FoodTurkey-march2019

solid infrastructure and experience
allocated by Abalıoğlu as the 53rd biggest
industrial enterprise of Turkey, we
increased our market share in Turkish
market to the level of 10% while
completing 2018 with a growth rate
over the sector average.
We took first steps for Lezita brand
management in 2018. We appeared
before customers with our practical,
easy-to-prepare, reachable and nutritious
products that testify our assertion
on innovative products. We
launched our new product ‘‘Lezita
AÇ YE Fully Cooked Grilled Chicken
Breast Strips” that is the only and
first product in this from in Turkey.
This product, which is made of 100%
chicken breast and which can be consumed
both cold and hot with its
smell of grill and taste, proves that innovation
is maximized by Lezita. Furthermore,
this product has a further
significance for us since it matches
up with our mission ‘‘eliminating the
barriers standing up against healthy
nutrition needs of modern urban life
by developing and offering practical
solutions’’.
In 2018, we were also granted to
be a licensed producer of
Disney, is one
of the biggest
companies
of the world,
and we entered
into an agreement.
Within the framework
of this cooperation,
by leading the
way in the sector once
more, we launched Mickey
Mouse themed product
group, firstly nuggets, to the market.
Lezita Mickey Mouse themed lowsalty
and low-fat nuggets, which are
crispy even in the oven with its special
coating and which do not contain
any coloring agent and preservative
substance, have been found attractive
with its package for mothers who take
care their children. It is considered as
a good alternative for mothers who
have difficulties to make their children
eat food and care for their healthy nutrition.
Would you like to address any
other issues?
We attend fairs, congresses and
conferences which provide a basis
for meeting with o u r
customers in new
countries.
In markets,
to which we already
export our products, we focus
on strengthening our brand power
through our branding studies and increasing
the awareness of our potential
customers.
As an enterprise which adopted the
principle of constant development and
change, we take firm steps forward
through our mission to develop more
practical, tasty, nutritious and healthy
products under chicken meat category
and make these products more accessible.
As Lezita, we make an effort
to meet the protein needs of people
in a more accessible way thanks to
our chicken products that we produce.
We will continue to attach great
importance to research-development
(R&D) and innovation to ensure that
everyone is well-nourished. We will
keep on removing the barriers against
healthy nutrition needs of people in
modern urban life by developing and
offering practical solutions by following
new trends in the world and
customer needs closely also within
the upcoming period.
Regardless of to which market
you are getting into, the first
rule to hold on to a market is to find
out the current business cycle by conducting
a market research. Researches
concerning which products should be
offered for customers through which
methods and channels light the way
for us. Another significant point is to
decide on distribution channels of
offered products and constitute your
supply-chain organization properly.
We think that right steps taken on
such issues will increase market share
of Turkish companies abroad.
March - April 2019 FOOD TURKEY 65