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Great West Way® Travel Magazine | Issue 01

The first edition of a brand-new magazine showcasing the Great West Way, Britain's newest touring route, has been launched. The Great West Way Travel Magazine features 84 pages of informative articles and stunning photography brimming with inspiration to explore further, delve deeper and uncover the essence of this unique part of England. It presents a series of inspirational themed features, articles and ideas suitable for visitors travelling along the route by road, rail, water, on bike or on foot. The magazine highlights the extraordinary variety of amazing tourism destinations and experiences along the route, each with something unique to offer. From idyllic countryside, beautifully quaint villages to elegant towns and buzzing cities, a route where creativity and culture rub shoulders with world-famous heritage.

The first edition of a brand-new magazine showcasing the Great West Way, Britain's newest touring route, has been launched. The Great West Way Travel Magazine features 84 pages of informative articles and stunning photography brimming with inspiration to explore further, delve deeper and uncover the essence of this unique part of England. It presents a series of inspirational themed features, articles and ideas suitable for visitors travelling along the route by road, rail, water, on bike or on foot. The magazine highlights the extraordinary variety of amazing tourism destinations and experiences along the route, each with something unique to offer. From idyllic countryside, beautifully quaint villages to elegant towns and buzzing cities, a route where creativity and culture rub shoulders with world-famous heritage.

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for aspiring artists to present their talent, whether<br />

creative or performing. Opened by KT Tunstall in 2006,<br />

it attracts growing numbers of aspiring musicians and<br />

painters, all eager to impress.<br />

Out in the English countryside some of the oldest art<br />

in Britain is to be found carved into the ancient chalk hills<br />

of Wiltshire. The famous White Horses can be seen from<br />

many miles away because the grass around the huge<br />

chalk incisions is regularly cut, weeds removed and the<br />

images cleaned. In a small area between Marlborough<br />

and Devizes are a collection of six examples, near<br />

Marlborough, Hackpen, Cherhill, Alton Barnes, Pewsey<br />

and Devizes. Were they originally pagan symbols or tribal<br />

markings to say this was the territory of the White Horse<br />

people? We can’t know why they were created but the<br />

impact of their highly-stylised designs is unforgettably<br />

dramatic and surprisingly modern.<br />

<strong>West</strong> of Devizes, Lacock Abbey is another example<br />

of how British creativity continues to evolve. Parts of<br />

the medieval complex were incorporated into a grand<br />

manor house and, in the 19th century, it became the<br />

home of one of the pioneers of photography, William<br />

Henry Fox Talbot. The immaculately-conserved village<br />

of Lacock is also associated with one of the most<br />

successful British artistic ventures of modern times.<br />

A number of scenes in the first two Harry Potter film<br />

series were shot at the abbey, its cloisters and side<br />

rooms transformed into the classrooms at Hogwarts<br />

School. Harry’s discovery of the Mirror of Erised was also<br />

shot at Lacock, and a house in the nearby village was<br />

chosen as the cottage where Harry’s mother Lily was<br />

“Corsham<br />

brings together<br />

artworks,<br />

theatre, film<br />

and dance”<br />

Pictured left-right: An artist at<br />

Bristol’s Upfest street art and graffiti<br />

festival; and Parkside House,<br />

Corsham High Street<br />

killed by Voldemort. As if to shake off the ancient and<br />

adopt the modern, the nearby country town of Corsham<br />

hosts another modern arts hub, The Pound Arts Centre,<br />

bringing together artworks, theatre, film and dance.<br />

The exquisite city of Bath, whose roots are firmly in the<br />

age of the Roman invasion, became a haven for society<br />

folk wishing to escape London in the 18th/19th centuries<br />

and the UNESCO-listed architecture is breathtakingly<br />

beautiful. The National Trust’s Bath Assembly Rooms were<br />

often frequented by author Jane Austen during her highlyproductive<br />

years in the city. They are now home to Bath<br />

Fashion Museum which holds a world-class collection of<br />

contemporary and historic dress.<br />

For US visitors, the American Museum and Gardens is<br />

an irresistible draw, housing the only dedicated collection<br />

of American decorative artefacts outside the United<br />

States, and located in Sydney Pleasure Gardens is The<br />

Holburne Museum, home to fine and decorative arts.<br />

The short hop to Bristol takes you to another world.<br />

Formerly a great port city and industrial centre, Bristol<br />

has been revitalised and its two universities ensure that<br />

the creative engine will never stop turning. Among many<br />

ventures, we recommend Spike Island, a public art space,<br />

near the docks, hosting the workshops of more than 70<br />

contemporary artists, providing workspace for budding<br />

designers and wallspace on which to exhibit. Heritage and<br />

Hip go hand in hand in contemporary Britain.<br />

14 <strong>Great</strong><strong>West</strong>Way.co.uk

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