mt-magazine-issue-Feb18
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Second – A Good Website Keeps Visitors Engaged<br />
You can have the most beautiful<br />
home page in the world.<br />
But, if it doesn’t encourage<br />
people to read, explore, and<br />
stay a while, it won’t matter.<br />
There’s a reason that your<br />
Google Analytics tells you the<br />
average time visitors spend on<br />
your page. That information is<br />
valuable. It tells you how engaged<br />
visitors are.<br />
Let’s face it, a visitor who lands<br />
on your site and spends 90<br />
seconds on a page that should<br />
take 10 minutes to read isn’t<br />
engaged. And the chances are<br />
good that that person didn’t<br />
navigate to another page on<br />
your site. Instead, they probably<br />
clicked the “Back” button<br />
and went in search of a more<br />
engaging site.<br />
So, what does this mean in<br />
terms of defining a good website?<br />
It means your site must<br />
have:<br />
»»<br />
Well-written, engaging, valuable<br />
content that keeps<br />
visitors glued to your page<br />
until they’ve read everything<br />
there<br />
»»<br />
Intuitive navigation that allows<br />
them to find what they<br />
need easily, and navigate<br />
your site with a minimum<br />
of time spent wondering<br />
what to do next<br />
It also means that your site<br />
should have a responsive design.<br />
Mobile use is on the rise<br />
and that’s a trend that’s likely to<br />
continue. People using mobile<br />
devices won’t stay on your site<br />
if it’s not easy to read on the<br />
device of their choosing. That<br />
means no horizontal scrolling,<br />
and buttons and menus<br />
that adapt for use on a small<br />
screen.
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