mt-magazine-issue-Feb18

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#5: CREATE AN IRRESISTIBLE LEAD MAGNET The idea of creating a lead magnet isn’t new – but if you aren’t doing it, it’s new to you. A lead magnet, in case you don’t know, is a freebie you give people to entice them to subscribe to your list. The key is to create a lead magnet that appeals directly to your target audience. Then, you need to sell it hard. Outline the primary benefits that subscribers will get if they opt in. The more enticing your lead magnet is, the more likely it is that it will help you supersize your list. One option that I really like is the scroll-triggered form. Instead of putting your form above the fold, as many marketing experts tell you to do, show it to site visitors after they’ve had a chance to read some of your fantastic content. A form that shows up at the right time can catch readers when they’re impressed with your expertise and grateful for what they’ve learned by reading your content. At that point, they’ll be happy to give you’re their email address in return. Keep in mind that a lead magnet doesn’t have to be worth a lot to be worthwhile. A well-designed tip sheet or template may be just the thing to bring in a slew of new subscribers. #6: GET CREATIVE WITH YOUR SIGN-UP FORM You don’t necessarily need a dedicated opt-in page to get people to subscribe to your list. Sometimes, it’s enough to create the perfect opt-in form – and place it perfectly on your page.
#7: USE GUEST WI-FI TO COLLECT ADDRESSES Do you allow guests to access your wi-fi? If so, adding a gateway to their access can make it easy to collect email addresses. Instead of just giving guests the password, add a field to the form and request their email address as well. Even if you make the email field optional, most guests will be happy to provide their email address to use your wi-fi. USE GUEST WI-FI TO COLLECT ADDRESSES Instead, use these seven smart and easy ways to attract new subscribers. Once they’re on your list, you can wow them with a well-designed drip campaign that will convert them into paying customers.
Page 1 and 2: 7 SMART WAYS TO GROW YOUR EMAIL LIS
Page 3 and 4: 7 SMART WAYS TO GROW YOUR EMAIL LIS
Page 5: #3: ALLOW PEOPLE TO SUBSCRIBE VIA T
Page 9 and 10: Step #1: Identify Potential Referra
Page 11 and 12: Pinpoint Companies Who Share Your T
Page 13 and 14: HOW TO INCREASE SALES ON A SHOESTRI
Page 15 and 16: CROSS-PROMOTE YOUR PRODUCTS WITH A
Page 17 and 18: NURTURE YOUR LEADS You probably alr
Page 19 and 20: First - A Good Website Provides Val
Page 21 and 22: Third - A Good Website Converts Vis
Page 23: Frustrated with your current online

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