CHUK Christmas2018

alfolltd

In print•online•everywhere!

£4.50 CHRISTMAS 2018

It’s a kind magic…

#PROJECTALCHEMY


The Alchemisʦ

PRESENTED BY CLOUD NINE


Alchemy – the mteris and magic


al proceß ansfma and crea,


change dinary material in gold…


CREATIVE HEAD PARTNERSHIP

And we’re spellbnd

CLOUD NINE IS NEW-GENERATION HAIRCARE. THIS IS A BRAND THAT CHALLENGES THE

NORM, CELEBRATING INDIVIDUALITY AND ENCOURAGING WOMEN EVERYWHERE TO DO

THE SAME BY EMBRACING WHATEVER PERFECTION MEANS TO THEM – PROVIDING THEM

WITH THE TOOLS AND CONFIDENCE TO DEFINE AND ACHIEVE THEIR BEST HAIR YET

ENJOY THIS FESTIVE CELEBRATION OF STYLE – IT’S PURE GOLD


CREATIVE HEAD PARTNERSHIP

Endleßly experimental

ALCHEMY IS THE ART OF TRANSFORMATION – A CLOUD

NINE PHILOSOPHY. YOU’LL BE INSPIRED TO EXPERIMENT, TO

DISCOVER NEW STYLES AND TEXTURES; AND EMPOWERED

WITH THE MASTERY TO CREATE YOUR BEST HAIR YET


Casey

ALCHEMIST #1

“When you transform

someone’s style it can

also make a massive

difference to their

self-confidence.

But that’s why I

became a hairdresser;

because I love people

as much as I love hair”

Casey Coleman,

owner of CHAIR salons

and Cloud Nine Alchemist


CREATIVE HEAD PARTNERSHIP


James

CREATIVE HEAD PARTNERSHIP

ALCHEMIST #2

“Seeing my model

Christie step on set

and realising that

the look I’d created

really showed off her

personality – that

was a moment of

pure gold”

James Earnshaw,

session manager at

Bad Apple Hair and

Cloud Nine Alchemist


That’s


CREATIVE HEAD PARTNERSHIP

magicPHOTOGRAPHY Jon Baker

HAIR Casey Coleman

and James Earnshaw

for Cloud Nine using

@lernbergerstafsing products

MAKE-UP Tricia Woolston

using Alpha H and

Charlotte Tilbury

FASHION Holly Ounstead


Golden pnies

ALCHEMY IS REAL THIS CHRISTMAS – SELL YOUR CLIENTS THE MAGIC

Cloud Nine’s new look, limited edition Alchemy tools are finished in decadent rose gold and

presented in a luxury black and rose-gold style case complete with a hand-crafted texture comb

Welcome to #PROJECTALCHEMY

TOUCH IRON GIFT SET – RRP £125

With instant heat technology and touch temperature

control, the Touch Iron creates unique styles in super-fast

time – perfect when dashing from office desk to party

dancefloor! Presented in a blue and rose gold gift box…

WIDE IRON GIFT SET – RRP £149

A game-changer for long, thick hair,

the award-winning Wide Iron boasts

innovative temperature control

and Cloud Nine’s signature mineralinfused

plates that lock in moisture

to deliver lasting style and glossy

party-perfect locks. Presented in a

white and rose gold gift box…

ORIGINAL IRON GIFT SET – RRP £149

Suitable for all hair types, this straightener

creates both sleek and curly styles that hold

through even the most hectic of party seasons.

Developed with innovative temperature control

and Cloud Nine’s signature mineral-infused

plates, hair stays healthy and styles last longer.

Presented in a black and rose gold gift box…


LUXURY TEXTURE COMB

Contained in each gift set, this

wide-toothed tortoiseshell comb

effortlessly detangles wet or dry hair.

It comes presented in its own black

pouch – perfect for any party bag!

CREATIVE HEAD PARTNERSHIP

FOR MORE INFORMATION ON CLOUD NINE’S ALCHEMY COLLECTION OR HOW TO BECOME A CLOUD NINE STOCKIST,

CALL 0845 2003563 OR VISIT CLOUDNINEHAIR.COM


Inspire

Experiment

Create

Define

Emper

YOUR BEST HAIR YET

#PROJECTALCHEMY

DISCOVER MORE AT CREATIVEHEADMAG.COM


CREATIVEHEADMAG.COM

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS

EXCLUSIVE

Playing with length and shimmering texture,

Sofia Geideby’s captivating styles emerge from

the darkness in ‘The Sound of Silence’

Striking style and session secrets galore!

Catch up with everything that happened

at The Coterie: A Night with Neil Moodie

Check out who’s been confirmed

so far as we start the countdown

to Salon Smart 2019

The final Coterie event of 2018 sees Jody

Taylor (pictured), Paul Percival and

Linton, Mac and Black go to Edinburgh

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


THE GIFT OF GOLD

THE ALCHEMY COLLECTION

LIMITED EDITION

#PROJECTALCHEMY

Our AWARD-WINNING Straighteners in a Limited

Edition Rose Gold Gift Set. With EXCLUSIVE Kinder

Styling Technology, the ALCHEMY collection promises

endless experiments without compromising your hair’s

STRENGTH, softness or SHINE.

THE CONFIDENCE TO EXPERIMENT. THE POWER TO TRANSFORM.

THE MASTERY TO CREATE YOUR BEST HAIR YET.

Professional enquiries: STYLISTS@CLOUDNINEHAIR.COM or 0845 200 35 63

WWW.CLOUDNINEHAIR.COM


WWW.DAVINES.COM

WWW.FACEBOOK.COM/DAVINESOFFICIAL


THE POWER OF

TRANSFORMATION

LIQUID SPELL TRANFORMS TO A MOUSSE FROM A

LIQUID TO REINFORCE THE HAIR FIBRE WITH EVERY

USE, PROVIDING MORE BODY AND VITALITY FOR A

TRANSFORMATION BOTH VISIBLE AND MATERIAL.


BaByliss PRO’s Titanium Expression range has been

designed to help you create any look, whether it’s high-fashion

session hair or beautifully finished salon styles.

Find out more @BaBylissPROUK


• AFFORDABLE LUXURY • CRUELTY FREE • PROFESSIONAL ONLY

Paul Mitchell® salons benefit from free marketing support year round,

exclusive promotions, personalised free education, a dedicated

Salon Business Consultant whose goal is to grow your business and consumer

advertising driving clients through your door.

Find us on and at Paul Mitchell UK

To work with a brand that truly supports the professional hairdresser,

call us on 0845 659 0011 or visit salon-success.co.uk


Editor’s letter

26

82

74

Cue Noddy Holder’s iconic cry: “It’s Chriiistmaaaaaas!” Which

means, quite frankly, scenes of stylists hustling and bustling

in salons up and down the land as you welcome in oodles of clients

desperate for party looks, root refreshes and tills a-ring-ring-ringing as gift

sets and limited edition tools get snapped up. It’s busy but in the very best

way, and to help you prep for that party season, we’ve curated a little guide to

get your Christmas all wrapped up (see page 66). Want to know how the cool,

calm and collected Most Wanted Best Salon Experience winner STIL approaches

the festivities? Founder Christel Lundqvist tells all! And if on Boxing Day you’re

trying to avoid the Morecambe & Wise repeats while suffering with a smidgen

of indigestion, then why not sit and ponder how to fast-track your team’s skills

in 2019 – our Education round-up (page 56) will help you feel fizzing with

inspiration (rather than Alka-Seltzer) for the year ahead. Perhaps start by

admiring Hare & Bone’s Buffalo Spirit collection (page 74), a brilliant

homage to Ray Petri’s revolutionary ’80s fashion label. All together

now: “Who’s that gigolo on the street…?”

Have a wonderful Christmas and a happy New Year!

Amanda Nottage

Editor

JOIN US!

We have just one diary date left

in the Creative HEAD Event

calendar – Featured Artist LIVE

with Johanna Cree Brown

(19 November) – and it’s

set to be epic. Look out for

full coverage online next

month… And before we

know it, it’ll be 2019 – and

WE. CANNOT. WAIT. Mark

28 January in your diary

for The Coterie, kicking off

the new year in fashionable

style. Calling all salon

owners and managers – our

business networking event,

Salon Smart, returns to London

on 24 and 25 March and tickets

are available NOW. Our mantra?

Time for a change – see page 48

or visit creativeheadmag.com/

salonsmart. Until next year…

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag


REIGN

SUPREME THIS

CHRISTMAS

Expand your retail sales and make your salon a destination for Christmas gifting

with ghd limited edition gift sets. Now available for a limited time only.

Contact your ghd account manager for more information or call 01924 423400.

#ghdUnderTheTree


Christmas

WHAT’S INSIDE

72

74

FASHION

Sam Burnett

combines the ’80s

Buffalo movement

with Charles Jeffrey

STIL LIFE

How Most Wanted Best Salon Experience

winner STIL creates a cool, calm environment

ON THE COVER

Hair by Casey Coleman

and James Earnshaw

for Cloud Nine.

Photography by

Jon Baker

82

SCENE

Goldwell’s Global

Zoom blows us

away in Toronto and

TrendVision wows at

the Roundhouse

EDITOR

AMANDA NOTTAGE

ART DIRECTOR

NICK JABBAL

DIGITAL DESIGNER

EVA VESTMANN

CHIEF SUB EDITOR

ADAM WOOD

STAFF WRITER

ANNA SAMSON

CONTRIBUTOR

DEBORAH MURTHA

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

ADVERTISING

LAURA TUCKER

CLASSIFIED EXECUTIVE

DAVID HAMMOND

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

21 The Timberyard,

Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

IS THE END OF

THE APPRENTICE

RATE IN SIGHT?

THE END OF lower pay rates for apprentices

could be on the horizon after the Education

Select Committee recommended aboveinflation

rises should continue, with a longerterm

goal of scrapping them altogether.

This would mean apprentices would

eventually instead be paid at their age-related

National Minimum Wage (NMW) rate.

However Hilary Hall, chief executive of the

NHF, urged a note of caution. She explained:

“Scrapping the apprenticeship rate would

have a massive impact on the hairdressing

industry. If the apprenticeship rate was

scrapped altogether, apprentices would

become unaffordable, while the competition

for qualified and experienced hairdressers

would further intensify.

She added: “We know that salons up and

down the country already struggle to recruit

good staff.”

Keith Mellen, director at Anne Veck Hair

in Oxfordshire, believes hairdressing needs

to improve pay and conditions if it is to

successfully compete with other creative

industries for talent.

He said: “Generally speaking I support

increases in wages, including apprentices.

However, what the Education Select

Committee doesn’t appear to understand is

that apprentices, like students, are learning

rather than earning. Employers make a

significant investment in apprentices, in order

to complete their training successfully and to

graduate skilled, qualified, professionals who

can then enjoy successful careers.”

As apprentices bring in little direct

income, he suggested an alternative model

to the current system, where government

redirects funding from colleges “which

produce ‘qualified’ hairdressers who are

generally unemployable – into salonbased

apprenticeships”.

Mystique sets tone

at the Alternative

Hair Show 2018

ALESSANDRO BARCA FROM Toni&Guy’s London Academy has won

the Men’s Visionary Award at the 36th Alternative Hair Show. The awards –

sponsored by TIGI and presented by international president of Alternative

Hair, Anthony Mascolo, together with founder Tony Rizzo – also saw Japan’s

Ryu Kyougoku (Cut and Colour) and Taiwan’s Tang Wei (Avant-garde) take

home prizes. The show, this year entitled Mystique and sponsored by TIGI

and Wella, included presentations from salons and creatives from Spain, Italy,

Germany, Hungary, China, and the US. Marc Antoni, Alan Edwards, Guy

Kremer, Mark Leeson, Robert Masciave, Saco, Sanrizz, Sassoon and the

TIGI UK Creative Team represented the UK. On the night, £205,000 was raised

for Fighting Leukaemia, the Alternative Hair Show’s charitable foundation.

Stay on target with the

Dualsenses Intensive

Conditioning Serums

from Goldwell for a

customised finish. From

colour to volume to

curls, there’s a targeted

treatment for everyone.

16


#CHedit

#MWIT winners feast

Syd Hayes, Sophia Hilton and Jody Taylor were among this year’s Most Wanted and The It List

Awards winners who gathered at a dinner party in their honour at HIX ART gallery in London.

The setting provided the perfect canvas for an evening of conversation and celebration, with

guests reliving their joy from their big night at the 2018 Grand Final, sharing stories and

discussing future endeavours. After 44 years in the industry, Most Wanted Hair Trend winner

Kevin Kahan, summed up the feeling in the room: “If I live another life, I’d choose the same

path and be proud to say I’m a hairdresser.”

HAIR-ONLY SALONS ‘IN DECLINE’

The number of salons offering solely hairdressing is falling, with more salons closing than

opening, particularly over the past year. However, research from the Local Data Company also

illustrated that salons offering hair alongside beauty services are on the increase. Data revealed

there were 346 more hair and beauty salons across the past three years (and 44 in the past 12

months), while over the past three years there was a net loss of 252 hair-only salons, 217 of

them in the past 12 months. The researchers stated “the effects of a saturated market coupled

with plenty of additional headwinds including rising operational costs and business rates”, as

responsible for the steep drop-off of hair-only salons in the past year.

Great Lengths celebrates hair excellence

Malcolm Murphy Hair

Great Lengths saw top talent from across the

UK gather for its fifth biennial awards. Held in

the splendour of the Royal Armouries in Leeds,

the brand celebrated stylist excellence with the

addition of two new award categories – the Hair of

Fame and the Platinum Salon/Freelancer Award for

Outstanding Performance. The biggest award of the

evening, the Trophy of Excellence, went to Malcolm

Murphy Hair in Leicester – completing a successful

year for the Most Wanted Best Local Salon winners.

MY months

AHEAD

What Christmas

has in store for...

PHIL BENTON

DOUCE

After having an incredibly

active summer renovating

another beautiful Airstream

into our newest salon,

Sandy, we are now focusing

on building up our London

clientele in the bustling

Broadgate. With that in mind,

we are searching for the

perfect staff

member to join

the London

team. And catch

our douce days

on YouTube!

STEWART ROBERTS,

HAIRCUTS4HOMELESS

These are going to be

exciting months for

Haircuts4Homeless as we

enter our fifth year. We’re

starting a TV campaign

that will really help us get

the message out there and

we’re already cultivating

great industry

relationships

after our Award

for Innovation

win at the

Most Wanted

Awards.

MOVERS AND

SHAKERS

Coty has announced that

Jeroen Temmerman has

been appointed as chief

executive of ghd.

Jeroen has spent the past 21

years in a variety of positions

for L’Oréal Professionnel.

Nick Irwin has been

appointed as global creative

director for ANTI Collective,

the newly announced

professional haircare brand

founded by entrepreneur

Francesco Ruggerino.

18


VIVISCAL

GROWTH

SUPPLEMENTS

PROUD SPONSORS OF


The bond size for Pro Tip

extensions from Remi Cachet

are half that of Ultra Tip – ideal

for fine hair and hairlines.

IN-SALON SERVICE

01642 867213

remicachet.com

Beauty advent calendars get

better and better – you can’t

beat this one from Balmain

Paris Hair Couture, with 10

gifts worth £199 in total.

RRP £137.95

01323 842288

balmainhair.com

New from ALFAPARF

Milano, Style Stories

Spray Wax separates

and enhances

hair, while Vintage

Powder is perfect for

extreme volume.

RRP £16.95 EACH

+353 45856490

xpertpro.ie

Salon Services is now stocking the Proxelli Professionals

electrical range, including hairdryers, straighteners

and clippers.

FROM £37.99 (EXC. VAT)

0330 123 1907

salon-services.com

Irresistible products consumers will want

to snap up, selected by the Layered team

Help your blonde clients shine this festive season,

with the JOICO Blonde Life range. Blonde Life Lightening

Powder is an ultra-high lift formula that conditions

as it lightens, to help achieve beautiful tones. Then to

keep their hair looking gorgeous there’s the Blonde Life

Brightening Shampoo, Conditioner and Masque, which

provide gentle cleansing and intense hydration. The

Blonde Life Brightening Veil nourishes and protects,

while the Brilliant Life Brilliant Glow Brightening Oil and

Brilliant Tone Violet Smoothing Foam reduce brassiness

and frizz. It’s an entire

regime that will

keep blondes

dazzling into

the New Year.

RRP FROM

£13.70

joicoblondelife.com

Cut down on drying

time with Speed

of Light Blow Dry

Accelerator Spray

from Aveda, which

uses lactic acid

from sugar beets to

help seal cuticles.

RRP £21

0800 0542979

aveda.co.uk

Shine on with

this star duo

from Fudge

Professional

– Luminizer

Shampoo and

Conditioner help

make hair 85

per cent stronger

while delivering

double the shine.

RRP £11.95 EACH

020 73845 6333

fudgeprofessional.com

Offer a shimmery Christmas

with three new shades in the

L’Oréal Professionnel Flash

Pro Hair Make-up range –

Gold, Silver, or the UV Glow

Big or Glow Home.

IN-SALON SERVICE

0845 6000122

lorealprofessionnel.co.uk

Hot Tools Professional

EVOLVE Gold Titanium

Styler’s unique cylindrical

design and extra-long plates

make curls and waves easy.

RRP £150

01282 444900

uk.hottools.com

The introduction of the Smoke, Raven and Siren shades

to HD Brows’ best-selling range coincides with the brand’s

10-year anniversary.

RRP FROM £18

0113 2247908

hdbrows.com

Lovers of Pureology

are in luck – the nonasties

brand has

just unveiled new

styling products,

starting with

Beach Waves

Sugar Spray and

Shine Bright

Taming Serum.

RRP £23.50 EACH

0800 0854956

pureology.co.uk

20

CREATIVE HEAD


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

LAUNCH OF

THE SEASON

With more and more clients

getting adventurous with their

colour choices, you need to be

able to deliver knock-out shades

– so you must have a product

that packs a real punch. The

new Super Power collection

from adored Insta-colourist

Guy Tang’s #mydentity is here

to save the day! The intense

pigmentation delivers incredible

depth, long-lasting colour and

impressive vibrancy. Formulated

with super-strength to last up

to 30 shampoos, feel free to

play and intermix colours to

create your own shades. “I love

mixing them with the vibrant

#mydentity pastels to deepen

them,” says Guy. Kapow!

IN-SALON SERVICE

0330 1231907

0845 659 0012

salon-services.com

salon-success.co.uk

IT’S ALL ABOUT... ROOTS

Seamless colour blends with

zero damage? Yes please!

The Root Shadows collection

from Hairdreams is available in

various application styles to suit

every client.

IN-SALON SERVICE

07503 641817

hairdreams.com

Organic Colour System’s

RootRemedy’s easy-to-use

applicator offers a quick-fix root

touch-up on the go, with no mess,

no fuss and no greys. Just shake,

spray and blend away!

RRP £12.99

01590 646462

organiccoloursystems.com

CREATIVE HEAD

21


BOOST YOUR

BUSINESS WITH

*The L’Oréal Professionnel Colour Specialist Innovation Team: Gillian Wood, Reuben Wood Creatives;

Christopher Bennett, Christopher Bennett Hair

AT THE GALLERY HAIRCUTTERS IN NORWICH, SMARTBOND SALES ARE SOARING THANKS TO THE SALON’S INTEGRATED TECHNIQUES.

WEAVING THE COLOUR PROTECTION AND STRENGTHENING ASPECTS INTO THE SERVICE AT THE CONSULTATION CREATES A KEY SELLING

POINT. SALON OWNER ADRIAN DUNHAM, ALONG WITH COLOUR SPECIALIST BETH DONNELY, SHARE SOME OF THEIR BEST TIPS WITH US ON

HOW TO BEST CAPTURE CLIENTS’ ATTENTION…

1 Technical support with education is key to being able to promote with confi dence, creating a win-win situation for client and salon! Smartbond

is the perfect add-on service – talk to your clients about its great benefi ts, such as maintaining condition and shine with long-lasting results, with a

small amount of effort. Be sure to keep a bank of happy stories to refer back to.

2 Educate your colourists and trainees – hands-on sessions are particularly useful. Filter the information through to clients with confi dence, and keep

the price point as affordable as possible. Once they have been introduced to it the results are self-evident, especially after such a dry, hot year where

hair could do with that extra bit of help.

3 Always try and incentivise through performance. Ask your area technician to come up with particular products to push, or bonuses on targets

reached. Be sure to have Smartbond information at every colour station to take advantage of every opportunity.

THE FIX

Check out this Deep Chrome creation by the L’Oréal

Professionnel Colour Specialist Innovation Team,* a

tantalisingly cool silver play on the metallic trend this

season. To recreate the result, follow these steps:

Step 1: Platinum Plus + 30vol, mixed with

Smartbond.

Step 2: Take a horseshoe-shaped section and

apply DIA Light 8.11 to the bottom.

Step 3: With the top section, create a root melt

using DIA Light 8.11 into 10.12

Share your transformations using

@lorealpro #lorealprouk

RETAIL

REHAB

With just six

ingredients, Infinium

Pure hairspray is

hypoallergenic and

fragrance-free – yet

can still deliver

three levels of

hold without

stiffness.

22

CREATIVE HEAD


Be a

COLOUR ADDICT

WOW CLIENTS WITH YOUR CONSULTATION

CREATIVE HEAD ADVERTORIAL

Serenity Salon, Hastings

With more and more women visiting salons, there’s a fantastic

opportunity to grow your business and nurture a loyal client.

Christmas is the perfect time to get your consultations spot on,

since women are entering your salon for vital ‘me time’ more

than ever.

You need to ensure their experience is personalised to them.

So, the question is, how can we make them feel more at home?

A key part is the greeting as soon as they walk in – a smile is

lovely, but you need to make them feel like this is the place

they want to be.

Retail expert Mary Portas knows the value of a great stylist

in a consumer’s life. “Many people have shared so much with

their hairdresser, so greet them like a friend,” she says. “It’s

the little remembered details and warm welcome that counts.”

Your business will see the difference if you do, and your clients

will be thrilled by the experience in your chair.

CONSULTATIONS

Want to know how to wow your guests? Create a bespoke experience.

Customers will value your expertise, and there is truly nothing like a

one-on-one consultation. You have digital tools at your fi ngertips that

are bound to impress them, while also inspiring them with ideas on new

colours to try – take a look at the Style My Hair app and have a little fun.

You can also use it to determine the hair’s condition to determine if a

treatment is needed and prescribe a homecare regime – your colour bar

is a chance to showcase what makes you different! Remember to also

bring colour mixing front and centre to leave clients more appreciative of

how they get that gorgeous colour.

DO THIS NOW

1)Make sure you have an assigned area, away from the usual

hustle and bustle of the salon, where you can devote time to

your client’s colour consultation.

2)At the styling station, use two chairs to conduct a face-toface

consultation – don’t chat through the mirror!

3)Show service menus and colour charts to reinforce

your expertise.

4)Use a tablet during the consultation to help clients visualise

key looks on a selfie.

Get further addicted to colour with L’Oréal Professionnel – call 0800 0304034 or visit lorealprofessionnel.co.uk

CREATIVE HEAD

23


WHY DID YOU WANT TO BE A HAIRDRESSER?

I’ve always loved the experience of going to a salon or barber shop

but frequently would leave with a haircut I hated. I wanted to

prevent other people feeling this way, and also learn what it

was I wanted to do with my own hair. I’ve been cutting hair for

two-and-a-half years now. Previously I was a professional golfer

but I never loved it, I was just good at it. Whereas with hair I’ve

found it easy to keep learning, to stay late and spend all my time

outside of work focusing on hair, because I fell in love with it.

ELLIOT FORBES

AGE: 28

SALON: BARBER BARBER SOHO

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?

Seeing the words written by Johnny Baba

for my entry to The It List Rising Star,

and then to actually be shortlisted was

my number one highlight. That’s closely

followed by being asked to manage the

new Barber Barber store in Soho.

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?

Owning and running a group of

successful, high-end male grooming/

barber shops across London, which are

driven by customer service.

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG?

Cutting and styling the hair of either

Arctic Monkeys or The Courteeners

before they went on stage at Glastonbury.

WHAT DO YOU FOCUS ON IN ORDER TO DELIVER

THE BEST CUSTOMER SERVICE THAT YOU CAN?

I focus on the ethos that everyone

who sits in my chair is a VIP.

Everyone gets the highest

treatment and for that hour they

can let go of any stresses or

strains they may have. For me

the haircut is only a small

part of the service, and all

of the small details add up

to something special.

24


MAKE YOUR HAIR GROWTH

THE LEAST OF YOUR WORRIES

You have

over 100,000 hairs

growing at any time...

...a healthy head of hair

should therefore be

a handful

60% of women in the UK experience hair

growth disruptions leading to thin and

wispy hair.

Salon Formula Hair Growth+ by Nourkrin ®

is a scientifically researched hair growth food

supplement developed to help support the

normal healthy hair growth.

AVAILABLE AT:


#CHedit

Inside

story

THE CHAPEL HORSHAM

With salons in London, Sevenoaks, Tunbridge Wells, Marlow and Verbier

in Switzerland, The Chapel has carefully nurtured a customer experience

that’s all about personalisation and the ultimate in comfort. While tailoring

and education have always been key components of The Chapel brand,

it’s also about relaxation, as its new Horsham outpost illustrates. Plush

chairs are placed far from front windows, so clients need not worry

about passers-by. Founders Amanda and Toby Dicker have been

mindful in restoring the former chapel, giving the salon a look that suits

the 150-year-old building and let its personality sing through. There’s

a huge open area for conversations and consultations, and where the

Guest Relations Team’s take bills and book future appointments on their

tablets (no reception desk here). Praise be!

HOT BUYS

OLD SOUL

Step back in time with

Takara Belmont’s new

Vintage Alt collection.

Each chair can be

customised using

upholstery colours

and fabrics alongside

footrest and

base options.

FROM £1,500

020 7515 0333

takarahairdressing.co.uk

now open

TAYLOR TAYLOR LONDON LIBERTY

The salon group’s Liberty outpost is now

bigger and with more bling – check out the

marble and brass pieces, the chandelier, and

peacock-inspired walls.

26 CREATIVE HEAD


STRONG

& Dependable

Booking

Software


THE SECRET TO…

OFFERING GIFT CARDS

Christmas is the perfect time to issue

gift cards. Here’s how MINDBODY

can make them work for you…

GENERATE REVENUE IN ADVANCE

Gift cards are a great additional

source of revenue and immediately

improve cash fl ow. They also feel

really natural at this time of year, as

clients seek out the perfect gift for

friends and family.

ENCOURAGE LOYALTY

Think about off ering gift cards

as part of a package to create a

greater perceived value. Clients

using gift cards are also more likely

to visit more than once to deplete

their card, providing opportunities to

encourage loyalty – and to upsell.

BOOST BRAND EXPOSURE

Gift cards are a cost-eff ective form

of advertising, because every time

a client opens their purse they see

your card and are reminded of you.

CONVENIENCE

With MINDBODY you can off er gift

cards online that can be customised

with brand-specifi c messages

and photos, so even last-minute

shoppers can be targeted.

DATA, DATA, DATA

You can also monitor sales by pulling

a gift card report on MINDBODY, so

you can measure exactly how much

impact they have had on business.

IN ASSOCIATION WITH

For more salon-savvy secrets by MINDBODY,

visit uk.mindbodyonline.com

THE BUSINESS EDIT

SHOULD YOU COLOUR

THE HAIR OF UNDER-16S?

THIS PAST YEAR has been an explosive

one for colour in UK salons, driven in no

small measure by the floods of beauty

images seen on Instagram and Pinterest.

As under-16s are huge users of social media,

it’s understandable that many want the

colour transformations they see – and will

happily hit up the Bank of Mum and Dad to

get it done professionally.

However, as the NHF chief executive

Hilary Hall explains, all permanent hair

colours carry warnings that they’re not

intended for use on children under the age

of 16, whether the colour comes in DIY boxes

or is used by salons. This is down to the fact

almost all permanent hair colorants include

PPD, which is most often associated with

allergic reactions to hair colour.

“If a salon applies a product which states

‘not intended for use on children under

the age of 16’, they’re not following the

manufacturers’ instructions and so won’t be

covered by insurance. Disclaimers signed by

clients (or parents) won’t stand up in court,

so our advice is ‘don’t be tempted!’” she says.

One of the queens of Instagram colour

transformations, Most Wanted Colour Expert

Sophia Hilton, admits she doesn’t colour

under-16s because of insurance issues, but

would like to. “We need to move with times,

kids are not kids anymore. Why are we

always slow to recognise change?” she asks.

“It’ll grow out better from me than a box.”

Alan Simpson from Contemporary Salons

LAURA BULL,

CODE HAIR CONSULTANTS

admits his salon gets “parents asking

constantly”. “On occasions, we do colour

their hair but it’s along with a disclaimer,”

says Alan, “even though it won’t stand up in

court should there be a reaction. However we

do it to show that there is a risk involved.”

Of course by turning under-16s away,

young people are doing it themselves with

greater risk. “I’m sure any parent would

rather see their child with a beautiful colour

rather than a bad home dye that needs to

be corrected by a professional later,” argues

JC Aucamp at Guy Kremer. “It gives salons

the chance to introduce themselves and kids

can become confident in hairdressers.”

Salon owner Anne Veck has a ‘no chemical

treatments’ policy for under-16s, and feels

strongly that this is also a wider reputation

issue: “As an industry we already face a host

of issues around professional credibility,

so we don’t need to add a reputation for

dangerous activity as well,” she says.

At Most Wanted Best Salon Experience

winner STIL, founder Christel Lundqvist is

pragmatic, but feels 13 is too young. “Often

at that age you see beauty differently and

want change quickly, which with colour

isn’t always the best way forward,” she says.

“However, someone at 15 can be very mature.

It’s very much down to the individual.”

But she feels it’s rare that you will create

a long-term relationship with someone at

that age because they want to experiment

and try different hairdressers.

All the colouring products we use state they are unsuitable for

use on persons aged under 16. We run a teen Saturday cutting

promotion with our graduate team and for two stylists, half of their

clients are aged 11 to 15. We found almost all the teen clients were

asking about colouring services. One week we lost out on three

balayage clients because they were under 16. That’s a potential loss of at least £3,000 a year.

It’s not just the money, it’s the loss of a potential market to tap into. I fear these teens will

go to a salon that doesn’t take policies seriously or resort to home colouring… again an

issue, as when it goes wrong we can’t put it right for them. I have toyed with the idea of a

disclaimer for parents to sign, however the risk is an insurance provider would not cover

you in the event of a claim. There should be a policy in place to help the professionals get

around this issue, like parental consent with use on under 16s or something similar.”

28

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KEN’S CLINIC

GOT A BUSINESS HEADACHE? LET KEN WEST, DIRECTOR OF BUSINESS

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

KEN’S DIAGNOSIS

Before you embark on any major refurbishment of any

retail business you should ask yourself two questions:

One: can I afford it?

Two: how will it increase my business?

The answer to the first question should really only be yes

if you have been wise and put money aside on a regular

basis into a refurbishment fund. Just as you should plan

in advance for a rent increase regularly, you should do the

same for refurbishment. Rent increases will happen and

your salon will need a refurbishment, so both should be

factored into your financial planning and a war chest of

cash or surplus profits should be kept

safe and sound.

Salons tend to depreciate the

cost of a refit over five or 10 years

so it makes sense to use this

cash flow saving to build up your

refurbishment war chest. This way

when your salon is in need of a

makeover you will have the

money safely tucked away.

If you don’t do

this, rent reviews will

hurt you and you

will have to borrow

for refurbishments.

Although borrowing is

relatively cheap at the

moment, I really would

advise against getting

into severe debt for a

refurbishment if you already

“I’m thinking of revamping

my salon, but with all the talk

about the current economy,

I’m not sure if I should wait.

My business is successful but

do you think it’s a good time

to be investing substantially

into a salon refit?”

MARK MOUNTNEY, ZOOLOGY

have a successful business, unless you can answer yes to

question two. Exactly how will a refurb increase sales for

your already successful business?

Will it draw in new clients? Will it enable you to increase

prices? Will it enable you to employ a larger team and

generate more sales? If you feel that the answer is yes, then

the investment could be worthwhile.

If not, then alternatives could be considered. The two

things that will have most impact on a salon are flooring

and lighting. Neither is cheap but both have great visual

impact. Quality lighting is vital in a modern salon and

expert advice should be sought as different colour lighting

is required in different zones of your salon. Especially in

your colour zone. If in doubt, I would suggest daylight

lighting as this tends to be more realistic for clients.

After that I would change chairs and consider looking

outside of the big brands. There are many chairs out there

from wholesalers and specialist suppliers that look like

branded chairs and can last just as long. Then consider

changing or refinishing your workstations.

But finally, never underestimate the impact of good oldfashioned

paint. Nothing is classier than white or off-white

walls. I personally like the palest of greys, but many prefer

the warmth of a blonde or barley white. Bright colours can

be used to pick out highlights or statement walls can have

a massive impact and it is really easy to change them on a

regular basis.

There is no right or wrong, but be wary of spending

money that you don’t have, especially if it will have very

little or even no impact on your sales.

It’s far better to invest in education and improving your

client experience.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag

30

CREATIVE HEAD


3·6·5 Successful

Business Coaching

for Salons

Are you a

Salon Owner?

Finding it harder and harder

to pull in new clients and recruit

the right team?

In times of change it is important to plan ahead .

With many uncertainties facing the industry and

economy in 2019, 3·6·5 can help to point you in

the right direction.

3·6·5 can provide your salon with successful

business coaching to help promote a

long-term, sustainable future for

your business .

Call us on: 0845 659 0015

www.365SalonEducation.com

Find us: @365SalonEducation


KATIE WRIGHTON

TAKARA BELMONT

WHAT MAKES TAKARA

BELMONT STAND APART?

With almost a century

of history, our depth

of expertise in design,

manufacturing and

technology has resulted in

some of the world’s most

iconic, innovative and

enduring equipment. Every

piece is meticulously crafted

and engineered to deliver

unsurpassed quality, refined

ergonomics, timeless design

and, importantly, to ensure

uninterrupted performance.

HOW DO YOU DEVISE

NEW LAUNCHES?

While there are fashions in

interior design, the salon

market is always eclectic.

A unique quality of Takara

Belmont is our ability to

create timeless designs

and remain relevant and

contemporary. Equipment

such as the Cadilla and Adria

II have been around for

more than 40 years. We make

delicate modifications without

compromising aesthetic

quality. Customisable features

enable us to tailor the look,

texture and style to suit

individual salon brands and

interior designs, too.

WHAT WILL BE THE HOT

TRENDS NEXT YEAR?

There’s a growing passion

for natural, earthy concepts

that emphasise outdoor

elements and how these are

introduced into the salon

space. There’s also a strong

move to environmentallyconsiderate

designs and

interior functions. Our

newest collections such as

Zen and Arcadia reflect this.

Q A

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!

NICK IRWIN

What is your advice to a young stylist aspiring to get into the world of session?

Tom Freer, Spirit Hair Company

Start by contacting session stylists whom you admire and ask to assist them, either by

contacting them through social media or approaching their agent. Reach out to as many

stylists as possible and don’t be disheartened if they don’t get back to you… be persistent!

What are you reading at the moment? Which are your go-to sites and who do you follow?

Carol Straughan, Hensmans Salons

I’m just in the middle of reading Purple Cow by Seth Godin again. My go-to sites would be

Rankin and Hunger TV, as this is a platform that I contribute to on a regular basis and it’s

always good for me to see what other contributors are working on. On Instagram – Eugene

Souleiman, Duffy, Guido, Paul Hanlon for hair inspiration. Andrew Gallimore, Mark

Carrasquillo, Pat McGrath and Marco Antonio for make-up. Fashion stylists Katie Grand,

Alastair McKimm and Patti Wilson. Photographers Steven Klein, Glen Luchford and Craig

McDean. Other interesting people to follow would be Lylexox, Diet Prada and Derek Ridgers.

If you were entering imagery into hair-specific awards categories, would you look to shoot

with your long-term collaborator Rankin, or a photographer more focused on hair?

David Lopez, Dlo Hairdressing

This is really interesting because my opinion will always be swayed by my taste, which sits

more in the editorial world. There seems to be a formula with hair photographers for award

entries and, unless people start to break the chain, the results will never change. I don’t

always think the industry is aware people like Rankin are available to shoot for them!

What are your quick tips on coping with high-pressure scenarios?

Evangeline Barrett, Evangeline Barrett

Learn to be fast, never panic and step away from your work to re-evaluate. Always listen

and take direction.

What’s the highlight of your career to date… and your biggest regret?

Emma Simmons, Salon 54

My highlight is to finally be part of our new product line, ANTI Collective, which truly

reflects my personal and professional aesthetic. My biggest regret was staying with a

product brand far too long and not fully immersing myself in the session world earlier

in my career.

32 CREATIVE HEAD


AFFINAGE IS ON THE LOOKOUT FOR TALENTED

STYLISTS TO JOIN ITS BRAND NEW ARTISTIC

TEAM – COULD YOU BE ONE OF THEM?

Are you a rebel, looking for a cause? Want to be heard, to get

your work seen? Well look no further – be part of the second

generation of Affinage Colour Rebels!

A two-year programme, being an Affinage Colour Rebel

means performing at hair shows, being on photoshoots and

going to events across the globe. Being part of the team is

an amazing catapult for any stylist to take their hairdressing

profile to the next level, both in the UK and globally.

If you have pots of creativity, are passionate about Affinage

products and can inspire others, then the global brand wants

to hear from you!

Successful applicants will have a unique opportunity to be

one of the second generation of Colour Rebels, becoming an

integral member of one of the most creative and energetic

artistic teams in the industry.

The process starts with a simple application form,

moodboard and video clip showcasing your passion, followed

by an interview where you will be expected to present a live

model with a look you’ve created. If you make it onto the final

team you can expect a truly career-enhancing journey, where

you’ll create a photographic collection and work alongside

industry icons. But you’ve got to act fast! The entry deadline

is 31 January 2019 – how are you going to show that you’re the

rebel they’re looking for?

BECOME A TRUE REBEL

Affinage Colour Rebel and owner of Siren Hair Art, Sheree

Thompson, reveals what life is like when you’re on the team:

“The past 18 months have been a complete whirlwind.

Right from the start the team gelled together and we have

built friendships that will last forever.

“It has been an incredible experience; we’ve created

a photographic collection, have featured in countless

magazines and we’ve had an amazing response to our

European Colour Rebels tour. This has undoubtedly been

the highlight of my career so far.”

To find out how you can start your Affinage Colour Rebel journey, call 01794 527111 or visit asphair.com/colour-rebels.

Keep an eye out for updates by following Affinage on Facebook @affinageprofessional

CREATIVE HEAD 33


002-8pp_SS_Promo_Paint_GW2.indd 1-2 13/09/2018 15:36

CLUB

creativeheadmag.com/club

PORTRAIT OF A

FOR JUST

£10

YOU’LL GET:

• 10 issues of Creative

HEAD magazine – and

supplements including

Runway, PAINT and

Power Book – delivered

to your door

• Exclusive competitions

and prizes

• Free product samples

from leading professional

brands

A/W18

PROCESS

SIGN UP NOW

AND RECEIVE A BUNDLE OF

HAIRFLAIR PRODUCTS, INCLUDING

BEST-SELLING CURLFORMERS,

WORTH MORE THAN

£55*

Win Curlformers education,

delivered to your salon!

Already a Creative HEAD Club member? We’ve got something special

for you too! Club members have the chance to win a half-day session

with a Curlformers educator. The expert will come to your salon

to spend a half-day teaching your team how to curl and perm using

Curlformers. To be in with a chance of winning, simply keep an eye on

your inbox for your exclusive link to the competition entry

form – all Creative HEAD members will receive an email

on 1 November!

FOR

CREATIVE

HEAD CLUB

MEMBERS

ONLY

*For the fi rst 25 new members to sign up between 1 November and

31 November 2018. Subject to availability and no cash equivalent will be offered.


All prices listed are exclusive of VAT

BUSINESS

BUILDER

Christmas is coming, so you’re likely to see

a rise in customers looking for some preparty

pampering. Make the most of demand

by offering your clients festive treatment

bundles, such as blow-dry and manicure

discount packages, making your business

a one-stop-shop for party season prep.

THE SERVICE STATION

In association with

Innovative launches, expert advice and business

boosting ideas – drop in and feel the buzz!

ON RIGHT NOW

Encourage your clients to channel

their inner superhero this

season with Guy Tang’s exciting

#MyDentity Super Power range.

These vibrant shades – from

magenta and

yellow to bright

blue – offer

intense depth and

heat protection

at just £7.25 a

tube! Available

exclusively

from Salon

Services online

and in store.

TEACH

ME!

WELL-GROOMED

BUYS FOR THE BOYS AT

Looking to hone your makeup

skills so that you can

create eye-catching

and dramatic

looks? Kate

Hughes’ Ultimate

Contouring &

Smokey Eyes

Make-up Workshop

(£150) will help

you master the

basic skills of

these popular

techniques, which

are perfect

for the

party season.

Male grooming has gone beyond

the standard shave and trim

and now represents a huge and

booming slice of the market.

So make the most of your

retail area this Christmas

by marketing gifts for men.

From manicure sets (we

love the Tweezerman GEAR

Essential Male Grooming Kit

– £28.39) to male moisturisers

(like the WAHL 5 Star

Moisturiser – £5.99), there’s

no shortage of great stocking

fillers for men.

#BusinessEdit

ASK ME

ANYTHING

THERE ARE EXPERTS INSIDE

EVERY BRANCH OF SALON

SERVICES WITH KNOWLEDGE

TO SHARE, SO JUST ASK!

Renee Bowman,

vice-president, store

operations, Salon Services

Q: What can freelancers

do to make the festive

season go smoothly?

A: Don’t forget to plan

ahead and stock up. Look

back at sales from last

year’s festive season, as

well as any services you’ve

seen grow in popularity in

the past season, as these

are useful indicators of

business performance this

Christmas. Gift vouchers

also make great presents

– and are a great way to

generate new business

and extra revenue!

Also, don’t forget to give

yourself some TLC over

the busy festive period.

As a freelancer it’s down

to you to carve out breaks

and self-care into your

schedule to avoid burnout.

While it’s a great

time to capitalise on the

heightened demand of the

season, remember to take

time to step away from

the business to pamper

yourself. A good-quality

collagen face mask and

a glass of mulled wine

will work wonders!

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM

CREATIVE HEAD 35


#BusinessEdit

ALLERGY ALERT TESTING

TOOLKIT GETS UPDATE

EVERY SALON SHOULD carry out allergy

alert tests to protect clients from harm and

the business from potential legal action,

said the NHF ahead of an update to its

allergy alert testing toolkit. NHF members

benefit from free toolkits (with £10 postage)

which include everything a salon needs,

from an allergy alert testing guide and

colour record cards to instruction posters

and GDPR-compliant consent forms.

Hilary Hall, NHF chief executive, said:

“The kit has been updated to include

client information sheets and useful FAQs.

It also includes a sample of Colourstart –

an allergy alert test that’s posted to clients

ahead of their appointment so they don’t

have to come into the salon.

“An additional benefit is that Coversure’s

Salonsure policy covers use of our toolkit,

with an automatic 20 per cent discount for

NHF members. But check if the toolkit is

covered if you have a different insurer.”

Order your new toolkit at nhf.info/shop

BEREAVEMENT

LEAVE LAW CHANGE

A NEW LAW means that parents who lose a child

under the age of 18 or suffer a stillbirth from 24

weeks of pregnancy will have the right to two

weeks’ paid leave, to be taken within 56 days of

the child’s death. It’s expected that the new rules

will apply from 2020.

Eligible employees will also be entitled to

statutory parental bereavement pay, with

employers likely to be able to reclaim some or all

of the cost. Hilary Hall, chief executive of the NHF,

said: “We support this move, which ensures that

parents who have experienced a terrible loss are

given a period of time away from work to start the

grieving process.”

Anne Veck

Hellen Ward

NHF REVEALS ITS LATEST

INDUSTRY AMBASSADORS

A TRIO OF OUTSTANDING industry leaders have been announced as the

new NHF ambassadors. They have taken up their roles to share their passion,

knowledge and expertise to inspire and motivate salon owners across the UK.

The NHF will be welcoming Anne Veck, who runs award-winning salons in

Oxford and Bicester, as its new hair ambassador, and Christian Wiles, whose

traditional gentlemen’s grooming business is based in Northampton, in the

new role of male grooming and barbering ambassador. In addition, Hellen

Ward, managing director of Richard Ward Hair & Metrospa and vice-chair

of the British Association of Women Entrepreneurs, has been named as the

NHF’s first ever beauty ambassador.

“AN AMAZING LEGACY”

Hilary Hall, chief executive of the NHF, said: “We created the position of

ambassador to coincide with the NHF’s 75th anniversary celebrations last

year. Our first joint ambassadors were industry icons Gary Hooker and

Michael Young who are behind the renowned Hooker & Young brand. They

made a huge impact and left an amazing legacy for our new ambassadors to

build on. Anne, Christian and Hellen have a wealth of industry knowledge

and experience between them and we’re honoured to be working with them

for the coming year. This is a fantastic opportunity for our members to learn

from the best and make a real difference to their own salon businesses.”

New rules for VAT returns

SALONS WHO PAY VAT will have to change the way they do their VAT

returns from April 2019. The government’s Making Tax Digital (MTD) rules

mean you will have to keep digital (electronic) VAT records and file your VAT

returns using MTD-compatible software. Hilary Hall, NHF chief executive,

said: “The changes will be more significant for salons who use spreadsheets

to prepare their information and then type in their figures, as this will no

longer be allowed.” To find out more, visit nhf.info/MTD

Christian Wiles

36 CREATIVE HEAD


SAFE HAVEN

WITH EVEN ONE EMPLOYEE ON YOUR BOOKS, YOU NEED TO MAKE HEALTH AND SAFETY A HABIT FOR

YOUR BUSINESS. BUT DON’T PANIC – THE NHF HAS YOU COVERED IN MORE WAYS THAN ONE

FROM BURNS ON hot tongs and hair colour

allergies to slippery floors at the backwash,

there’s plenty that can go wrong in the hair

and beauty business, which is why you

should make health and safety a priority and

a habit in your salon.

“As a responsible business owner, you’ll

want to make sure your employees are

working in a safe and healthy environment

and clients are not exposed to unnecessary

risks,” says NHF chief executive, Hilary Hall.

“You’ll also need to comply with health and

safety laws and have insurance to cover any

claims that might be made against you.”

HELP AND SUPPORT WITH HEALTH & SAFETY

You’ll find everything you need to stay safe

and legal in the NHF health & safety toolkit.

Created specifically for salons, it includes

a first aid kit, risk assessment templates,

employee guidelines and the health & safety

poster required by law.

CLIENT CARE AND ALLERGY ALERT TESTING

“Reliable allergy alert testing procedures

are vital when providing hair colour

services,” says Hilary. “Our members benefit

from a free and highly effective allergy alert

testing system which, crucially, is approved

by Coversure Insurance Services, the NHF’s

preferred provider.”

INSURANCE

If you have at least one employee, the law

says you must have employers’ liability

insurance, explains Hilary. “This is because

if one of your employees comes to harm in

the course of their work you must provide

financial compensation.”

Although not required by law, public

liability insurance is vital peace-of-mind

cover and will protect you if a member of

the public is injured or has their property

damaged at your salon or as a result of your

business activities.

NOT YET AN

NHF MEMBER?

The NHF can help with

every aspect of your

business. For less than

75p a day, member

benefits include:

• Valuable discounts

on industry-specific

insurance

• Free health & safety

advice

• Free 24/7 legal helpline

• Membership helpline

for everyday business

advice

• Free employment and

chair renting contracts

Join the NHF before the end of December and quote CHD25 to get £25 off your membership fee!

Call 01234 831965 or visit nhf.info

CREATIVE HEAD

37


n target

Your targeted toolbox to help build your

salon business bigger and better, in association

with Salon iQ and the Creative HEAD Reader Panel

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons

employing four or more staff and spread geographically across the UK

CHRISTMAS CASH-IN

Christmas is right around the corner and

salons can make a lot of money during

the holiday period. All of our Reader Panel

members reported that retail in general went

up during this time and all offer gift cards,

which provide a big boost after the festive

madness has ended. Salon 54 goes a step

further by offering festive service menus

as well, including party hair and make-up

packages and a special blow-dry bar. And to

reward staff for their hard work, 93 per cent of

our salons close early on Christmas Eve… or

don’t open at all!

AVERAGE PERCENTAGE OF ANNUAL TURNOVER

ATTRIBUTED TO CHRISTMAS PERIOD:

12.8%

PERCENTAGE OF SALONS THAT OFFER A SPECIAL

FESTIVE STYLING MENU:

29%

DO YOU SEE AN INCREASE IN RETAIL SALES OF

TOOLS AT CHRISTMAS?

54% YES

AVERAGE RETAIL TURNOVER

6.6%

AVERAGE CLIENT SPEND (EXC. VAT)

£45.57

NEW CLIENTS ACCOUNT FOR

11.8% OF BUSINESS

(September 2018)

“This is the

main month

for selling

electrical tools”

JASON BALL, JOHN OLIVER HAIR

ARE YOU

ON TARGET?

Business in September compared

with August?

DECLINING

57%

GROWING

29%

STABLE

14%

Business in September compared

with September last year?

DECLINING

29% GROWING

29%

STABLE

42%

SNAPSHOT

LET’S LOOK AT

DECEMBER 2017 STATS...

*SaloniQ fi gures for December 2017

38

6.8%

Percentage of clients

purchasing retail in

December 2017

4.89

The average number

of clients per stylist

per day

43%

Average number

of clients who rebook

in December

WANT SALON IQ TO HELP YOU STAY ON TARGET? CALL 01892 280123 OR VISIT SALONIQ.COM

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

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CONTOURING HAD ONCE been a make-up artist’s secret

weapon – creating sharp lines and emphasising bone structure

to deliver a photo-ready look. Now that secret is out and the

technique has taken over the beauty world, it’s no wonder that

the same design principles have reached hair!

It wasn’t that long ago that having visible roots was the

ultimate faux pas. But times are changing – from ombré to

balayage, transitional colour with darker roots is all the rage,

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door for jaw-slimming, cheekbone-highlighting colour.

The new Root Shadows extensions collection from

Hairdreams has been specially designed for the ‘hair

contouring’ style. Your clients can choose from a multitude

of two-tone colour combinations with varying root lengths

to deliver the perfectly chiselled look. Different application

methods allow you to completely customise the style – choose

Laserbeamer NANO application for ultra-precise placement

which last up to six months, the semi-permanent Quikkies

Tape-ins for the commitment-phobes, or the MicroLines hair

thickening system for those with thinner locks.

With colours available in four lengths of 100 per cent

ethically-sourced human hair, creating the perfect

combination is all about choosing the right colours and

lengths. With careful placement you can create flattering

ombré and balayage styles quickly and without the damaging

effects of bleach – in front of your clients’ eyes. You can also

benefit from workshops with the Hairdreams professional

trainers to perfect the art of colour placement to enhance the

facial features, in addition to your hair extensions business.

So introduce Root Shadows extensions to your clients and

open up the world of hair contouring with Hairdreams.

For more information, visit hairdreams.com, facebook.com/hairdreams.official and instagram.com/hairdreams_uk

CREATIVE HEAD

39


Shine

bright

like a

diamond

Award-winning hair brand Nëal & Wølf is dedicated to unearthing diamonds

with its Time To Shine Award – let’s meet this year’s gems

CREATIVE HEAD AND NËAL & WØLF joined forces to find

an exceptional young stylist worthy of being awarded the Time

To Shine accolade. Using the hashtag #TimeToShineAward,

young stylists uploaded their work to social media to be in with

the chance of scooping victory. Only one image each month

was selected as representing exceptional talent, creating a

shortlist for the final judging.

With more than 4,000 entries flooding in, the stakes were

high and the calibre was higher. But there could only be one

winner – Zoë Ward-Scott of Drama Hair and Beauty Rooms in

Chorley. Her stunning tonal blonde work blew everyone away,

and her perfect curls helped to emphasise the rich

shades woven in. Sarah Capstick, director at Nëal &

Wølf, was impressed: “To get a really clean and shiny

blonde with fabulous tones is hard, and this

picture demonstrated all of those features.”

Zoë used Nëal & Wølf UPLIFT Volumising

Mist to create her winning look. She

explains: “It’s so versatile; on some clients I

use it as instructed on the roots and blowdry

and on others I spray it throughout

the hair to create body and texture.”

She loves to play around with the

different textures and try different

combinations, which no doubt helped to

set her entry apart. “Recently I’ve been

using Nëal & Wølf GLOW Super Shine

Spray a little differently,” she admits. “I like to put a small

amount of SHAPE Pliable Paste in my hand and spray GLOW,

rubbing it together before styling clients – they like that it

gives extra shine without extra weight.”

Close behind Zoë’s winning look were two excellent runnersup.

Emily Redfearn from Tag Hair Design in Huddersfield

created a beautifully shiny peachy-pink shade that was bang

on trend. “My favourite Nëal & Wølf products are FIX Hold &

Shine Spray and VELVET Nourishing Hair Oil – they complete

the hairstyle and leave my clients’ hair in good condition and

looking so glossy,” she says.

The second runner-up was a warm, caramel-toned

bronde by Bethany Holdsworth from Jon Richard Hair

in Cleckheaton in West Yorkshire. Bethany loves to

experiment and create different styles with the Nëal &

Wølf range, in particular VELVET.

She explains: “My clients seem to

love it as much as I do!”All three

have won a Salon Promotions

training course and

their very own

professional tool kit,

as well as a year’s

subscription to

Creative HEAD.

What a way to get

set for 2019…

40

CREATIVE HEAD


WINNER

CREATIVE HEAD ADVERTORIAL

“Winning the Time

To Shine Award

means the world to

me. Sometimes I feel

that maybe I’m not

good enough, it’s hard

to stay on trend, but

winning confirms that

I’m actually good at

what I do”

ZOË WARD-SCOTT,

DRAMA HAIR AND BEAUTY

ROOMS, CHORLEY

RUNNER-UP

RUNNER-UP

“The fact I’ve been a contender is enough

confirmation for me that all of my hard

work has been recognised!”

EMILY REDFEARN,

TAG HAIR DESIGN, HUDDERSFIELD

“It’s amazing to see my work

featured in a magazine seen

by so many people”

BETHANY HOLDSWORTH

JON RICHARD HAIR, CLECKHEATON

For more information on Nëal & Wølf, call 01282 444900,

email info@salonpromotions.co.uk or visit nealandwolf.com

Follow @nealandwolf

CREATIVE HEAD

41


Make

Big-up the backwash experience! Through a collaboration

with seanhanna salons, Tangle Teezer shows us just how

you can thrill your clients with a spot of pampering...

SETTING THE TONE for an exceptional salon experience starts from the very beginning

– something Tangle Teezer and seanhanna know all about. In a collaboration that focuses

on delighting the seanhanna client, the salon group’s stylists expertly matched guests

with bespoke and personalised treatments, using tools from the Tangle Teezer collection.

Yes, they had a marvellously mellow time at the backwash, but they also witnessed just

how easily the tools detangled hair and distributed products, illustrating how the line-up

of Tangle Teezer innovations can provide simple at-home solutions to keep clients happy

between appointments. Bliss!

But where to start? Well, the new The Wet Detangler hairbrush has the same twotiered

teeth design that stylists know and love, but with the benefit of a sleek handle

for extra grip. You can use it on all hair types to give clients healthier-looking hair with

less breakage. It’s one of those all-rounder superstars for the salon – it can help you

apply colour and toners evenly and it’s fab for ensuring nourishing hair treatments

get worked through. No wonder 82 per cent of users

would recommend it to a friend,* just think of the

retail opportunities…

Once you’ve sat your client back in the chair, the Salon

Elite takes pride of place (especially now with its hot new

colours – Pink Smoothie or Violet Diva). It’s the perfect

tool when prepping the hair to start your cut or getting

everything just right to begin the blow-dry, helping to

detangle any knots after the towel dry… and that curvy

shape adds an oh-so pleasant pampering feeling for the

client when you brush their hair. But don’t just take our

word for it – let’s hear from the stylists on the front line

(and the backwash!).

*Research was conducted by Launchpad Research,

an independent agency, with 111 women over 2 weeks

42

CREATIVE HEAD


it easy

CREATIVE HEAD ADVERTORIAL

STEPHANIE STRUDWICK

CREATIVE STYLIST AND

SALON MANAGER AT

SEANHANNA CANARY WHARF

“Tangle Teezer’s The Wet

Detangler is perfect for all

types of hair. This is fabulous

for brushing through

conditioner or treatments

with no snagging. I find that

The Wet Detangler is

great for cleansing ends

without causing damage

to the hair cuticle”

JORDAN-LEE WINYARD

STYLIST AT SEANHANNA PUTNEY,

TEAM LEADER OF THE

SEANHANNA CREATIVE

YOUTH TEAM

“The Tangle Teezer Salon Elite

is so gentle on the hair with

no pulling and tugging. It’s

extremely easy to detangle

hair and offers a sleek

straight finish to the hair,

ready for any salon

service. My favourite

colour is Violet Diva!”

JOANNA LARHUBARBE

CREATIVE STYLIST AT

SEANHANNA CANARY WHARF

“The technology behind the

Tangle Teezer hairbrushes

enable the stylist to have more

control over the backwash

experience and it’s effortless

to use on the guest. The results

are flawless; giving hair a

super-smooth finish. My

favourite is Salon Elite

in Pink Smoothie!”

CHLOE PAYNE

APPRENTICE AT

SEANHANNA CANARY WHARF

“I absolutely love the

Tangle Teezer hairbrushes!

Seanhanna Canary Wharf

is a very busy salon and

sometimes our guests are in

a rush. The Wet Detangler

is great as it saves time

in backwash when

getting knots out of

long, wet hair”

Want to know how you can beautify your salon’s backwash experience, just like seanhanna?

Visit tangleteezer.com or email sales@tangleteezer.com to find your nearest distributor

CREATIVE HEAD

43


LEARN THE RULES…

THEN

BREAK THEM!

44

CREATIVE HEAD


INSPIRATION, EDUCATION, CREATIVITY – IT’S THE

TIGI EDUCATION FORMULA THAT WILL RESULT IN A

BOOMING 2019 FOR YOUR SALON AND YOUR TEAM

ANTHONY MASCOLO, THE LEGENDARY founder of TIGI, built

his iconic status on his creativity, skills and a desire to share his

work through education. Famed for creating beautiful, wearable

haircuts adaptable to each person, his strong philosophy is the basis

of TIGI Education.

TIGI is unique in having its own TIGI Creative Team and the

popularity of its courses is a testament to the inspirational, diverse

and on-point content on offer. Courses are aimed both at hairdressers

needing to build confidence and increase skills, and experienced

hairdressers wanting new information and inspiration.

Continually evolving, the TIGI Education Team can suggest and

plan courses that suit every hairdresser. They can be experienced at

the famous Bed Head Studios or TIGI can even come to your salon –

whatever works best for you! It’s all about personal service, something

else TIGI excels at…

TIGI believes cut and colour work in synergy to create tailored

styles for every client’s needs. The team constantly updates course

content sharing their latest cut and colour techniques as well as

styling and finishing ideas. All colour courses build confidence,

progressing students’ work and providing extensive knowledge of

TIGI copyright©olour.

With the launch of TIGI Copyright Care earlier this year, TIGI has

delivered ever more personalised services, tailored to the individual

client, and an absolute must for every modern salon. This concept has

been accommodated into new business courses for 2019 and the newly

formatted Creative Consultation. The ultimate consultation model

for all colourists, TIGI’s unique Creative Consultation helps identify

clients as individuals, improving every step of the client journey, to

achieve customer loyalty and upsell colour and care

services, with creative freedom and a true wowfactor

experience.

Linking to TIGI Copyright Care, a new Digital

Consultation Tool has been launched. This clever

piece of software offers an assessment of the client’s

needs and concerns, bespoke colours suited to them,

suggestions for at-home TIGI Copyright Care regimes

to keep their hair looking fresh and fabulous between

salon visits, with the ability to send a personalised

assessment via SMS or email.

With new courses launching in 2019 to help

hairdressers ‘Copyright Your Business’, TIGI is

dedicated to supporting salons to grow a successful

business and team.

CREATIVE HEAD ADVERTORIAL

MAKE 2019 THE YEAR YOU BREAK THE RULES AND BOOST YOUR

BUSINESS WITH TIGI – CONTACT TIGI ON UK.EDUCATION@TIGI.COM,

VISIT TIGIPROFESSIONAL.COM AND FOLLOW THE TEAM ON:

TIGIprofessionals TIGIprofessional TIGIprofessional TIGIpro

CREATIVE HEAD

45


The

MIDAS

touch

BEAUTIFUL HAIR DESERVES EQUALLY BEAUTIFUL TOOLS.

LET EVERYTHING YOUR CLIENTS TOUCH TURN TO GOLD WITH

THESE LIMITED EDITION GIFT SETS FROM CLOUD NINE

46

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

HELP CLIENTS’

HEARTS beat a little

faster with Cloud Nine

this Christmas. These

three Gift of Gold limited

edition gift sets feature

its best-selling stylers recast

in rose gold for hair

that will truly sparkle.

From sleek, straight

locks to glossy waves,

your clients can give

their loved ones (or

themselves!) stunning

tools to create any style.

’Tis certainly the

season to be jolly, with

each set containing

everything clients need

to create luxe-edged

looks while keeping hair

in great condition. Each

gift set includes an styler

in a rose gold finish with

a silicone heat guard,

limited edition black

and rose gold case and

a luxury texture comb.

Clients will win major

plus points for their

gift-giving prowess…

all thanks to your

salon’s Santa skills.

What will they choose

to put under the tree?

CLOUD NINE ORIGINAL IRON GIFT SET

Talk about a festive treat – the limited edition Original Iron with stunning rose gold detailing

keeps things classic but never boring. Developed with innovative temperature controls and

Cloud Nine’s signature mineral-infused plates, hair stays healthy while styles last longer.

CLOUD NINE WIDE IRON GIFT SET

For long or thick hair, these award-winning straighteners will be exactly what a style maven

wants to find under the tree. With the limited edition rose gold finishes adding a touch of

sparkle, the wide mineral-infused plates and sophisticated heat controls help lock in style.

CLOUD NINE TOUCH IRON GIFT SET

For a satin-smooth finish to your client’s hair, the Touch Iron gift set is second to none.

The limited edition rose gold design is a suitably festive makeover for the touch temperature

control system, with automatic heat technology to create beautiful styles in a flash.

Give the gift of gold this Christmas with Cloud Nine. To find out more, call 0845 2003563,

email stylists@cloudninehair.com or visit cloudninehair.com

CREATIVE HEAD

47


TIME FOR

HOW TO CREATE SUCCESS WITHIN YOUR

CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR

SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH

ASSOCIATE SPONSORS

@creativeheadmag #salonsmart19


A CHANGE

BUSINESS – NOW AND IN THE FUTURE

24-25 March 2019

THE PARK PLAZA LONDON RIVERBANK HOTEL

BOOK NOW – CALL 01434 610944

WEEKEND PASS £245 plus VAT* (or buy two for £450 plus VAT**) DAY PASS £100 plus VAT

More details at creativeheadmag.com/salonsmart

*£50 single room supplement applies **both delegates sharing a twin/double room


Bruce Masefield

Bruce Masefield Hair

Tom Connell

Trevor Sorbie Salon Group

Sara Holmes

Stuart Holmes Salon

Carolyn Sweeney

Creations

Dylan Bradshaw

Dylan Bradshaw

Jak Bakewell and Scott McKay

Re-Invention House

Sue Buckland

Trevor Sorbie Salon Group

Nicola Clarke

Nicola Clarke at John Frieda

Dale Herne and Angelo Vallillo

DNA artspace

CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR

SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH

ASSOCIATE SPONSORS

@creativeheadmag #salonsmart19


Ken West

3.6.5 Hair

Richard Phillipart

The Boutique Atelier

Simon Tickler

Salon Success

Monica Teodoro

L’Oréal Professionnel

Luke Hersheson

Hershesons

BIG NAMES

REAL EXPERIENCES

NEW IDEAS

24-25 March 2019

THE PARK PLAZA LONDON RIVERBANK HOTEL

BOOK NOW CALL 01434 610944

WEEKEND PASS £245 plus VAT* (or buy two for £450 plus VAT**) DAY PASS £100 plus VAT

More details at creativeheadmag.com/salonsmart

*£50 single room supplement applies **both delegates sharing a twin/double room


A UNIQUE LIVE EVENT

PRESENTED BY

“Our night was a great success and a lot of fun. As well as taking

£1,000 from retail in two hours, we also raised £876 for charity”

Brian MacMillan, F&M Hairdressing, Glasgow

#BIGH

“We had an amazing evening, such good fun. We braided our hearts

out and the ‘butlers in the buff’ were a fabulous touch. We brought

the party to Ruislip High Street, can’t wait for next year!”

Becky Hill, The Strand Ltd, London

creativeheadmag.com/events #BigHairDo


“A lot of the people through the door on the day

were actually new, they had seen our Big Hair Do

advertised and the buzz on social media”

Anthony Laban, Anthony Laban Home, London

AIRDO

Braid bars, wave stations, colour labs, SOS treatments… the Big Hair Do – presented by

Creative HEAD and Layered Online and sponsored by KMS, Redken and TIGI – took UK salons

by storm with businesses from Exeter to Edinburgh bringing the party to their local high streets

and injecting glamour nationwide. Here’s a snapshot of all the action…

The #BigHairDo highlights

• Stunning up-dos, waves and style spruce-ups at Burlesque in Usk

• Dreamy temporary colour makeovers at Ciente in Berkhamsted

• Cupcakes, bubbly and beautiful blow-drys at Coloured Soul in Dundee

• The gin bar at Elements Hair & Lifestyle in Bishop’s Stortford… the homecare

station was pretty epic, too!

• Blissful backwash treatments at V&M Hair in Exeter

• Adorned buns and strong selfie game at Chapter One Hair Spa in Edinburgh

• Pimped up prosecco, popcorn and plentiful prizes at Strands Hairdressing in Whiteley

• Transformative custom treatment boosters at Anthony Laban Home in Wandsworth

• Braids of glory at Cuts Incorporated in Broadstairs

• Buff butlers and top-notch tutorials at F&M Hairdressing in Glasgow

SPONSORED BY


A UNIQUE LIVE EVENT

PRESENTED BY

“Had a fabulous time with our guests and team, thank you for inviting us to

be part of such an amazing event. #bighairdo Bring it on for next year”

Jackie Colman, Elements Hair & Lifestyle

PARTY

PEOPLE

Bringing together talented teams and clients old and new, the Big Hair Do

showcased exactly how incredible UK salons are! From cocktails to curls,

and buns to butlers in the buff, this is how 2018’s ‘Do went down…

creativeheadmag.com/events #BigHairDo


“What a great night we had and great success with ongoing future

bookings from new and existing clients. Clients wondered why we hadn’t

held an event like this previously, and asked when the next one will be”

Stephanie Bain, Chapter One Hair Spa, Edinburgh

Designed to showcase the skills of the team, highlight products and services

on offer and forge new client relationships while cementing existing ones,

the Big Hair Do provides the ideal opportunity for salons all over the UK

to connect and re-engage with their local communities. This year’s

participants did not disappoint, sprucing up their styling stations, popping

open the prosecco and welcoming guests through their doors for the

ultimate ‘experience’ evening.

Attendees of all ages flocked in for advice on style updates, lessons in

mastering looks and the low-down on the perfect products for keeping

their locks in tip top condition. Alongside solving hair dilemmas, Big Hair Do

attendees were pampered with a host of extra treats: canapés; gin tasting;

live music; manicures and massages; and five-star service from some

brawny butlers in the buff!

Social media was, of course, ablaze with #bighairdo appearing in

thousands of status updates, news feeds and stories, and thanks to guests

making use of an impressive array of selfie stations, we’ve chalked up style

inspiration to last!

Alas, the evening had to draw to a close, but guests left laden with goody

bags brimming with treats, future hair appointments booked and a wealth of

handy hair knowledge. So, who’s up for next year?

To see more from the Big Hair Do 2018, visit creativeheadmag.com

“The team always enjoys a party, but the Big Hair Do allows us to share the fun with our

clients – and they bring their friends, which is fantastic for us. We get to promote great hair,

services and staff – and raise money for an important local cause at the same time”

Kelly Scott, Strands Hairdressing, Whiteley

SPONSORED BY


In association with

TO KEEP A CAREER TICKING OVER YOU

NEED REGULAR PIT STOPS AND TUNE-

UPS. IT’S TIME TO PUT SOME FRESH

IDEAS IN THE TANK AND FIND THE RIGHT

EDUCATION – YOUR SALON NEEDS AN…

BEING UP-TO-DATE on the latest techniques is one of the most straightforward ways

to drive business to your salon. Obvious… isn’t it? How do you know what courses

will deliver a real return? What indicators signal an increased return on investment to

make it worth paying out in the first place? Investing in the right course takes some

thought and there are more options than ever. Whether it’s a specific technique you

want to add to your repertoire, a brand you want to bring in, or a healthy refresh to

make sure your mind – and scissors – are still sharp, there’s something for everyone.

Wella

BRING IT IN

When facing a team-wide upgrade, it’s easiest to

have an educator come to you, and increasingly

brands offer this as standard. TIGI Education

has a menu of courses that its instructors bring

to your door, including cutting, colouring and

consultation skills.

If you don’t want to visit its amazing new

space in Buckingham Gate in London, Sassoon

Academy will send educators direct to you.

“Sassoon Direct is going from strength to

strength as more of our clients demand a high

level of personalised education within their own

space,” explains general manager Leona Curran.

This demand has seen the rise of specialists

who can parachute in, such as men’s grooming

range The Bluebeard’s Revenge, which has even

seen demand for its Shave Day training service

surge in salons looking to diversify their skills as

well as barber shops.

56

CREATIVE HEAD


Wella

The likes of Hooker & Young in the North East are creating bespoke

training sessions to pinpoint exactly what’s missing. Its REACH (Renewed

Education And Creative Hairdressing) projects are designed to be accessible

and affordable for salons where whole teams can benefit – whether it’s

salon education, business seminars or photographic days. “It can be quite

overwhelming and slightly intimidating to visit an academy or training

facility, our experience is that people are more comfortable in their own

environment,” says salon group co-owner Michael Young. “Education should

be motivating and inspiring for the whole team.”

PLUGGED IN

Having access to education at the touch of a button is another change to

the sector that has really taken off recently. “Salon education has evolved

significantly in the past decade,” agrees Sheila Jackson, director of education

and events for Coty Professional Beauty. Wella offers the eEducation platform,

designed to provide access to artists from all over the world. “This is a

dynamic concept that allows stylists flexible, tailored education instantly,”

Sheila adds. Being able to adapt content to suit different learning styles and

skill levels makes learning easier than ever.

Mark Woolley, founder and creative director of Electric Hairdressing,

actively encourages his staff to use the internet as an education resource.

“It’s crucial to understand the importance of the digital evolution and

incorporate it into the training plans for your team,” he says. “Educators have

learnt how to use these tools to teach strong foundations, as well as push the

boundaries of creativity – it’s about leaving the stylists buzzing with ideas.”

With so many stylists spending time on social media, some providers are

looking at those platforms to deliver unique and engaging education content

that can also happen in real time. TIGI’s upcoming online platform, Fuse, will

include step-by-steps and inspiration from the TIGI International Creative

Team. L’Oréal Professionnel has an online digital learning platform called

Access and has hosted Facebook Live sessions with Adam Reed to dive into

trends after London Fashion Week, while Redken has also started offering

webinars on Facebook. And with the advent of Instagram TV and the growth

of YouTube, such content is only going to grow more widely available.

HOW EDUCATION

HAS BOOSTED…

COBELLA, LONDON

Wella Education’s facilities

and range of courses provides

us with a platform and ample

opportunities to educate the

team, improve technical product

knowledge and it has a strong

business perspective, too. On

a personal level, it has provided

me with incredible colour

training with the Master Colour

Programme, which allows me

to confidently use the products,

experiment with new techniques

and have an excellent

understanding of colour science,

which I then feed back to the

salon team. Being on top of your

game is super-important, and

providing an exceptional colour

service with the best performing

products in a bespoke manner

is the key to success. Wella

Education’s online platform has

also given me, as an educator,

a different and interactive source

of education to work with.

JORDANA COBELLA,

CREATIVE DIRECTOR

CREATIVE HEAD 57


HOW EDUCATION HAS

BOOSTED… FINN &

CO, NORTHAMPTON

Ongoing education within

the salon keeps us fresh

to new ideas and helps to

improve whatever you’re

doing in your role. This

investment builds confi dence

in all directions – we see

and feel that confi dence

growing in our team, and

our guests notice and feel

the diff erence, too. We have

team training days every

month and twice a year we

have a Sassoon Art Team

colour technician and stylist

visit us to demonstrate what

is current and achievable for

a commercial salon fl oor.

This ongoing investment,

which is just two per cent of

our annual turnover, keeps

us at the forefront of our

profession and enables

ongoing access to new ways

of working with clients.

WENDY BUFFONG,

STYLING MENTOR

CHERRY PICKING

You might be confident with your cutting

and colouring skills, but including more in

your salon’s curriculum can create a real

point of difference. It might be that you want

to introduce a particular colour technique

from an expert in the field, or perhaps you’re

looking to boost your business knowledge.

Former Most Wanted Business Thinker

Caroline Sanderson, owner of Ego Hair Design

in Inverness, considers business acumen to be

the key to setting your salon apart. “The sort

of education that is going to secure the future

of this industry lies in business – not creative

– education,” she argues. “We need secure

businesses to nurture young talent. There is

no recruitment crisis, it’s a marketing crisis.”

Choose education such as The Wella

Business Accelerator package, which includes

four one-day seminars to take in the order

that suits you, covering everything from

recruitment to implementing effective

business models. You Own A Salon, Now

Build Your Business shows you how to look at

the core commercial pillars, while Reception,

Making It Work For Your Business shows you

how to keep things efficient and effective

at the front desk. The Business of Colour

delivers expertise on how to capitalise on

the booming colour market, and Magnetic

Recruitment ensures you’re attracting and

retaining the best staff.

Offering your staff a course with a verified

qualification is a safe option, but it’s important

to search for ones that offer an immersive and

engaging experience. If they aren’t buzzing

with excitement from the get-go, then it’s a

tough hill to climb.

Gina Conway, whose eponymous

academy in London offers an in-house

NVQ qualification, says: “A lot of salons are

now holding advanced education classes in

specialities like creative colour, extensions

and editorial. This is giving our industry more

resources to add to their portfolio of skills so

they can become better trained and increase

their expertise.”

The Bluebeards Revenge

TIGI

58

CREATIVE HEAD


HOW EDUCATION HAS

BOOSTED… SWAIN

HAIRDRESSING,

WHITEHAVEN, CUMBRIA

I have been using Great

Lengths for 11 years, and really

wanted to stay up-to-date

with everything, especially any

new techniques, so I booked

a Bespoke Salon Masterclass

for my team. It was particularly

benefi cial for our newer stylists –

it was a real confi dence booster.

I was excited to try out the new

techniques and they have enabled

me to tailor the extensions service

I off er even more. Our sales have

increased 33 per cent in a year

and we have reached Great

Lengths Platinum salon status.

The team is extremely motivated

and feels more confi dent as their

skills and capabilities are now

up-to-date and at an equal

level. We have incorporated a

maintenance service where clients

return to the salon throughout their

extension wear for blow-drys and

aftercare, which enables us to

resolve any issues or concerns –

or actually prevent them.

JENNIFER SWAIN,

OWNER

CREATIVE HEAD 59


Master

your

craft

Developing skills, craftsmanship and inspiring the

industry is at the heart of Wella Education…

THE MANTRA OF WELLA EDUCATION is ‘never

stop learning.’ It’s not content with the (already)

extensive training options it has available, so the Wella

Education team has been busy collating feedback from

you and listening to the ever-changing needs of both

you and your clients. The result? Tonnes of brilliant education

to choose from – including local seminars, in-salon training

schemes and its online platform.

Maybe you want to paint the town red – or blonde or

brunette – or maybe you’re looking to become a local hero

with incredible cutting skills. Whatever you choose, Wella’s

tailor-made education packages combine courses to make

you an expert – and they’ll save you money, too. By booking

a package you can save 20 per cent off the price of the

individual courses it contains, giving you more bang for your

buck. Now that’s savvy shopping! Here’s just a taste of the

courses available:

MAXIMISE YOUR COLOUR EXPERTISE

If you’re ready to master every colour of the rainbow (and

then some), then the Master Colour Expert Maximiser course

is for you. Created for colourists who completed the Master

Colour Programme more than three years ago, this intensive

course will polish up your skills and inspire you to unleash

your creativity. It has the added benefit of an introduction to

trichology from trichologist Mark Blake that will empower

you to confidently discuss hair loss with your clients.

MASTER SOCIAL MEDIA

A strong online presence is absolutely vital to staying relevant

and keeping up with the competition. So if you dream of

being a social media master, you can embrace the digital wave

with Wella Education’s dedicated digital workshops.

In an era of Instagram filters and sky-high expectations,

the Insta Ready Colour course is spot-on for perfected and

drama-free colour.

Visit the Digital Influence Lab, an eye-opening event to

reveal the inside secrets for making social media work for

you. Or opt for the Activate Your Digital Business course,

which takes the mystery out of digital marketing, covering

everything from the importance of a Google My Business

page to email and customer relationship marketing.

60

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CREATIVE HEAD ADVERTORIAL

We never stop listening to your needs

and the ever-changing demands

of your clients. We’ve used your

feedback to create our best-ever

education programme. The 2019

programme is packed with the

real-world education that brings

out the best in you

THE WELLA

EDUCATION

BOOK 2019 IS

AVAILABLE

NOW!

SHEILA JACKSON, DIRECTOR OF EDUCATION AND EVENTS

FOR COTY PROFESSIONAL BEAUTY

To find out more, contact Wella World Studio London on 020 3650 4700, wellastudiolondon@cotyinc.com or

Wella Studio Manchester and Pop-Up Studio Scotland on 0161 8342645, wellastudiomanchester@cotyinc.com

CREATIVE HEAD 61


Shift up a

LOOKING TO REV UP YOUR CAREER?

HERE ARE A FEW COURSES TO KEEP

YOUR LOVE OF HAIR ALIVE…

ALFAPARF MILANO

SEAMLESS COLOURING

Designed to create beautiful blends and colour combinations

with a seamless result, the focus is on balayage, seamless root

blending and trending shine bands.

+353 1672 5960

alfaparfmilano.com

FUDGE PROFESSIONAL

FUDGE HEADPAINT COLOUR ESSENTIALS

Dive in for a thorough understanding of the Fudge

Professional iconic colour portfolios of Headpaint and

Paintbox. The course includes hair structure, the colour

wheel, catalyst choice, achieving the correct target

shade, formulating and advanced colour correction.

0845 3458535

fudgeprofessional.com/education

GHD

GHD EDUCATION

Meet ghd’s innovative new online learning

platform, bringing what you want to know,

directly to you, in a way that’s relevant to

how you work. Videos are on demand, in

your pocket and available to watch and

re-watch whenever you like.

01924 423400

ghdhair.com

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GOLDWELL

COLLECTION

Taught by Mazella & Palmer, this two-day course explores the

essential techniques behind Goldwell’s seasonal collections.

This will be an in-depth look at the disconnects that create

each new inspiration, a creative journey will give you detailed

demonstrations that lead to a hands-on workshop.

020 3540 1200

goldwell.co.uk

SASSOON ACADEMY

CUTTING HAIR WITH MARK HAYES

International creative director Mark Hayes will guide

you through detailed hands-on work sessions and deliver

demonstrations to leave attendees with a full portfolio of

new looks to inspire your clients and a repertoire of new

skills to share.

020 7399 6902

sassoon-academy.com

L’ORÉAL PROFESSIONNEL

FASHION INSPIRATION HAIRDRESSING

Led by Richard Phillipart, this course is for stylists who are

looking to update and upgrade their in-salon styling. Learn

how to prepare, style and dress hair with quick and effective

techniques from the session world, focusing on product

choice, application and tool use.

0800 0283448

lorealaccess.com/uk

TIGI

CREATIVE CONSULTATION EXPERT

A new course designed to elevate your colour services and

effectively communicate colour change with each type of

client. Learn to adapt your style and language to focus on

personalising colour, allowing you to meet their vision with

the most flattering tones.

020 7228599

tigiprofessional.com/education

MANIC PANIC

PERFECTING PASTELS & PASTEL MAINTENANCE

Ideal for post-foundation level or level two and above, get to

grips with the pastel trend that is taking the world by storm.

Learn the techniques, formulations to understand base colour,

toning and – crucially – how to manage client expectations.

01579 341913

manic-panic.co.uk

WELLA EDUCATION

BUSINESS BOOST WITH JOHN HUSCROFT

You may be ticking along nicely – but how can you take things

a step further? Learn to measure your salon’s performance

with specific analysis, the language to motivate your team,

and how to create the perfect plan to maximise opportunities.

020 7637 7172

wella.co.uk/education

NOT ANOTHER ACADEMY

THE PERFECT BLEED

The Academy’s most popular course, this offers a complete

overhaul on vivid colours and bleeding techniques to level up

your transitional skills.

020 7033 3920

notanotheracademy.com

REMI CACHET

TWO-DAY DELUXE WORKSHOP

New for 2019, this fast-paced course demonstrates the

Hollywood Weave technique, tape hair application and

advanced cutting.

01642 867213

remicachet.com

WELLA EDUCATION

MASTER COLOUR

EXPERT MAXIMISER

This course is exclusive to colourists

who’ve completed the Master Colour

Programme more than three years

ago. This three-day course will

enhance your technical skills, fire up

your creative spirit and give you

an introduction to trichology

that will empower you to

confidently discuss hair loss

with your clients.

020 7637 7172

wella.co.uk/education

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YOUR SESSION WILL INCLUDE:

AN INSPIRATIONAL WELCOME FROM THE WELLA TEAM

COACHING TO HELP YOU PR YOUR TRENDVISION AWARD JOURNEY

2 HOURS TO CREATE YOUR LOOK

A PHOTOSHOOT WITH AN INDUSTRY-RENOWNED PHOTOGRAPHER

WHAT YOU’LL RECEIVE:

A DIGITAL PHOTOGRAPH OF YOUR LOOK READY FOR SUBMISSION

A DIGITAL TOOLBOX WITH ALL OF THE RESOURCES AND ASSETS YOU NEED

TO PR AND SHOUT ABOUT YOUR TRENDVISION AWARD JOURNEY

CREATE YOUR

LOOK DATES

WELLA WORLD

STUDIO LONDON:

28 & 29 January

with Kai Wan & Desmond Murray

MENTORING & EVENTS

WELLA STUDIO

MANCHESTER:

3 & 4 February

with Kevin Luchmun & Kai Wan

WELLA POP-UP

STUDIO SCOTLAND:

11 & 12 February

with Desmond Murray

WELLA STUDIO

DUBLIN:

18 & 19 February

with Kevin Luchmun & Kai Wan

NB: Photographer subject to change.

All cutting and colouring must be done

prior to session. Only hair, make-up and

outfit styling on the day.

BOOK NOW

TO AVOID

DISAPPOINTMENT:

£45

€50

exc VAT

Contact your Wella Account Manager or

the Wella Events Team

UK: 0845 6018 128

or Ireland: 01-4160900,

wellaevents@cotyinc.com

to book your place.


CHRISTMASpresent

Allpresent

and correct

Oh we wish it could be Christmas every day – could you

imagine the boost to a salon’s bottom line? Here’s how to

ensure the festive bounce makes it the most wonderful

time of the year for your business...

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Richard Ward Hair & Metrospa

Start early and get in

the black (Friday)

To kick off the festive season, Richard

Ward Hair & Metrospa hosts a Black

Friday shopping event at the salon. For the

uninitiated, Black Friday is a US import,

the huge sale day after Thanksgiving where

retailers make enough money to push their

profits ‘into the black’, and this year it takes

place on 23 November.

Salon manager Gavin Hoare explains that

it’s the one time of year that the salon offers

a discount, but it’s only valid for existing

clients as a thank you for their ongoing

loyalty. “To create the feeling of exclusivity

clients get a personal invitation,” he adds.

If they visit the salon on the day (special

requests by telephone can be taken also),

clients receive 20 per cent off all electricals,

wet goods or any salon professional products,

as well as the same discount on gift vouchers

if purchasing over a certain amount. “It’s a

win-win; clients feel they’re getting a great

deal and acknowledgement for their ongoing

patronage, and for us as a business, we

guarantee their future custom,” says Gavin.

Aim high

Phil Jackson, co-founder of Bravo Hairdressing in Newbury and consultancy

Build Your Salon, believes selling at Christmas is easy when stylists bring up

the conversation already going on in the client’s head, and advises salons not

to be afraid of Christmas clichés. “My advice is to go into December with a

really ambitious target and work back from there,” he explains. “Get a figure

in mind, then ask yourself how you can build in value to hit the target.”

Bravo’s most successful promotion for the past five years has been the ‘£100

haircut’. The offer to clients is simple: come in for a cut with your favourite

stylist at the beginning of December, then come in for unlimited blow-drys

with an apprentice whenever you like – all for a one-off fee of £100.

Richard Ward’s Gavin agrees: “We have to speculate to accumulate,” he

argues, so this Christmas the salon will be offering complimentary treatments

for shine and vitality when the client books a blow-dry service, tied into the

relaunch of the Kérastase Elixir Ultime range. “The treatment will only be

made available to existing clients, so it feels individual and bespoke,” he adds.

Linton & Mac Low Down

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#Christmas

This image and model image on previous spread: art direction by Laurie Cesari and Pascal Latil, hair and hair colour by Laurie Cesari,

styling by Latil Pascal and Laurie Cesari, make-up Manon Castellon, model Louise Loqueneux, photography by Pascal Latil

Add sparkle to your services

The run-up to Christmas is a great time

to reward your customers with special

promotions or incentives. “Why not offer

them a one-off free Christmas beauty

package as a thank you? You could offer a

full look for the evening including a wash,

cut, blow-dry and styling,” suggests Jo

Martin, marketing director at Sally Europe.

“Remember, salon offers not only attract

customers but also encourage return visits.”

Christmas also presents a fantastic

opportunity to help clients dip a toe in the

water with a look that might last longer than

the festivities. “We’re encouraging clients

to think longer-term about their seasonal

look, it’s a great time to have a perm,”

admits Karine Jackson, founder of Karine

Jackson Hair & Beauty. “It means a curly or

wavy base for the client to work their party

looks from right through December, and by

January it’ll be gently dropping out.”

At her Covent Garden salon, Karine

perms using Curlformers by Hairflair for a

consistent result (“there are no end papers

and no wrapping so it’s foolproof”, she adds)

and clients can restyle the curls at home

using different sizes of Curlformers.

So while it’s a great addition for Christmas,

it could be the start of a longer-term business

builder. “Perming has added a serious

revenue stream to our salon,” says Karine.

“We charge from £100 up to £205, depending

on stylist level, and do about four a day, so it’s

a no-brainer to put it on our festive menu.”

Linton & Mac in Aberdeen is planning a

Christmas market event based on its previous

Low Down initiative, where local businesses

are invited to set up stalls. Co-directors Jenn

Linton and Jaye MacDonald explain: “We’ve

invited local bars to create Christmas-themed

cocktails and supply party food, and guests

will be treated to live music. It also gives us a

great opportunity to show-off what Linton &

Mac is all about.”

And before they leave the salon, ensure

you’ve done all you can to shine a spotlight

on your Santa skills. “Customers want to

touch, smell and browse at their leisure,”

reminds Sally Europe’s Jo. “They’ll never ask

you to sell them a product, so don’t hide your

prize assets behind reception. Instead, place

your retail display in the waiting area or by

the point of sale.”

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PARTY-READY LOOKS

FOR YOUR CLIENTS

THIS SEASON

Get this look using:

Curlformers Pro Barrel Curls Styling Kit / Softhood Deluxe Hair Dryer

attachment / Flairosol micro-mist spray applicator

Curlformers ® Glam Up-Kit is the perfect retail gift

Use offer code CHDECFREE when you register online to buy 5 and get a 6th one free plus a free Softhood!

Follow us:

/CurlformersPro

/curlformersbyhairflairpro

@Curlformers

/Curlformers

/Curlformers

trade@curlformers.com | www.hairflairprofessional.com


#Christmas

Wrapper’s

delight

Play Santa for your clients and help them

leave a gorgeous gift (set) under the tree…

Festive = fabulous, so the

Curlformers by Hairflair

Deluxe Pro Glam-up Kits are

perfect for clients who like to

make a serious effort.

PRICE £24.95+VAT EACH

curlformers.com

These Rose Gold Glitter

and Gold Glitter handbag

essentials from Tangle Teezer

won’t make any Christmas

shopper feel too gilt-y…

RRP £13.50 EACH

tangleteezer.com

Soft but Sassy or Vibrant Vibes Only? With names like these,

Redken’s sets will be snapped up with a smile in no time.

RRP £35 EACH

redken.co.uk

Joy to the world with this line-up of JOICO Christmas sets,

including K-Pak Color Therapy, Blonde Life and Color Endure.

RRP FROM £24.95

joicoeurope.com

Red alert! The limited edition Red

Obsessed Steampod by L’Oréal

Professionnel is complemented by hints

of gold for a fabulous, festive finish.

RRP £199

lorealprofessionnel.co.uk

Show some strength

with the BC Fibre Force

rucksack from Schwarzkopf

Professional, which

includes the BC Fibre Force

shampoo and mask.

RRP £23.30

schwarzkopf-professional.

co.uk

Neäl & Wølf’s Ritual

collection includes the Ritual

daily cleansing shampoo and

conditioner, each featuring the

brand’s signature scent.

RRP £22

nealandwolf.com

You’ll find all a man needs in

the American Crew Essential

Grooming Kit and wash bag.

RRP £34

americancrew.com

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Go for (rose) gold with the limited edition

Original Iron gift set from Cloud Nine, now

sporting a festive makeover with rose gold

features and finish.

RRP £139

cloudninehair.com

Revlon Professional salons can

create personalised gift boxes

for their clients. Fill one of these

beauties with an expertly curated

selection of products, and ensure

that it is the perfect gift.

revlonprofessional.com

Share some serious hair TLC with

KMS MOISTREPAIR and Goldwell

Kerasilk Control gift sets.

RRP MOISTREPAIR £30,

KERASILK CONTROL £50

kms.co.uk goldwell.co.uk

There’s something fit for

every queen from ghd –

start with a stocking filler

and work up to the new

platinum + gift set.

RRP FROM £20

ghdhair.com

Help clients take their

EnergyCode on the go with

the Wanderlust set from

System Professional.

RRP £25

systemprofessional.com

For all dashing dudes and gorgeous gents,

recommend the Hipster Kit from The

Bluebeards Revenge.

RRP £29.99

bluebeards-revenge.co.uk

Shopping for sisters as diverse as the

Kardashians? TIGI has a gift set to suit each

one – we love Shine On for hard partiers and

Backstage Beauty for the fashion savvy.

RRP SHINE ON £43,

RRP BACKSTAGE BEAUTY £36

tigi.com

Be a smooth operator with

the Smooth Replenisher and

Smooth Rejuvenator Gift

Pack from ASP, stuffed with

luxe Kitoko goodies

for unruly hair.

RRP £25 EACH

asphair.com

Perfect to enchant even

the most moody motherin-law,

the Awapuhi Wild

Ginger Gift Sets from Paul

Mitchell offer true luxury.

RRP FROM £39.90

salon-success.co.uk

We three kings will offer colour, blonde or

total care gift sets from milk_shake, each with

shampoo, Whipped Cream conditioner and a

sweet honey hand cream and soap. Scrummy!

RRP £29.99 EACH

red-hotproducts.com

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71


Life

LONDON SALON STIL HAS MASTERED THE ART OF CREATING A

RELAXING, UPLIFTING ESCAPE – NO WONDER IT’S BEEN NAMED

2018’S MOST WANTED BEST SALON EXPERIENCE! HERE, OWNER

CHRISTEL LUNDQVIST EXPLAINS HOW TO KEEP SERVICE LEVELS

HIGH – EVEN WHEN CHRISTMAS HAS YOU RUSHED OFF YOUR FEET

NESTLED IN THE HEART of London’s hip Notting Hill,

STIL is a light-filled, tranquil space that’s rooted in the

Scandinavian design tradition – a fresh, minimal, chic

boutique feel that’s cool and stylish. The hair the team

creates has a Nordic feel to it, too – effortless, undone and

inspired by high-end fashion, not the street.

Opened in March 2016 by Swedish-born Christel

Lundqvist, the salon specialises in colour and business is

booming – turnover has trebled since launch, with almost

80 per cent of revenue coming from colour, and there’s

currently a four-week waiting list for appointments.

But STIL knows that clients expect impeccable

service as soon as they walk through the door,

and the team thrives on providing this.

As well as being offered healthy snacks,

organic prosecco and food from

top local restaurants Farmacy and

Redemption, all clients are taken

through the four-step STIL service

to ensure excellence is delivered

at every level.

STIL’S AWARD-WINNING

SALON EXPERIENCE

STEP ONE

STIL PERSONALISATION

Unique to STIL and to the salon’s overall business concept,

this is the stage that makes clients come back. First, team

members escort their clients through the salon, with front

of house ensuring refreshments are offered throughout the

appointment. They then look at fashion and style and talk

clients through different trends

and concepts that will work in

harmony with their desired

colour effect. At STIL there are

no rules on fashion and age,

so the team works with

the client’s personal

image to create a

bespoke look to suit

their individual style.

2018

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STEP TWO

STIL SERVICE

STIL technicians start their consultations

at the coffee table, looking at skin tone,

complexion and eye analysis. Clients

are then offered the use of an iPad with

a bespoke STIL menu of apps including

music, meditation tapes and local

shopping with exclusive discounts.

STEP THREE

STIL AFTERCARE

A complimentary aromatherapy head

massage treatment is offered with all

STIL services, and each client leaves

the salon with a blend of hand-picked

essential oils. Colour clients also get a

free take-home treatment – a bespoke

toner mixed with a treatment mask and

conditioner. These simple touches mean

clients know that STIL always wants

them to look and feel their best.

STEP FOUR

LOYALTY PROGRAMME

STIL’s loyalty system rewards clients who

regularly visit and it’s just as important as

the in-salon services. Each client receives

a membership card that entitles them to a

range of perks and benefits. There’s also

a communications plan that highlights

collaborations with local brands, the

launch of new services and any relevant

trend, fashion, wellbeing or beauty

content. Clients are also invited to insalon

events, which focus on everything

from fitness to piercing.

PICTURE-PERFECT CHRISTMAS

STIL IS A MOST WANTED AWARD-WINNER – BUT HOW DO THEY GET THEIR CLIENTS INTO THE

CHRISTMAS SPIRIT WHEN THEIR SALON IS AN OASIS OF SCANDI-CALM? OVER TO YOU, CHRISTEL…

• Writing a personal Christmas card to each client is a really good gesture and it’s something people will remember.

• Having christmas candles or scented pot pourri around reception will offer a sensorial change as clients walk in.

• Creating a retail menu over Christmas is a great way to get staff to promote products and share suggestions on

products that are suitable for the festive season. Most manufacturers have amazing deals, so create a bespoke offer.

• Personalise your retail. This could be something very simple and cost-effective like buying different coloured tissue

paper, ribbons, customised gift boxes with name tags and so on.

• Partner with a local business to swap services and give your clients a special gift from you. This could be for your VIP

clients who visit regularly and in return you will support the other local business.

• Create Christmas styling and colour menus. It could be something simple like three blow-dry looks combined with

backwash treatments. Colour services can be personalised to each business but focusing on blondes and vibrant shades

are great as you can promote temporary glosses or simply amplify reds and brunettes for the party season.

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WE ALWAYS

HANG IN A

BUFFALO

STANCE

INSPIRED BY THE ’80S STYLING MOVEMENT, BUFFALO, HARE&BONE’S SAM BURNETT CELEBRATES

INDIVIDUALITY AS A FREE-SPIRITED, PROGRESSIVE FORCE, WITH A COLOUR PALETTE INFLUENCED

BY LONDON DESIGNER CHARLES JEFFREY. A SALUTE TO ALL THE RUDE BOYS AND REBELS…

PHOTOGRAPHY BY JENNY HANDS

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HAIR Sam Burnett, HARE & BONE. MAKE-UP Bea Sweet. STYLING Masha Mombelli


Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Oh,

CANADA!

Neil Barton

WHEN TORONTO WAS revealed as the host city for Goldwell’s

2018 Global Zoom last year, it illustrated how this event always

delivers something new, something fresh. The two days in

Canada’s largest city did not disappoint, making the history

books as The Netherlands made a clean sweep of victory in the

annual Color Zoom Challenge final (the winners all came from

the same salon in Apledoorn, which has a population of just

160,000). Almost 3,000 passionate stylists from across the globe

enjoyed two days full of creativity, innovation and inspiration,

as Goldwell, KMS and new stable mate Oribe showcased their

artists and their new products. The UK had its largest ever

contingent at Global Zoom, supporting UK Color Zoom winners

Lydia Wolfe from Tony Wood Hairdressing, Kasha Havis from

Blu Hair and Stephanie Jones from Stephanie Jones. The final

also celebrated new Color Zoom Hall of Fame inductee Neil

Barton, the Scottish hairdresser who scooped gold in Paris in

2010. He is part of the Color Zoom Creative Team that revealed

the trend for 2019 – Remix. Another new addition this year was

UK styling duo Mazella & Palmer, with JB and Dove hitting the

stage to present their first collection with the brand. Next year,

the action moves to Vienna – better start planning, Austria!

JP Mazella

Dove Palmer

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Lydia Wolfe

And the winners are…

Creative Colorist

GOLD The Netherlands

SILVER Russia

BRONZE China

STYLIST FAVOURITE Mexico

New Talent

GOLD The Netherlands

SILVER Spain

BRONZE Taiwan

STYLIST FAVOURITE The Netherlands

Partner

GOLD The Netherlands

SILVER Singapore

BRONZE Russia

STYLIST FAVOURITE The Netherlands

The winners

Kasha Havis

Stephanie Jones

Remix

CREATIVE HEAD 83


In the

ROUND

Emma Willis

THERE WAS A NOTICEABLE spring in Wella’s TrendVision

Award step this year – competitors’ clothes styling was more

streetwear-inspired, the colour and cuts served with lashings

of edge. Big Brother and The Voice’s Emma Willis was a

pitch-perfect host at London’s Roundhouse, keeping the

energy levels high throughout the night. Robert Eaton and

the Russell Eaton Art Team amazed with their Colour ME+

show, a celebration of diversity that felt bang on-trend. Coty

stable mate ghd put on a closely choreographed presentation

celebrating its Long Live the Queens campaign (cue wind

machine!), while HOB Salons and Academy celebrated 35

years in business with a rollicking show soundtracked by

New Order classic Blue Monday. Of course, the climax of

the evening was the reveal of all the UK and Irish victors.

The Gold winners now travel to Lisbon for the International

TrendVision Award 2018 Creative Retreat with other national

winners, and mentors including Bruce Masefield, PAINTER

Jayson Gray and 2018 Most Wanted Creative Talent, Zoë

Irwin. Truly visionary.

Robert Eaton

SEE MORE from Robert Eaton on

creativeheadmag.com/paint now!

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ghd

And the winners are…

Color Vision

GOLD Krista Ward, D&J Ambrose

SILVER Ben Draper, Regis

BRONZE Dannie Lea, Dannie Lea Hair & Beauty

Creative Vision

GOLD Nikki Clifford, NJUK Hair & Beauty

SILVER Brandon Messinger, Zullo & Holland

BRONZE Helen Tether, Helen Tether Award Winning Hair

RUNWAY Stephanie Gallagher, Wonderland

MALE GROOMING Lieanne Buckley Lieanne Gents Stylist

HOB Salons and Academy

PEOPLE’S CHOICE Lisa Alexander, Dickson Reid Hairdressing

Creative Vision winners

Color Vision winners

CREATIVE HEAD 85


Jaga Hupalo

Saco

Brooks & Brooks

Tom Connell

SHOUT

to the top

Andrey Krupchinskiy

Richard Ashforth

Having started life as a tiny guerrilla hair gathering, NOISE

– a former Most Wanted Award for Innovation winner – has

become one of the most exciting nights on the calendar. You

only discover the venue on the day of the event (this year it

was Bush Hall in West London), so it’s a scramble to make

sure you can get a place. But it’s worth it, as the selection

on stage is mouth-watering. Poland’s Jaga Hupalo went

Technicolor with spiked collars of hair; Ukraine’s Andrey

Krupchinskiy got all Donnie Darko with gothic bunny ears

while Trevor Sorbie’s Tom Connell tantalised with texture.

Richard Ashforth, the brains behind NOISE, hit the stage

with his Saco crew to slice in disconnected bobs against a

background of shredded capes. The Brooks & Brooks team

(with It List double winner, Grace Dalgleish) then delivered

fishnet fabulous-ness and silver will-o’-the-wisps. Played out

to a thumping Grace Jones track, Tim Hartley’s presentation

(see opposite) was straight out of the darkest corners of

London’s club scene. His trio of rock ‘n’ roll animals preened

and posed in fetish-style outfits, while Tim cut and styled their

hair into dramatically angular shapes. Make some NOISE!

Brooks & Brooks

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Tim Hartley

Tim Hartley presentation photography by Antonio Grosos

CREATIVE HEAD 87


Anna-Marie Solowij

Neil Moodie

Wendy Rowe

Karl Plewka

The dream

TEAM

HAVING RACKED UP close to 50 Vogue covers and with

a photographic series featuring Kate Moss on permanent

display at the National Portrait Gallery, session stylist Neil

Moodie at The Coterie was always going to be special. Hosted

by beauty journalist and co-founder of BeautyMART, Anna-

Marie Solowij, the crowd listened intently as Neil told tales

of his salon beginnings, his amazing session adventures and

his future aspirations. At his side were long-time collaborators

and firm friends, international make-up artist Wendy Rowe

and fashion director, stylist and editor of Beauty Papers, Karl

Plewka, who together recalled on-set anecdotes and shared

wisdom about the evolving editorial industry. Neil then

presented three models that sported re-imagined versions of

his favourite career looks. Guests leaving inspired could enjoy

styling up a Moodie marvel of their own, thanks to a goody bag

of treats from the evening’s sponsor, L’Oréal Professionnel.

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Aamir Naveed

Aveda Global Team

Good

IN THE

HOOD

What better way to celebrate Aveda’s 40th birthday

than a special, colour-laden version of its biennial

Congress event in Minneapolis? It all kicked off in a

rainbow frenzy with Worldhood by the Aveda Global

Team, including the UK’s Bea Watson and global

artistic director Ian Michael Black, a celebration of

individualism and identity. Aamir Naveed showcased A

Woman of Two Worlds, drawing from his own Pakistani

British heritage and fusing eastern and Western

influences. The climax of course was Aveda global

creative director, Antoinette Beenders, who delivered a

visual representation of the Aveda brand presented in

four segments with a live cut onstage. This was a show

that took 12 months to produce and 56 hours to create

the signature 3D waves… and well worth the work!

Gina Conway

Antoinette Beenders

CREATIVE HEAD 89


A shameless selfie

to show off #AvedaGinger

on my fringe

Hard at work on the

#AvedaArtists ’70s shoot

#backstage

No Edit #AvedaIce

Slick chic from

the #AvedaArtists shoot

In the

frame

Becky Tz (@hologlamhair)

from Butchers Salon in

London, snaps away

Ruby Tuesday… or

Wednesday… or Thursday

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

Amazing what you can

do without bleach

Final flourish on

that fringe

Waves for days

#AvedaArtists

Does fluffy frizz get

any more fabulous?! #70s

90

CREATIVE HEAD


DARE

CARE

TO BE

DIFFERENT

HYDRATE & ILLUMINATE

85% stronger hair with double the shine.

Specially formulated with lightweight micellar oil for instant illumination.

48 HOUR WEIGHTLESS HYDRATION

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