SleepTech_January - February 2019
SleepTech_January - February 2019
SleepTech_January - February 2019
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10<br />
Pantone Announces the Color<br />
of the Year <strong>2019</strong>: PANTONE ®<br />
16-1546 Living Coral<br />
Life affirming coral<br />
hue energizes and<br />
enlivens with a softer<br />
edge<br />
CARLSTADT, N.J., December 6,<br />
2018 – Pantone, provider of<br />
professional color standards and<br />
digital solutions for the design<br />
industry, today announced PAN-<br />
TONE 16-1546 Living Coral as the<br />
Pantone Color of the Year <strong>2019</strong>,<br />
an animating and life-affirming<br />
shade of orange with a golden<br />
undertone. We get energy from<br />
nature. Just as coral reefs are a<br />
source of sustenance and shelter<br />
to sea life, vibrant yet mellow<br />
PANTONE 16-1546 Living Coral<br />
embraces us with warmth and<br />
nourishment to provide comfort<br />
and buoyancy in our continually<br />
shifting environment.<br />
In reaction to the onslaught of digital<br />
technology and social media<br />
increasingly embedding into daily<br />
life, we are seeking authentic and<br />
immersive experiences that enable<br />
connection and intimacy. Sociable<br />
and spirited, the engaging<br />
nature of PANTONE 16-1546 Living<br />
Coral welcomes and encourages<br />
lighthearted activity. Symbolizing<br />
our innate need for optimism and<br />
joyful pursuits, PANTONE 16-1546<br />
Living Coral embodies our desire<br />
for playful expression.<br />
Representing the fusion of modern<br />
life, PANTONE Living Coral is a<br />
nurturing color that appears in our<br />
natural surroundings and at the<br />
same time, displays a lively presence<br />
within social media. “Color<br />
is an equalizing lens through<br />
which we experience our natural<br />
and digital realities and this is<br />
particularly true for Living Coral,”<br />
said Leatrice Eiseman, Executive<br />
Director of the Pantone Color<br />
Institute. “With consumers craving<br />
human interaction and social<br />
connection, the humanizing and<br />
heartening qualities displayed by<br />
the convivial Pantone Living Coral<br />
hit a responsive chord.”<br />
PANTONE 16-1546 Living Coral<br />
emits the desired, familiar and<br />
energizing aspects of color found<br />
in nature. In its glorious, yet unfortunately<br />
more elusive, display<br />
beneath the sea, this vivifying<br />
and effervescent color mesmerizes<br />
the eye and mind. Lying at the<br />
center of our naturally vivid and<br />
chromatic ecosystem, PANTONE<br />
Living Coral is evocative of how<br />
coral reefs provide shelter to a<br />
diverse kaleidoscope of color.<br />
“Color enhances and influences<br />
the way we experience life,” said<br />
Laurie Pressman, Vice President of<br />
the Pantone Color Institute. “As a<br />
shade that affirms life through a<br />
dual role of energizing and nourishing,<br />
PANTONE 16-1546 Living<br />
Coral reinforces how colors can<br />
embody our collective experience<br />
and reflect what is taking place in<br />
our global culture at a moment in<br />
time.”