FoodTurkey-march2019

tion facility and
transportation.
All of our
processes are
carried out in
accordance with
national and international
standards
and EU criteria. Conformities
to the specifications
for all inputs
and processes, from
the materials we supply
to the final product, are
tested in our laboratories
with high standards.
The carcasses, feathers of which are
plucked via fully automatic machines
after they are cut, internal organs
of which are removed and cleaned,
which are cooled down and automatically
transferred to the chopping line
are scanned one by one through camera
systems with high technology and
then, they are categorized according
to their weights and qualities.
Every stage of the operation is controlled
and approved by our professional
food engineers and veterinarians
within the scope of our principle
for safe food production in a sustainable
quality. At our facility, which has
the capacity to process twenty five
thousand chickens per hour, all process
stages from hanging to cutting,
from chopping to packaging
and from
final product
to logistics are
managed by
computer systems
and traceability of
products is ensured.
We already
know that you use
halal methods for
slaughtering. Which
certificates do you have?
All of our chickens are slaughtered
by hand in accordance with Islamic
methods. All of our halal production,
including processed
product groups, is certified
by KASCERT and GIMDES
HALAL CERTIFICA-
TION INSTUTIONS
which have international
recognition
and credibility.
What
percentage
of production is
exported? In which markets
are you strong?
As Lezita, we export our products,
produced at our facility in
Izmir-Kemalpasa, approximately
to 30 countries. A large
part of our exportation is
made to Iraq and Gulf Arabian
countries. The share
of exportation in our total
sales is approximately 15%.
While performing our exportation
activities, we
take care of working with
business partners that will
ideally represent our brand and
products and that we can from a
long-term cooperation. We develop
products and sales actions strategically
according to requirement
and
consumption
trends of
related
market
f o r
our sales
in different countries.
Dubai - Gulfood, Germany
- ANUGA and France - SIAL
fairs, which we annually participate,
provide significant opportunities for
us to exhibit innovations brought into
sector by us and to form new cooperation.
While we doubled our exportation
in 2018, we had significant growth
in markets of Kosovo, Albania, Maldives,
Gulf Countries, Mauritius, Iraq
and Ghana and at the same time, we
started to make exportation to Russia,
Togo and Japan.
Our strategic steps lie behind this
success. As Lezita, we obtained TUR-
QUALITY certificate in
2016. At the point
we have arrived
today,
we reap
the fruits
of our
works
and
we base
our
future plans on the
solid data that we have created with
our experiences and researches. We
will continue our studies and investments
in order to maintain our economic
growth also in 2019. We will
make marketing investments especially
in target countries and put up a
struggle to give a place to our products
in international chain markets.
How was 2018 for Lezita?
As Lezita, we had really a successful
year which we achieved all our business
objectives. Thanks to help of
64 FOOD TURKEY March - April 2019