mt-magazine-issue-Feb18
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First – A Good Website Provides Valuable Information to Visitors<br />
Information is where it all<br />
starts. Your website is your<br />
home base online. Ideally, your<br />
website should act as sort of a<br />
combination plate, something<br />
that encompasses a well-written<br />
brochure, an attractive office,<br />
a professional receptionist,<br />
and an ace salesperson.<br />
Whew. That’s a lot to do with a<br />
simple website. But, the good<br />
news is that it’s not as complicated<br />
as it sounds.<br />
Let’s start with the content.<br />
Your website must attract visitors<br />
– and the only way to<br />
do that is to optimize it. That<br />
means:<br />
»»<br />
Picking the right keywords<br />
»»<br />
Using your keywords wisely<br />
– in tags and in your content<br />
»»<br />
Including internal links to<br />
give your site structure and<br />
make it easy for visitors to<br />
find relevant content<br />
»»<br />
Using external links to authority<br />
sites to back up your<br />
claims or inform visitors<br />
It’s also about varying your<br />
content, interspersing written<br />
content with relevant images,<br />
captivating videos, and visual<br />
data (like infographics) to educate<br />
visitors about your business.<br />
You’ll also need a contact<br />
page that makes it simple<br />
for people to get in touch<br />
with you.<br />
Ultimately, your website should<br />
tell people who you are, what<br />
you do, and what they stand<br />
to gain by doing business with<br />
you. If you can accomplish<br />
that, the informational aspect<br />
of your website is what it<br />
should be.<br />
Ultimately,<br />
your website<br />
should tell<br />
people who you<br />
are, what you do,<br />
and what they<br />
stand to gain by<br />
doing business<br />
with you.
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