Creative HEAD May 2019

TIGI EUROPEAN SESSION director Maria Kovacs heads the TIGI Session
Team across international Fashion Weeks. Her patience, creative
understanding and ability to translate ideas has endeared her to many
designers across the seasons in the highly-pressurised world of
backstage styling. In line with TIGI’s sharing and educational philosophy,
after each Fashion Week, Maria creates a detailed, seasonal TIGI Catwalk
Collective trend guide, circulated to salons and beauty press with ‘get the
look’ steps and trend information.
“This season Mark Fast referenced ’50s pin-ups, so I wanted to create
a glamorous style but with a modern twist. I loved creating the set
look, this is something we haven’t seen on the runway for a number of
seasons,” says Maria. “I always love to hear Mark’s inspiration for the look
as it helps us create the perfect collaboration.”
With the right products on hand, Maria is always ready to create the
perfect character for every story.
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