mt-magazine-issue-Feb18

More documents

Info

Attract Referrals with Shareable Content Whether you’re writing a blog post or creating an infographic to share on Pinterest, you should create content with referrals in mind. Think about it this way. When people share your content, they’re also sharing information about your company – even if only indirectly. Any person who sees your content might be a potential customer. Create content that provides clear value to the people in your target audience – and then encourage your existing audience to share it. Again, asking is the key. Some people might share your content, but many will only do it if you ask them to. Incentivize Referrals In a perfect world, customers, friends, and family would refer you out of the goodness of their hearts. But… we don’t live in a perfect world. The solution is to give people a reason to give you referrals, something that goes beyond doing a good deed for you or a friend. It’s perfectly acceptable, and even desirable, to incentivize your referral program. Here’s an example. I knew a factoring company that offered existing clients one month of free factoring if they referred a new client who signed up. That was potentially a big incentive – factoring isn’t cheap! But the owner of that company got a lot of referrals from clients as a result. If you decide on this type of referral, make sure to specify under what circumstances you’ll pay out the incentive. A small incentive, like a free basic product or a coupon, might go to anyone who offers you contact information, whether the referral comes to fruition or not. But, if you’re offering a big prize, like a bonus or a free service, you might want to require that the referral turns into a customer before issuing the prize. REFERRALS ARE A GREAT WAY TO GROW YOUR BUSINESS… And they can help you build up a lot of good will with the people around you. Instead of hoping that people will refer new customers to you, go out and make it happen. A coherent, consistent referral program will help you increase your profits.
HOW TO INCREASE SALES ON A SHOESTRING BUDGET You’ve got to spend money to make money. Right? Well… maybe. The truth is that it it’s not that simple. Many of the tried and true marketing tricks you read about do require a substantial budget. But some don’t. In fact, there are ways to increase your sales even if you’re running on a shoestring budget. It’s all about getting creative and taking chances with your marketing where it makes sense to do so. So, with that in mind, here are some super-effective marketing tricks that can help you grow your sales without blowing through your (small) budget.
Page 1 and 2: 7 SMART WAYS TO GROW YOUR EMAIL LIS
Page 3 and 4: 7 SMART WAYS TO GROW YOUR EMAIL LIS
Page 5 and 6: #3: ALLOW PEOPLE TO SUBSCRIBE VIA T
Page 7 and 8: #7: USE GUEST WI-FI TO COLLECT ADDR
Page 9 and 10: Step #1: Identify Potential Referra
Page 11: Pinpoint Companies Who Share Your T
Page 15 and 16: CROSS-PROMOTE YOUR PRODUCTS WITH A
Page 17 and 18: NURTURE YOUR LEADS You probably alr
Page 19 and 20: First - A Good Website Provides Val
Page 21 and 22: Third - A Good Website Converts Vis
Page 23: Frustrated with your current online

mt-magazine-issue-Feb18

Create successful ePaper yourself

Delete template?

Save as template?