The Business Travel Magazine April/May 2019

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SERVICED APARTMENTS

long-stay discounts and details for

anyone looking at 28 nights or more,” says

Managing Director, Trine Oestergaard.

Also seeing an increase in online bookings

of 28 nights or more, both direct and via

OTAs, is SACO. This is partly due to

improvements in direct booking platforms

and because shoppers are becoming more

comfortable with larger online spend. On

the B2B side, the industry is trying to bring

longer-stay business such as projects,

relocation and secondment bookings online

to help meet more demanding SLAs.

“This is in its infancy but could grow

substantially as booker/guest generation

become more millennial,” says SACO’s

Barton. “Part of this is also influenced by

travellers’ being given more freedom – for

example, given a budget and told to book

what they want, rather than being

constrained by managed travel programmes

that dictate preferred suppliers and are

bound by traditional norms.”

Jo Layton, Director of Bloom Mobility

Consulting and Corporate Apartment

Programmes Worldwide (CAPWW), agrees:

“Corporate clients are definitely seeing the

benefit of accessing availability and online

booking for travellers in the long stay space.

But there are barriers, she adds: “In many

global locations a signed lease is required

by the operator for the unit. Whether this

lease is signed directly by the traveller or on

behalf of the traveller, this requirement can

quickly halt the opportunity of a fully online

global programme and can prove expensive

if not managed correctly.”

Meanwhile, Adagio’s new internal data

system records guests’ preferences and

NATIVE

Apps offering

concièrge services,

24-hour chat, booking engine

capability and other functions

such as food delivery are

extremely valuable”

makes them accessible to all properties,

allowing hotels to prepare personal touches

before guests arrive. And Oakwood is

undertaking a three-year digital

transformation, which includes the next

generation of accommodation management

tool ‘epic’, a recently launched mobile app

and oakwood.com. Meanwhile, a

partnership with TravelClick will deliver

greater streamlining with fewer points of

contact on the reservations platform, realtime

booking and more transparent pricing.

New world order

The growth of dual-branded properties and

having to meet the needs of ever-more

demanding clients are two of the biggest

trends in the sector.

Adagio has noted a contradictory approach

from guests – calls for relaxation and yet

more connection, for more personalisation

and more privacy, and the desire to live like

LOCKE

locals while sticking to their usual habits.

The brand will be launching premium

apartments and has just initiated a

breakfast that combines a hearty buffet in

situ or an Adagio-to-go service that is picked

up from reception.

SilverDoor has opened its Americas

headquarters in Denver, Colorado. “With

offices in the UK, US and Singapore, we are

now able to offer our clients a 24-hour

global account management service,” says

Commercial Director, Stuart Winstone.

Meanwhile, Native recently achieved an

‘Excellent’ BREEAM sustainability rating for

Native Bankside, illustrating the company’s

commitment to cutting its carbon footprint.

Dual-branded properties continue to

provide complementary services, with

shared investment cost for brands, bigger

ROI for investors and consolidated back-ofhouse

operations delivering savings of up to

15%. At the same time, guests get more

choice and increased opportunities for

earning loyalty points.

Developments include Paris Hyatt Place/

Hyatt House, which is under construction at

Paris Charles de Gaulle Airport (2020).

Holiday Inn in Cardiff will be refurbished

and gain a 75-unit Staybridge Suites and

Moxy/Residence Inn opens in Slough

alongside residential apartments.

“It’s easy to see how Moxy’s bar will appeal

to locals as well as hotel guests and how

30 THEBUSINESSTRAVELMAG.com

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