mt-magazine-issue-Feb18

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Ask for Referrals The first and most obvious way to get referrals is to ask for them. A lot of businesses skip this step and they miss out on valuable referrals as a result. Are you wondering why you need to ask? This statistic might explain it. A study at Texas Tech University found that 83% of consumers were willing to refer acquaintances to a business after a positive experience. But – and here’s the corker – only 29% of them did! Why the gap? It might have something to do with not being asked. There are lots of ways to ask for referrals. Here are just a few: »» Send a follow-up email to customers asking them to refer a friend if they’re satisfied with their experience. »» Hand out referral cards or business cards to people who visit your business. »» Attach a small supply of business cards to outgoing correspondence and stick a few business cards into the brochures you give out, too. »» Touch base with your customers by phone. After verifying that they’re happy with your product or service, ask if they know anybody else who might be interested. Sometimes the simplest solutions are the best – so don’t forget to ask! And don’t just ask your customers. Put the word out to vendors, employees, friends, and family members, too.
Pinpoint Companies Who Share Your Target Audience One of the best ways to get referrals is to start with your audience and work from there. In other words – when was the last time you identified local businesses who target the same consumers you do? Let’s look at a sample audience to illustrate the point: parents with young children. Here are some businesses targeting that audience that might be able to refer customers to one another: »» A children’s party planning service »» A martial arts school that offers kids’ classes »» A toy store »» A kids’ book store »» A tutoring service Those are just a few options, but you can see how quickly an audiencebased referral service could grow. Try reaching out to other businesses with the same audience as you and suggest a mutual referral program.
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Page 5 and 6: #3: ALLOW PEOPLE TO SUBSCRIBE VIA T
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Page 9: Step #1: Identify Potential Referra
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