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SleepTech_January - February 2019

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10<br />

Pantone Announces the Color<br />

of the Year <strong>2019</strong>: PANTONE ®<br />

16-1546 Living Coral<br />

Life affirming coral<br />

hue energizes and<br />

enlivens with a softer<br />

edge<br />

CARLSTADT, N.J., December 6,<br />

2018 – Pantone, provider of<br />

professional color standards and<br />

digital solutions for the design<br />

industry, today announced PAN-<br />

TONE 16-1546 Living Coral as the<br />

Pantone Color of the Year <strong>2019</strong>,<br />

an animating and life-affirming<br />

shade of orange with a golden<br />

undertone. We get energy from<br />

nature. Just as coral reefs are a<br />

source of sustenance and shelter<br />

to sea life, vibrant yet mellow<br />

PANTONE 16-1546 Living Coral<br />

embraces us with warmth and<br />

nourishment to provide comfort<br />

and buoyancy in our continually<br />

shifting environment.<br />

In reaction to the onslaught of digital<br />

technology and social media<br />

increasingly embedding into daily<br />

life, we are seeking authentic and<br />

immersive experiences that enable<br />

connection and intimacy. Sociable<br />

and spirited, the engaging<br />

nature of PANTONE 16-1546 Living<br />

Coral welcomes and encourages<br />

lighthearted activity. Symbolizing<br />

our innate need for optimism and<br />

joyful pursuits, PANTONE 16-1546<br />

Living Coral embodies our desire<br />

for playful expression.<br />

Representing the fusion of modern<br />

life, PANTONE Living Coral is a<br />

nurturing color that appears in our<br />

natural surroundings and at the<br />

same time, displays a lively presence<br />

within social media. “Color<br />

is an equalizing lens through<br />

which we experience our natural<br />

and digital realities and this is<br />

particularly true for Living Coral,”<br />

said Leatrice Eiseman, Executive<br />

Director of the Pantone Color<br />

Institute. “With consumers craving<br />

human interaction and social<br />

connection, the humanizing and<br />

heartening qualities displayed by<br />

the convivial Pantone Living Coral<br />

hit a responsive chord.”<br />

PANTONE 16-1546 Living Coral<br />

emits the desired, familiar and<br />

energizing aspects of color found<br />

in nature. In its glorious, yet unfortunately<br />

more elusive, display<br />

beneath the sea, this vivifying<br />

and effervescent color mesmerizes<br />

the eye and mind. Lying at the<br />

center of our naturally vivid and<br />

chromatic ecosystem, PANTONE<br />

Living Coral is evocative of how<br />

coral reefs provide shelter to a<br />

diverse kaleidoscope of color.<br />

“Color enhances and influences<br />

the way we experience life,” said<br />

Laurie Pressman, Vice President of<br />

the Pantone Color Institute. “As a<br />

shade that affirms life through a<br />

dual role of energizing and nourishing,<br />

PANTONE 16-1546 Living<br />

Coral reinforces how colors can<br />

embody our collective experience<br />

and reflect what is taking place in<br />

our global culture at a moment in<br />

time.”

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