CHUK Christmas2018

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Master your craft Developing skills, craftsmanship and inspiring the industry is at the heart of Wella Education… THE MANTRA OF WELLA EDUCATION is ‘never stop learning.’ It’s not content with the (already) extensive training options it has available, so the Wella Education team has been busy collating feedback from you and listening to the ever-changing needs of both you and your clients. The result? Tonnes of brilliant education to choose from – including local seminars, in-salon training schemes and its online platform. Maybe you want to paint the town red – or blonde or brunette – or maybe you’re looking to become a local hero with incredible cutting skills. Whatever you choose, Wella’s tailor-made education packages combine courses to make you an expert – and they’ll save you money, too. By booking a package you can save 20 per cent off the price of the individual courses it contains, giving you more bang for your buck. Now that’s savvy shopping! Here’s just a taste of the courses available: MAXIMISE YOUR COLOUR EXPERTISE If you’re ready to master every colour of the rainbow (and then some), then the Master Colour Expert Maximiser course is for you. Created for colourists who completed the Master Colour Programme more than three years ago, this intensive course will polish up your skills and inspire you to unleash your creativity. It has the added benefit of an introduction to trichology from trichologist Mark Blake that will empower you to confidently discuss hair loss with your clients. MASTER SOCIAL MEDIA A strong online presence is absolutely vital to staying relevant and keeping up with the competition. So if you dream of being a social media master, you can embrace the digital wave with Wella Education’s dedicated digital workshops. In an era of Instagram filters and sky-high expectations, the Insta Ready Colour course is spot-on for perfected and drama-free colour. Visit the Digital Influence Lab, an eye-opening event to reveal the inside secrets for making social media work for you. Or opt for the Activate Your Digital Business course, which takes the mystery out of digital marketing, covering everything from the importance of a Google My Business page to email and customer relationship marketing. 60 CREATIVE HEAD
CREATIVE HEAD ADVERTORIAL We never stop listening to your needs and the ever-changing demands of your clients. We’ve used your feedback to create our best-ever education programme. The 2019 programme is packed with the real-world education that brings out the best in you THE WELLA EDUCATION BOOK 2019 IS AVAILABLE NOW! SHEILA JACKSON, DIRECTOR OF EDUCATION AND EVENTS FOR COTY PROFESSIONAL BEAUTY To find out more, contact Wella World Studio London on 020 3650 4700, wellastudiolondon@cotyinc.com or Wella Studio Manchester and Pop-Up Studio Scotland on 0161 8342645, wellastudiomanchester@cotyinc.com CREATIVE HEAD 61
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