mt-magazine-issue-Feb18

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USE CUSTOMER FEEDBACK TO CREATE NEW PRODUCTS OR SERVICES This first technique can be free – or nearly free. Basically, what you’re doing is talking to your existing customers to find out what else you can do for them. Let’s look at a simple example. Say your company creates and prints custom business cards. By talking to your clients about their other printing needs, you may be able to attract additional business without spending anything on advertising. Instead of printing only business cards, you might find an opportunity to print letterhead and envelopes, too. That way, you increase the lifetime value of a single customer, and you can offer your expanded services to new customers, too. CREATE A PROMOTION SCHEDULE Do your existing customers know when you’ll be running a special? It might sound a bit mundane to run promotions on a schedule but doing so gives your customers something to look forward to. And, it increases the likelihood that they’ll buy from you regularly. This technique is perfect for building customer loyalty, but it can also help you attract new business. When your existing clients know that a promotion is coming, they may be more inclined to tell their friends and colleagues about it. This is another sales-growth technique that can be carried out for only a few dollars. You’ll want to advertise your promotion a bit. But, once you’re on a schedule – where, say, clients know that you run a promotion every other month – they’ll start to expect it. That means you won’t have to spend as much to promote it!
CROSS-PROMOTE YOUR PRODUCTS WITH A PARTNER Local businesses sometimes miss out on opportunities to team up to generate sales. Simply by scanning the membership list of your local Chamber of Commerce can provide you with plenty of opportunities to cross-promote your products or services. For example, the owner of a catering company might pair up with a florist or party rental company and offer a special to attract new business. Planning an event can be pricy, and you can attract new clients by giving them an incentive to hire both companies to help them with their event. Another option might be partnering with another business to create a night out. The owner of a restaurant might offer a free appetizer to people who come in with a ticket stub from the local movie theater. Don’t be afraid to get creative. Doing so can make your business the destination of choice for local patrons. REVAMP YOUR CONTENT TO FOCUS ON CUSTOMER BENEFITS One of the biggest mistakes inexperienced marketers make is focusing too much on their product’s features and not enough on what the product can do for their customers. Fortunately, this is something you can fix with little to no money. The first step is to audit your website’s content. If you find that you’re not talking about how your products or services can improve your target audience’s lives, revamp revamp it so the focus is on them. You know your product is awesome, but you need to explain how buying it will benefit your customers. After that, you can use the same technique to rethink your social media marketing strategy.
Page 1 and 2: 7 SMART WAYS TO GROW YOUR EMAIL LIS
Page 3 and 4: 7 SMART WAYS TO GROW YOUR EMAIL LIS
Page 5 and 6: #3: ALLOW PEOPLE TO SUBSCRIBE VIA T
Page 7 and 8: #7: USE GUEST WI-FI TO COLLECT ADDR
Page 9 and 10: Step #1: Identify Potential Referra
Page 11 and 12: Pinpoint Companies Who Share Your T
Page 13: HOW TO INCREASE SALES ON A SHOESTRI
Page 17 and 18: NURTURE YOUR LEADS You probably alr
Page 19 and 20: First - A Good Website Provides Val
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Page 23: Frustrated with your current online

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