mt-magazine-issue-Feb18

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Focusing on benefits makes your content more shareable than it would be if you simply touted your products. You’re likely to see a bigger return on your investment because you’ll be enticing people to buy your product. BUNDLE PRODUCTS AND SERVICES Every consumer likes to feel that they’ve gotten a bargain when they buy something. That’s true both in B2C and B2B marketing – and you can use it to your advantage. There are two ways to approach product bundling. The first is to bundle a basic product with some upgrades and add-ons and offer a price that’s slightly lower than what it would cost to buy everything separately. The other option is to bundle products that go together in some way. A gift basket is a good example, and businesses use this technique around the holidays. For example, a Valentine’s Day bundle might include perfume, scented lotion, and a candle. INCREASE ENGAGEMENT ON SOCIAL MEDIA Many companies make the mistake of not trying to engage their social media followers when they promote content. That’s a mistake – and in a way, implementing this technique can save you money by increasing your ROI on social media. One simple technique is to ask your audience a question. Everything you post should include a call to action. When you ask a question, you encourage your followers to respond. The question might be asking their opinion about something you post, or you might ask them which question they’d most like to have you answer in a future post. Either way, you’re not taking your audience for granted. Getting your social media to engage with you by providing valuable content triggers the cognitive bias called Reciprocity. That’s where people feel obligated to return the favor when you give them something for free.
NURTURE YOUR LEADS You probably already have an email list – but are you using it well? A lot of businesses aren’t -- and revamping your technique can make a huge difference in your sales. If you’re emailing subscribers rarely, you’re missing out. Most email automation services charge based on the number of subscribers you have. That means you won’t pay any more for increasing the frequency of your emails. Try creating one or more email sequences, also known as a drip campaign. Focus on explaining the benefits of buying your product, and you’ll likely see an increase in your sales, too. MARKETING ISN’T JUST FOR MILLIONAIRES... … and you don’t have to double your budget to double your sales. Using the simple, inexpensive techniques outlined here can help you grow your business without busting your budget.
Page 1 and 2: 7 SMART WAYS TO GROW YOUR EMAIL LIS
Page 3 and 4: 7 SMART WAYS TO GROW YOUR EMAIL LIS
Page 5 and 6: #3: ALLOW PEOPLE TO SUBSCRIBE VIA T
Page 7 and 8: #7: USE GUEST WI-FI TO COLLECT ADDR
Page 9 and 10: Step #1: Identify Potential Referra
Page 11 and 12: Pinpoint Companies Who Share Your T
Page 13 and 14: HOW TO INCREASE SALES ON A SHOESTRI
Page 15: CROSS-PROMOTE YOUR PRODUCTS WITH A
Page 19 and 20: First - A Good Website Provides Val
Page 21 and 22: Third - A Good Website Converts Vis
Page 23: Frustrated with your current online

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