FBR Issue 2 - 2019

FBR SPECIAL REPORT
family. With his father in and out of prison
and his mother nowhere to be found, Devan
decided that he needed to take control of his
life, and that he did.
“Morgan saved my life. She has been the
only consistent voice of positivity in my life
since we were 12-years-old. If it weren’t for her,
I don’t know where I’d be today,” said Kline.
Now, the power couple has built a power
team. “People want to interview me and give
me the credit. I couldn’t do this without my
HQ crew, franchise partners, trainers, and our
amazing group of clients who pour their heart
and soul into this brand every day. I love them
like the family I never had,” said Kline.
At 31-years-old, the couple doesn’t believe
in limits. “Momentum is a real thing. I used
to want to own four to five gyms in North
Charlotte. Now that I have so much belief,
positivity, and ambition surrounding me,
I truly believe we can do Starbucks numbers,”
Kline remarked. He understands the power
of proximity, “I know prospective franchise
partners aren’t just buying into a brand, they
are buying into Morgan and I, and we take that
extremely personal,” he said.
As fitness entrepreneurs who are passionate
about their brand, the Klines spend a lot of
time out in the field visiting locations, training
at Burn Boot Camp sessions, and connecting
with their clients. “We don’t have to, we want
to. We were built on community, authenticity,
and impact. We were millionaires at 26-yearsold.
It isn’t about the money, we measure our
success largely on the impact we have. Burn
Boot Camp is more than a gym, it’s a lifestyle,”
said Kline. “Anyone can train a client to do
push-ups. I had a dark upbringing, Morgan’s
father passed at five-years-old, we relate to our
family (clients, trainers, employees, franchise
partners) and can speak to the real struggles
people have. The real battleground is mental
and emotional health.”
When asked to explain what success looks
like to the Klines, Devan remarked, “Success is
having every single franchise partner tell me
that their decision to partner with me is one
of the best decisions they’ve ever made. It’s not
about me, I’m a true servant.”
When Kline finishes focusing on monthly
unit economics, he spends his time influencing
others with “The Devan Kline Podcast,”
his Amazon #1 Best-Selling book “Stop Starting
Over,” giving keynotes, and inspiring
others with his popular Instagram account
@devan.kline.
“The future is limitless,” Kline says. “We
have launched our direct franchising program
in Canada, and our master franchising program
will begin in early 2019. I get messages
every day of inspired entrepreneurs from all
over the world who notice the lives we are
changing. People want to be a part of something
bigger than themselves.” Kline describes
his business as “the one thing” that he was
made to do. Burn Boot Camp generated $60
million in system-wide sales and in their
fifth year of business projects to surpass the
$100,000,000 mark. Their approach to physical,
mental, emotional, and spiritual health
is backed by their social media influence,
customized nutrition supplements, and trendy
apparel that flies off the shelves.
“I’m the most competitive person you’ll
ever meet, said Kline. “After my baseball
dreams were crushed, I found business, making
it to the Major Leagues was the best thing
that never happened to me.” Kline credits his
unique success story to his self-awareness, personal
development, and hard work. “I might
not be the most talented person, but one thing
is true, no one will outwork me.” Kline grew
up in extremely humble beginnings and wakes
up at 4:00 am seven days per week to pursue
his dreams.
“Having nothing has proven to be my ultimate
advantage, my back was always against
the wall, and I live everyday with that in the
back of my mind,” he said.
There is no doubt that these two fitness
entrepreneurs and those who have chosen to
partner with them have a bright future. Their
brand is built on the back of social media
savvy, strong leadership, and surrounding
themselves with great people. “My life’s mission
is to make everyone I come in contact
with better for doing so. It’s not about royalties,
fees, and franchise agreements for me. I’m
much more interested in creating outstanding
leaders. To be a great leader, you have to be
a great person first. I’m laser-focused on this
and truly believe that Morgan and I are catalysts
for the new generation of entrepreneurs
to exceed everything they thought possible.”
Scot & Amy Hecht
Our Town America
Meridian, ID
Franchisees since 2015
FEATURED
Franchisee
What was it about the franchise model and/or
leadership that led you to purchase it? I (Scot)
always wanted to work for myself, and after
extensive research, I found the right business
model to fit my skill set and goals.
What type of business experience, education,
and/or skills did you have prior to becoming a
franchisee that you have found particularly
helpful? Scot: I am a graduate of San Diego
State University with a degree in International
Business. I also had 13 years of B2B sales prior
to buying my franchise. Amy: I am a graduate
of Ohio State University with a degree in
International Business & Marketing. I also had
experience in teaching in sales.
What things do you like most about your job?
We cherish the financial, time and travel freedom
that comes with owning our franchise, as well
as our relationships with community business
owners.
What advice do you have for prospective
franchise buyers? Our advice to any prospective
franchise buyer is to know and understand your
strengths and skill sets. Furthermore, surround
yourself with like-minded people, have a strong
support system and don’t be afraid to take risks.
What do you wish you had known prior to going
into franchising? We haven’t been blindsided
by anything; we knew exactly what we were
getting into when purchasing our OTA franchise.
Doing our research and knowing our skill sets
prior to buying our franchise set us up for
success.
For more information about Our Town America
opportunities, call (800) 497-8360
or visit www.ourtownamerica.com.
For more information on the companies in this report, visit www.FranchiseBusinessReview.com | 17