mt-magazine-issue-Feb18

#3:
ALLOW PEOPLE TO SUBSCRIBE
VIA TEXT MESSAGE
One of the biggest obstacles businesses must overcome
when attracting subscribers is the inconvenience
factor. People don’t want to waste their time
filling out a lengthy or complicated form. So, why
not let them text to subscribe?
Some email marketing providers are now offering a
text to subscribe option. It allows mobile users to text
the word “subscribe” to them, and they’ll be added to
your email list. What we love about this method is
that it takes only seconds to do.
The great thing about this option is that you’ll probably
need to ask people for their email addresses
anyway. You may need it to send them tickets or updates
about the event. Simply adding a
checkbox to your event sign-up form
makes it a snap for attendees to opt-in to
your list at the same time.
The key here is to make sure you describe
your list briefly, so people know
what they’re signing up for. You want to
make it seem like a no-brainer for people
to tick that box.
This option works by creating a custom code for new
subscribers to use. To make it even easier, you can
display a sign in your store with the code so people
can see it and act on it immediately.
#4:
COLLECT EMAIL ADDRESSES WHEN
YOU’RE PLANNING AN EVENT
Do you host events for your business? Whether
you’re putting together a charity fundraiser or a
gala opening, you can use the opportunity to collect
email addresses and grow your list.