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yellow lobes (Smyrna) figs (in Latin,<br />
ficus carica). It is widespread in Menderes<br />
(semender) region. There are<br />
270 most known species of figs. Not<br />
all of these are suitable for drying, for<br />
example, the thick peel fresh figs are<br />
mostly frozen or freshly consumed.<br />
Our yellow lop figs are dried due to<br />
the thin bark and kept for sale due<br />
to the short duration of storage. In<br />
this sense, other types of figs do not<br />
compete with our hollidose dried figs,<br />
while we are leader in competition<br />
in exports of this kind of figs in the<br />
world.<br />
As Tariş Fig Union we are able to position<br />
ourselves by differentiating with<br />
our brand awareness and product<br />
diversification to improve our export<br />
power.<br />
Do you have any recent<br />
investments?<br />
We have invested in new machinery<br />
and equipment in order to increase<br />
food quality control and reliability in<br />
production, for example x-ray machines,<br />
in addition to the control of<br />
our existing workers, machines used<br />
in different fields of the processing,<br />
such as the aflatoxin control machine.<br />
In addition, we have renewed our<br />
production capacity and production<br />
technology by establishing a new cologne<br />
factory in Aydın, Ortaklar. After<br />
that, we started new initiatives to expand<br />
our product portfolio.<br />
42 FOOD TURKEY March - April 2019
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