our guests are in 

a rush. The Wet Detangler 

is great as it saves time 

in backwash when 

getting knots out of 

long, wet hair” 

Want to know how you can beautify your salon’s backwash experience, just like seanhanna? 

Visit tangleteezer.com or email sales@tangleteezer.com to find your nearest distributor 

CREATIVE HEAD 

43

LEARN THE RULES… 

THEN 

BREAK THEM! 

44 

CREATIVE HEAD

INSPIRATION, EDUCATION, CREATIVITY – IT’S THE 

TIGI EDUCATION FORMULA THAT WILL RESULT IN A 

BOOMING 2019 FOR YOUR SALON AND YOUR TEAM 

ANTHONY MASCOLO, THE LEGENDARY founder of TIGI, built 

his iconic status on his creativity, skills and a desire to share his 

work through education. Famed for creating beautiful, wearable 

haircuts adaptable to each person, his strong philosophy is the basis 

of TIGI Education. 

TIGI is unique in having its own TIGI Creative Team and the 

popularity of its courses is a testament to the inspirational, diverse 

and on-point content on offer. Courses are aimed both at hairdressers 

needing to build confidence and increase skills, and experienced 

hairdressers wanting new information and inspiration. 

Continually evolving, the TIGI Education Team can suggest and 

plan courses that suit every hairdresser. They can be experienced at 

the famous Bed Head Studios or TIGI can even come to your salon – 

whatever works best for you! It’s all about personal service, something 

else TIGI excels at… 

TIGI believes cut and colour work in synergy to create tailored 

styles for every client’s needs. The team constantly updates course 

content sharing their latest cut and colour techniques as well as 

styling and finishing ideas. All colour courses build confidence, 

progressing students’ work and providing extensive knowledge of 

TIGI copyright©olour. 

With the launch of TIGI Copyright Care earlier this year, TIGI has 

delivered ever more personalised services, tailored to the individual 

client, and an absolute must for every modern salon. This concept has 

been accommodated into new business courses for 2019 and the newly 

formatted Creative Consultation. The ultimate consultation model 

for all colourists, TIGI’s unique Creative Consultation helps identify 

clients as individuals, improving every step of the client journey, to 

achieve customer loyalty and upsell colour and care 

services, with creative freedom and a true wowfactor 

experience. 

Linking to TIGI Copyright Care, a new Digital 

Consultation Tool has been launched. This clever 

piece of software offers an assessment of the client’s 

needs and concerns, bespoke colours suited to them, 

suggestions for at-home TIGI Copyright Care regimes 

to keep their hair looking fresh and fabulous between 

salon visits, with the ability to send a personalised 

assessment via SMS or email. 

With new courses launching in 2019 to help 

hairdressers ‘Copyright Your Business’, TIGI is 

dedicated to supporting salons to grow a successful 

business and team. 


MAKE 2019 THE YEAR YOU BREAK THE RULES AND BOOST YOUR 

BUSINESS WITH TIGI – CONTACT TIGI ON UK.EDUCATION@TIGI.COM, 

VISIT TIGIPROFESSIONAL.COM AND FOLLOW THE TEAM ON: 

TIGIprofessionals TIGIprofessional TIGIprofessional TIGIpro 

CREATIVE HEAD 

45

The 

MIDAS 

touch 

BEAUTIFUL HAIR DESERVES EQUALLY BEAUTIFUL TOOLS. 

LET EVERYTHING YOUR CLIENTS TOUCH TURN TO GOLD WITH 

THESE LIMITED EDITION GIFT SETS FROM CLOUD NINE 

46 

CREATIVE HEAD


HELP CLIENTS’ 

HEARTS beat a little 

faster with Cloud Nine 

this Christmas. These 

three Gift of Gold limited 

edition gift sets feature 

its best-selling stylers recast 

in rose gold for hair 

that will truly sparkle. 

From sleek, straight 

locks to glossy waves, 

your clients can give 

their loved ones (or 

themselves!) stunning 

tools to create any style. 

’Tis certainly the 

season to be jolly, with 

each set containing 

everything clients need 

to create luxe-edged 

looks while keeping hair 

in great condition. Each 

gift set includes an styler 

in a rose gold finish with 

a silicone heat guard, 

limited edition black 

and rose gold case and 

a luxury texture comb. 

Clients will win major 

plus points for their 

gift-giving prowess… 

all thanks to your 

salon’s Santa skills. 

What will they choose 

to put under the tree? 

CLOUD NINE ORIGINAL IRON GIFT SET 

Talk about a festive treat – the limited edition Original Iron with stunning rose gold detailing 

keeps things classic but never boring. Developed with innovative temperature controls and 

Cloud Nine’s signature mineral-infused plates, hair stays healthy while styles last longer. 

CLOUD NINE WIDE IRON GIFT SET 

For long or thick hair, these award-winning straighteners will be exactly what a style maven 

wants to find under the tree. With the limited edition rose gold finishes adding a touch of 

sparkle, the wide mineral-infused plates and sophisticated heat controls help lock in style. 

CLOUD NINE TOUCH IRON GIFT SET 

For a satin-smooth finish to your client’s hair, the Touch Iron gift set is second to none. 

The limited edition rose gold design is a suitably festive makeover for the touch temperature 

control system, with automatic heat technology to create beautiful styles in a flash. 

Give the gift of gold this Christmas with Cloud Nine. To find out more, call 0845 2003563, 

email stylists@cloudninehair.com or visit cloudninehair.com 

CREATIVE HEAD 

47

TIME FOR 

HOW TO CREATE SUCCESS WITHIN YOUR 

CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR 

SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH 

ASSOCIATE SPONSORS 

@creativeheadmag #salonsmart19

A CHANGE 

BUSINESS – NOW AND IN THE FUTURE 

24-25 March 2019 

THE PARK PLAZA LONDON RIVERBANK HOTEL 

BOOK NOW – CALL 01434 610944 

WEEKEND PASS £245 plus VAT* (or buy two for £450 plus VAT**) DAY PASS £100 plus VAT 

More details at creativeheadmag.com/salonsmart 

*£50 single room supplement applies **both delegates sharing a twin/double room

Bruce Masefield 

Bruce Masefield Hair 

Tom Connell 

Trevor Sorbie Salon Group 

Sara Holmes 

Stuart Holmes Salon 

Carolyn Sweeney 

Creations 

Dylan Bradshaw 

Dylan Bradshaw 

Jak Bakewell and Scott McKay 

Re-Invention House 

Sue Buckland 

Trevor Sorbie Salon Group 

Nicola Clarke 

Nicola Clarke at John Frieda 

Dale Herne and Angelo Vallillo 

DNA artspace 

CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR 

SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH 

ASSOCIATE SPONSORS 

@creativeheadmag #salonsmart19

Ken West 

3.6.5 Hair 

Richard Phillipart 

The Boutique Atelier 

Simon Tickler 

Salon Success 

Monica Teodoro 

L’Oréal Professionnel 

Luke Hersheson 

Hershesons 

BIG NAMES 

REAL EXPERIENCES 

NEW IDEAS 

24-25 March 2019 

THE PARK PLAZA LONDON RIVERBANK HOTEL 

BOOK NOW CALL 01434 610944 

WEEKEND PASS £245 plus VAT* (or buy two for £450 plus VAT**) DAY PASS £100 plus VAT 

More details at creativeheadmag.com/salonsmart 

*£50 single room supplement applies **both delegates sharing a twin/double room

A UNIQUE LIVE EVENT 

PRESENTED BY 

“Our night was a great success and a lot of fun. As well as taking 

£1,000 from retail in two hours, we also raised £876 for charity” 

Brian MacMillan, F&M Hairdressing, Glasgow 

#BIGH 

“We had an amazing evening, such good fun. We braided our hearts 

out and the ‘butlers in the buff’ were a fabulous touch. We brought 

the party to Ruislip High Street, can’t wait for next year!” 

Becky Hill, The Strand Ltd, London 

creativeheadmag.com/events #BigHairDo

“A lot of the people through the door on the day 

were actually new, they had seen our Big Hair Do 

advertised and the buzz on social media” 

Anthony Laban, Anthony Laban Home, London 

AIRDO 

Braid bars, wave stations, colour labs, SOS treatments… the Big Hair Do – presented by 

Creative HEAD and Layered Online and sponsored by KMS, Redken and TIGI – took UK salons 

by storm with businesses from Exeter to Edinburgh bringing the party to their local high streets 

and injecting glamour nationwide. Here’s a snapshot of all the action… 

The #BigHairDo highlights 

• Stunning up-dos, waves and style spruce-ups at Burlesque in Usk 

• Dreamy temporary colour makeovers at Ciente in Berkhamsted 

• Cupcakes, bubbly and beautiful blow-drys at Coloured Soul in Dundee 

• The gin bar at Elements Hair & Lifestyle in Bishop’s Stortford… the homecare 

station was pretty epic, too! 

• Blissful backwash treatments at V&M Hair in Exeter 

• Adorned buns and strong selfie game at Chapter One Hair Spa in Edinburgh 

• Pimped up prosecco, popcorn and plentiful prizes at Strands Hairdressing in Whiteley 

• Transformative custom treatment boosters at Anthony Laban Home in Wandsworth 

• Braids of glory at Cuts Incorporated in Broadstairs 

• Buff butlers and top-notch tutorials at F&M Hairdressing in Glasgow 

SPONSORED BY

A UNIQUE LIVE EVENT 

PRESENTED BY 

“Had a fabulous time with our guests and team, thank you for inviting us to 

be part of such an amazing event. #bighairdo Bring it on for next year” 

Jackie Colman, Elements Hair & Lifestyle 

PARTY 

PEOPLE 

Bringing together talented teams and clients old and new, the Big Hair Do 

showcased exactly how incredible UK salons are! From cocktails to curls, 

and buns to butlers in the buff, this is how 2018’s ‘Do went down… 

creativeheadmag.com/events #BigHairDo

“What a great night we had and great success with ongoing future 

bookings from new and existing clients. Clients wondered why we hadn’t 

held an event like this previously, and asked when the next one will be” 

Stephanie Bain, Chapter One Hair Spa, Edinburgh 

Designed to showcase the skills of the team, highlight products and services 

on offer and forge new client relationships while cementing existing ones, 

the Big Hair Do provides the ideal opportunity for salons all over the UK 

to connect and re-engage with their local communities. This year’s 

participants did not disappoint, sprucing up their styling stations, popping 

open the prosecco and welcoming guests through their doors for the 

ultimate ‘experience’ evening. 

Attendees of all ages flocked in for advice on style updates, lessons in 

mastering looks and the low-down on the perfect products for keeping 

their locks in tip top condition. Alongside solving hair dilemmas, Big Hair Do 

attendees were pampered with a host of extra treats: canapés; gin tasting; 

live music; manicures and massages; and five-star service from some 

brawny butlers in the buff! 

Social media was, of course, ablaze with #bighairdo appearing in 

thousands of status updates, news feeds and stories, and thanks to guests 

making use of an impressive array of selfie stations, we’ve chalked up style 

inspiration to last! 

Alas, the evening had to draw to a close, but guests left laden with goody 

bags brimming with treats, future hair appointments booked and a wealth of 

handy hair knowledge. So, who’s up for next year? 

To see more from the Big Hair Do 2018, visit creativeheadmag.com 

“The team always enjoys a party, but the Big Hair Do allows us to share the fun with our 

clients – and they bring their friends, which is fantastic for us. We get to promote great hair, 

services and staff – and raise money for an important local cause at the same time” 

Kelly Scott, Strands Hairdressing, Whiteley 

SPONSORED BY

In association with 

TO KEEP A CAREER TICKING OVER YOU 

NEED REGULAR PIT STOPS AND TUNE- 

UPS. IT’S TIME TO PUT SOME FRESH 

IDEAS IN THE TANK AND FIND THE RIGHT 

EDUCATION – YOUR SALON NEEDS AN… 

BEING UP-TO-DATE on the latest techniques is one of the most straightforward ways 

to drive business to your salon. Obvious… isn’t it? How do you know what courses 

will deliver a real return? What indicators signal an increased return on investment to 

make it worth paying out in the first place? Investing in the right course takes some 

thought and there are more options than ever. Whether it’s a specific technique you 

want to add to your repertoire, a brand you want to bring in, or a healthy refresh to 

make sure your mind – and scissors – are still sharp, there’s something for everyone. 

Wella 

BRING IT IN 

When facing a team-wide upgrade, it’s easiest to 

have an educator come to you, and increasingly 

brands offer this as standard. TIGI Education 

has a menu of courses that its instructors bring 

to your door, including cutting, colouring and 

consultation skills. 

If you don’t want to visit its amazing new 

space in Buckingham Gate in London, Sassoon 

Academy will send educators direct to you. 

“Sassoon Direct is going from strength to 

strength as more of our clients demand a high 

level of personalised education within their own 

space,” explains general manager Leona Curran. 

This demand has seen the rise of specialists 

who can parachute in, such as men’s grooming 

range The Bluebeard’s Revenge, which has even 

seen demand for its Shave Day training service 

surge in salons looking to diversify their skills as 

well as barber shops. 

56 

CREATIVE HEAD

Wella 

The likes of Hooker & Young in the North East are creating bespoke 

training sessions to pinpoint exactly what’s missing. Its REACH (Renewed 

Education And Creative Hairdressing) projects are designed to be accessible 

and affordable for salons where whole teams can benefit – whether it’s 

salon education, business seminars or photographic days. “It can be quite 

overwhelming and slightly intimidating to visit an academy or training 

facility, our experience is that people are more comfortable in their own 

environment,” says salon group co-owner Michael Young. “Education should 

be motivating and inspiring for the whole team.” 

PLUGGED IN 

Having access to education at the touch of a button is another change to 

the sector that has really taken off recently. “Salon education has evolved 

significantly in the past decade,” agrees Sheila Jackson, director of education 

and events for Coty Professional Beauty. Wella offers the eEducation platform, 

designed to provide access to artists from all over the world. “This is a 

dynamic concept that allows stylists flexible, tailored education instantly,” 

Sheila adds. Being able to adapt content to suit different learning styles and 

skill levels makes learning easier than ever. 

Mark Woolley, founder and creative director of Electric Hairdressing, 

actively encourages his staff to use the internet as an education resource. 

“It’s crucial to understand the importance of the digital evolution and 

incorporate it into the training plans for your team,” he says. “Educators have 

learnt how to use these tools to teach strong foundations, as well as push the 

boundaries of creativity – it’s about leaving the stylists buzzing with ideas.” 

With so many stylists spending time on social media, some providers are 

looking at those platforms to deliver unique and engaging education content 

that can also happen in real time. TIGI’s upcoming online platform, Fuse, will 

include step-by-steps and inspiration from the TIGI International Creative 

Team. L’Oréal Professionnel has an online digital learning platform called 

Access and has hosted Facebook Live sessions with Adam Reed to dive into 

trends after London Fashion Week, while Redken has also started offering 

webinars on Facebook. And with the advent of Instagram TV and the growth 

of YouTube, such content is only going to grow more widely available. 

HOW EDUCATION 

HAS BOOSTED… 

COBELLA, LONDON 

Wella Education’s facilities 

and range of courses provides 

us with a platform and ample 

opportunities to educate the 

team, improve technical product 

knowledge and it has a strong 

business perspective, too. On 

a personal level, it has provided 

me with incredible colour 

training with the Master Colour 

Programme, which allows me 

to confidently use the products, 

experiment with new techniques 

and have an excellent 

understanding of colour science, 

which I then feed back to the 

salon team. Being on top of your 

game is super-important, and 

providing an exceptional colour 

service with the best performing 

products in a bespoke manner 

is the key to success. Wella 

Education’s online platform has 

also given me, as an educator, 

a different and interactive source 

of education to work with. 

JORDANA COBELLA, 

CREATIVE DIRECTOR 

CREATIVE HEAD 57

HOW EDUCATION HAS 

BOOSTED… FINN & 

CO, NORTHAMPTON 

Ongoing education within 

the salon keeps us fresh 

to new ideas and helps to 

improve whatever you’re 

doing in your role. This 

investment builds confi dence 

in all directions – we see 

and feel that confi dence 

growing in our team, and 

our guests notice and feel 

the diff erence, too. We have 

team training days every 

month and twice a year we 

have a Sassoon Art Team 

colour technician and stylist 

visit us to demonstrate what 

is current and achievable for 

a commercial salon fl oor. 

This ongoing investment, 

which is just two per cent of 

our annual turnover, keeps 

us at the forefront of our 

profession and enables 

ongoing access to new ways 

of working with clients. 

WENDY BUFFONG, 

STYLING MENTOR 

CHERRY PICKING 

You might be confident with your cutting 

and colouring skills, but including more in 

your salon’s curriculum can create a real 

point of difference. It might be that you want 

to introduce a particular colour technique 

from an expert in the field, or perhaps you’re 

looking to boost your business knowledge. 

Former Most Wanted Business Thinker 

Caroline Sanderson, owner of Ego Hair Design 

in Inverness, considers business acumen to be 

the key to setting your salon apart. “The sort 

of education that is going to secure the future 

of this industry lies in business – not creative 

– education,” she argues. “We need secure 

businesses to nurture young talent. There is 

no recruitment crisis, it’s a marketing crisis.” 

Choose education such as The Wella 

Business Accelerator package, which includes 

four one-day seminars to take in the order 

that suits you, covering everything from 

recruitment to implementing effective 

business models. You Own A Salon, Now 

Build Your Business shows you how to look at 

the core commercial pillars, while Reception, 

Making It Work For Your Business shows you 

how to keep things efficient and effective 

at the front desk. The Business of Colour 

delivers expertise on how to capitalise on 

the booming colour market, and Magnetic 

Recruitment ensures you’re attracting and 

retaining the best staff. 

Offering your staff a course with a verified 

qualification is a safe option, but it’s important 

to search for ones that offer an immersive and 

engaging experience. If they aren’t buzzing 

with excitement from the get-go, then it’s a 

tough hill to climb. 

Gina Conway, whose eponymous 

academy in London offers an in-house 

NVQ qualification, says: “A lot of salons are 

now holding advanced education classes in 

specialities like creative colour, extensions 

and editorial. This is giving our industry more 

resources to add to their portfolio of skills so 

they can become better trained and increase 

their expertise.” 

The Bluebeards Revenge 

TIGI 

58 

CREATIVE HEAD

HOW EDUCATION HAS 

BOOSTED… SWAIN 

HAIRDRESSING, 

WHITEHAVEN, CUMBRIA 

I have been using Great 

Lengths for 11 years, and really 

wanted to stay up-to-date 

with everything, especially any 

new techniques, so I booked 

a Bespoke Salon Masterclass 

for my team. It was particularly 

benefi cial for our newer stylists – 

it was a real confi dence booster. 

I was excited to try out the new 

techniques and they have enabled 

me to tailor the extensions service 

I off er even more. Our sales have 

increased 33 per cent in a year 

and we have reached Great 

Lengths Platinum salon status. 

The team is extremely motivated 

and feels more confi dent as their 

skills and capabilities are now 

up-to-date and at an equal 

level. We have incorporated a 

maintenance service where clients 

return to the salon throughout their 

extension wear for blow-drys and 

aftercare, which enables us to 

resolve any issues or concerns – 

or actually prevent them. 

JENNIFER SWAIN, 

OWNER 

CREATIVE HEAD 59

Master 

your 

craft 

Developing skills, craftsmanship and inspiring the 

industry is at the heart of Wella Education… 

THE MANTRA OF WELLA EDUCATION is ‘never 

stop learning.’ It’s not content with the (already) 

extensive training options it has available, so the Wella 

Education team has been busy collating feedback from 

you and listening to the ever-changing needs of both 

you and your clients. The result? Tonnes of brilliant education 

to choose from – including local seminars, in-salon training 

schemes and its online platform. 

Maybe you want to paint the town red – or blonde or 

brunette – or maybe you’re looking to become a local hero 

with incredible cutting skills. Whatever you choose, Wella’s 

tailor-made education packages combine courses to make 

you an expert – and they’ll save you money, too. By booking 

a package you can save 20 per cent off the price of the 

individual courses it contains, giving you more bang for your 

buck. Now that’s savvy shopping! Here’s just a taste of the 

courses available: 

MAXIMISE YOUR COLOUR EXPERTISE 

If you’re ready to master every colour of the rainbow (and 

then some), then the Master Colour Expert Maximiser course 

is for you. Created for colourists who completed the Master 

Colour Programme more than three years ago, this intensive 

course will polish up your skills and inspire you to unleash 

your creativity. It has the added benefit of an introduction to 

trichology from trichologist Mark Blake that will empower 

you to confidently discuss hair loss with your clients. 

MASTER SOCIAL MEDIA 

A strong online presence is absolutely vital to staying relevant 

and keeping up with the competition. So if you dream of 

being a social media master, you can embrace the digital wave 

with Wella Education’s dedicated digital workshops. 

In an era of Instagram filters and sky-high expectations, 

the Insta Ready Colour course is spot-on for perfected and 

drama-free colour. 

Visit the Digital Influence Lab, an eye-opening event to 

reveal the inside secrets for making social media work for 

you. Or opt for the Activate Your Digital Business course, 

which takes the mystery out of digital marketing, covering 

everything from the importance of a Google My Business 

page to email and customer relationship marketing. 

60 

CREATIVE HEAD


We never stop listening to your needs 

and the ever-changing demands 

of your clients. We’ve used your 

feedback to create our best-ever 

education programme. The 2019 

programme is packed with the 

real-world education that brings 

out the best in you 

THE WELLA 

EDUCATION 

BOOK 2019 IS 

AVAILABLE 

NOW! 

SHEILA JACKSON, DIRECTOR OF EDUCATION AND EVENTS 

FOR COTY PROFESSIONAL BEAUTY 

To find out more, contact Wella World Studio London on 020 3650 4700, wellastudiolondon@cotyinc.com or 

Wella Studio Manchester and Pop-Up Studio Scotland on 0161 8342645, wellastudiomanchester@cotyinc.com 

CREATIVE HEAD 61

Shift up a 

LOOKING TO REV UP YOUR CAREER? 

HERE ARE A FEW COURSES TO KEEP 

YOUR LOVE OF HAIR ALIVE… 

ALFAPARF MILANO 

SEAMLESS COLOURING 

Designed to create beautiful blends and colour combinations 

with a seamless result, the focus is on balayage, seamless root 

blending and trending shine bands. 

+353 1672 5960 

alfaparfmilano.com 

FUDGE PROFESSIONAL 

FUDGE HEADPAINT COLOUR ESSENTIALS 

Dive in for a thorough understanding of the Fudge 

Professional iconic colour portfolios of Headpaint and 

Paintbox. The course includes hair structure, the colour 

wheel, catalyst choice, achieving the correct target 

shade, formulating and advanced colour correction. 

0845 3458535 

fudgeprofessional.com/education 

GHD 

GHD EDUCATION 

Meet ghd’s innovative new online learning 

platform, bringing what you want to know, 

directly to you, in a way that’s relevant to 

how you work. Videos are on demand, in 

your pocket and available to watch and 

re-watch whenever you like. 

01924 423400 

ghdhair.com 

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GOLDWELL 

COLLECTION 

Taught by Mazella & Palmer, this two-day course explores the 

essential techniques behind Goldwell’s seasonal collections. 

This will be an in-depth look at the disconnects that create 

each new inspiration, a creative journey will give you detailed 

demonstrations that lead to a hands-on workshop. 

020 3540 1200 

goldwell.co.uk 

SASSOON ACADEMY 

CUTTING HAIR WITH MARK HAYES 

International creative director Mark Hayes will guide 

you through detailed hands-on work sessions and deliver 

demonstrations to leave attendees with a full portfolio of 

new looks to inspire your clients and a repertoire of new 

skills to share. 

020 7399 6902 

sassoon-academy.com 

L’ORÉAL PROFESSIONNEL 

FASHION INSPIRATION HAIRDRESSING 

Led by Richard Phillipart, this course is for stylists who are 

looking to update and upgrade their in-salon styling. Learn 

how to prepare, style and dress hair with quick and effective 

techniques from the session world, focusing on product 

choice, application and tool use. 

0800 0283448 

lorealaccess.com/uk 

TIGI 

CREATIVE CONSULTATION EXPERT 

A new course designed to elevate your colour services and 

effectively communicate colour change with each type of 

client. Learn to adapt your style and language to focus on 

personalising colour, allowing you to meet their vision with 

the most flattering tones. 

020 7228599 

tigiprofessional.com/education 

MANIC PANIC 

PERFECTING PASTELS & PASTEL MAINTENANCE 

Ideal for post-foundation level or level two and above, get to 

grips with the pastel trend that is taking the world by storm. 

Learn the techniques, formulations to understand base colour, 

toning and – crucially – how to manage client expectations. 

01579 341913 

manic-panic.co.uk 

WELLA EDUCATION 

BUSINESS BOOST WITH JOHN HUSCROFT 

You may be ticking along nicely – but how can you take things 

a step further? Learn to measure your salon’s performance 

with specific analysis, the language to motivate your team, 

and how to create the perfect plan to maximise opportunities. 

020 7637 7172 

wella.co.uk/education 

NOT ANOTHER ACADEMY 

THE PERFECT BLEED 

The Academy’s most popular course, this offers a complete 

overhaul on vivid colours and bleeding techniques to level up 

your transitional skills. 

020 7033 3920 

notanotheracademy.com 

REMI CACHET 

TWO-DAY DELUXE WORKSHOP 

New for 2019, this fast-paced course demonstrates the 

Hollywood Weave technique, tape hair application and 

advanced cutting. 

01642 867213 

remicachet.com 

WELLA EDUCATION 

MASTER COLOUR 

EXPERT MAXIMISER 

This course is exclusive to colourists 

who’ve completed the Master Colour 

Programme more than three years 

ago. This three-day course will 

enhance your technical skills, fire up 

your creative spirit and give you 

an introduction to trichology 

that will empower you to 

confidently discuss hair loss 

with your clients. 

020 7637 7172 

wella.co.uk/education 

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YOUR SESSION WILL INCLUDE: 

AN INSPIRATIONAL WELCOME FROM THE WELLA TEAM 

COACHING TO HELP YOU PR YOUR TRENDVISION AWARD JOURNEY 

2 HOURS TO CREATE YOUR LOOK 

A PHOTOSHOOT WITH AN INDUSTRY-RENOWNED PHOTOGRAPHER 

WHAT YOU’LL RECEIVE: 

A DIGITAL PHOTOGRAPH OF YOUR LOOK READY FOR SUBMISSION 

A DIGITAL TOOLBOX WITH ALL OF THE RESOURCES AND ASSETS YOU NEED 

TO PR AND SHOUT ABOUT YOUR TRENDVISION AWARD JOURNEY 

CREATE YOUR 

LOOK DATES 

WELLA WORLD 

STUDIO LONDON: 

28 & 29 January 

with Kai Wan & Desmond Murray 

MENTORING & EVENTS 

WELLA STUDIO 

MANCHESTER: 

3 & 4 February 

with Kevin Luchmun & Kai Wan 

WELLA POP-UP 

STUDIO SCOTLAND: 


with Desmond Murray 

WELLA STUDIO 

DUBLIN: 


with Kevin Luchmun & Kai Wan 

NB: Photographer subject to change. 

All cutting and colouring must be done 

prior to session. Only hair, make-up and 

outfit styling on the day. 

BOOK NOW 

TO AVOID 

DISAPPOINTMENT: 

£45 

€50 

exc VAT 

Contact your Wella Account Manager or 

the Wella Events Team 

UK: 0845 6018 128 

or Ireland: 01-4160900, 

wellaevents@cotyinc.com 

to book your place.

CHRISTMASpresent 

Allpresent 

and correct 

Oh we wish it could be Christmas every day – could you 

imagine the boost to a salon’s bottom line? Here’s how to 

ensure the festive bounce makes it the most wonderful 

time of the year for your business... 

66 CREATIVE HEAD

Richard Ward Hair & Metrospa 

Start early and get in 

the black (Friday) 

To kick off the festive season, Richard 

Ward Hair & Metrospa hosts a Black 

Friday shopping event at the salon. For the 

uninitiated, Black Friday is a US import, 

the huge sale day after Thanksgiving where 

retailers make enough money to push their 

profits ‘into the black’, and this year it takes 

place on 23 November. 

Salon manager Gavin Hoare explains that 

it’s the one time of year that the salon offers 

a discount, but it’s only valid for existing 

clients as a thank you for their ongoing 

loyalty. “To create the feeling of exclusivity 

clients get a personal invitation,” he adds. 

If they visit the salon on the day (special 

requests by telephone can be taken also), 

clients receive 20 per cent off all electricals, 

wet goods or any salon professional products, 

as well as the same discount on gift vouchers 

if purchasing over a certain amount. “It’s a 

win-win; clients feel they’re getting a great 

deal and acknowledgement for their ongoing 

patronage, and for us as a business, we 

guarantee their future custom,” says Gavin. 

Aim high 

Phil Jackson, co-founder of Bravo Hairdressing in Newbury and consultancy 

Build Your Salon, believes selling at Christmas is easy when stylists bring up 

the conversation already going on in the client’s head, and advises salons not 

to be afraid of Christmas clichés. “My advice is to go into December with a 

really ambitious target and work back from there,” he explains. “Get a figure 

in mind, then ask yourself how you can build in value to hit the target.” 

Bravo’s most successful promotion for the past five years has been the ‘£100 

haircut’. The offer to clients is simple: come in for a cut with your favourite 

stylist at the beginning of December, then come in for unlimited blow-drys 

with an apprentice whenever you like – all for a one-off fee of £100. 

Richard Ward’s Gavin agrees: “We have to speculate to accumulate,” he 

argues, so this Christmas the salon will be offering complimentary treatments 

for shine and vitality when the client books a blow-dry service, tied into the 

relaunch of the Kérastase Elixir Ultime range. “The treatment will only be 

made available to existing clients, so it feels individual and bespoke,” he adds. 

Linton & Mac Low Down 

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67

#Christmas 

This image and model image on previous spread: art direction by Laurie Cesari and Pascal Latil, hair and hair colour by Laurie Cesari, 

styling by Latil Pascal and Laurie Cesari, make-up Manon Castellon, model Louise Loqueneux, photography by Pascal Latil 

Add sparkle to your services 

The run-up to Christmas is a great time 

to reward your customers with special 

promotions or incentives. “Why not offer 

them a one-off free Christmas beauty 

package as a thank you? You could offer a 

full look for the evening including a wash, 

cut, blow-dry and styling,” suggests Jo 

Martin, marketing director at Sally Europe. 

“Remember, salon offers not only attract 

customers but also encourage return visits.” 

Christmas also presents a fantastic 

opportunity to help clients dip a toe in the 

water with a look that might last longer than 

the festivities. “We’re encouraging clients 

to think longer-term about their seasonal 

look, it’s a great time to have a perm,” 

admits Karine Jackson, founder of Karine 

Jackson Hair & Beauty. “It means a curly or 

wavy base for the client to work their party 

looks from right through December, and by 

January it’ll be gently dropping out.” 

At her Covent Garden salon, Karine 

perms using Curlformers by Hairflair for a 

consistent result (“there are no end papers 

and no wrapping so it’s foolproof”, she adds) 

and clients can restyle the curls at home 

using different sizes of Curlformers. 

So while it’s a great addition for Christmas, 

it could be the start of a longer-term business 

builder. “Perming has added a serious 

revenue stream to our salon,” says Karine. 

“We charge from £100 up to £205, depending 

on stylist level, and do about four a day, so it’s 

a no-brainer to put it on our festive menu.” 

Linton & Mac in Aberdeen is planning a 

Christmas market event based on its previous 

Low Down initiative, where local businesses 

are invited to set up stalls. Co-directors Jenn 

Linton and Jaye MacDonald explain: “We’ve 

invited local bars to create Christmas-themed 

cocktails and supply party food, and guests 

will be treated to live music. It also gives us a 

great opportunity to show-off what Linton & 

Mac is all about.” 

And before they leave the salon, ensure 

you’ve done all you can to shine a spotlight 

on your Santa skills. “Customers want to 

touch, smell and browse at their leisure,” 

reminds Sally Europe’s Jo. “They’ll never ask 

you to sell them a product, so don’t hide your 

prize assets behind reception. Instead, place 

your retail display in the waiting area or by 

the point of sale.” 

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CREATIVE HEAD

PARTY-READY LOOKS 

FOR YOUR CLIENTS 

THIS SEASON 

Get this look using: 

Curlformers Pro Barrel Curls Styling Kit / Softhood Deluxe Hair Dryer 

attachment / Flairosol micro-mist spray applicator 

Curlformers ® Glam Up-Kit is the perfect retail gift 

Use offer code CHDECFREE when you register online to buy 5 and get a 6th one free plus a free Softhood! 

Follow us: 

/CurlformersPro 

/curlformersbyhairflairpro 

@Curlformers 

/Curlformers 

/Curlformers 

trade@curlformers.com | www.hairflairprofessional.com

#Christmas 

Wrapper’s 

delight 

Play Santa for your clients and help them 

leave a gorgeous gift (set) under the tree… 

Festive = fabulous, so the 

Curlformers by Hairflair 

Deluxe Pro Glam-up Kits are 

perfect for clients who like to 

make a serious effort. 

PRICE £24.95+VAT EACH 

curlformers.com 

These Rose Gold Glitter 

and Gold Glitter handbag 

essentials from Tangle Teezer 

won’t make any Christmas 

shopper feel too gilt-y… 


tangleteezer.com 

Soft but Sassy or Vibrant Vibes Only? With names like these, 

Redken’s sets will be snapped up with a smile in no time. 

RRP £35 EACH 

redken.co.uk 

Joy to the world with this line-up of JOICO Christmas sets, 

including K-Pak Color Therapy, Blonde Life and Color Endure. 

RRP FROM £24.95 

joicoeurope.com 

Red alert! The limited edition Red 

Obsessed Steampod by L’Oréal 

Professionnel is complemented by hints 

of gold for a fabulous, festive finish. 

RRP £199 

lorealprofessionnel.co.uk 

Show some strength 

with the BC Fibre Force 

rucksack from Schwarzkopf 

Professional, which 

includes the BC Fibre Force 

shampoo and mask. 

RRP £23.30 

schwarzkopf-professional. 

co.uk 

Neäl & Wølf’s Ritual 

collection includes the Ritual 

daily cleansing shampoo and 

conditioner, each featuring the 

brand’s signature scent. 

RRP £22 

nealandwolf.com 

You’ll find all a man needs in 

the American Crew Essential 

Grooming Kit and wash bag. 

RRP £34 

americancrew.com 

70 

CREATIVE HEAD

Go for (rose) gold with the limited edition 

Original Iron gift set from Cloud Nine, now 

sporting a festive makeover with rose gold 

features and finish. 

RRP £139 

cloudninehair.com 

Revlon Professional salons can 

create personalised gift boxes 

for their clients. Fill one of these 

beauties with an expertly curated 

selection of products, and ensure 

that it is the perfect gift. 

revlonprofessional.com 

Share some serious hair TLC with 

KMS MOISTREPAIR and Goldwell 

Kerasilk Control gift sets. 

RRP MOISTREPAIR £30, 

KERASILK CONTROL £50 

kms.co.uk goldwell.co.uk 

There’s something fit for 

every queen from ghd – 

start with a stocking filler 

and work up to the new 

platinum + gift set. 

RRP FROM £20 

ghdhair.com 

Help clients take their 

EnergyCode on the go with 

the Wanderlust set from 

System Professional. 

RRP £25 

systemprofessional.com 

For all dashing dudes and gorgeous gents, 

recommend the Hipster Kit from The 

Bluebeards Revenge. 

RRP £29.99 

bluebeards-revenge.co.uk 

Shopping for sisters as diverse as the 

Kardashians? TIGI has a gift set to suit each 

one – we love Shine On for hard partiers and 

Backstage Beauty for the fashion savvy. 

RRP SHINE ON £43, 

RRP BACKSTAGE BEAUTY £36 

tigi.com 

Be a smooth operator with 

the Smooth Replenisher and 

Smooth Rejuvenator Gift 

Pack from ASP, stuffed with 

luxe Kitoko goodies 

for unruly hair. 

RRP £25 EACH 

asphair.com 

Perfect to enchant even 

the most moody motherin-law, 

the Awapuhi Wild 

Ginger Gift Sets from Paul 

Mitchell offer true luxury. 

RRP FROM £39.90 

salon-success.co.uk 

We three kings will offer colour, blonde or 

total care gift sets from milk_shake, each with 

shampoo, Whipped Cream conditioner and a 

sweet honey hand cream and soap. Scrummy! 


red-hotproducts.com 

CREATIVE HEAD 

71

Life 

LONDON SALON STIL HAS MASTERED THE ART OF CREATING A 

RELAXING, UPLIFTING ESCAPE – NO WONDER IT’S BEEN NAMED 

2018’S MOST WANTED BEST SALON EXPERIENCE! HERE, OWNER 

CHRISTEL LUNDQVIST EXPLAINS HOW TO KEEP SERVICE LEVELS 

HIGH – EVEN WHEN CHRISTMAS HAS YOU RUSHED OFF YOUR FEET 

NESTLED IN THE HEART of London’s hip Notting Hill, 

STIL is a light-filled, tranquil space that’s rooted in the 

Scandinavian design tradition – a fresh, minimal, chic 

boutique feel that’s cool and stylish. The hair the team 

creates has a Nordic feel to it, too – effortless, undone and 

inspired by high-end fashion, not the street. 

Opened in March 2016 by Swedish-born Christel 

Lundqvist, the salon specialises in colour and business is 

booming – turnover has trebled since launch, with almost 

80 per cent of revenue coming from colour, and there’s 

currently a four-week waiting list for appointments. 

But STIL knows that clients expect impeccable 

service as soon as they walk through the door, 

and the team thrives on providing this. 

As well as being offered healthy snacks, 

organic prosecco and food from 

top local restaurants Farmacy and 

Redemption, all clients are taken 

through the four-step STIL service 

to ensure excellence is delivered 

at every level. 

STIL’S AWARD-WINNING 

SALON EXPERIENCE 

STEP ONE 

STIL PERSONALISATION 

Unique to STIL and to the salon’s overall business concept, 

this is the stage that makes clients come back. First, team 

members escort their clients through the salon, with front 

of house ensuring refreshments are offered throughout the 

appointment. They then look at fashion and style and talk 

clients through different trends 

and concepts that will work in 

harmony with their desired 

colour effect. At STIL there are 

no rules on fashion and age, 

so the team works with 

the client’s personal 

image to create a 

bespoke look to suit 

their individual style. 

2018 

72 

CREATIVE HEAD

STEP TWO 

STIL SERVICE 

STIL technicians start their consultations 

at the coffee table, looking at skin tone, 

complexion and eye analysis. Clients 

are then offered the use of an iPad with 

a bespoke STIL menu of apps including 

music, meditation tapes and local 

shopping with exclusive discounts. 

STEP THREE 

STIL AFTERCARE 

A complimentary aromatherapy head 

massage treatment is offered with all 

STIL services, and each client leaves 

the salon with a blend of hand-picked 

essential oils. Colour clients also get a 

free take-home treatment – a bespoke 

toner mixed with a treatment mask and 

conditioner. These simple touches mean 

clients know that STIL always wants 

them to look and feel their best. 

STEP FOUR 

LOYALTY PROGRAMME 

STIL’s loyalty system rewards clients who 

regularly visit and it’s just as important as 

the in-salon services. Each client receives 

a membership card that entitles them to a 

range of perks and benefits. There’s also 

a communications plan that highlights 

collaborations with local brands, the 

launch of new services and any relevant 

trend, fashion, wellbeing or beauty 

content. Clients are also invited to insalon 

events, which focus on everything 

from fitness to piercing. 

PICTURE-PERFECT CHRISTMAS 

STIL IS A MOST WANTED AWARD-WINNER – BUT HOW DO THEY GET THEIR CLIENTS INTO THE 

CHRISTMAS SPIRIT WHEN THEIR SALON IS AN OASIS OF SCANDI-CALM? OVER TO YOU, CHRISTEL… 

• Writing a personal Christmas card to each client is a really good gesture and it’s something people will remember. 

• Having christmas candles or scented pot pourri around reception will offer a sensorial change as clients walk in. 

• Creating a retail menu over Christmas is a great way to get staff to promote products and share suggestions on 

products that are suitable for the festive season. Most manufacturers have amazing deals, so create a bespoke offer. 

• Personalise your retail. This could be something very simple and cost-effective like buying different coloured tissue 

paper, ribbons, customised gift boxes with name tags and so on. 

• Partner with a local business to swap services and give your clients a special gift from you. This could be for your VIP 

clients who visit regularly and in return you will support the other local business. 

• Create Christmas styling and colour menus. It could be something simple like three blow-dry looks combined with 

backwash treatments. Colour services can be personalised to each business but focusing on blondes and vibrant shades 

are great as you can promote temporary glosses or simply amplify reds and brunettes for the party season. 

CREATIVE HEAD 

73

74 

CREATIVE HEAD

WE ALWAYS 

HANG IN A 

BUFFALO 

STANCE 

INSPIRED BY THE ’80S STYLING MOVEMENT, BUFFALO, HARE&BONE’S SAM BURNETT CELEBRATES 

INDIVIDUALITY AS A FREE-SPIRITED, PROGRESSIVE FORCE, WITH A COLOUR PALETTE INFLUENCED 

BY LONDON DESIGNER CHARLES JEFFREY. A SALUTE TO ALL THE RUDE BOYS AND REBELS… 

PHOTOGRAPHY BY JENNY HANDS 

CREATIVE HEAD 75

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HAIR Sam Burnett, HARE & BONE. MAKE-UP Bea Sweet. STYLING Masha Mombelli

Scene 

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE! 

Oh, 

CANADA! 

Neil Barton 

WHEN TORONTO WAS revealed as the host city for Goldwell’s 

2018 Global Zoom last year, it illustrated how this event always 

delivers something new, something fresh. The two days in 

Canada’s largest city did not disappoint, making the history 

books as The Netherlands made a clean sweep of victory in the 

annual Color Zoom Challenge final (the winners all came from 

the same salon in Apledoorn, which has a population of just 

160,000). Almost 3,000 passionate stylists from across the globe 

enjoyed two days full of creativity, innovation and inspiration, 

as Goldwell, KMS and new stable mate Oribe showcased their 

artists and their new products. The UK had its largest ever 

contingent at Global Zoom, supporting UK Color Zoom winners 

Lydia Wolfe from Tony Wood Hairdressing, Kasha Havis from 

Blu Hair and Stephanie Jones from Stephanie Jones. The final 

also celebrated new Color Zoom Hall of Fame inductee Neil 

Barton, the Scottish hairdresser who scooped gold in Paris in 

2010. He is part of the Color Zoom Creative Team that revealed 

the trend for 2019 – Remix. Another new addition this year was 

UK styling duo Mazella & Palmer, with JB and Dove hitting the 

stage to present their first collection with the brand. Next year, 

the action moves to Vienna – better start planning, Austria! 

JP Mazella 

Dove Palmer 

82 

CREATIVE HEAD

Lydia Wolfe 

And the winners are… 

Creative Colorist 

GOLD The Netherlands 

SILVER Russia 

BRONZE China 

STYLIST FAVOURITE Mexico 

New Talent 


SILVER Spain 

BRONZE Taiwan 

STYLIST FAVOURITE The Netherlands 

Partner 


SILVER Singapore 

BRONZE Russia 

STYLIST FAVOURITE The Netherlands 

The winners 

Kasha Havis 

Stephanie Jones 

Remix 

CREATIVE HEAD 83

In the 

ROUND 

Emma Willis 

THERE WAS A NOTICEABLE spring in Wella’s TrendVision 

Award step this year – competitors’ clothes styling was more 

streetwear-inspired, the colour and cuts served with lashings 

of edge. Big Brother and The Voice’s Emma Willis was a 

pitch-perfect host at London’s Roundhouse, keeping the 

energy levels high throughout the night. Robert Eaton and 

the Russell Eaton Art Team amazed with their Colour ME+ 

show, a celebration of diversity that felt bang on-trend. Coty 

stable mate ghd put on a closely choreographed presentation 

celebrating its Long Live the Queens campaign (cue wind 

machine!), while HOB Salons and Academy celebrated 35 

years in business with a rollicking show soundtracked by 

New Order classic Blue Monday. Of course, the climax of 

the evening was the reveal of all the UK and Irish victors. 

The Gold winners now travel to Lisbon for the International 

TrendVision Award 2018 Creative Retreat with other national 

winners, and mentors including Bruce Masefield, PAINTER 

Jayson Gray and 2018 Most Wanted Creative Talent, Zoë 

Irwin. Truly visionary. 

Robert Eaton 

SEE MORE from Robert Eaton on 

creativeheadmag.com/paint now! 

84 

CREATIVE HEAD

ghd 

And the winners are… 

Color Vision 

GOLD Krista Ward, D&J Ambrose 

SILVER Ben Draper, Regis 

BRONZE Dannie Lea, Dannie Lea Hair & Beauty 

Creative Vision 

GOLD Nikki Clifford, NJUK Hair & Beauty 

SILVER Brandon Messinger, Zullo & Holland 

BRONZE Helen Tether, Helen Tether Award Winning Hair 

RUNWAY Stephanie Gallagher, Wonderland 

MALE GROOMING Lieanne Buckley Lieanne Gents Stylist 

HOB Salons and Academy 

PEOPLE’S CHOICE Lisa Alexander, Dickson Reid Hairdressing 

Creative Vision winners 

Color Vision winners 

CREATIVE HEAD 85

Jaga Hupalo 

Saco 

Brooks & Brooks 

Tom Connell 

SHOUT 

to the top 

Andrey Krupchinskiy 

Richard Ashforth 

Having started life as a tiny guerrilla hair gathering, NOISE 

– a former Most Wanted Award for Innovation winner – has 

become one of the most exciting nights on the calendar. You 

only discover the venue on the day of the event (this year it 

was Bush Hall in West London), so it’s a scramble to make 

sure you can get a place. But it’s worth it, as the selection 

on stage is mouth-watering. Poland’s Jaga Hupalo went 

Technicolor with spiked collars of hair; Ukraine’s Andrey 

Krupchinskiy got all Donnie Darko with gothic bunny ears 

while Trevor Sorbie’s Tom Connell tantalised with texture. 

Richard Ashforth, the brains behind NOISE, hit the stage 

with his Saco crew to slice in disconnected bobs against a 

background of shredded capes. The Brooks & Brooks team 

(with It List double winner, Grace Dalgleish) then delivered 

fishnet fabulous-ness and silver will-o’-the-wisps. Played out 

to a thumping Grace Jones track, Tim Hartley’s presentation 

(see opposite) was straight out of the darkest corners of 

London’s club scene. His trio of rock ‘n’ roll animals preened 

and posed in fetish-style outfits, while Tim cut and styled their 

hair into dramatically angular shapes. Make some NOISE! 

Brooks & Brooks 

86 

CREATIVE HEAD

Tim Hartley 

Tim Hartley presentation photography by Antonio Grosos 

CREATIVE HEAD 87

Anna-Marie Solowij 

Neil Moodie 

Wendy Rowe 

Karl Plewka 

The dream 

TEAM 

HAVING RACKED UP close to 50 Vogue covers and with 

a photographic series featuring Kate Moss on permanent 

display at the National Portrait Gallery, session stylist Neil 

Moodie at The Coterie was always going to be special. Hosted 

by beauty journalist and co-founder of BeautyMART, Anna- 

Marie Solowij, the crowd listened intently as Neil told tales 

of his salon beginnings, his amazing session adventures and 

his future aspirations. At his side were long-time collaborators 

and firm friends, international make-up artist Wendy Rowe 

and fashion director, stylist and editor of Beauty Papers, Karl 

Plewka, who together recalled on-set anecdotes and shared 

wisdom about the evolving editorial industry. Neil then 

presented three models that sported re-imagined versions of 

his favourite career looks. Guests leaving inspired could enjoy 

styling up a Moodie marvel of their own, thanks to a goody bag 

of treats from the evening’s sponsor, L’Oréal Professionnel. 

88 

CREATIVE HEAD

Aamir Naveed 

Aveda Global Team 

Good 

IN THE 

HOOD 

What better way to celebrate Aveda’s 40th birthday 

than a special, colour-laden version of its biennial 

Congress event in Minneapolis? It all kicked off in a 

rainbow frenzy with Worldhood by the Aveda Global 

Team, including the UK’s Bea Watson and global 

artistic director Ian Michael Black, a celebration of 

individualism and identity. Aamir Naveed showcased A 

Woman of Two Worlds, drawing from his own Pakistani 

British heritage and fusing eastern and Western 

influences. The climax of course was Aveda global 

creative director, Antoinette Beenders, who delivered a 

visual representation of the Aveda brand presented in 

four segments with a live cut onstage. This was a show 

that took 12 months to produce and 56 hours to create 

the signature 3D waves… and well worth the work! 

Gina Conway 

Antoinette Beenders 

CREATIVE HEAD 89

A shameless selfie 

to show off #AvedaGinger 

on my fringe 

Hard at work on the 

#AvedaArtists ’70s shoot 

#backstage 

No Edit #AvedaIce 

Slick chic from 

the #AvedaArtists shoot 

In the 

frame 

Becky Tz (@hologlamhair) 

from Butchers Salon in 

London, snaps away 

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CHUK Christmas2018

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